Foundation Identity
Brand Guidelines
Logo Colour Scale Typography Applications Visuals
Brand Guidelines Foundation Identity The Pomona logo is a powerful symbol with a concept of plant development and modular components. Here are some rules of the road when using our logo.
• Only show the logo in Pomona green, orange and white . • Don’t alter, rotate, or modify the logo. • Don’t animate the logo or make it move. • Don’t surround the logo with other patterns. • Don’t accessorize the logo with extra elements. • Don’t anthropomorphize the logo. • Don’t overemphasize the logo. • Don’t use previous versions of the logo. • Follow the clear space guidance in this document.
Logo
2X 1X 4X
Structure Clear zone Wordmark
1X
R=1X
2X
Horizontal construction
4X
1X
Guidance Colour Typography Applications Visuals
Brand Guidelines Foundation Identity
Logo
When you’re using the logo with other graphic elements, make sure you give it some room to breathe. The empty space around the logo should be at least 150% of the width of the logo. To ensure the logo maintains its visual impact, do not go any smaller than 56 pixels wide.
0.2X
Structure Clear zone X
Wordmark Horizontal construction
0.2X 0.2X
Guidance Colour Typography
56px
Applications Visuals
Brand Guidelines Foundation Identity
Logo Structure 3x 10X
Clear zone Wordmark Horizontal construction
3x x
x
x
x
x
Guidance Colour Typography Applications Visuals
Brand Guidelines Foundation Identity
This is the preferred variant for product applications. It may be shown on white (preferred), light gray or a solid color background. It may also be used over photos where a suitable clear area exists. Full Color One Color Reverse Use the reverse variant when a background is too dark to allow use of the positive logo
Logo Structure Clear zone Wordmark Horizontal construction 0.5X
0.5X 0.5X
Guidance Colour
X
0.7X
0.5X
Typography X Applications Visuals
Brand Guidelines Foundation Identity
Logo Structure Clear zone Wordmark Horizontal construction Guidance Colour Typography X Applications Visuals
Brand Guidelines Foundation The Pomona logo is always either green or orange. It must be legible and maintain the integrity of its form. When placing the logo on an image, always use the white logo version. For images with a light background, we suggest applying a 10-20% black tint to the entire image to maintain legibility of the white l o g o. A n d n e v e r s h o w t h e Pomona logo in black or any other colors. Okay, we do have one exception: some limitations with color printing may apply. This is the only time the logo is permitted to be displayed in black with prior permission from Pomona.
Alpine Herb
Vivid Pumpkin
Vivid Pumpkin
235434
F87217
F87217
RGB 35 84 52
RGB 238 114 23
RGB 238 114 23
Identity Logo
Colour Brand color Secondary color Color usage Guidance Typography Applications Visuals
Brand Guidelines Foundation Identity Logo
Colour Master color Secondary color Color usage Guidance Typography Applications Visuals
Brand Guidelines Foundation This is the preferred variant for product applications. It may be shown on Alpine herb green (preferred), light gray or a solid color background. It may also be used over photos where a suitable clear area exists. Full Color One Color Reverse Use the reverse variant when a background is too dark to allow use of the positive logo
Identity Logo
Colour Master color Secondary color Color usage Guidance Typography Applications Visuals
Brand Guidelines Foundation Identity Logo
Colour Master color Secondary color Color usage Guidance Typography
Ă— Do not use Pomona green on dark color background.
Ă— Do not cover surface with Pomona secondary colors.
Applications Visuals
Brand Guidelines Foundation Identity
Comfortaa
Logo Colour Typography
Brand Typography
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz
Title Typography Article Typography
Applications Visuals
Brand Guidelines Foundation
Avenir Next ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz
Identity
Bold
Logo Colour Typography
Brand Typography Title Typography Article Typography Applications Visuals
Brand Guidelines Foundation
Avenir Next ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz
Identity
Medium Black
Logo Colour Typography
Brand Typography Title Typography Article Typography Applications Visuals
Brand Guidelines Foundation Identity Logo Colour 2X
7X
26X
4X
3X
4X
Typography Applications
11X
7X
Products X 1.4X
3X 1.6X
Capsule Packaging Apps Visuals
Brand Guidelines Foundation Identity Logo 4X 2X X
7X
4X
4X
7X
4X
4X
7X
4X
Colour Typography Applications
12X
Products Capsule Packaging Apps Visuals
Brand Guidelines
X 1.1X
2.3X
X Foundation Identity
2.3X
Logo Colour Typography Applications
10X
Products Capsule Packaging Apps Visuals
Brand Guidelines Foundation Identity 9:41
9:41
Logo Recommend
Colour Typography Applications
Pomona Club Get your planting machines, vegetable and herbs seeds, organic food items, and gardening accessories.
Products Capsule
Start with this
Packaging Apps Visuals
Brand Guidelines Foundation Identity
Close to nature
Minimalism
Abstraction
Logo Colour Typography Applications Visuals
Illustration Principles Using the elements just come from nature.
Each object doesn’t have shadow, bing a clear visual impression.
Abstracting realistic scenes.
Color palettes Applications Icongraphy Photography
Brand Guidelines Foundation Identity
HEX-1F5233
Logo Colour
HEX-122937
Typography Applications
HEX-E69E3F
HEX-D56732
Visuals
Illustration Principles
HEX-D55F52
Color palettes Applications Icongraphy Photography
Brand Guidelines Foundation Identity 9:41
Gift Card
Add goal
Logo
Pomona Card
Colour
Take control of your saving goals
POMONA
Typography
REWARDS
Applications
PO-CARD Selection
Visuals Selection
Illustration Principles
Amount saved
Amount saved
$56,550 out of $100,000
Product
Package
APP
$56,550 out of $100,000
Color palettes Applications Icongraphy Photography
Brand Guidelines Foundation Identity
X
X
X
X
X
Logo
X
Colour Typography Applications
X
Visuals
Illustration Icongraphy X
Photography
Brand Guidelines Foundation
Unimaginable experience
Wake up people’s memory
World flavour
Identity Logo Colour Typography Applications Visuals
Appears natural
Lasting worth
Illustration Icongraphy Photography
THANKS