sunset

BRAND GUIDELINES www.sunsetstudio.com

2016

MADE BY PHUONG ANH

LOGO OUTLINE

SUNSETSTUDIO

MINIMUM SIZE To ensure the clarity and legibility of the SUNSET STUDIO logo, a minimum reproduction size has been established.

Our logo must not be reproduced at a size smaller than 18mm in height.

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18mm

SUNSETSTUDIO

INCORRECT APPLYCATION WE WANT TO LOOK GOOD ALL THE TIME, SO TAKE TIME TO CONSIDER HOW TO APPLY OUR LOGO

DO NOT:

SUNSETSTUDIO

SUNSETSTUDIO 1.

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SUNSETSTUDIO

SUNSETSTUDIO 3.

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SUNSETSTUDIO 5.

SUNSETSTUDIO 6.

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LOGO VARIATIONS

OUR LOGO IS VERY PRECIOUS TO US. WE TOOK OUR TIME DEVELOPING OUR BRAND SO PLEASE NICE TO IT. Our logo was developed to be modern and future- proof, updating our public persona and realising the design with new techniques.

It is a distinctive mark and brand that seeks to present Our Company as a forward-thinking, professional organisation.

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Standard Logo

Standard Logo on 90% black

Negative logo

Positive logo

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ivory black #020202 C: 75% M: 68% Y: 67% K: 89% peach black #333333 C: 69% M: 63% Y: 62% K: 58% carmine #cb3743 C: 9% M: 93% Y: 76% K: 1% Color adds vibrancy and promotes name and brand recognition.

SUNSET STUDIO color palette is pesonayl and approachable and conveys our brand's dynamism

BRAND COLORS 6

TYPOGRAPHY

primary font

LATO BOLD

ABCDEFGHIKLMNOPQRSTUVWYZ abcdefghiklmnopqrstuvwyz 123456789!@#$%^&*() secondary font

LATO LIGHT ABCDEFGHIKLMNOPQRSTUVWYZ abcdefghiklmnopqrstuvwyz 123456789!@#$%^&*()

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OUT DOOR

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STATIONERY

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LOGO ON SMART PHONE

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As an overall theme for the photographic style of our brand, we suggest that photography be medium contrast black and white, so as to strengthen a classic, emotive approach to supporting visuals.

All photography used must be of high quality regardless of whether they are black and white or colour. Images need to be clean, crisp, in focus and contain subject matter relevant to our organisation.

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