South Carolina Pecan Festival Sponsor Guide

Thank You 2014 Festival Sponsors & Welcome 12th Annual South Carolina Pecan Festival Event Overview The Florence Downtown Development Corporation and the City of Florence are proud to, once again, co-host this signature event which brings thousands of people from across the Southeast, to the streets of Downtown Florence. We invite you to be a partner to this ever-popular major attraction.

What began as a vision to bring people from all over the region to Downtown Florence to enjoy the beauty and history of our community, has turned into an event larger and faster growing than its founding members ever expected; rapidly growing from 4,000 attendees in its 2003 inaugural year to over 50,000 residents and visitors in attendance. Imagine strolling along streets brimming with a sea of smiling faces, classic cars and antique tractors glistening in the bright sunshine, stages of pulsing music from every corner, and children dancing, jumping, and squealing in delight as balloons and grills season the cool fall air. This is an event you won't want to miss!

We invite you to review our sponsorship package for the 2015 South Carolina Pecan Festival.

Sponsors will have exclusive on-site presence supported by event promotional materials, event day exposure, media coverage, and publicity to targeted audiences as listed in the following pages.

2015 will be the twelfth year for this Saturday street festival, featuring the annual Classic Car Show, Run Like A Nut, Bike Like A Nut, Act Like A Nut Talent Show, Toss Like A Nut Cornhole Tournament and Pecan Cook-off competitions. In response to overwhelming popularity, the event has expanded over the past few years, allowing larger vendor spaces and adding more stages and attractions than ever before. This year will feature eight total stages of free live entertainment with over 50 bands and entertainers, as well as a Farmers Market selling fresh, locally grown products. As always a wide array of arts and crafts will also be a vibrant part of the festival. In addition, we will offer free Park and Ride Shuttle Service to and from the event.

With the support of sponsors like you the South Carolina Pecan Festival continues to bring innovative new programs as it generates capital into the local economy. Visitors invigorate Historic Downtown Florence, attracting the interest of people and families from various demographics, generations and ethnic backgrounds. Become a partner in making the 12th Annual South Carolina Pecan Festival the most fun-filled weekend event yet!

THE SOUTH CAROLINA PECAN FESTIVAL IS HOSTED BY:

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Join Us

A Look Back at The Past

2003—2014

While preserving history and tradition, the South Carolina Pecan Festival strives to stimulate the local economy, entertain, and involve the community and visitors in a fun-filled atmosphere.

As a business in the Pee Dee region of South Carolina we invite you to come be a part of our 12th annual event in downtown Florence!

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South Carolina Pecan Festival Event Gallery

South Carolina Pecan Festival Event Gallery PHOTO PLACE HOLDER

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2014 Festival Events

2014 Pecan Festival Event Attendance

SATURDAY

2014 Celebrity Chef Winner

Cooper Thomas

NOVEMBER 7TH 2015

2014

50,000+

2013 50,000+ 2012 50,000+ 2011 50,000+ 2010 50,000+

2nd Annual SC Pecan Festival Act Like a Nut Vocal Competition

2009

50,000+

2008

45,000+

2007 35,000 2006 25,000 2005 10,000

2004 4,500 SOUTH CAROLINA PECAN FESTIVAL | 2015 SPONSORSHIP GUIDE | PAGE 7

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Sponsorship Opportunities Presenting Sponsor

$10,000

The presenting sponsor is the Flagship of sponsors. The presenting sponsorship is used to promote the festival and keep the attractions and activities free to the public. It is an opportunity to bring something very special to the area and make lasting impressions in the minds and hearts of attendees.

Entertainment Sponsor

$10,000

Your sponsorship dollars are used to help obtain large national and regional bands that will help increase and diversify festival attendance.

Sustaining Sponsor

$10,000

This sponsorship is imperative to the life of the festival. Sustaining sponsors support festival growth and diversity and ensure that new attractions can be added and that returning attractions cost are kept free or low cost.

Kids Zone Sponsor

$5,000

Totally free area for kids to enjoy face painting, a circus, bounce houses, Plant A Seed program, FSD1 Robotics demonstration, Cheerleading competitions, ScienceSouth demonstration and live entertainment.

Aplha Stage Sponsor

$5,000

This stage sponsor is a unique opportunity to reach a huge audience. The main stage entertainment line up always features a national headliner and several regional performers who also command large audiences. The audience at he main stage always includes regular attendees and those who made a special trip downtown just to see the headliner.

Hope Harvest Event Sponsor

$3,500

The Hope Harvest is our annual Friday Night event to kick off festival weekend. Proceeds from this benefit go to Harvest Hope Food Bank of the Pee Dee. The event features dinner, cocktails and live music in a beautiful indoor venue in historic Downtown Florence. The event also feature the Pecan Party Pass which is available for purchase as part of the event where couples can get event tickets, hotel stay and breakfast at a 50% discount.

ScienceSouthTM on Wheels Sponsor

$3,000

As part of the kids fun zone Science South offers children an opportunity to view and participate in scientific experiments. ScienceSouth’s participation in the Pecan Festival is a fun and interactive way to foster children’s interest in science.

Omega Stage

$3,000

This stage feature some of the hottest acts around. The stage always features a secondary headliner act who performs just before the Alpha stage headliners. It will also feature big name regional band with great name recognition and large followings.

Stage Sponsor (6)

$2,500

Stage sponsors are imperative to our ability to continue to offer a wide range of diverse entertainment. We offer an opportunity for regional and local performers to reach massive audiences. Our stages feature all genres of music. There are six stage sponsorship opportunities.

Park & Ride Sponsor

$2,500

The festival offers free park and ride service from 4 areas near the festival grounds where parking is readily available. The park and ride service has a 10 minute turn around and helps keep traffic surrounding the festival manageable.

Amusement Ride Sponsor

$2,000

The amusements area is big part of going to the festival. Children and teens flock to the amusement rides each year. The festival offers a Ferris wheel, strawberry short cake, Octopus, Pony Rides, Bungee Trampoline and Topsy Turvy rides

Antique Tractor Show Sponsor

$2,000

The show includes show tractors that date back to 1900. The show is free to the public and helps promote local agriculture.

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More Sponsorship Opportunities Art Trail on Evans Sponsor

$2,000

This show features visual arts from Pee Dee area artists guilds. Participating artist will display demonstrate and sell their original works. Artist participating in this area will include; Pottery, painting, wood burning, glass blowing, basket weaving and clay carving. Artists are provide with tables and tents to provide uniformity.

Beer & Wine Garden Sponsor

$2,000

The festival features five beer stations and three wine stations, which includes a large beer garden area where festival goers can relax and have a beer along with their meal. The beer gardens are spread strategically throughout the festival closest to high traffic areas.

Bike Like a Nut Sponsor

$2,000

This ride features a half metric and metric ride around downtown Florence and the Timrod Park area. Riders are provided with a tshirt and snacks.

Run Like a Nut Sponsor

$2,000

This race features a 5k, 10k and half marathon option. The race begins and ends at the Fitness Forum. Runners are provided with a race t-shirt, number and snacks. Official timing is recorded by Carolina Running Company.

Classic Car Show Sponsor

$2,000

The classic car show and competition is a great attraction at the festival. Local car clubs and enthusiasts can compete for best in show, most authentic and other areas. This phenomenal vehicle display is second to none and an awesome part of the festival.

Farmers Market Sponsor

$2,000

Offers space to local farmers and SC Certified specialty product vendors to promo farm to table. This area is offered free to vendors who participate in our weekly farmers market. Tents and tables are provided for vendors in this area to create uniformity.

Host Hotel Sponsor

$2,000

The festival hosts over 250 vendors most of which come from outside Florence. The host hotel is a great place for vendors, visitors and festival performers to stay during the festival weekend.

Hospitality Sponsor

$2,000

Each year more than 35 businesses come together to sponsor this great event. The hospitality area is offered to sponsors to network and socialize during the festival. It is a great opportunity to make connections with decision makers and marketing personal.

Pecan Classic Cornhole Tournament Sponsor

$2000

The American Cornhole Association hosts this annual qualifying tournament as part of the Pecan Festival. The tournament is open to 100 teams from the region and winners receive over $1500 in cash prizes in additional to qualification in the national tournament

Pecan Cook Off Sponsor

$2,000

This annual competition bring out the best cooks in the Pee Dee. Bakers and Cooks compete for best in category and best over pecan dishes. This completion also includes a celebrity chef completion and is MC’d by a regional TV personality.

Pecan Sponsor

$1,000

Pecan sponsors help support a variety of festival equipment and functions, like tents, restrooms, supplies and sound equipment.

Nut Sponsor

$500

Nut sponsors help support a variety of festival equipment and functions, like tents, restrooms, supplies and sound equipment.

The Florence Downtown Development Corporation (FDDC) is a 501c3 non-profit organization devoted to revitalizing and restoring civic pride in Downtown Florence. All sponsorships are tax deductible as allowed by law. Contact FDDC office 843-665-2047 for 501c3 Documentation.

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Sponsorships at a Glance

Sponsorships at a Glance

YOUR SPONSORSHIP LEVEL

LARGE TENT AREA

$10,000.00

x

x

x

x

x

x

x

x

x

$7,500.00

x

x

x

x

x

x

x

x

x

BEER TICKETS BOOTH SPACE T-SHIRT LISTING DAY OF FLYER WATER BILL INSERT T-SHIRT LOGO

BANNER RADIO ADS TV ADS PRINT ADS SOCIAL MEDIA WEBSITE

$5,000.00

x

x

x

x

x

x

x

$3,500.00

x

x

x

x

x

x

x

$3,000.00

x

x

x

x

x

x

$2500.00

x

x

x

x

x

x

$2,000.00

x

x

x

x

x

x

$1,500.00

x

$1,000.00

x

$500.00 $250.00 $100.00 Banner All named sponsors will receive a table or attraction sized banner dependent upon the sponsorship.

Beer Tickets Sponsors at $7500 level or above will receive 200 beer / wine tickets for use at the any FDDC event.

Booth Space All named sponsors will receive a 10 x 10 tents & an 8ft table on sponsor row, near sponsored stage or sponsored attraction area.

Day of Flyer All named sponsors will be listed with the attraction / stage details in this flyer handed out to the public on the day of the festival. 8.5 x 11 Print AdsAttractions flyer with named sponsor for each w/attraction - Week of - ½ page full color Bike & Run – One in Mid September, & mid October 1 ad per week for 3 weeks – 3”x 7” B/W Kid Zone Flyer – Week of Friday or Saturday - ½ page full color Entertainment Line Up Flyer – Wednesday & Saturday - 1 page full color Cook Off Registration Form – Mid August - ¼ page 1 per week for 2 weeks Car & Tractor – Week of ¼ page B/W Day of Flyer or Insert – 1 page full color Radio 15 second and 30 second spots run continuously for two weeks preceding festival on a variety of local stations and live remotes from the entertainment stages on festival day.

Presenting sponsor & headliner 30 sec Entertainment Line up – 15 sec Attractions – 30 sec Competitions – 15 sec SOUTH SOUTHCAROLINA CAROLINAPECAN PECANFESTIVAL FESTIVAL||2015 2015SPONSORSHIP SPONSORSHIPGUIDE GUIDE||PAGE PAGE11 1

Television 30 second spot run on local network/s in available slots as negotiated annually. Spot features sponsor logo collage as well as Presenting sponsor logo highlight T-shirt Named sponsors will receive logo placement on t-shirt back and all sponsors above $1000 will receive name listing on t-shirt back.

Social Media – Promotion begins June 1st 1 ad per month outlining named sponsors and festival attractions from June 1 st to September 30th 1 boosted ad weekly outlining named sponsors for individual areas and festival attractions from October 1st through festival day.

Water Bill Insert All named sponsors will have their logos placed in water bill insert sent to over 40,000 residents of Florence and Timmonsville sent out in City of Florence water bill issued closest to festival day.

Website All sponsors will be listed in various areas of the SC Pecan Festival Site, Fitness Forum Site and other promotional sites as contracted by the SC Pecan Festival Committee. These listing remain up from

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2014 Festival Promotional Materials

2014 Festival Promotional Materials

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2014 Festival Promotional Materials

BILLBOARD

NEWS PAPER AD

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2014 Festival Media Materials

2014 Festival Media Sponsors

Pecan Festival returns with a new musical lineup and even more to see

BY SHAMIRA McCRAY Morning News smccray@florencenews.com | Posted: Wednesday, October 22, 2014 8:41 pm FLORENCE, S.C. – The 11th-annual South Carolina Pecan Festival is right around the corner, and this year festival attendees can expect to find a few more attractions.

On Halloween night, before all of the festivities begin, a Hope Harvest fundraiser will take place from 6 to 10 p.m. at Victors. The event will include a live auction, heavy hors d’oeuvres, cocktails and music by A New Creation Band. Tickets are $35 in advance and $50 at the door.

“We’ll auction off (empty) bowls,” said Nicole Echols with the Harvest Hope Food Bank.

“We hope that people will take those home, look at them and remember all of the people who go hungry throughout the year.”

This is the third year for the Hope Harvest event, and Echols said this year may be the most successful yet.

“This event is the night before (the SC Pecan Festival), and we hope that people will come out and start celebrating with our event,” Echols said. “We’ve had some generous sponsors in the past, and it allows Harvest Hope to keep doing what we do.”

The Pecan Festival presented a a check for $7,500 to the harvest Hope Food Bank on Tuesday.

The festival will begin on Nov. 1 and will feature eight stages of live entertainment, vendors, a free kid’s fun zone, a vocal competition and an Art Trail on Evans Street exhibit, among other activities.

The headliner is The Average White Band. They will take the stage at 5 p.m. A host of other bands will perform between 10 a.m. and 5 p.m.

A new feature this year is the Celebrity Chef Cook-Off. The competition will begin at 11 a.m. and will feature chefs from Carolina Hospital Culinary Division, Percy and Willy’s Restaurant, Sweet Cupcake Company and Victor’s Bistro.

“All of the recipes have to be pecan-themed,” Downtown Development Coordinator Allene Glapion-Tellis said.

Celebrity judges for the competition include City Manager Drew Griffin, Florence City Council member Octavia Williams-Blake and WMBF reporter Ken Baker.

Glapion-Tellis said the celebrity chefs will compete for a trophy.

In addition to the celebrity cook-off, there will also be a community cook-off at 12:30 p.m. in which community chefs will compete for best overall dish. The first place winner will receive $100. Winners also will receive free aprons.

The American Cornhole Organization will host the inaugural Pecan Classic at this year’s festival.

“People will be competing for an entry in the national cornhole tournament,” Glapion-Tellis said. “This is a qualifier, and you can register by going to americancornhole.org.”

There is a 100-team maximum, and the entry fee is $40 per team. Check-in for open play, and pay-as-you-play game challenges will be from 10 a.m. to noon. The ACO Pecan Classic Doubles Tournament will be from noon to 5 p.m., and the open play and pay as you play game challenges will be from 6 p.m. to 8 p.m.

Winners will receive a one-night hotel stay at the Holiday Inn World’s Fair in Knoxville, Tenn., between July 8 and July 11. The first-place winner also will receive one team entry into the Worlds Qualifier in Tennessee, $250 and two customized Pecan Classic jerseys. The second-place winner will receive one team entry into the Worlds Qualifier and $150. The third-place winner will receive $100 in prize money. The fourth-place winner will win the hotel stay.

A full listing of festival events and activities can be found at www.florencedowntown.com/pecan-festival.

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2014 Festival Social Media

2014 Festival Social Media

THIS FESTIVALS GONE VIRAL

# 2014 Facebook Statistics

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Thank You The South Carolina Pecan Festival is an annual event that brings together Florence businesses and residents while allowing us to showcase our city to visitors from across the Southeast. As we continue to improve Downtown Florence we invite you to be a part of an event important to revitalization and economic development‌rich in history, culture, art, diversity, and fantastic people! Song, dance, food, entertainment, shopping and fun for the whole family; it all comes together once a year for an exciting weekend of festivities and celebration!

Our 12th annual festival will become a moment for citizens to share and learn, while acting as an economic engine for organizations to grow, network and prosper.

On behalf of the South Carolina Pecan Festival, we would like to thank you for your consideration as a sponsor. Through increased attendance and sponsorship this event will not only flourish but also inscribe a memorable experience for everyone that visits. 2015 will certainly surpass expectations and be the largest and most anticipated annual event to date, we look forward to including you as a partner for our 2015 event.

~The South Carolina Pecan Festival Committee~ Contact us about your sponsorship:

For more information about the 12th Annual South Carolina Pecan Festival please visit

WWW.SCPECANFESTIVAL.COM

George Jebaily GJebaily@jebailylaw.com 843.319.9900 Allene Glapion-Tellis allene@florencedowntown.com 843.773.0478

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