organisations to put themselves on the EWWR map by promoting a small event. The result was three community competitions and the launch of a new Zero Waste blog.
COMMUNICATION STRATEGY Once your session and action have been organised, time to promote it and spread your impact. Here are a few methods you can use to promote your CE event.
TASKS Pick an existing event to join in with. You can use the materials provided by the event organiser and won’t have to start from scratch raising awareness. - Encourage some local groups, organisations, schools and businesses to get involved. - Think up some activities to appeal to different age ranges. See if local businesses will donate a small (eco friendly) prize such as an item for a hamper. - Think about how you will collect the competition entries and who will choose the winner. Will you have a judge or pick names from a hat? Choose an end date and let people know how the competition works. Share the competition details as widely as you can. - Don’t be discouraged if there are only a few entrants, you are still raising awareness and creating a buzz for future events and that can only be positive. - Pick one or two ideas to concentrate on and do them well. Remember to share information about your plans and activities as well as your competition. You can set up a free blog at Wordpress.com https:// zerowastecynon.wordpress.com/european-week-for-waste-reduction/
COMMUNITY ENGAGEMENT - introduced by Pontydysgu Ltd
DESCRIPTION For your circular economy activities to be successful you may need to get members of your community involved and engaged with what you are doing. Here are some of the ideas and activities we have used in order to create a buzz and get people talking along with some tips for how to implement them yourself.
TIME NEEDED Between 3 and 8 hours depending on what you decide to do.
MATERIAL NEEDED • Blog or social media account. • Small items or idea for prizes such as seeds or soap.
INSTRUCTIONS
EXAMPLES
PREPARATION Tried and tested examples;
Look out for awareness weeks or events at a local, national or international level. We suggest European Week for Waste Reduction. Use the resources already available as a way to engage your local community. For example in Pontypridd CEYOU challenged local
Zero Waste Poster competition Youth Forum participants and local young people were challenged to create a zero waste awareness poster. Local charity Little Lounge
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