SANDRA BACKLUND
INK BLOT TEST Sandra Backlund is a Swedish fashion designer specialising in sculptural k nit wear. Graduating from Beckmans College of Design in Stockholm in 2004, Backlund set up her own eponymous label that same year.
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FA L L / W I N T ER 2010
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CONTROL - C Backlund’s design aesthetic is sculptural, architectural and dynamic. Striving to exaggerate and accentuate the female form, Backlund fluctuates proportions, producing designs that are simultaneously sci-fi and warm.
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“monochromes bring extra attention to the shape and silhouette of the garments�
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SPR IN G /SUM M ER 2010
“A p i e ce o f s c u l p t u r e, a p i e ce o f moving art”
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SPR IN G /SUMM ER 2010
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IN NO TIME
Except from the handicraft techniques and the materials I work with, I’m really fascinated by all the ways you can highlight, distort and transform the natural silhouette w ith cl oth es an d accessories and I like to consciously dress and and undress dif ferent par ts of the b ody. I’m kind of introver t when working, so I guess I find inspiration from everything that is going on in my own life both private, as a designer and as a founder of my own company.
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“It depends, sometimes it ’s the material itself that I f ind interesting or I think fits the theme of the collection. Sometimes it ’s just because that specif ic material somehow seems like a natural choice for the handicraft technique or silhouet te I’m working on”
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POOL POSITION
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BY GEORGIA RICHARDSON “I think that many concentrate too hard on just liv ing up to th e image of b eing a n ew design er, instead of actually working as one. In the beginning it ’s impor tant that you tr y not to think so much about what other people might expect from you and instead spend a lot of time experimenting on your own to find what is special about you and what you’re good at ”