Azimut Yacht Club by Yachting.vg

AZIMUT YACHT CLUB

Yacht Brokerage & Charter Crans Montana - London - Miami CH Telephone: +41 (0)27 483 1220 UK Telephone: +44 (0)20 7078-4226 USA Telephone: +1 (305) 394-9652 www.azimut-yachtclub.com

W What Does Your Yacht Broker Do For You?

elcome to the april 2011 edition of the Azimut Yacht Club magazine. Every month we generate a PDF catalog with the current listings. Subscribe to our newsletter on our site in order to receive automatically a link to the monthly PDF as soon as it is generated. If you have any questions about a boat or would like to schedule a visit, please contact us by email, phone or skype. The process of selling your boat is a complex one which your broker will totally manage on your behalf until the sale is complete.

Full service brokerage

Sales & Marketing

• •

Completion / Hand Over Process Client Account holding for your total Protection

Listing your boat with Ancasta exposes you to the largest brokerage network in Europe. We promise to find you a buyer in the short- Helping Buyers est possible time, which includes: We offer a broad range of services to buy• Market Boat Details ers which means that we are always informed • Feedback on Activity about the transaction to aid a smooth and • Accompanied Viewings successful completion process. These services • Receive Offers include: • Negotiate on your behalf • Finance • Complete the sale • Insurance • Helping with Survey Advice The Transaction • VAT Advice • Storage We manage the processes, paperwork & con- • Boat Yard Services tracts involved for a smooth and secure trans- • Sea Trials action including: • Holding of all title documents and all other important paperwork • Sale and Purchase Agreement • Title Transfer

Social,

By Olivier Baelde www.latitude26.ch developing advanced social marketing features coupled with yachting and real estate solutions

MEDIA & yachting

Establishing an efficient SOCIAL MEDIA marketing strategy becomes now a reality for yacht brokerage and yacht charter companies. When establishing the company marketing strategy, several key indicators must be closely watched. As well, deciding the direction of the data flow between the company and third party sites can become costly in terms of advertising budget without bringing long term traffic.

The most costly decision a marketing or sales manager will take when implementing a marketing strategy will be to rely entirely on third party websites to acquire new contacts and promote the yacht listings. This decision is mostly taken due to the apparent easy setup and maintenance third party listing sites seem to provide. However, when analyz-

ing carefully the features provided, as well as the possibility to create inbound traffic to the companyâ&#x20AC;&#x2122;s website or expand the reach to social networks, it does not appear anymore as a cost effective solution in a long term strategyh. All third party listings sites rely on traffic to

their sites in order to be able to charge yacht brokerage and yacht charter firms. Thus, they will most of the time prevent this traffic to leave their site unless it goes to a paid advertisement. The data flow of the listings between the companyâ&#x20AC;&#x2122;s website and the outside world must be carefully evaluated. The success in establishing a long term

approach is to consider, as the central point, the companyâ&#x20AC;&#x2122;s website. ie the single point of entry for all listings should be your website. Then, syndication to third party listings websites specializing in the yachting and to social network will take place. This data flow will allow you to generate inbound traffic back to your site and not to other sites.

You will have the control over the data provided to the external sites. Contacts and leads coming to your site once will most likely come back to your site on a regular basis. A powerful outbound strategy for the listings is to target all available social network and document or images

sharing sites. Through APIs, you can automate the posting of listings information and brochure to a large array of sites which are not used by third party listings websites to avoid loosing traffic. Nowadays, you can maximize your exposure on social networks relatively easily by selecting a yachting solution already integrating the APIs to post au-

tomatically. Furthermore, third party listings websites will not have any incentives to integrate your listings with social networks or other sites in order to keep the traffic on their site. You must put in place a well toughtout strategy which will syndicate listings to generic listings sites. (Olx, Oddle, Vast...), third party listings sites specializing in yachting through the openmarine.org initiative for example: It allows you to generate a standard xml feed and post it to several sites through a subscription. Then, post the listings to your facebook and twitter account. We

went further in the integration of our yachting solutions with a large array of APIs. Clients using our yachting solutions have their listings posted automatically to Flickr, Picasa, Wordpress, Blogger, Olx, Oddle, Vast, Openmarine. Then, PDF brochures generated are posted to Issuu, Scribd, Slideshare, Docstoc expanding the reach and search engines indexing. And a new service launched this month is through the magazines listing all the yachts from our clients and generated in 3 versions: print on demand version, electronic version and ipad version. The goal in creating your marketing strategy is not to get linked to a

single third party listings website where they will dictate their marketing strategy to you and make it very difficult for you to reach potentials clients through all available social medias. In a long term strategy, all inbound traffic must go back to your site. This way, if you decide to stop listing on a particular third party listings website, most of the traffic will still flow to your site through the other channels. On the other hand, if you stricly list on third party sites, the day you stop paying them, you â&#x20AC;&#x153;disappearâ&#x20AC;&#x153; from the internet world...

hile having a social network presence through Facebook, Twitter and other social networks proves mandatory nowadays, a new concept tested by our yachting solutions is to benefit from Facebook groups and social activity by bringing back “friends and followers“ to the company’s website in order to propose targeted services and features pertaining to your business activity.

By Olivier Baelde - www.latitude26.ch developing advanced social marketing features in yachting and real estate solutions

On Facebook for example, the new graph API allows to post update statuses about listings, upload images in albums , post events in calendar.. As well, you can use the facebook user authentication to login into your site and read or contribute to your content. The advantage is that you can at the same time know more about this person and propose a subscription to your newsletter. When he connects to your site with his facebook’s user id , you will

BREAKING NEW GROUND WITH

SOCIAL

be able then to send messages directly through the facebook graph API. It will allow you to keep this user informed about your company activities automatically through your website. It provides an extra level of possibilities since you no longer need a user to subscribe to your newsletter. While you manage your own facebook groups , you can post automatically news to the groups and invite all new friends automatically to join the groups through the APIs. By carefully planning a number of facebook groups centered around your company’s activities (brokerage, charter), you can dramatically enhance the daily communication sent to the facebook groups by postings automatically random yacht listings, special offers, price reductions....

By inviting your â&#x20AC;&#x153;friends and followersâ&#x20AC;? to visit and connect to your site using their facebook user id , you give them the possibility to share information and recommend other users to connect with you. On the new site www.yachting.vg, we are currently experimenting with several new functionalities of the Graph API. Integrating your site more tighly with external social networks will allow you to communicate faster new information to be given to followers and groups. You will be able to provide a constant flow of information and news through automated tasks. When users visit your website, your can control the information given to them as well as getting their feedback on specific polls or through a comment system. You can inform your groups, friends and followers that the newsletters generated every month is available on your

INBOUND TRAFFIC

NETWORKS website. The important point in this social network integration with your website is to keep the channels open and regularly communicate to provide new information and news. Readers will be more likely to visit your site on a regular basis if they get weekly news from your site. This could be fastidious if you had to do it manually , but by creating automated tasks to post automatically on a regular basis for example a new yacht listing or price reduction offer, you keep the flow going. Our company Latitude 26 provides social media marketing consulting and development services.

AZIMUT 46' Flybridge, 1997, 259.000 € Mallorca, IB, Spain AZIMUT 46' Flybridge, 1997, Mallorca, Baleares Spain, 259.000 € The Azimut 46 is the three cabin timeless classic of the flybridge range. It is designed for luxurious entertaining, and must be viewed to be appreciated. - Specs: LOA:14 metres Beam:4 metres Draft:1 metres - CATERPILLAR 440hp - Diesel

Web id: 2 - Price: 259.000 € Tax Paid

Motor Boat Broker

14 quai Papacino, 06300 Nice, France - Nicky Davies Telephone: +33 489 039 464Spain (+34) (971) 695-441 Visit www.yachting.vg for full details - Web id: 2

www.azimut-yachtclub.com

AZIMUT 68 S, 2005, 830.000 € Poole, DOR, United Kingdom AZIMUT 68 S, 2005, Marbella, Spain, 830.000 € Azimut 68 S (2005 model) with twin diesel MTU (1320hp) engines. This is a great example of one of the most popular open style family cruisers on the market. She is fully equipped and has been professionally maintained from new. The Azimut 68 S offers fantastic accommodation with great volume. Highly recommended and must be seen. Motivated owner. - Specs: LOA:20 metres Beam:5 metres Draft:1 metres - MTU 1320hp - Diesel

Web id: 4 - Price: 830.000 € Tax Paid

Carine Yachts

14 quai Papacino, 06300 Nice, France - Andrew Noble Telephone: +33 489 039 464United Kingdom (+44) (01202) 901-721 Visit www.yachting.vg for full details - Web id: 4

www.azimut-yachtclub.com

AZIMUT Azimut 105, 2008, 5.000.000 € Nice, PR, France AZIMUT Azimut 105, 2008, Barcelona, Spain, 5.000.000 € - Specs: LOA:105 feet Beam:21 feet Draft:1 metres - MTU 2216hp - Diesel

Web id: 13 - Price: 5.000.000 € Tax Not Paid

Yacht Show Room Brokerage

14 quai Papacino, 06300 Nice, France - Nicolas Valin Telephone: +33 489 039 464France (+33) (977) 197- 205 Visit www.yachting.vg for full details - Web id: 13

www.azimut-yachtclub.com

AZIMUT Azimut 55 E, 2008, 790.000 € Nice, , France AZIMUT Azimut 55 E, 2008, Golfe Juan, Provence Côte d'Azur France, 790.000 € Azimut 55 year 2008 in immaculate condition. 3 cabins / 3 bathrooms version. Extremely well looked after boat, constantly upgraded, professionally maintained, fully serviced and ready to go. Specs: - N/A - Diesel

Web id: 10 - Price: 790.000 € Tax Not Paid

Yacht Show Room Brokerage

14 quai Papacino, 06300 Nice, France - Nicolas Valin Telephone: +33 489 039 464France (+33) (977) 197- 205 Visit www.yachting.vg for full details - Web id: 10 www.azimut-yachtclub.com

AZIMUT Azimut 68E, 2008, 1.490.000 € Nice, , France AZIMUT Azimut 68E, 2008, Cannes, Provence Côte d'Azur France, 1.490.000 € This Azimut 68 Evo built in 2008 is in pristine condition: only 1 owner, permanent crew of 2, managed professionally... this yacht is ready to go! She is very well equipped up to charter standards and offers all the safety equipment demanded by RINAVE Commercial Class. The owner who has not been able to use her as much as desired is a keen seller. - Specs: LOA:69 feet Beam:16 feet Draft:5 feet - MAN 1360hp - Diesel

Web id: 14 - Price: 1.490.000 € Tax Not Paid

Yacht Show Room Brokerage

14 quai Papacino, 06300 Nice, France - Nicolas Valin Telephone: +33 489 039 464France (+33) (977) 197- 205 Visit www.yachting.vg for full details - Web id: 14 www.azimut-yachtclub.com

AZIMUT Azimut 68S, 2007, 1.200.000 € Nice, , France AZIMUT Azimut 68S, 2007, Mandelieu-La-Napoule, Provence Côte d'Azur France, 1.200.000 € - Specs: LOA:69 feet Beam:16 feet Draft:5 feet - MAN 1360hp - Diesel

Web id: 12 - Price: 1.200.000 € Tax Not Paid

Yacht Show Room Brokerage

14 quai Papacino, 06300 Nice, France - Nicolas Valin Telephone: +33 489 039 464France (+33) (977) 197- 205 Visit www.yachting.vg for full details - Web id: 12 www.azimut-yachtclub.com

AZIMUT Leonardo 98, 2008, 3.600.000 € Cheltenham, , United kingdom AZIMUT Leonardo 98, 2008, Greece, 3.600.000 € Just reduced in price this is a great opportunity to acquire an Azimut 98 Leonardo at a fraction of the new price with little more than delivery hours on her engines. The Leonardo has been described as the ' Ocean Coupe ' of the seas with her dynamic flowing lines that doesn't compromise on interior space and liveability. The yacht provides a sporting drive in impeccable style, combined with a layout that blurs the line between inside and out . When open , the fully retractable semi-circular sliding doors give nearly 1,300 square feet transforming the enclosed aft dining area into an alfresco one and seamlessly blending the saloon and aft deck into one uninterrupted space. - Specs: LOA:100 feet - MTU Diesel Web id: 1 - Price: 3.600.000 € Tax Not Paid

Motor Boat Broker

14 quai Papacino, 06300 Nice, France - Eric CHAPPUIS Telephone: +33 489 039 464United Kingdom (+44) (1803) 226-153

Visit www.yachting.vg for full details - Web id: 1 www.azimut-yachtclub.com

AZIMUT Leonardo 98 E, 2007, 4.400.000 € Nice, , France

AZIMUT Leonardo 98 E, 2007, Cannes, Provence Côte d'Azur France, 4.400.000 € One of the rare Azimut 98 Evolution offered on the market for sale, MY Leonardo is commercially registered, fully equipped for charter and ready to go! The owner is a keen seller and we urge you to bring offers. - Specs: LOA:100 feet Beam:22 feet Draft:6 feet - MTU 2200hp - Diesel Web id: 1 1- Price: 4.400.000 € Tax Not Paid

Yacht Show Room Brokerage

14 quai Papacino, 06300 Nice, France - Nicolas Valin Telephone: +33 489 039 464France (+33) (977) 197- 205

Visit www.yachting.vg for full details - Web id: 11 www.azimut-yachtclub.com

AZIMUT Leonardo 98, 2008, 3.600.000 € Located in Greece

Just reduced in price this is a great opportunity to acquire an Azimut 98 Leonardo at a fraction of the new price with little more than delivery hours on her engines. The Leonardo has been described as the ‘ Ocean Coupe ‘ of the seas with her dynamic flowing lines that doesn’t compromise on interior space and liveability. The yacht provides a sporting drive in impeccable style, combined with a layout that blurs the line between inside and out . When open , the fully retractable semi-circular sliding doors give nearly 1,300 square feet transforming the enclosed aft dining area into an alfresco one and seamlessly blending the saloon and aft deck into one uninterrupted space

UK Office Contact: Mark Davies Tel: +44 (0)1242 250 000 Fax: +44 (0)1242 500 253 Mobile: 07703 336 634

LAZZARA 840, 2007, 3.000.000 â&#x201A;Ź Located in Spain

Youâ&#x20AC;&#x2122;ll be hard pressed to find a more spacious yacht with these specifications. Each stateroom has its own head and entertainment centre; the saloon includes formal dining and spacious seating; and the country kitchen remains a gathering favourite.

Mallorca Office Contact: Amanda Pollett Tel: 34 687 070 252 Fax: +44 (0)1242 500 253 Mobile: +34 607 499 342

A R O U N D

T H E

W O R L D

Stylish Events F

rom 2 to 6 May 2011, Genoa will host the 23rd MYBA Charter Show. This is one of the most important international exhibitions dedicated to charter professionals and superyachts. This is an event not to be missed by yacht charter professionals, attended by the most prestigious charter agencies and brokers globally. The exhibition is a select showcase for luxury charter yachts and the most exclusive display of ancillary services for the yachting industry.

he Inaugural Singapore Yacht Show Launches at ONE째15 Marina Club . A brand new superyacht exhibition opens its doors this Friday, 8 April 2011 at ONE째15 Marina Club in Sentosa Cove. The widelyanticipated first edition of the Singapore Yacht Show will present a first-class lineup of sailing and motor superyachts, as well as displays from some of the leaders of the international yachting industry, despite being launched only four months ago.

A R O U N D

T H E

W O R L D

Stylish Events F

om 2 to 6 May 2011, Genoa will host the 23rd MYBA Charter Show. This is one of the most important international exhibitions dedicated to charter professionals and superyachts. This is an event not to be missed by yacht charter professionals, attended by the most prestigious charter agencies and brokers globally. The exhibition is a select showcase for luxury charter yachts and the most exclusive display of ancillary services for the yachting industry.

n the 16 - 18 May 2011 over 250 of the leading players in the large yacht market will head to the home of Americaâ&#x20AC;&#x2122;s marine industry for the most important meeting in the American Superyacht Industry. Returning to Fort Lauderdale after 6 years, the American Superyacht Forum 2011 will bring together heavyweight speakers, influential experts, technical geniusâ&#x20AC;&#x2122; and valuable contacts at the Hilton Marina.

CHARTER Cannes Festival

Chartering a Yacht for Corporate Entertainment Neoyachting specializes in luxury yacht charters for companies coming to festivals & events in Cannes such as the Cannes Film Festival, MIPIM, MIPIM Horizons (MIPIM 2), MIDEM, MIPCOM, MIPTV, Lions, Tax Free & MAPIC.

A luxury yacht provides the ideal base for companies during a festival or event in Cannes. Yachts can be â&#x20AC;&#x153;brandedâ&#x20AC;? with your company name allowing you to present a high profile during an event. Berths can be obtained next to the Palais des Festivals. During the day, the yacht can act as a floating office & conference venue in the heart of Cannes allowing you to welcome clients on board for meetings & presentations. The crew will be on hand to attend to 24

www.yachting.vg - BVIs

Yachts of different sizes are available for charter during the events. When comparing budgets between hotel rooms for several persons and a yacht, crewed yachts offer a much greater appeal and level of service. As well, flexibility in terms of catering, entertainment, privacy provides a perfect platform for hosting a corporate event.

your every need & provide food and drinks. In the evening, the yacht makes an impressive venue for cocktail parties & dinners. And at night, your luxury yacht becomes your own private 5 star hotel. If you are interested in a luxury yacht charter during a festival or event in Cannes, please contact Neoyachting at www.neoyachting. com or by phone: +33 489 039 464

www.yachting.vg - BVIs

Neoyachting Charter

Cannes Festival Formula One Grand Prix MIP

For Charter: AZIMUT 103 S Location: Côte d’Azur

www.neoyachting.com 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959

Neoyachting Charter

Golf Weekends Corporate events Sales Incentives

For Charter: AZIMUT 103 S Location: Côte d’Azur

www.neoyachting.com 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959

AZIMUT 68s 2007 - Anolha La Rague, France Anolha is a brand new azimut 68s from the open line. Based in port la rague (close to cannes, france), she will take you to the most remote or exclusive places of the riviera in total comfort and speed! anolha is very well equipped and features a unique and sleek style, a very large salon open on the outside deck and 2 spacious cabins. The twin cabin will accommodate the stewardess. Matthew connor, captain of anolha will be your guide to the riviera; our stewardess will be delighted to prepare your breakfasts, light lunches and make sure you feel at ease at all times. Visit www. neoyachting.com for full details - Web id: 7

Neoyachting