Issue 6
June 2011
Fair l i n e Ya c h t C l u b
Yacht Brokerage Motor Yachts and Sailboats Luxury Yachts & Superyachts For Charter
Charter News . Brokerage News . Events . New Yachts 1ÂŁ
M o s t
a d v a n c e d
m a r k e t i n g
Yachting.vg
p l a t f o r m
f o r
t h e
y a c h t i n g
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monthly magazine web: www.yachting.vg email: sales@yachting.vg skype: longitude64 facebook: www.facebook.com/yachtingvg twitter: www.twitter.com/yachtingvg
Fairline Yacht Club magazine
The yachting network publishing
publisher/editor Olivier Baelde editor@yachting.vg advertising mgr James Blackburn advertising@yachting.vg sales mgr Ian Foster sales@yachting.vg marketing mgr Clive Coleman marketing@yachting.vg PR mgr Antoine Bonvin pr@yachting.vg subscriptions mgr Danielle Chiocci subscriptions@yachting.vg social networks mgr Sven Nicklasson business development mgr Glen Coburn Yachting.vg is published by Latitude 26 and The Yachting Network. All correspondence should be addressed to rue pirazzilina 31 Crans Montana, VS, 3963 Switzerland
Latitude 26
We specialize in web solutions, marketing, publishing for the yachting industry
Ya c h t B r o k e r a g e S o l u t i o n s Ya c h t C h a r t e r R e s e r v a t i o n s S o l u t i o n s Custom Development Social Networks and Inbound Marketing Public Relations
Contacts Crans Montana, CH: +41 (0)27 483-1220 email: sales@latitude26.ch website: http://www.latitude26.ch/ London, UK: +44 (0)20 7078-4226 email: sales@latitude26.co.uk website: http://www.latitude26.co.uk/ Miami, FL - USA: +1 (305) 394-9652 email: sales@latitude26.us website: http://www.latitude26.us/
Welcome to the Fairline Yacht Club magazine Marketing Solutions for Yacht brokerage and Yacht charter companies are our primary focus. We developed over the last 24 months an online platform using the latest technologies in terms of web design, database architecture, cloud hosting. Furtermore, a very powerful social network integration though APIs allows the brokerage and charter companies using our yachting solutions to gain maximum exposure on a worldwide basis with a minimum of efforts on their side. Then, our montlhy magazines generated through an InDesign CS5 workflow integration allows to generate on a monthly basis magazines for every sites composing The Yachting Network. Magazines are available in printed and electronic versions.
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The Yachting Network platform coupled to our yachting solutions provide an exclusive set of features to yacht brokerage and yacht charter companies allowing them to market worldwide on different medias their yachts for sale or charter fleet. We continuously work on improving our platform to provide advanced features not available in third party listings websites. Join us
Olivier Baelde Publisher, Editor Crans Montana, Switzerland
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FAIRLINE YACHT CLUB - ISSUE 6 - JUNE 2011
irline YACHT CLUB The Yachting Network
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Social Media and Yachting
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Yacht Brokerage
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Social networks
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Charter - Luxury Yachts Marketing
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THE YACHTING NETWORK www.theyachtingnetwork.ch Most Advanced Marketing Services for Luxury Yachting
Contacts CH - Crans Montana: +41 (0)27 483 12 20 UK - London: +44 (0)20 7078-4226 USA - Miami: +1 (305) 394-9652 email: sales@theyachtingnetwork.ch
Social Media Marketing Social Networks Integration Superyachts Marketing Dedicated Superyachts Reservation Sites Yacht Brokerage Solutions Yacht Charter Solutions Corporate Magazines Creation Superyachts Magazines
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elcome to the Yachting.vg monthly magazine. The primary purpose of this magazine is to present yachts for brokerage and yachts for charter from clients using our yachting solutions. In order to provide them with a competitive advantage, we decided to integrate our online platform called The Yachting Network with the Adobe inDesign workflow. The end result being that all the listings from clients using our online yachting solutions are as well included in our monthly magazines. It brings them maximum exposure as well as brand recognition. We believe that there is still a need for a printed version to allow readers to be able to read offline while traveling for example. Furthermore, it allows our clients to reach potential buyers who are not always willing to stay a long time in front of a computer screen in order to review luxury yachts for sale or charter. A printed version still has its charm and provides added value to our clients.
The Yachting Network has local websites in all european countries.
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The print version of our magazine brings additional readers and visibility to our clients
We hope you will enjoy reading every month our magazines. In the following months, every site part of The Yachting Network will be integrated in the Adobe Indesign workflow in order to generate monthly magazines adding again some exposure and visibility to our clients listings. The architecture of our platform now comes full circle. We are able to provide to all clients using our yachting and real estate solutions an integrated platform able to deliver online and offline visibility through very efficient web services. Furthemore, our complete integration to over 15 social networks through APIs allows clients using our solutions to post automatically listings updates on their social media accounts without extra work.
our yachting solutions and social networks and coupled with a printed version will bring them a very powerful platform to increase the visibility of their listings. Unlike third party listing sites specializing in yachting, clients list their yachts only once on their websites in our yachting solutions and then syndication takes place. It insures that their domain name and web site is the place where all listings are managed, indexed first by search engines and where all inbound traffic goes back to when syndicated to other sites. Over time, this strategy will bring continuous lead generation at a fraction of the cost spent on multiple third party listing sites where listings are lost in the crowd.
We believe that a tight integration between the web sites of our clients running one of
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Belgium - longitude64.be
Isle Of man - longitude64.im
Denmark - longitude64.dk
Montenegro - longitude64.me
France - longitude64.fr
Netherlands - longitude64.nl
Germany - longitude64.de
Spain - longitude64.es
Greece - longitude64.gr
Sweden - longitude64.se
Italy - longitude64.it
Switzerland - longitude64.ch
THE YACHTING NETWORK We specialize in yachting solutions. We can provide expert consulting and manage the implementation of a complete solution mixing one of our solution running under your domain name with marketing campaigns on social networks and printed advertising in one of our magazines. We offer a wide range of media relations and publicity services, specializing in communications planning and consultation.
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United Kingdom - longitude64.co.uk United States - longitude64.com USA - Florida- yachting-florida.com
Sites & Global Coverage OUR CONTACTS Longitude 64 - The Yachting Network specializes in yachting solutions for yacht brokerage yacht dealers, yacht charter and marinas real estate companies. Our Yachting solutions include now two new offers focusing on startups and small companies at a very competitive price. Furthemore, our Executive and Corporate versions see new improvements for the version 2011.
Crans Montana, VS , 3963 Switzerland www.theyachtingnetwork.ch Phone: +41 (0)27 483 12 20 Skype: Longitude64
www.fairline-yachtclub.com - june 2011
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Social,
By Olivier Baelde www.latitude26.ch developing advanced social marketing features coupled with yachting and real estate solutions
MEDIA & yachting
Establishing an efficient SOCIAL MEDIA marketing strategy becomes now a reality for yacht brokerage and yacht charter companies. When establishing the company marketing strategy, several key indicators must be closely watched. As well, deciding the direction of the data flow between the company and third party sites can become costly in terms of advertising budget without bringing long term traffic.
The most costly decision a marketing or sales manager will take when implementing a marketing strategy will be to rely entirely on third party websites to acquire new contacts and promote the yacht listings. This decision is mostly taken due to the apparent easy setup and maintenance third party listing sites seem to provide. However, when analyz-
ing carefully the features provided, as well as the possibility to create inbound traffic to the company’s website or expand the reach to social networks, it does not appear anymore as a cost effective solution in a long term strategyh. All third party listings sites rely on traffic to
their sites in order to be able to charge yacht brokerage and yacht charter firms. Thus, they will most of the time prevent this traffic to leave their site unless it goes to a paid advertisement. The data flow of the listings between the company’s website and the outside world must be carefully evaluated. The success in establishing a long term
approach is to consider, as the central point, the company’s website. ie the single point of entry for all listings should be your website. Then, syndication to third party listings websites specializing in the yachting and to social network will take place. This data flow will allow you to generate inbound traffic back to your site and not to other sites.
You will have the control over the data provided to the external sites. Contacts and leads coming to your site once will most likely come back to your site on a regular basis. A powerful outbound strategy for the listings is to target all available social network and document or images
sharing sites. Through APIs, you can automate the posting of listings information and brochure to a large array of sites which are not used by third party listings websites to avoid loosing traffic. Nowadays, you can maximize your exposure on social networks relatively easily by selecting a yachting solution already integrating the APIs to post au-
tomatically. Furthermore, third party listings websites will not have any incentives to integrate your listings with social networks or other sites in order to keep the traffic on their site. You must put in place a well toughtout strategy which will syndicate listings to generic listings sites. (Olx, Oddle, Vast...), third party listings sites specializing in yachting through the openmarine.org initiative for example: It allows you to generate a standard xml feed and post it to several sites through a subscription. Then, post the listings to your facebook and twitter account. We
went further in the integration of our yachting solutions with a large array of APIs. Clients using our yachting solutions have their listings posted automatically to Flickr, Picasa, Wordpress, Blogger, Olx, Oddle, Vast, Openmarine. Then, PDF brochures generated are posted to Issuu, Scribd, Slideshare, Docstoc expanding the reach and search engines indexing. And a new service launched this month is through the magazines listing all the yachts from our clients and generated in 3 versions: print on demand version, electronic version and ipad version. The goal in creating your marketing strategy is not to get linked to a
single third party listings website where they will dictate their marketing strategy to you and make it very difficult for you to reach potentials clients through all available social medias. In a long term strategy, all inbound traffic must go back to your site. This way, if you decide to stop listing on a particular third party listings website, most of the traffic will still flow to your site through the other channels. On the other hand, if you stricly list on third party sites, the day you stop paying them, you “disappear“ from the internet world...
Motor Yachts Brokerage
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FAIRLINE 26 SUN FURY, 1986, 19.900 € Fréjus, PR, France FAIRLINE FAIRLINE 26 SUN FURY, 1986, France, 19.900 € bateau en excellent état, très bien entretenu par son propriétaire ,vaigrage entièrement refait, moteur tribord changer seulement 110h et moteur bâbord entièrement révisé 560h, a voir, affaire a saisir. Possibilité de place de Port - Specs: LOA:8 metres Beam:3 metres - VOLVO 151hp - Gas
Web id: 6 - Price: 19.900 € Tax Paid
Nautic Avenue
Cedric DIBIANCA
France (+33) ((0)9) 54 22 80 56
Visit www.fairline-yachtclub.com for full details - Web id: 6 www.fairline-yachtclub.com - June 2011
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FAIRLINE SPORTFURY, 1988, 16.800 € Fréjus, PR, France FAIRLINE FAIRLINE SPORTFURY, 1988, Provence Côte d'Azur France, 16.800 € 2 moteurs remplaces en mai 2010, completement revises Specs: LOA:8 metres Beam:3 metres - VOLVO 126hp - Gas
Web id: 3 - Price: 16.800 € Tax Paid
Nautic Avenue
Cedric DIBIANCA
France (+33) ((0)9) 54 22 80 56
.
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Visit www.fairline-yachtclub.com for full details - Web id: 3 www.fairline-yachtclub.com - June 2011
FAIRLINE TARGA 34, 2003, 175.000 € Fréjus, PR, France FAIRLINE FAIRLINE TARGA 34, 2003, Provence Côte d'Azur France, 175.000 € Trés beau fairline ,trés bien équipé et en excellent état. - Specs: LOA:10 metres Beam:3 metres - VOLVO 285hp - Diesel
Web id: 4 - Price: 175.000 € Tax Paid
Nautic Avenue
Cedric DIBIANCA
France (+33) ((0)9) 54 22 80 56
Visit www.fairline-yachtclub.com for full details - Web id: 4 www.fairline-yachtclub.com - June 2011
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FAIRLINE TARGA 34, 1992, 79.900 € Fréjus, PR, France FAIRLINE FAIRLINE TARGA 34, 1992, Provence Côte d'Azur France, 79.900 € - Specs: LOA:10 metres Beam:3 metres - VOLVO 230hp - Diesel
Web id: 1 - Price: 79.900 € Tax Paid
Nautic Avenue France (+33) ((0)9) 54 22 80 56
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Visit www.fairline-yachtclub.com for full details - Web id: 1 www.fairline-yachtclub.com - June 2011
FAIRLINE TARGA 43, 2000, 219.000 € Fréjus, PR, France FAIRLINE FAIRLINE TARGA 43, 2000, Provence Côte d'Azur France, 219.000 € Bateau en état irreprochable , entretenu par professionnels , factures sur demande - Specs: LOA:13 metres Beam:3 metres Draft:1 metres - VOLVO 370hp - Diesel
Web id: 5 - Price: 219.000 € Tax Paid
Nautic Avenue
Cedric DIBIANCA
France (+33) ((0)9) 54 22 80 56
Visit www.fairline-yachtclub.com for full details - Web id: 5 www.fairline-yachtclub.com - June 2011
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FAIRLINE Phantom 38, 2000, £180,000 Cheltenham, GLOS, United Kingdom FAIRLINE Phantom 38, 2000, Malaga Spain, £180,000 The best Phantom 38 we have ever seen. This boat really must be viewed to fully appreciate the extensive maintenance work that is completed every year. This boat is Spanish registered with both VAT and matriculation paid. All the electronics are repeated on the flybridge. - Specs: LOA:11 metres Beam:3 metres - VOLVO 380hp - Diesel
Web id: 15 - Price: £180,000 Tax Paid
Motor Boat Broker
Brokerage Department
United Kingdom (+44) (1803) 226-153
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Visit www.fairline-yachtclub.com for full details - Web id: 15 www.fairline-yachtclub.com - June 2011
FAIRLINE PHANTOM 40, 2008, £285,000 Poole, DOR, United Kingdom FAIRLINE PHANTOM 40, 2008, Marbella, Spain, £285,000 Fairline Phantom 40 (2008 model) with twin diesel engines. Superbly maintained example, fully loaded and highly recommended, comfortable accommodation for 4 guests. Spacious flybridge and cockpit areas for entertaining. Ideal opportunity. - Specs: LOA:12 metres Beam:3 metres - VOLVO 370hp - Diesel
Web id: 44 - Price: £285,000 Tax Not Paid
Carine Yachts Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.fairline-yachtclub.com for full details - Web id: 44 www.fairline-yachtclub.com - June 2011
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FAIRLINE Phantom 40, 2005, 215.000 € Marina Del Este, MA, Spain FAIRLINE Phantom 40, 2005, Marina Del Este, Malaga Spain, 215.000 € A very complete cruiser with a first-class flybridge. Comprehensive specification including dual station radar plotter, auto pilot, VHF and Reverse cycle air conditioning. Well worth viewing. **GREATLY REDUCED** - Specs: LOA:12 metres Beam:3 metres - VOLVO 360hp - Diesel
Web id: 25 - Price: 215.000 € Tax Paid
Motor Boat Broker Mark Davies
Spain (+34) (971) 695-441
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Visit www.fairline-yachtclub.com for full details - Web id: 25 www.fairline-yachtclub.com - June 2011
FAIRLINE PHANTOM 41, 1992, 159.500 € Fréjus, PR, France FAIRLINE PHANTOM 41, 1992, Provence Côte d'Azur France, 159.500 € BATEAU VENDU AVEC OU SANS PLACE DE PORT - Specs: LOA:12 metres Beam:4 metres Draft:1 metres - CATERPILLAR 425hp - Diesel
Web id: 2 - Price: 159.500 € Tax Paid
Nautic Avenue Eric CHAPPUIS
France (+33) ((0)9) 54 22 80 56
Visit www.fairline-yachtclub.com for full details - Web id: 2 www.fairline-yachtclub.com - June 2011
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FAIRLINE Phantom 42, 1999, £169,950 Poole, DOR, United Kingdom FAIRLINE Phantom 42, 1999, Poole, Dorset United Kingdom, £169,950 Phantom 42 which has just been fully serviced. New overlay carpets fitted in July 2010 along with new blue & white fly bridge and stearn seating, upgraded colour twin station Simrad Navigation System. A great opportunity to buy one of the last Phantom 42's in production with the popular blue hull and extended bathing platform (ideal for tender stowage). Generous accommodation finished in gloss cherrywood with cream leather, In summary, a fantastic buying opportunity. - Specs: LOA:42 feet Beam:13 feet Draft:3 feet - VOLVO 370hp - Diesel
Web id: 21 - Price: £169,950 Tax Paid
Motor Boat Broker
Brokerage Department Spain (+34) (971) 695-441
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Visit www.fairline-yachtclub.com for full details - Web id: 21 www.fairline-yachtclub.com - June 2011
FAIRLINE Phantom 50, 2004, £365,000 Poole, DOR, United Kingdom FAIRLINE Phantom 50, 2004, Malaga, Spain, £365,000 Fairline Phantom 50 (2004 model) with twin diesel volvo D12 engines (675 hp). Superbly maintained example, fully loaded and highly recommended, comfortable accommodation for 6 guests in 3 cabins with the master cabin en-suite. Spacious flybridge and cockpit areas for entertaining. Ideal opportunity. - Specs: LOA:50 feet - VOLVO 675hp - Diesel
Web id: 43 - Price: £365,000 Tax Paid
Carine Yachts Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.fairline-yachtclub.com for full details - Web id: 43 www.fairline-yachtclub.com - June 2011
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FAIRLINE Phantom 50, 2004, £360,000 Puerto Banus, MA, Spain FAIRLINE Phantom 50, 2004, Puerto Banus, Malaga Spain, £360,000 This Fairline Phantom 50 is offered at tremendous value and with a very high specification including Air Conditioning, Generator, Bimini, Flybridge BBQ, Microwave, Leather Upholstery, GPS, Chartplotter, Radar, Repeater to Flybridge, VHF Radio, Autopilot, Windlass Anchor, Tender and Hydraulic Passerelle. - Specs: LOA:15 metres Beam:4 metres Draft:1 metres - VOLVO 675hp - Diesel
Web id: 29 - Price: £360,000 Tax Paid
Motor Boat Broker Nicky Davies
Spain (+34) (971) 695-441
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Visit www.fairline-yachtclub.com for full details - Web id: 29 www.fairline-yachtclub.com - June 2011
FAIRLINE Phantom 50, 1988, 150.000 € Poole, DOR, United Kingdom FAIRLINE Phantom 50, 1988, Malta, United Kingdom, 150.000 € Fairline 53 Flybridge (1988 model) with twin Volvo Penta TAMD 71A. A very good example of this very popular model. With berths for 6 over 3 cabins she offers very spacious accommodation. The boat has recently been refitted, engines had a complete overhaul and antifouling and polishing has just been completed. - Specs: LOA:53 feet Beam:15 feet Draft:3 feet - VOLVO - Diesel
Web id: 41 - Price: 150.000 € Tax Paid
Carine Yachts Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.fairline-yachtclub.com for full details - Web id: 41 www.fairline-yachtclub.com - June 2011
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FAIRLINE Squadron 50, 1997, 299.500 € Palma, IB, Spain FAIRLINE Squadron 50, 1997, Palma, Baleares Spain, 299.500 € This classic Fairline Squadron 50 is in lovely condition and in turn-key operation with the option to buy her mooring in a sought after marina in Palma. The owner is open to sensible offers. - Specs: LOA:15 metres Beam:4 metres Draft:1 metres - VOLVO 600hp - Diesel
Web id: 1 1- Price: 299.500 € Tax Paid
Motor Boat Broker
Brokerage Department
United Kingdom (+44) (1803) 226-153
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Visit www.fairline-yachtclub.com for full details - Web id: 11 www.fairline-yachtclub.com - June 2011
FAIRLINE Squadron 52, 2000, £229,950 Cheltenham, GLOS, United Kingdom FAIRLINE Squadron 52, 2000, Essex United Kingdom, £229,950 This beautifully equipped Squadron 52 has just been greatly reduced in price to obtain a quick sale. The boat has two spacious and sumptuous staterooms, plus a twin crew cabin, to ensure that guests have every comfort. The boat is in excellent order, has been extremely well maintained, and has masses of extras. REDUCED - MUST BE SOLD. - Specs: LOA:15 metres Beam:4 metres Draft:1 metres - VOLVO 610hp - Diesel
Web id: 17 - Price: £229,950 Tax Paid
Motor Boat Broker Nicky Davies
United Kingdom (+44) (1803) 226-153
Visit www.fairline-yachtclub.com for full details - Web id: 17 www.fairline-yachtclub.com - June 2011
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FAIRLINE Targa 28, 1996, 64.950 € Santa Ponsa Mallorca, PM, Spain FAIRLINE Targa 28, 1996, Baleares Spain, 64.950 € A fine example of this classic Fairline Targa 28, she has been well looked after and regularly maintained. She is a great first time boat or an ideal upgrade from a smaller sports boat. - Specs: LOA:8 metres Beam:3 metres VOLVO 225hp - Gas
Web id: 32 - Price: 64.950 € Tax Paid
Motor Boat Broker Nicky Davies
Spain (+34) (971) 695-441
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Visit www.fairline-yachtclub.com for full details - Web id: 32 www.fairline-yachtclub.com - June 2011
FAIRLINE Targa 29, 1998, £59,950 Poole, DOR, United Kingdom FAIRLINE Targa 29, 1998, United Kingdom, £59,950 Fairline Targa 29 (1998 model) with twin KAD 32 Volvos engines (170 hp) each. A great example from one of the Fairline boat companies great sellers! Ideal family cruiser, she is very good condition and is available now. For more information or to arrange a viewing please do not hesitate to contact us. - Specs: LOA:8 metres Beam:3 metres - VOLVO 170hp - Diesel
Web id: 49 - Price: £59,950 Tax Paid
Carine Yachts Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.fairline-yachtclub.com for full details - Web id: 49 www.fairline-yachtclub.com - June 2011
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FAIRLINE Targa 29, 1997, 55.000 € Mallorca, IB, Spain FAIRLINE Targa 29, 1997, Mallorca, Baleares Spain, 55.000 € This extremely well maintained Fairline Targa 29 has a fantastic list of extras including a new Garmin GPS and recently fitted bow thruster, is a great example of Fairline Targa 29. With low hours (240 approx) and regular antifoul and engine servicing, this boat must be viewed to appreciate the stunning condition in which it has been kept. - Specs: LOA:8 metres Beam:3 metres Draft:1 metres - VOLVO 150hp - Diesel
Web id: 16 - Price: 55.000 € Tax Not Paid
Motor Boat Broker
Brokerage Department
United Kingdom (+44) (1803) 226-153
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Visit www.fairline-yachtclub.com for full details - Web id: 16 www.fairline-yachtclub.com - June 2011
FAIRLINE Targa 40, 2007, 230.000 € Puerto Banus, MA, Spain FAIRLINE Targa 40, 2007, Puerto Banus, Malaga Spain, 230.000 € PRICED TO SELL - Rare all white with light oak interior. One of the last Targa 40 boats to leave the factory and this boat is in near new condition. Amazing value - quick viewing highly recommended as this boat will not be on the market for long! ALL SERIOUS OFFERS CONSIDERED - Specs: LOA:11 metres Beam:3 metres - VOLVO 350hp - Diesel
Web id: 26 - Price: 230.000 € Tax Not Paid
Motor Boat Broker Mark Davies
Spain (+34) (971) 695-441
Visit www.fairline-yachtclub.com for full details - Web id: 26 www.fairline-yachtclub.com - June 2011
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FAIRLINE Targa 40, 2005, 195.000 € Puerto Banus, MA, Spain FAIRLINE Targa 40, 2005, Puerto Banus, Malaga Spain, 195.000 € The Targa 40 is one of the best selling models in the Fairline range, and this particular boat has a very high level of optional extras including reverse-cycle air conditioning throughout. The boat has been regularly cleaned and maintained from new. - Specs: LOA:12 metres Beam:3 metres - VOLVO 310hp - Diesel
Web id: 23 - Price: 195.000 € Tax Paid
Motor Boat Broker Mark Davies
Spain (+34) (971) 695-441
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Visit www.fairline-yachtclub.com for full details - Web id: 23 www.fairline-yachtclub.com - June 2011
FAIRLINE Targa 40 , 2005, 195.000 € Poole, DOR, United Kingdom FAIRLINE Targa 40 , 2005, Marbella, Spain, 195.000 € Fairline 40 Targa (2005 model) with twin diesel Volvo D6 (310hp) engines. Great example of one of Fairlines favorite family cruiser. Well equipped and maintained by knowledgeable owner. Must be seen. - Specs: LOA:40 feet Beam:12 feet - VOLVO 310hp - Diesel
Web id: 46 - Price: 195.000 € Tax Paid
Carine Yachts Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.fairline-yachtclub.com for full details - Web id: 46 www.fairline-yachtclub.com - June 2011
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FAIRLINE Targa 43, 1999, £199,000 Mallorca, IB, Spain FAIRLINE Targa 43, 1999, Mallorca, Baleares Spain, £199,000 Fairline Targa 43 (1999). In immaculate condition and well-maintained. Powered by twin Volvo TAMD73EDC 350hp shaftdrive diesel engines. Accommodation: double berth cabin with en-suite. Galley & heads to port. Sofa with table to port. Aft cabin with twin berths. New Squadron leather upgrade. - Specs: LOA:13 metres Beam:3 metres Draft:1 metres VOLVO 350hp - Diesel
Web id: 20 - Price: £199,000 Tax Paid
Motor Boat Broker
Brokerage Department Spain (+34) (971) 695-441
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Visit www.fairline-yachtclub.com for full details - Web id: 20 www.fairline-yachtclub.com - June 2011
FAIRLINE Targa 44, 2008, £395,000 Santa Ponsa Mallorca, PM, Spain FAIRLINE Targa 44, 2008, Gibraltar, £395,000 The GRAN TURISMO model features a newly designed cockpit with hugely increased space and a dining area which easily converts into a sunpad - providing real adaptability and functionality. - Specs: LOA:13 metres Beam:4 metres - VOLVO 435hp - Diesel
Web id: 39 - Price: £395,000 Tax Not Paid
Motor Boat Broker Nicky Davies
Spain (+34) (971) 695-441
Visit www.fairline-yachtclub.com for full details - Web id: 39 www.fairline-yachtclub.com - June 2011
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FAIRLINE Targa 48, 1997, 190.000 € Poole, DOR, United Kingdom FAIRLINE Targa 48, 1997, Ibiza, Spain, 190.000 € Fairline Targa 48 (1997 model) with twin CAT diesel engines (425hp). - Specs: LOA:14 metres Beam:3 metres Draft:1 metres - CATERPILLAR 425hp - Diesel
Web id: 47 - Price: 190.000 € Tax Paid
Carine Yachts Andrew Noble
United Kingdom (+44) (01202) 901-721
.
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Visit www.fairline-yachtclub.com for full details - Web id: 47 www.fairline-yachtclub.com - June 2011
FAIRLINE Targa 52, 2005, 445.000 € Mallorca, IB, Spain FAIRLINE Targa 52, 2005, Mallorca, Baleares Spain, 445.000 € This Fairline Targa 52 has been superbly maintained and is offered in excellent order. The boat has a full Mediterranean specification including air conditioning, Raymarine navigation equipment and all the other extras that you would expect from a boat of this calibre. - Specs: LOA:16 metres Beam:4 metres Draft:1 metres - VOLVO 715hp - Diesel
Web id: 36 - Price: 445.000 € Tax Not Paid
Motor Boat Broker Nicky Davies
Spain (+34) (971) 695-441
Visit www.fairline-yachtclub.com for full details - Web id: 36 www.fairline-yachtclub.com - June 2011
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W
hile having a social network presence through Facebook, Twitter and other social networks proves mandatory nowadays, a new concept tested by our yachting solutions is to benefit from Facebook groups and social activity by bringing back “friends and followers“ to the company’s website in order to propose targeted services and features pertaining to your business activity.
By Olivier Baelde - www.latitude26.ch developing advanced social marketing features in yachting and real estate solutions
On Facebook for example, the new graph API allows to post update statuses about listings, upload images in albums , post events in calendar.. As well, you can use the facebook user authentication to login into your site and read or contribute to your content. The advantage is that you can at the same time know more about this person and propose a subscription to your newsletter. When he connects to your site with his facebook’s user id , you will
BREAKING NEW GROUND WITH
SOCIAL
be able then to send messages directly through the facebook graph API. It will allow you to keep this user informed about your company activities automatically through your website. It provides an extra level of possibilities since you no longer need a user to subscribe to your newsletter. While you manage your own facebook groups , you can post automatically news to the groups and invite all new friends automatically to join the groups through the APIs. By carefully planning a number of facebook groups centered around your company’s activities (brokerage, charter), you can dramatically enhance the daily communication sent to the facebook groups by postings automatically random yacht listings, special offers, price reductions....
By inviting your “friends and followers� to visit and connect to your site using their facebook user id , you give them the possibility to share information and recommend other users to connect with you. On the new site www.yachting.vg, we are currently experimenting with several new functionalities of the Graph API. Integrating your site more tighly with external social networks will allow you to communicate faster new information to be given to followers and groups. You will be able to provide a constant flow of information and news through automated tasks. When users visit your website, your can control the information given to them as well as getting their feedback on specific polls or through a comment system. You can inform your groups, friends and followers that the newsletters generated every month is available on your
INBOUND TRAFFIC
NETWORKS website. The important point in this social network integration with your website is to keep the channels open and regularly communicate to provide new information and news. Readers will be more likely to visit your site on a regular basis if they get weekly news from your site. This could be fastidious if you had to do it manually , but by creating automated tasks to post automatically on a regular basis for example a new yacht listing or price reduction offer, you keep the flow going. Our company Latitude 26 provides social media marketing consulting and development services.
The yacht brokers/dealers solution allows a yacht broker or dealer company to manage and promote online an inventory of new and used boats. The solution includes already custom templates for motor yachts, sailboats and equipment. It allows to present professionally the inventory while giving a very quick ad easy management interface to the brokers and dealers. A lead management area gives the opportunity to brokers to manage quickly the requests while keeping an history. Our Solution offers a very powerful synchronization tool in order to increase instantly the visibility of the listings in the Longitude 64 Yachting Network composed of over 25 web sites (and growing) targeting the yachting and luxury markets.
BREAKING NEW GROUND WITH
THE YACHTING 3 plans for yacht brokerage and yacht charter companies - Plan 1 : Listings As A Service: If your application is able to generate an XML feed compatible with the OpenMarine.org standard, we will start the syndication and all extra services our yachting solutions provides. Our powerful platform and integrated APIs will give to your listings maximum exposure without any extra effort. After several months of development, our yachting solutions have now a very advanced API to synchronize every hour through web services a network of 25 sites. - Plan 2 : Yachting Solution Social Networks Distribution: The Yachting Solutions Corporate Versions provide a perfect choice for medium size brokerage and charter companies. They include a large array of powerful features including APIs to allow automatic postings to social networks. Our solutions integrate a large array of APIs in order to post automatically any updates made to your site to your accounts on Twitter, Facebook, Scribd, flickr, googledocs... - Plan 3 : Yachting Solution Sugar CRM: The Yachting Solutions Enterprise Versions provide a perfect choice for large size brokerage and charter companies. They include a large array of powerful features including APIs to allow automatic postings to social networks. As well the integration with SugarCRM allows to manage leads and marketing campaigns.
The yacht charter reservation solution allows a yacht charter company to manage and promote online a fleet of yachts for charter. The solution includes already custom templates for motor yachts, sailboats. It allows to present professionally the fleet while giving a very quick ad easy management interface to the reservation agents. A quotation system gives the opportunity to reservation agents to create quotes with options and manage the requests for availability. Our Solution offers a very powerful synchronization tool in order to increase instantly the visibility of the listings in the Longitude 64 Yachting Network composed of over 25 web sites (and growing) targeting the yachting and luxury markets.
YACHT BROKERAGE AND YACHT CHARTER MARKETING
NETWORK
Our solutions integrate a large array of APIs in order to post automatically any updates made to your site to your accounts on Twitter, Facebook, Scribd, flickr, googledocs... Syndication: Our applications syndicate the listings through an XML web service and distribute the feed to The Yachting Network master database automatically at regular intervals. A web service API allows to post listings automatically... PDF Generation: Our solutions generate automatically PDF flyers and brochures. visitors can download them directly from the site. Or you can email them to anyone doing a request. Monthly Magazine: All listings merged into our monthly magazines. Distributed through Amazon, Issuu store. + ipad version.
Yacht Brokerage & Charter
Stay current with the yacht brokerage and yacht charter industry and subscribe to Yachting.vg magazine. 12 issues a year with a large selection of Motor Yachts and sailboats proposed for Brokerage or Charter. With a subscription you save up to 25% of the cover price and never miss an issue. Don’t miss this great opportunity. Go on our website and fill in the form. We offer a printed version, an electronic version and an ipad version.
6 ÂŁ a year for electronic version
You can purchase subscriptions directly on our website or through the following online stores: Amazon.com, Issuu.com, Scribd. com. Our ipad version can be downloaded from our website.
Yachting.vg
YA C H T
B R O K E R A G E
&
C H A R T E R
LUXURY YACHTS CHARTER MARKETING
Given the increasing reach of social networks, it represents an amazingly large audience for your website content. Even when you’re creating content outside of a social network on your own site, you should strive to encourage sharing. Cross-promoting content and driving traffic from your website to your social networks accounts (and vice versa) is an important part of a smart inbound marketing strategy. However, when marketing luxury yacht offered for charter, directing potential clients back to your site should be preferred. It will give your company the opportunity to present your serivces and yachts in a more formal setting.
As well, your site will provide direct means of contacts either through phone numbers or an inquiry form. The inquiries and contacts information are the key to increase your customer base. You need to make sure that you will receive all inquiries without failure or risk of interception by a third party company. A well structured inquiry system will send a notification to the reservation agents and save all inquiries in the database or CRM system as a backup. To increase luxury yachts occupation rate, a dedicated mini site coupled with an online brochure and linked to social networks accounts makes wonders in terms of clearly presenting the yacht features and amenities. Direct contact and reservation forms will enable the clients to get in touch with a dedicated account manager able to present and add his personal touch in terms of services.
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www.fairline-yachtclub.com - june 2011
Simply placing a luxury yacht in a central listing system does not offer the same level of service to the client who may get a different reservation agent everytime. Bringing personal service to clients will achieve a lot in terms of customer retention. As well, a dedicated site and brochure to market a luxury yacht will avoid being “lost in the crowd” among the 50 other yachts in the customers requirements. central listing fleet. You can manage rates and locations offered while getting over time a mailing list of clients and interested persons who contacted your company about the yacht. It will allow you to build marketing campaigns and send newsletters with added knowledge of your
Building a direct relationship with past clients by offering an online feedback form after the charter period will increase the level of understanding and needs requested by your clients. Furthermore, a dedicated website with a reservation system for a luxury yacht will alllow you to improve the “differentation factor”. While most central agency listings will provide a single page of information about a yacht with a few pictures, a dedicated site will allow you to include videos and image galleries of the yacht. You will be as well able to present the crew in a more interactive way. Clients chartering luxury yachts are used to a high level of personal service and will be more tempted to go with a more personal approach and contacts rather than searching through a full list of yachts in order to compare all features or amenities.
www.fairline-yachtclub.com - june 2011
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When providing charter marketing services for luxury yachts, you must always take into account the singular needs of each client and ultimately assess the level of services they want to find when selecting your company for their yacht reservation. Providing a highly responsive and customized service will set your company above the competition.
www.longitude64.ch
Luxury Yachts Marketing Services Yacht Brokerage Marketing Services Yacht Charter Marketing Services Yacht Registration BVIs Swiss Corporation & Yacht Registration Packages Swiss Financing Crans Montana, VS - Switzerland Phone: +41 (027) 483 12 20 Skype: longitude64
Custom
Luxury Real Estate
For advertising and promotional opportunities online and in our magazines: Latitude 26 Media Agency - www.latitude26.ch Crans Montana: +41 (0)27 483 12 20 - London: +44 (0)20 7078-4226 - Miami: +1 (305) 394-9652 Skype: latitude26.ch
Yachting : Yacht Charter & Yacht Brokerage
Luxury Niche media specialists - Connect your business to affluent and targeted readers online, in print, in social networks or on ipad across the world. We manage The Yachting Network and The Realty Network as well as 10 niche magazines in the luxury yachting and luxury real estate markets. Your message will reach high net worth individuals. Welcome to Latitude 26 Luxury Niche Media and Vertical Markets Agency We specialize in coupled online and offline luxury marketing strategy and social media marketing campaigns.