Princess Yacht Club - June 2011 Issue - Princess Yacht Brokerage & Charter by Yachting.vg

PRINCESS YACHT CLUB June 2011

Yacht Brokerage & Charter Crans Montana - London - Miami CH Telephone: +41 (0)27 483 1220 UK Telephone: +44 (0)20 7078-4226 USA Telephone: +1 (305) 394-9652 www.princess-yachtclub.com

W What Does Your Yacht Broker Do For You?

elcome to the april 2011 edition of the Princess Yacht Club magazine. Every month we generate a PDF catalog with the current listings. Subscribe to our newsletter on our site in order to receive automatically a link to the monthly PDF as soon as it is generated. If you have any questions about a boat or would like to schedule a visit, please contact us by email, phone or skype. The process of selling your boat is a complex one which your broker will totally manage on your behalf until the sale is complete.

Full service brokerage

Sales & Marketing

• •

Completion / Hand Over Process Client Account holding for your total Protection

Listing your boat with Ancasta exposes you to the largest brokerage network in Europe. We promise to find you a buyer in the short- Helping Buyers est possible time, which includes: We offer a broad range of services to buyers which means that we are always informed • Market Boat Details about the transaction to aid a smooth and • Feedback on Activity • Accompanied Viewings successful completion process. These services include: • Receive Offers • Finance • Negotiate on your behalf • Insurance • Complete the sale • Helping with Survey Advice • VAT Advice The Transaction • Storage We manage the processes, paperwork & con- • Boat Yard Services tracts involved for a smooth and secure trans- • Sea Trials action including: • Holding of all title documents and all other important paperwork • Sale and Purchase Agreement • Title Transfer

Princess Yacht Club magazine

The yachting network publishing

publisher/editor Olivier Baelde editor@yachting.vg advertising mgr James Blackburn advertising@yachting.vg sales mgr Ian Foster sales@yachting.vg marketing mgr Clive Coleman marketing@yachting.vg PR mgr Antoine Bonvin pr@yachting.vg subscriptions mgr Danielle Chiocci subscriptions@yachting.vg social networks mgr Sven Nicklasson business development mgr Glen Coburn Azimut Yacht Club is published by Latitude 26 and The Yachting Network. All correspondence should be addressed to rue pirazzilina 31 Crans Montana, VS, 3963 Switzerland

Latitude 26

We specialize in web solutions, marketing, publishing for the yachting industry

Ya c h t B r o k e r a g e S o l u t i o n s Ya c h t C h a r t e r R e s e r v a t i o n s S o l u t i o n s Custom Development Social Networks and Inbound Marketing Public Relations

Contacts Crans Montana, CH: +41 (0)27 483-1220 email: sales@latitude26.ch website: http://www.latitude26.ch/ London, UK: +44 (0)20 7078-4226 email: sales@latitude26.co.uk website: http://www.latitude26.co.uk/ Miami, FL - USA: +1 (305) 394-9652 email: sales@latitude26.us website: http://www.latitude26.us/

Welcome to the Princess Yacht Club Marketing Solutions for Yacht brokerage and Yacht charter companies are our primary focus. We developed over the last 24 months an online platform using the latest technologies in terms of web design, database architecture, cloud hosting. Furtermore, a very powerful social network integration though APIs allows the brokerage and charter companies using our yachting solutions to gain maximum exposure on a worldwide basis with a minimum of efforts on their side. Then, our montlhy magazines generated through an InDesign CS5 workflow integration allows to generate on a monthly basis magazines for every sites composing The Yachting Network. Magazines are available in printed and electronic versions.

The Yachting Network platform coupled to our yachting solutions provide an exclusive set of features to yacht brokerage and yacht charter companies allowing them to market worldwide on different medias their yachts for sale or charter fleet. We continuously work on improving our platform to provide advanced features not available in third party listings websites. Join us

Olivier Baelde Publisher, Editor Crans Montana, Switzerland

www.princess-yachtclub.com - May 2011

PRINCESS-YACHTCLUB.COM - ISSUE 2 - May 2011

RINCESS Yacht Club Social Media Marketing

Princess Yacht Brokerage

Social Networks and Yachting

Princess Yacht Charter

The Yachting Network

www.princess-yachtclub.com - May 2011

THE YACHTING NETWORK www.theyachtingnetwork.ch Most Advanced Marketing Services for Luxury Yachting

Contacts CH - Crans Montana: +41 (0)27 483 12 20 UK - London: +44 (0)20 7078-4226 USA - Miami: +1 (305) 394-9652 email: sales@theyachtingnetwork.ch

Social Media Marketing Social Networks Integration Superyachts Marketing Dedicated Superyachts Reservation Sites Yacht Brokerage Solutions Yacht Charter Solutions Corporate Magazines Creation Superyachts Magazines

Social,

By Olivier Baelde www.latitude26.ch developing advanced social marketing features coupled with yachting and real estate solutions

MEDIA & yachting

Establishing an efficient SOCIAL MEDIA marketing strategy becomes now a reality for yacht brokerage and yacht charter companies. When establishing the company marketing strategy, several key indicators must be closely watched. As well, deciding the direction of the data flow between the company and third party sites can become costly in terms of advertising budget without bringing long term traffic.

The most costly decision a marketing or sales manager will take when implementing a marketing strategy will be to rely entirely on third party websites to acquire new contacts and promote the yacht listings. This decision is mostly taken due to the apparent easy setup and maintenance third party listing sites seem to provide. However, when analyz-

their sites in order to be able to charge yacht brokerage and ing carefully the features pro- yacht charter firms. Thus, they vided, as well as the possibility will most of the time prevent this to create inbound traffic to the traffic to leave their site unless companyâ&#x20AC;&#x2122;s website or expand it goes to a paid advertisement. the reach to social networks, it The data flow of the listings bedoes not appear anymore as a tween the companyâ&#x20AC;&#x2122;s website cost effective solution in a long and the outside world must be term strategyh. All third party carefully evaluated. The suclistings sites rely on traffic to cess in establishing a long term

approach is to consider, as the central point, the companyâ&#x20AC;&#x2122;s website. ie the single point of entry for all listings should be your website. Then, syndication to third party listings websites specializing in the yachting and to social network will take place. This data flow will allow you to generate inbound traffic back to your site and not to other sites.

You will have the control over the data provided to the external sites. Contacts and leads coming to your site once will most likely come back to your site on a regular basis. A powerful outbound strategy for the listings is to target all available social network and document or images

sharing sites. Through APIs, you can automate the posting of listings information and brochure to a large array of sites which are not used by third party listings websites to avoid loosing traffic. Nowadays, you can maximize your exposure on social networks relatively easily by selecting a yachting solution already integrating the APIs to post au-

tomatically. Furthermore, third party listings websites will not have any incentives to integrate your listings with social networks or other sites in order to keep the traffic on their site. You must put in place a well toughtout strategy which will syndicate listings to generic listings sites. (Olx, Oddle, Vast...), third party listings sites specializing in yachting through the openmarine.org initiative for example: It allows you to generate a standard xml feed and post it to several sites through a subscription. Then, post the listings to your facebook and twitter account. We

went further in the integration of our yachting solutions with a large array of APIs. Clients using our yachting solutions have their listings posted automatically to Flickr, Picasa, Wordpress, Blogger, Olx, Oddle, Vast, Openmarine. Then, PDF brochures generated are posted to Issuu, Scribd, Slideshare, Docstoc expanding the reach and search engines indexing. And a new service launched this month is through the magazines listing all the yachts from our clients and generated in 3 versions: print on demand version, electronic version and ipad version. The goal in creating your marketing strategy is not to get linked to a

single third party listings website where they will dictate their marketing strategy to you and make it very difficult for you to reach potentials clients through all available social medias. In a long term strategy, all inbound traffic must go back to your site. This way, if you decide to stop listing on a particular third party listings website, most of the traffic will still flow to your site through the other channels. On the other hand, if you stricly list on third party sites, the day you stop paying them, you â&#x20AC;&#x153;disappearâ&#x20AC;&#x153; from the internet world...

Brokerage

PRINCESS YACHTS 20m Princess V65, 2002, 795.000 € Cheltenham, GLOS, United Kingdom PRINCESS YACHTS 20m Princess V65, 2002, Marbella, Spain, 795.000 € Princess V65 with twin MAN 1300hp motors delivering high performance whilst maintaining better fuel economy. A long list of extras on board including air con, navigation, bow thruster and hydraulic passerelle as well as all the usual Princess luxuries. The Princess V65 sports motoryacht benefits from 3 double cabins and a further crew cabin. Mooring in Puerto Banus available also. REDUCED BY 100,000 EUROS TO SELL!!! - Specs: LOA:20 metres Beam:5 metres Draft:1 metres MAN - Diesel

Web id: 1 - Price: 795.000 € Tax Paid

Motor Boat Broker United Kingdom (+44) (1803) 226-153

Visit www.fairline-yachtclub.com for full details - Web id: 1 www.princess-yachtclub.com - June 2011

PRINCESS YACHTS 23M, 2006, 1.495.000 € Poole, DOR, United Kingdom PRINCESS YACHTS 23M, 2006, Spain, 1.495.000 € Princess Yacht 23m (2006 model) with twin Caterpillar C-30 (1570hp) engines. This Princess 23m has a British Flag and is owned by an Isle of Man Company. She was Launched in April 2006 and is Full MCA Coded for charter up to 12 persons. An and efficient V hull together with draft reducing propeller tunnels make this boat achieves a max speed of up to 37 knots. Cruising range of around 500nm at 25 knots. Very High specification including flybridge crane, tender, Jet Ski and all usual bbq and fridge choices on board. This boat is also fitted with very efficient hydraulic bow and stern thrusters. Beautiful, spacious and enormously capable make the Princess 23M a pleasure all round. The perfect social and family yacht with the option to continue with it´s fantastic mooring in Puerto Banus. Recently had new carpets and relaquered wood through... - Specs: LOA:23 metres Beam:5 metres Draft:1 metres - CATERPILLAR 1570hp - Diesel

Web id: 15 - Price: 1.495.000 € Tax Not Paid

Carine Yachts Andrew Noble

United Kingdom (+44) (01202) 901-721

Visit www.fairline-yachtclub.com for full details - Web id: 15 www.princess-yachtclub.com - June 2011

PRINCESS YACHTS 35, 1987, 87.000 € Fréjus, PR, France PRINCESS YACHTS 35, 1987, Provence Côte d'Azur France, 87.000 € Place de port a vendre - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 200hp - Diesel

Web id: 18 - Price: 87.000 € Tax Paid

Nautic Avenue

Cedric DIBIANCA

France (+33) ((0)9) 54 22 80 56

Visit www.fairline-yachtclub.com for full details - Web id: 18 www.princess-yachtclub.com - June 2011

PRINCESS YACHTS 415, 1990, 106.400 € Fréjus, PR, France PRINCESS YACHTS 415, 1990, Provence Côte d'Azur France, 106.400 € bateau bien équipé. - Specs: LOA:12 metres Beam:4 metres - VOLVO 306hp - Diesel

Web id: 19 - Price: 106.400 € Tax Paid

Nautic Avenue

Cedric DIBIANCA

France (+33) ((0)9) 54 22 80 56

Visit www.fairline-yachtclub.com for full details - Web id: 19 www.princess-yachtclub.com - June 2011

PRINCESS YACHTS 45, 2003, 336.000 € Fréjus, PR, France PRINCESS YACHTS 45, 2003, Provence Côte d'Azur France, 336.000 € Bateau bein entretenu, stocké à sec 10 mois sur 12 - Specs: LOA:13 metres Beam:3 metres Draft:1 metres - VOLVO 480hp - Diesel

Web id: 17 - Price: 336.000 € Tax Paid

Nautic Avenue Patrick Baert

France (+33) ((0)9) 54 22 80 56

Visit www.fairline-yachtclub.com for full details - Web id: 17 www.princess-yachtclub.com - June 2011

PRINCESS YACHTS 46 RIVIERA, 1993, 110.000 € Fréjus, PR, France PRINCESS YACHTS 46 RIVIERA, 1993, Provence Côte d'Azur France, 110.000 € - Specs: LOA:13 metres Beam:4 metres - CATERPILLAR 435hp - Diesel

Web id: 16 - Price: 1 10.000 € Tax Paid

Nautic Avenue Eric CHAPPUIS

France (+33) ((0)9) 54 22 80 56

Visit www.fairline-yachtclub.com for full details - Web id: 16 www.princess-yachtclub.com - June 2011

PRINCESS YACHTS 460, 2000, 250.000 € Poole, DOR, United Kingdom PRINCESS YACHTS 460, 2000, Marbella, Spain, 250.000 € Princess 460 flybridge yacht (2000 model) equipped with twin Volvo diesel engines (430hp). Ideal entry level or family flybridge boat. Spanish flag, tax paid. - Specs: LOA:14 metres Beam:4 metres - VOLVO 430hp - Diesel

Web id: 10 - Price: 250.000 € Tax Paid

Carine Yachts Andrew Noble

United Kingdom (+44) (01202) 901-721

Visit www.fairline-yachtclub.com for full details - Web id: 10 www.princess-yachtclub.com - June 2011

PRINCESS YACHTS 60, 1996, £250,000 Poole, DOR, United Kingdom PRINCESS YACHTS 60, 1996, Balearic Islands, Spain, £250,000 Princess 60 (1996 model) with twin MAN diesel engines (680Hp) She is a great example of one of Princess Internationals Ship Yards most popular models. Highly recommended and with the possibility of staying on her present mooring. Please do not hesitate to contact to contact us for more information or to arrange a viewing. - Specs: LOA:66 feet Beam:5 metres Draft:1 feet - MAN 680hp - Diesel

Web id: 14 - Price: £250,000 Tax Paid

Carine Yachts Andrew Noble

United Kingdom (+44) (01202) 901-721

Visit www.fairline-yachtclub.com for full details - Web id: 14 www.princess-yachtclub.com - June 2011

PRINCESS YACHTS P67, 2006, 1.131.000 € Poole, DOR, United Kingdom PRINCESS YACHTS P67, 2006, Finland, 1.131.000 € Princess P67 (2007) with MAN 1100 (1100hp each) is a fantastic example of the much sought after model of one of the most prestigious examples of Princess Yachts, renowned for its timeless elegance and stylish design. She is in fantastic condition with only 300 hours! Please do not hesitate to enquire with us for further information or indeed to arrange a viewing. Specs: LOA:68 feet Beam:17 feet Draft:4 feet - MAN 1100hp - Diesel

Web id: 12 - Price: 1.131.000 € Tax Not Paid

Carine Yachts Andrew Noble

United Kingdom (+44) (01202) 901-721

Visit www.fairline-yachtclub.com for full details - Web id: 12 www.princess-yachtclub.com - June 2011

PRINCESS YACHTS P67, 2007, 999.999 € Poole, DOR, United Kingdom PRINCESS YACHTS P67, 2007, Cyprus, 999.999 € Princess P67 (2007 model) with twin diesel MTU 8V M93 engines (1200Hp) each. A fine example of one of the most famous and prestigious flybridge yachts of all time. Comes fully equipped to a high standard. For more information or to arrange a viewing please call us. - Specs: LOA:68 feet Beam:17 feet - MTU 1200hp - Diesel

Web id: 13 - Price: 999.999 € Tax Not Paid

Carine Yachts Andrew Noble

United Kingdom (+44) (01202) 901-721

Visit www.fairline-yachtclub.com for full details - Web id: 13 www.princess-yachtclub.com - June 2011

PRINCESS YACHTS Princess 23m, 2006, 1.495.000 € Santa Ponsa Mallorca, PM, Spain PRINCESS YACHTS Princess 23m, 2006, Marbella, Spain, 1.495.000 € Launched in April 2006, full MCA Coded for charter up to 12 persons with two twin CAT 1750hp engines and efficient V hull together with draft reducing propeller tunnels make this boat achieve a max speed of up to 37 knots. Cruising range of around 500nm at 25 knots. Very high spec including flybridge crane, tender, stand up Yam Jet Ski and all usual BBQ and fridge choices on board. Beautiful, spacious and enormously capable. The perfect social and family yacht. - Specs: LOA:23 metres Beam:5 metres Draft:1 metres - CATERPILLAR 1570hp - Diesel

Web id: 8 - Price: 1.495.000 € Tax Not Paid

Motor Boat Broker Broker1 Test

Spain (+34) (971) 695-441

Visit www.fairline-yachtclub.com for full details - Web id: 8 www.princess-yachtclub.com - June 2011

PRINCESS YACHTS V65, 2002, 795.000 € Poole, DOR, United Kingdom PRINCESS YACHTS V65, 2002, Marbella, Spain, 795.000 € Princess V65 (2002) with twin diesel MAN (1300hp) engines. This is a great example of Princess Yachts most sort after model. She is fully fitted and has a long list of optional extras. She has comfortable accommodation for a total of 6 guests in 3 double cabins plus crew.Berthing in Puerto Banus can be arranged as well as delivery to any where in the Med. She is highly recommended and viewing is a must. - Specs: LOA:20 metres Beam:5 metres Draft:1 metres - MAN 1300hp - Diesel

Web id: 9 - Price: 795.000 € Tax Paid

Carine Yachts Andrew Noble

United Kingdom (+44) (01202) 901-721

Visit www.fairline-yachtclub.com for full details - Web id: 9 www.princess-yachtclub.com - June 2011

www.longitude64.ch

Luxury Yachts Marketing Services Yacht Brokerage Marketing Services Yacht Charter Marketing Services Yacht Registration BVIs Swiss Corporation & Yacht Registration Packages Swiss Financing Crans Montana, VS - Switzerland Phone: +41 (027) 483 12 20 Skype: longitude64 email: sales@longitude64.ch

Custom

Luxury Real Estate

For advertising and promotional opportunities online and in our magazines: Latitude 26 Media Agency - www.latitude26.ch Crans Montana: +41 (0)27 483 12 20 - London: +44 (0)20 7078-4226 - Miami: +1 (305) 394-9652 Skype: latitude26.ch

Yachting : Yacht Charter & Yacht Brokerage

Luxury Niche media specialists - Connect your business to affluent and targeted readers online, in print, in social networks or on ipad across the world. We manage The Yachting Network and The Realty Network as well as 10 niche magazines in the luxury yachting and luxury real estate markets. Your message will reach high net worth individuals. Welcome to Latitude 26 Luxury Niche Media and Vertical Markets Agency We specialize in coupled online and offline luxury marketing strategy and social media marketing campaigns.

hile having a social network presence through Facebook, Twitter and other social networks proves mandatory nowadays, a new concept tested by our yachting solutions is to benefit from Facebook groups and social activity by bringing back “friends and followers“ to the company’s website in order to propose targeted services and features pertaining to your business activity.

By Olivier Baelde - www.latitude26.ch developing advanced social marketing features in yachting and real estate solutions

On Facebook for example, the new graph API allows to post update statuses about listings, upload images in albums , post events in calendar.. As well, you can use the facebook user authentication to login into your site and read or contribute to your content. The advantage is that you can at the same time know more about this person and propose a subscription to your newsletter. When he connects to your site with his facebook’s user id , you will

BREAKING NEW GROUND WITH

SOCIAL

be able then to send messages directly through the facebook graph API. It will allow you to keep this user informed about your company activities automatically through your website. It provides an extra level of possibilities since you no longer need a user to subscribe to your newsletter. While you manage your own facebook groups , you can post automatically news to the groups and invite all new friends automatically to join the groups through the APIs. By carefully planning a number of facebook groups centered around your company’s activities (brokerage, charter), you can dramatically enhance the daily communication sent to the facebook groups by postings automatically random yacht listings, special offers, price reductions....

By inviting your â&#x20AC;&#x153;friends and followersâ&#x20AC;? to visit and connect to your site using their facebook user id , you give them the possibility to share information and recommend other users to connect with you. On the new site www.yachting.vg, we are currently experimenting with several new functionalities of the Graph API. Integrating your site more tighly with external social networks will allow you to communicate faster new information to be given to followers and groups. You will be able to provide a constant flow of information and news through automated tasks. When users visit your website, your can control the information given to them as well as getting their feedback on specific polls or through a comment system. You can inform your groups, friends and followers that the newsletters generated every month is available on your

INBOUND TRAFFIC

NETWORKS website. The important point in this social network integration with your website is to keep the channels open and regularly communicate to provide new information and news. Readers will be more likely to visit your site on a regular basis if they get weekly news from your site. This could be fastidious if you had to do it manually , but by creating automated tasks to post automatically on a regular basis for example a new yacht listing or price reduction offer, you keep the flow going. Our company Latitude 26 provides social media marketing consulting and development services.

The yacht brokers/dealers solution allows a yacht broker or dealer company to manage and promote online an inventory of new and used boats. The solution includes already custom templates for motor yachts, sailboats and equipment. It allows to present professionally the inventory while giving a very quick ad easy management interface to the brokers and dealers. A lead management area gives the opportunity to brokers to manage quickly the requests while keeping an history. Our Solution offers a very powerful synchronization tool in order to increase instantly the visibility of the listings in the Longitude 64 Yachting Network composed of over 25 web sites (and growing) targeting the yachting and luxury markets.

BREAKING NEW GROUND WITH

THE YACHTING 3 plans for yacht brokerage and yacht charter companies - Plan 1 : Listings As A Service: If your application is able to generate an XML feed compatible with the OpenMarine.org standard, we will start the syndication and all extra services our yachting solutions provides. Our powerful platform and integrated APIs will give to your listings maximum exposure without any extra effort. After several months of development, our yachting solutions have now a very advanced API to synchronize every hour through web services a network of 25 sites. - Plan 2 : Yachting Solution Social Networks Distribution: The Yachting Solutions Corporate Versions provide a perfect choice for medium size brokerage and charter companies. They include a large array of powerful features including APIs to allow automatic postings to social networks. Our solutions integrate a large array of APIs in order to post automatically any updates made to your site to your accounts on Twitter, Facebook, Scribd, flickr, googledocs... - Plan 3 : Yachting Solution Sugar CRM: The Yachting Solutions Enterprise Versions provide a perfect choice for large size brokerage and charter companies. They include a large array of powerful features including APIs to allow automatic postings to social networks. As well the integration with SugarCRM allows to manage leads and marketing campaigns.

The yacht charter reservation solution allows a yacht charter company to manage and promote online a fleet of yachts for charter. The solution includes already custom templates for motor yachts, sailboats. It allows to present professionally the fleet while giving a very quick ad easy management interface to the reservation agents. A quotation system gives the opportunity to reservation agents to create quotes with options and manage the requests for availability. Our Solution offers a very powerful synchronization tool in order to increase instantly the visibility of the listings in the Longitude 64 Yachting Network composed of over 25 web sites (and growing) targeting the yachting and luxury markets.

YACHT BROKERAGE AND YACHT CHARTER MARKETING

NETWORK

Our solutions integrate a large array of APIs in order to post automatically any updates made to your site to your accounts on Twitter, Facebook, Scribd, flickr, googledocs... Syndication: Our applications syndicate the listings through an XML web service and distribute the feed to The Yachting Network master database automatically at regular intervals. A web service API allows to post listings automatically... PDF Generation: Our solutions generate automatically PDF flyers and brochures. visitors can download them directly from the site. Or you can email them to anyone doing a request. Monthly Magazine: All listings merged into our monthly magazines. Distributed through Amazon, Issuu store. + ipad version.

Charter

We do not have Princess Yachts available for charter at this time. If you are a charter company interested in promoting your Princess yachts on The Yachting Network, contact us to receive more information about the plans.

BREAKING NEW GROUND WITH

YACHT BROKERAGE AND YACHT CHARTER MARKETING

NETWORK

Yacht Brokerage & Charter

Stay current with the yacht brokerage and yacht charter industry and subscribe to Princess Yacht Club magazine. 12 issues a year with a large selection of Princess Yachts proposed for Brokerage or Charter. With a subscription you save up to 25% of the cover price and never miss an issue. Donâ&#x20AC;&#x2122;t miss this great opportunity. Go on our website and fill in the form. We offer a printed version, an electronic version and an ipad version.

6 ÂŁ a year for electronic version

You can purchase subscriptions directly on our website or through the following online stores: Amazon.com, Issuu.com, Scribd. com. Our ipad version can be downloaded from our website.

Princess-Yacht Club YA C H T

B R O K E R A G E

C H A R T E R

PRINCESS YACHT CLUB

Yacht Brokerage & Charter Crans Montana - London - Miami CH Telephone: +41 (0)27 483 1220 UK Telephone: +44 (0)20 7078-4226 USA Telephone: +1 (305) 394-9652 www.azimut-yachtclub.com