http://www.blog.affiliatevote.com/10-tips-marketing/
http://www.blog.affiliatevote.com/10-tips-marketing/
Nearly 50% of marketers agree that data is the most underutilized asset in their origination. 1. IT IS TIME FOR YOUR DATA TO GROW UP
•MARKETERS ARE TRYING HARDER TOGATHER DATA •80% of customer data will go unused •This lack of maturity is costly •Building brand awareness
•Increasing sales •Creating customer loyalty
http://www.blog.affiliatevote.com/10-tips-marketing/
2. TEAR DOWN THE SOILOS •Immature data won’t stop marketing from becoming more data-driven •65% of marketers agree that silos within their marketing department prevent them from having a holistic view of their marketing campaigns •Move towards the use of platforms that have integration capabilities built in THIS IS NOT EASY AND MUST WORK TOGETHER WITH I.T.44
3. YOU NEED ANALYTICS TALENT •BIG DATA IS SHIFTING THE MARKETING DEPARTMENT •40% OF CMOs felt they were PREPARED
•Actively recruit analytics talent •Look for an engagement platform with marketer-friendly analytics
http://www.blog.affiliatevote.com/10-tips-marketing/
4. WORK STRATEGICALLY WITH YOUR CIO •CLO WILL CONTINUE TO CEDE DATA CONTROL AND BUDGATE TO THE CMO •30% of marketing tech are bought by the marketing department •50% of all tech purchases influenced by marketing 5. DISCOVER THE DNA •BIG DATA WILL FORM THE DNA OF UNDERSTANDING CUSTOMERS •Understand how the customer makes emotionally based & deeply rooted purchase decisions •DATA SCIENTISTS WILL UNCOVER THE INFLUENCES INSIDE THE BRAIN
http://www.blog.affiliatevote.com/10-tips-marketing/
6. DATA SOURCES ARE INCREASING •AS CONSUMER DATA ACCESS INCREASES, SO DOES THE POTENTIAL TO SWITCH BRANDS •Only 18% of marketers say they have a single, integrated view of customer actions(SMATPHONES,TABLETS,INTERET OF THINGS)
7. KNOW WHERE THE CONSUMER IS •Allow hands-free payment or pre-payment for items •In store right-time engagement “at the moment of truth”
•Identifying and treating the loyal •Learn how consumer buy
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8. BIG DATA IS A RIVER NOT A LAKE •Big data will be refined as non-stored data will migrate to massive streams of data that are noted but never stored •71% of marketers say they plan to implement a big data analytics solution in the next two years.
9. LOYALTY IS MONEY •Loyalty is an overarching trend in marketing for 2014 •6 times more expensive to acquire new customers •A loyalty customer’s net present value vs. her second choice is 10x
http://www.blog.affiliatevote.com/10-tips-marketing/
10. CUSTOMER EXPERIMENT MANAGEMENT IS THE NEW CRM •Marketing will take over most of customer relationship management traditional CRM system haven’t been architected to manage the sources and amount of data necessary for the new role of marketing. •64% of companies say they are not yet using data-driven marketing for personalized content.
•The goal of every marketer needs to be unified customer experience that doesn’t require difficult integration and customization.
http://www.blog.affiliatevote.com/10-tips-marketing/
http://www.blog.affiliatevote.com/10-tips-marketing/