21 new rules of content marketing

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Treat keywords like Hotsauce. Have a voice (or brand) customers can identify with. Build Trust With Transparency Make the Most of a Great Idea With Multiple Formats. Headlines Are Everything. Use the News. You can’t Stock the cupboards Until You take out the trash.


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Don’t Just post…engage! Invite Yourself to Someone Else’s party once in a While. Remember that Great Content invites Links. Build your content From an Ongoing Plan. The Best inspiration comes from Several Different Sources. Quality is as important as Quantity. Quantity Still Matters.


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Take Your Time. Stop Buying Content from the Bargain bin. Know your Biggest Content marketing Enemy. Use One piece of Content to promote Another. Recycle Your Greatest hits. Always Ask the key question about a piece of content. Use Your Content to Turn Searchers, Readers & Fans, into Buyers!


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Social media Engagement Blogs & Content Marketing, Email Marketing offers search Engine query Refferrals & sharing. CONTENT ◦ Web Page: Business information presentation (sell) ◦ Offer Page: Qualified lead Capture via Form (trade) ◦ Blog Page: Trust Building via information (give)


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