4 tips for writing a killer copy

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Customers want to know exactly what you sell and how much it will cost them. If you have 10 spare minutes today to find this information out and if you don’t see it on your site in a few seconds your will click off to your competitors so don’t bore them with the life story of your managing director.


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Potential customer do not want to know how your product is built, how old the production manager is or what colour the wallpaper is in the production plant – they want to know how buying it will enrich their lives.

It’s always better to have one person visiting your site each month who actually places an order or produces a sales lead rather than have a thousand people who do neither, right?


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Don’t fall into the trap of writing content for your website in ‘corporates’. Nobody likes reading ‘corporates’ – it’s impersonal, loaded with jargon, cheesy and doesn’t convey the right message.


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