http://www.blog.affiliatevote.com/7-steps-optimized-content-strategy/
http://www.blog.affiliatevote.com/7-steps-optimized-content-strategy/
Our first goal is New business. 2. Our second goal is Cross selling. 3. our third goal is Launching New Product. Marketers spend a quarter of their marketing budget on content marketing. So it’s very important part. Marketers use content marketing for following purposes. 1.
1. Brand Awareness is 79% 2. For Lead Generation is 71% 3. customer Acquisition is 74%
http://www.blog.affiliatevote.com/7-steps-optimized-content-strategy/
Keyword Research. Search Engine Landscape. Social Media Landscape. Segmentation and Persona (s) Creation. What are their content Requirements?
http://www.blog.affiliatevote.com/7-steps-optimized-content-strategy/
◦ Create a content calendar. ◦ Map out your plan.
B2B companies that blog see 67% rise in leads per month than those who don’t.
content in the different media formats that your Audiences will engage with. Create content for the different parts of your buying cycle. Optimized content using SEO Tactics- key word optimization etc. PDF, Press Releases Text, Web page, Images, Ads, Presentation, Video.
http://www.blog.affiliatevote.com/7-steps-optimized-content-strategy/
Publish your content onto platforms that suit the media formats you have created. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
Web site Flickr Pinterest PRWeb Slide share You Tube WordPress Blogger
60% of consumers feel more positive about a company after reading custom content on its site.
http://www.blog.affiliatevote.com/7-steps-optimized-content-strategy/
Use Social platforms to distribute content. Build links to your key (hub) web properties into the content.. Manage comments and feedback. Create ripples to push out content. Social Bookmarking. Email. ◦ ◦ ◦ ◦ ◦ ◦
Twitter In Facebook Dig Delicious Google+
http://www.blog.affiliatevote.com/7-steps-optimized-content-strategy/
Use Social insights to measure the reach of your content. Use Google Analytics. Monitor performance with marketing KPI’s. Socialmentation.com
http://www.blog.affiliatevote.com/7-steps-optimized-content-strategy/
http://www.blog.affiliatevote.com/7-steps-optimized-content-strategy/