http://www.blog.affiliatevote.com/content-marketing-why-content-marketers-do-what-they-do/
http://www.blog.affiliatevote.com/content-marketing-why-content-marketers-do-what-they-do/
Traditional = Search • Method: Creates and acquires their own content • Team: Small internal team with agency support, freelancers, contractors • Tools: Product sheets, brochures, case studies, white papers, webcasts. • Distribution: Outbound advertising, direct mail, event booths, static websites, brochures • Attributes: Slow, expensive, one impersonal, limited scale
http://www.blog.affiliatevote.com/content-marketing-why-content-marketers-do-what-they-do/
Content Marketer = Discover
◦ Method: Co-creates, collaborates and curates with the community ◦ Team: Community or network of employees, customers & fans ◦ Tools:- Mix of digital and traditional tools, including article, curation, online discussions, pinning boards, videos ◦ Distribution: Social media networks, blog, curation, newsletter ◦ Attributes: Fast, cost effective, many, personal, rapid scale
http://www.blog.affiliatevote.com/content-marketing-why-content-marketers-do-what-they-do/
Method ◦ Curated content on a daily basis 18% more click-through activity than those curated on a weekly basis
http://www.blog.affiliatevote.com/content-marketing-why-content-marketers-do-what-they-do/
Team ◦ Get everyone involved: employees, customers and fans ◦ Company blog result in: 55% more visitors 97% more inbound links 63% more likely to influence purchase
◦ Your customers: 70% prefer getting to know a company via articles than ads 60% feel more positive about a company after reading their content
◦ Your Fans/Followers: 60% Facebook fans 79% Twitter followers
◦ More likely to recommend you since becoming a fan/follower
http://www.blog.affiliatevote.com/content-marketing-why-content-marketers-do-what-they-do/
Tools ◦ Mix of digital and traditional ◦ Top 5 content marketing tools:
Article (79%) Social Media (74%) Blog (65%) eNewsletters (63%) Case Studies (58%)
Distribution ◦ Social media, blog, curation, newsletter ◦ Percentage of customers acquired through these channels:
46% blogs
44% Facebook
44% Twitter
41% LinkedIn
http://www.blog.affiliatevote.com/content-marketing-why-content-marketers-do-what-they-do/
Attributes Fast, cost-effective, personal, rapid scale ◦ 00:05 minutes to curate articles V/S 00:40 minutes to 3 hours to produce an original article
Content Marketing + Curation ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
Brand Awareness Drives SEO Thought- leadership Lead Generation Customer Loyalty Traffic Influencer Viral
http://www.blog.affiliatevote.com/content-marketing-why-content-marketers-do-what-they-do/
http://www.blog.affiliatevote.com/content-marketing-why-content-marketers-do-what-they-do/