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Algorithmic Penalties are imposed when Google releases an update to their algorithm that affects you website.
◦ These penalties do not require a reconsideration request to be revoked. ◦ Algorithmic penalties cannot be verified by Google Webmaster Tools. Instead, you have to analyses traffic drops to your website and match them up to the penalty.
Manual Penalties
◦ These penalties can be handed out (or revoked) by a member of the Google web spam team at any time. ◦ These penalties required a reconsideration request to be revoked. ◦ Manual penalties can be checked by visiting the ‘Manual actions’ tab in your Google Webmaster tools account.
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In 2013 PANDA_RECOVERY
July 18,2013
PANDA_DANCE
July 11,2013
PANDA_25
March 22,2013
PANDA_24
January 22,2013
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IN 2012 PANDA_23
December 21,2012
PANDA_22
November 21,2012
PANDA_21
November 5,2012
PANDA_3.9.3
September 27,2012
PANDA_3.9.2
September 18,2012
PANDA_3.9.1
August 20,2012
PANDA_3.9
July 24,2012
PANDA_3.8
June 25,2012
PANDA_3.7
June 8,2012
PANDA_3.6
April 27,2012
PANDA_3.5
April 19,2012
PANDA3.4
March 23,2012
PANDA 3.3
February 27,2012
PANDA 3.2
January 18,2012
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IN 2011 PANDA 3.1
November 18,2011
PANDA 2.5.3
October 18,2011
PANDA 2.5.2
October 13,2011
PANDA 2.5.1
October 5,2011
PANDA 2.5
September 28,2011
PANDA 2.4
August 12,2011
PANDA 2.3
July 23,2011
PANDA 2.2
June 21,2011
PANDA 2.1
May 9,2011
PANDA 2.0
April 11,2011
PANDA 1.0
February 23,2011
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Low quality/thin website Site with large amount of advertising Duplicate content Site providing a poor user experience
Ensure you’re only writing high quality content, which brings additional value to the web. Read Google’s guidelines on ‘Building high-quality sites’ and ensure you tick all the boxes. Check for spelling, stylistic and factual errors in your content.
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IN 2011 Penguin 2.1
October 4,2013
Penguin 2.0
May 22,2013
Penguin 1.2
October 5,2012
Penguin 1.1
May 25,2012
Penguin 1.0
April 24,2012
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Exact match anchor text for “money keywords” Content Spam Article marketing websites Links from dangerous website (malware/spam) Website trying to manipulate the algorithm
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ď ˝ ď ˝
Remove as many unnatural links as possible Fix on-site issues such as low quality (possibly spun or duplicate) content, site structure, clocking etc.
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Are UNNATURAL link Penalties ALGORITHMIC or Manual Penalties? Penalties can be handed out at any point. Which Sites get affected? ◦ Websites with unnatural links pointing to them e.g. Blog comments, forum profiles, article directories, excessive guest blogging etc.
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Write high quality content that naturally builds up links Do not build links to your website from low quality sources/ try to manipulate Google algorithm. Do not partake in any grey/black hat techniques Add rel=”nofollow” tags to paid links Abide by the google webmaster guidelines.
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