http://www.blog.affiliatevote.com/one-event-lasting-seo-value/
http://www.blog.affiliatevote.com/one-event-lasting-seo-value/
Planning for the event? Think ahead- make an impression that will last longer than the ice sculpture. By adding new rules for Search Engine Optimization (SEO) to your promotional strategy. You’re giving your one-time event’s greater longevity and a lasting return.
http://www.blog.affiliatevote.com/one-event-lasting-seo-value/
Off-line
On-line
• New product launch
• Webinar
• Conference presentation
• Google Hangout
• Fundraising Event
• Launching of product, tool or resource library
• Limited-time free trial
• Free trial/ Download
http://www.blog.affiliatevote.com/one-event-lasting-seo-value/
Plan
Plant
◦ Develope name and theme of event by considering an SEO role in the mind that Research and identify keywords to use in name and theme. ◦ If Off-Line:
Create a valuable tool on a landing page or web page to accompany the event, Such as: 1. Promo code 2. Itinerary 3. Event workbook
◦ If On-Line:
Create a Webpage or landing page to host the event online.
◦ SEO Role:
Optimize for keywords and design to pass link authority to other relevant web pages (title. Tags, URL, Content, links, its location in website navigation/ architecture, etc.)
http://www.blog.affiliatevote.com/one-event-lasting-seo-value/
Promote ◦ Draft promotional material ads, email, PR & Social. ◦ SEO Role: 1. Providing keywords for marketing material 2. Optimize press release 3. Optimize blog posts.
http://www.blog.affiliatevote.com/one-event-lasting-seo-value/
Plant ◦ To plant link bait, publish a resource or asset resulting from the event: 1. 2. 3. 4.
Podcast Video Whitepaper POV
◦ SEO Role: 1. Optimize on-site content 2. Promote/ distribute Off-site content
http://www.blog.affiliatevote.com/one-event-lasting-seo-value/
Promote
◦ Distribute link bait content in blogs, press releases, social channels, CRM & Lead list/prospect email, influencer outreach, etc. ◦ SEO Role: ◦ To ensure ranking impact in search engines, optimize all messaging and online content including: 1. Blogs 2. Press Release 3. Tweets/ shares
This will create a footprints of keyword relevance surrounding links that point back to your website.
http://www.blog.affiliatevote.com/one-event-lasting-seo-value/
http://www.blog.affiliatevote.com/one-event-lasting-seo-value/