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Search is changing more rapidly than ever
http://www.blog.affiliatevote.com/search-is-changingmore-rapidly-than-ever/
Introduction
High ranking is the search engine results pages (SERPs) are no longer enough. Rich snippets are part of increasingly enhanced SERPS designed to help people make decision before they click.
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The basics of rich snippets
Rich snippets help users discover sites that are relevant to their searches, resulting in higher click-through rates.
1. Snippets are the lines of additional information that appear near a Google search results. 2. Rich snippets are designed to give the user a sense of what a webpage may contain. 3. Rich snippets give detailed information for specific queries. For ex.
Track
Duration
Alegria
4:20
Querer
4:35
Vai Vedrai
4:34
Alegria
5:50
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When did rich snippets come from?
Rich snippets give users quicker access to information.
Rich snippets also give webmasters an additional layer of
optimization, and a chance to highlight the contents of a site within the SERPs
This provides a shirt blurb about a website’s content without actually requiring a user to dig though countless WebPages for specific knowledge.
http://www.blog.affiliatevote.com/search-is-changingmore-rapidly-than-ever/ For what types of content can rich can rich snippets appear?
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Continue‌ Recipes
http://www.blog.affiliatevote.com/search-is-changingmore-rapidly-than-ever/ Structured data help search engines to understand larger concepts.
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Rich snippets in the SERPs
Rich snippets increase than the click through rate (CTR) from organic search engine results pages.
They are a visual way for business to display product, prices and reviews quickly.
http://www.blog.affiliatevote.com/search-is-changingmore-rapidly-than-ever/ How to markup content for rich snippets
Pick a markup format • Micro data • Micro formats • RDFA
Markup the content using HTML tags to give descriptive names to tax • Examples of content tags: venue, event, time and rating
Test your rich snippet markup
• http://www.google.com/webmaster/tools/richsnippetsit It will read the marked up data and the user can see if rich snippets are appearing.
When Google discovers the new markup on your site, it will begin reading the tags and displaying rich snippets for your site within the SERPS.
http://www.blog.affiliatevote.com/search-is-changingmore-rapidly-than-ever/ Tips and tricks for creating rich snippets
Complete Google’s request from to let them know rich snippet tags have been added to a website. Make sure rich snippet content is visible to human users. Google will not display hidden content. Make sure the markups match the requirements for each content type. Verify that tags and attributes are in the correct format. Make sure the marked up content represents what is on the actual webpage.
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Utilities for rich snippet editing ď ˝ Several plugins have been developed for WordPress sites that allow user to tog rich snippet content easily within their sites. Micro data for WordPress ď ˝
Type of data is limited to 6 categories 1. Event 2. Person 3. Organization 4. Review 5. Place 6. Product
http://www.blog.affiliatevote.com/search-is-changingmore-rapidly-than-ever/ Rich snippet creator module of Search Engine Optomization(SEO) ultimate
Created by SEO design solution Contains module for creating rich snippets Only applies to “event “data
Schema for WordPress
Plug-in marks up existing content in WordPress site Simple “schema for WordPress” begins the process Pay attention to div/span codes.
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Easyrecipe
Plugin exclusive to recipe snippets. Clean visual representation Plugin appears with upload/insert media icon in WordPress. Button to run finished product though rich snippet testing tool Once you add a new recipe micro format tags are automatically added
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Micro anywhere
Plugin for events and contact information. Output=readable paragraph with suitable micro format. Still in development. Potential time-saver.
Rich snippets and click-through rates
Do rich snippets work? Is the click through rate for rich snippets better than regular search result?
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Rich snippets increase CTR
Aesthetically pleasing layouts that include stars, asterisks, and photos draw more attention than plain text Rich snippets help break up lines of text in the SERPS. The result: more click thought to the sites with rich snippets Many companies have seen a 20-30%rich in click though rates when using rich snippets Users know what to expect before accessing the site.
The result: more qualified visitors who are likely to stay on the site longer.
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The future of rich of snippets
Due to the value rich snippets provide, they likely are here to evolve and stay. What does the future hold for them?
Expansion beyond Google
Bing and yahoo have implemented structured data for their rich snippets This is a collaborative effort to restructure internet search function to easily narrow a user’s query.
you may like this: High ranking in Google search could be your failure point
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Semantic web
Descriptive information is attached to content in metadata form. Rich snippets are the gateway to the semantic web.
Schema.org
Google, Bing, Yahoo! Formed scheme.org, endorsing microdata as the standard for all 3 sites. Schema.org provides multitudes of HTML tags that can integrated easily into existing website designs to improve click-through rates and visibility.
Rich snippets help you stand out form the competition
The visual queues and images break up the lines of generic text and set those search results above the rest.
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