Search is changing more rapidly than ever by YagnikDK

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High ranking is the search engine results pages (SERPs) are no longer enough. Rich snippets are part of increasingly enhanced SERPS designed to help people make decision before they click.

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Rich snippets help users discover sites that are relevant to their searches, resulting in higher click-through rates. 1. 2.

Snippets are the lines of additional information that appear near a Google search results. Rich snippets are designed to give the user a sense of what a webpage may contain. Rich snippets give detailed information for specific queries. For ex. Track

Duration

Alegria

4:20

Querer

4:35

Vai Vedrai

4:34

Alegria

5:50

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Rich snippets give users quicker access to information. Rich snippets also give webmasters an additional layer of optimization, and a chance to highlight the contents of a site within the SERPs This provides a shirt blurb about a website’s content without actually requiring a user to dig though countless WebPages for specific knowledge.

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Restaurant •Rich snippet: average review, number of start, and price range Music Album •Rich snippet: lyrics and a link to play the song. People

•Rich snippet: phone number and photos. Business and organization •Rich snippet: location and customer review.

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Recipes •Rich snippet: photo, recipe rating and time required. Video •Rich snippet: video image. Product •Rich snippet: rating, picture and price range. Event •Rich snippet: event date, location and time. Authors

•Rich snippet: author photo, name and a link to more articles.

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HTML5 • for instance, HTML5 microdata specification is designed to use <span> and <div> tags to recognize ideas. Search engine radar • This type categorizes information into specific properties and items that are recognized by search engines. Snippet • The snippet result of information than search near result.

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Rich snippets increase than the click through rate (CTR) from organic search engine results pages. They are a visual way for business to display product, prices and reviews quickly.

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Pick a markup format

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Markup the content using HTML tags to give descriptive names to tax

• Micro data • Micro formats • RDFA

• Examples of content tags: venue, event, time and rating

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Test your rich snippet markup

• http://www.google.com/webmaster/tools/richsnippetsit It will read the marked up data and the user can see if rich snippets are appearing.

When Google discovers the new markup on your site, it will begin reading the tags and displaying rich snippets for your site within the SERPS.

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Complete Google’s request from to let them know rich snippet tags have been added to a website. Make sure rich snippet content is visible to human users. Google will not display hidden content. Make sure the markups match the requirements for each content type. Verify that tags and attributes are in the correct format. Make sure the marked up content represents what is on the actual webpage.

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Several plugins have been developed for WordPress sites that allow user to tog rich snippet content easily within their sites. Type of data is limited to 6 categories 1. Event 2. Person 3. Organization 4. Review 5. Place 6. Product

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Created by SEO design solution Contains module for creating rich snippets Only applies to “event “data Plug-in marks up existing content in WordPress site Simple “schema for WordPress” begins the process Pay attention to div/span codes.

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Plugin exclusive to recipe snippets. Clean visual representation Plugin appears with upload/insert media icon in WordPress. Button to run finished product though rich snippet testing tool Once you add a new recipe micro format tags are automatically added

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Plugin for events and contact information. Output=readable paragraph with suitable micro format. Still in development. Potential time-saver.

Do rich snippets work? Is the click through rate for rich snippets better than regular search result?

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Aesthetically pleasing layouts that include stars, asterisks, and photos draw more attention than plain text Rich snippets help break up lines of text in the SERPS. The result: more click thought to the sites with rich snippets Many companies have seen a 20-30%rich in click though rates when using rich snippets Users know what to expect before accessing the site.

The result: more qualified visitors who are likely to stay on the site longer.

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Due to the value rich snippets provide, they likely are here to evolve and stay. What does the future hold for them? Bing and yahoo have implemented structured data for their rich snippets This is a collaborative effort to restructure internet search function to easily narrow a user’s query.

you may like this: High ranking in Google search could be your failure point

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Descriptive information is attached to content in metadata form. Rich snippets are the gateway to the semantic web.

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Google, Bing, Yahoo! Formed scheme.org, endorsing microdata as the standard for all 3 sites. Schema.org provides multitudes of HTML tags that can integrated easily into existing website designs to improve click-through rates and visibility.

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The visual queues and images break up the lines of generic text and set those search results above the rest.

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