http://www.blog.affiliatevote.com/commandments-content-marketing/
http://www.blog.affiliatevote.com/commandments-content-marketing/
Content is king when it comes to online marketing strategies. By producing content that is relevant, interesting and valuable to your audience, you can drive traffic and improve your ranking in search results. Here are five types of content that you can start producing today to bolster your content marketing strategy. ◦ Blogs: Short, opinionated articles that highlight a specific expertise. ◦ White papers: Research driven article that stakes a claim with supporting info. ◦ Targeted Email: Campaigns that share your content with a specific audience. ◦ Video: Highlight your expertise with dynamic storytelling and visuals. ◦ Social Media: Free advertising to share content with a captive audience.
http://www.blog.affiliatevote.com/commandments-content-marketing/
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Be opinionated Link to existing content Be concise- 250 to 350 words Use numbers and lists K.I.S.S. – keep it simple, stupid (for content)
Blogging is the fuel for other content marketing initiatives ◦ Targeted Emails ◦ White Papers ◦ Article ideas
55% and More website visits for companies that blog. 97% More inbound links for companies that blog. 67% More leads generated by B2B marketers using blogs. 37% Of marketers think blogs are the most valuable type of content.
http://www.blog.affiliatevote.com/commandments-content-marketing/
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3 white paper ideas:
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Use research and analytics. Develop supporting graphics. Have a clear and concise message. Position yourself as an expert.
◦ Ask clients about their issues. ◦ Identify a new topic for a industry. ◦ Forecast how the industry or market will change.
72% Buyers who find white papers to be useful or extremely useful in the decision process. 1% Buyers who think white papers are not at all influential.
http://www.blog.affiliatevote.com/commandments-content-marketing/
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Create a catchy subject line. Have a call-to-action. Include contact info for follow-ups. Link to content on your website. Have one clear message.
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Exclusive New Alert Free delivery Daily Gift Voucher News
Effective words for email subject lines
44% Of email recipients made at least one purchase based on a promotional email. For every $44 that $1 spent is the average return on email investment.
http://www.blog.affiliatevote.com/commandments-content-marketing/
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Keep video under 3 minutes. Storyboard to identify your message. Integrate video on websites and social media. Create diverse video topics for wide ranging audience. Invest in production and editing value.
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Targeted Emails. YouTube. Vimeo. Vine (short promo) Instagram (short promo) Website Landing Pages.
Best ways to share videos
Videos on landing pages increase conversions by 86%. 69% Of consumer internet traffic will be videos by 2017.
http://www.blog.affiliatevote.com/commandments-content-marketing/
Social media is free advertising: 45-54 age of the fastest growing segment of social media users. DO: ◦ ◦ ◦ ◦
Promote content production. Tease the audience to drive traffic. Have a consistent voice. Identify “connectors” that help spread the message.
Communicate with the right audience
◦ Twitter: Promote content, expertise and Establish thought leadership. ◦ Facebook: Promote brand and culture. ◦ LinkedIn: Establish thought leadership, share expertise. ◦ Google+: Share all content- Google attributes search rankings in part to Google+ use. ◦ Instagram: Promote brand and highlight products.
http://www.blog.affiliatevote.com/commandments-content-marketing/
http://www.blog.affiliatevote.com/commandments-content-marketing/