http://www.blog.affiliatevote.com/top-7-barriers-to-landing-page-optimization/
http://www.blog.affiliatevote.com/top-7-barriers-to-landing-page-optimization/
Barrier 1 • 67% of respondents say landing page creation is arduous and time-consuming. • TIP: Gather your tools. Sophisticated marketing technology exists today that puts landing pagecreation in the hands of the marketer.
Barrier 2 • IT and code-heavy practices impact landing page creation. • TIP: Marketing need to be the controller of its own destiny-controlling from first click to post-
http://www.blog.affiliatevote.com/top-7-barriers-to-landing-page-optimization/
Barrier 3 • 46% of respondents say little to no testing because of internal infrastructure. • TIP: As a marketing team, it’s critical to create a marketing testing infrastructure. Consider as a team testing orchestration, collaboration and productivity.
Barrier 4 • 35% of respondents say the lack of actionable insights from testing. • TIP: Understand what you are testing, the outcome desired, and the timing of the testing cycle.
http://www.blog.affiliatevote.com/top-7-barriers-to-landing-page-optimization/
Barrier 5 • 33% of respondents say can’t easily segment, personalize or target. • TIP: Targeted and relevant experiences convert more. It’s that simple. Find a way to create responsive content in your experiences through behavioral insights and dynamic elements.
Barrier 6 • 26% of respondents say Inability to optimize for mobile efficiency. • TIP: Mobile is a must and will quickly overtake PC use. As a marketing organization it’s important to include resources and technology for mobile optimization.
http://www.blog.affiliatevote.com/top-7-barriers-to-landing-page-optimization/
Barrier 7
•26% of respondents say Limited ability to create interactive content.
•TIP: Interactive content doesn’t have to be code-heavy and can be a marketer-driven. Want to learn how? Check out ion.
http://www.blog.affiliatevote.com/top-7-barriers-to-landing-page-optimization/
http://www.blog.affiliatevote.com/top-7-barriers-to-landing-page-optimization/