What google algorithm updates means for seo

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What Google Algorithm Updates Means for SEO

http://www.blog.affiliatevote.com/what-googlealgorithm-updates-means-for-seo/

Introduction 

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Keeping track of all Google’s Algorithm updates can feel like visiting a zoo where they’re always moving the penguin exhibit. Even the most experienced SEO master can get a little lost.

Here’s a road map to a few of the biggest updates in recent year – plus tips on how to adjust your route accordingly.

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Continue…  

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What Google Algorithm Updates Means for SEO The Evolution of Google’s Search Algorithm 500-600 times Google changes its search algorithm each year.

3 Major Updates Panda/Farmer Penguin Hummingbird

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Panda/Farmer 

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Panda/Farmer has debuted on Feb 23, 2011. Latest version called only “Panda”.

Scope of the Change

◦ Targeted content farms and pages with high ad-tocontent ratios. ◦ Impacted up to 12% of search result. ◦ Why the Name?

Named after a Google engineer who was key to update, Navneet Panda.

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Penguin 

Scope of the Change

◦ Adjusted for spam factors, such as keyword stuffing. ◦ About 3.1% of queries in English were affected. ◦ Why the Name?

Some speculate it’s named after the Batman super villain.

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Hummingbirds 

Scope of the Change

◦ A ”brand new engine “though it still integrates pieces of old algorithms ◦ Impacts 90% of search. ◦ Why the Name?

Because it’s “precise and fast”.

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TIPS TO AVOID SERP EXILE Avoid unnatural links, which are targeted by penguin 2.1 (Oct 4,2013).  Clean up your link aggressively.  CLICK HERE Avoid exact match anchor links.  Follow Me Blog links without no-follow tag can imply you’re gaming links.  Clean up spammy directories even old ones.

The roll-out of Hummingbird doesn’t impact SEO 

substantially, according to Google and many on the ground.

Search results still reward high-quality, original content, perhaps more than even before.

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