Mktg 430 all assignments latest 2017 november by yandex4441

IF You want to Purchase This And Any Other Then:Contact us At: JOHNMATE1122@gmail.com

MKTG 430 All Assignments-latest 2017 November

Question MKTG430 Week 2 course project latest 2017 november Part 1 of your marketing plan is due by the end of Week 2. You will complete Sections A–C of your marketing plan: 1. Product Description: A complete description of the product to be offered, including an explanation of any competitive advantages. (2 pages) 2. Goals and Strategy: Outline of marketing goals and strategy, including market share, sales forecasts (units and dollars), and projected growth. (1–2 pages) 3. Target Market: A complete description of the target market, including size, growth, and important characteristics. Should include an explanation of why the target market is attractive, the estimated size of the market in dollars or units, and should have a description of the possible risks. (2–4 pages) MKTG430 Week 4 course project latest 2017 november Part 2 of your marketing plan is due this week. You should complete Sections D & E of your marketing plan: 1. Competitors/Substitutes: Include a comprehensive list of current and potential competitors and substitutes.This list could be organized by industry or company type or by actual firm. It should state market share. This section should include information on the likely strategies of each competitor relating to the proposed product. (2 pages) 2. Price: Proposed pricing structure for the product. It should include any special offers or discounts. (2 pages) MKTG430 Week 7 course project latest 2017 november Part 3 (65 points) of your marketing plan is due by the end of Week 7. You will complete sections F–H of your marketing plan. F. Channels of Distribution: a description of the proposed channel strategy for the product. This should include information about the sales force (if any) and wholesale and retail channels, including selection, compensation, and management. (2 pages) G. Advertising, Sales Promotions, PR Plans: a description of the proposed promotional activities for the product (2 pages) H. Budget for 3 Years: one page that should include the following

o Forecast revenue (units sold x price) o Assume product costs o Cost of marketing activities o How much will we make?

MKTG430 WEEK 3 YOU DECIDE latest 2017 november

WEEK 3: YOU DECIDE Scenario/SummaryThe Global Baby Bust The Global Baby Bust ScenarioYour RoleKey PlayersAssignment

Scenario Most people think that the world faces an overpopulation problem. But Phillip Longman argues otherwise in his book The Empty Cradle. He warns instead of a global baby bust. World population growth has fallen 40 percent since the late 1960s. The human population is expected to peak at nine billion by 2070, and many countries will see their population shrink long before that. Japan will have 49 retirees per 100 workers as early as 2005. Falling birthrates mainly account for these declines. Several factors contribute to the falling birthrates. Around the world, more women are entering the workforce, and young people delay raising a family in order to attain the higher levels of education needed to compete in a global marketplace. However, a major reason for falling birthrates is the high cost of raising a middle-class child in an industrialized country---a cost estimated at more than $200,000 (exclusive of college tuition) in the United States. As developing countries become more industrialized and urban, they too face a high cost of raising children. In Mexico, where fertility rates have declined precipitously, the population is aging five times faster than it is in the United States. By 2050, Algeria could well see its average age increase from 21.7 years to 40 years. One of the greatest declines in population growth is occurring in China, where government policy has long supported one child per family. It predicted that 60 percent of China's population could be over 60 years old by midcentury. A nation may experience a "demographic dividend" when birthrates first fall. More workingage citizens support fewer children, freeing up money for consumption and investment. Many attribute the recent boom markets in Asia, such as China and South Korea, to this demographic dividend. However, as population growth continues to slow, the nation faces the problem of supporting older populations. For example, by 2040, Germany's public spending on pensions will exceed 15 percent of the GNP, and Italy's working population is expected to plunge to 41 percent by 2050. On a more positive note, a decline

in terrorism is associated with an aging populations.Longman points to the fact that Europe's Red Guard, a terrorist organization active in the 1970s, is now defunct. Is immigration the answer for industrialized countries? To sustain its current ratio of workers to retirees over time, the United States would need to absorb almost 11 million immigrants a year. Such an influx would require building the equivalent of another New York City every ten months. By 2050, 73 percent of the U.S. population would be immigrants or descendants of immigrants who arrived since 1995. However, before this occurs, a potential political backlash against immigrants could materialize. Supply is a problem also. Puerto Rico---once a major source of immigration to the United States---no longer provides a net flow of immigrants to the United States despite its lower standard of living and free access to the United States. In addition, the United States would have to compete with Europe for immigrants from the developing world. In fact, to sustain its current age structure, even South Korea would have to bring over six million immigrants by 2050.

Your Role Your role is to consider the following: 1. What are the implications of the global baby bust for marketers of consumer goods? 2. What are the implications of the global baby bust for marketers who sell to governments? 3. Why do you think entrepreneurship in a nation declines as its population ages? How could this impact global marketing? 4. How does the global baby bust affect the relative attractiveness of different national markets?

Key Players Small Business OwnerMarketing ConsultantBusiness Student

Assignment Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision. If you are finished reviewing this scenario, close this window and return to this Week's You Decide tab, in Canvas, to complete the activity for this scenario. You can return and review this scenario again at any time.

Your Role/Assignment Assignment Prepare a written response to the questions following the You Decide assignment. The length of this case study should be 2â&#x20AC;&#x201C;3 pages, double spaced. Spell-check your work before turning it in and remember to submit your assignment. The written assignment should address the following.

1. What are the implications of the global baby bust for marketers of consumer goods? 2. What are the implications of the global baby bust for marketers who sell to governments? 3. Why do you think entrepreneurship in a nation declines as its population ages? How could this impact global marketing? 4. How does the global baby bust affect the relative attractiveness of different national markets? MKTG430 WEEK 6 YOU DECIDE latest 2017 november

WEEK 6: YOU DECIDE Scenario/Summary Selection of Channels, Promotion ScenarioYour RoleKey PlayersAssignment

Scenario Giants in Asia The world's two largest retailers have targeted Asia with varying results. U.S.-based WalMart and France's Carrefour both offer large stores stocked with groceries and general merchandise. Their entry into new national markets is invariably a shock to local retailers, who suddenly see the status quo of decades upset by these international competitors. Government officials in China have credited Wal-Mart with revitalizing the retail sector. For years, government-owned retailers offered the same limited products, while employees took naps on the counters. When Wal-Mart opened its new store underneath the soccer stadium in the city of Dalian, the store was soon packed to capacity.Still, Wal-Mart chose to enter China slowly in order to learn as it went along. When it opened its first stores, customers arrived on bicycles and made only small purchases. Wal-Mart also discovered that it couldn't sell a year's supply of soy sauce to customers who lived in small apartments. Furthermore, the firm faced a variety of government restrictions. Foreign retailers needed government backed partners, and cities often restricted the size of stores. In response to these challenges, Wal-Mart invited government officials to visit its headquarters in the United States, donated to local charities, and even build a school. Wal-Mart sourced nearly all its products locally, and nearly all employees were Chinese. To understand Chinese consumption patterns better, Wal-Mart's American manager walked the streets to see what the Chinese were buying. Whereas Wal-Mart thrived in China, the company's decision to enter Japan proved more problematic. Wal-Mart studied the Japanese market for four years and decided it needed a local partner. It agreed to buy 6 percent of Japan's fifth-largest supermarket chain, Seiyu, with the option to increase its share to 67 percent. Still, Wal-Mart faced challenges: Japanese consumers associated low prices with poor quality. If the price of fish was low, it must be old. Carrefour, which has stores in 34 countries, began its Asian operations in Taiwan and then moved into China and Korea. Carrefour entered Indonesia at the height of the Asian financial crisis, opening six stores in the capital city of Jakarta in just two years. The new

stores competed on selection and low prices, and challenged both open-air markets and city's small Chinese owned neighborhood grocers. The 280-member Indonesian Retail Merchant Association urged Jakarta to impose zoning restrictions on hypermarkets. Carrefour has also proved a threat to the larger, locally established grocery chains. One such chain, Hero Supermarkets, admitted it couldn't compete with Carrefour on overall prices and chose instead to discount high visibility products such as rice and to offer a variety of promotional specials. Hero also competes on freshness and has an excellent reputation among consumers for its produce. Carrefour entered the Japanese market about the same time as Wal-Mart, investing $150 million to set up its first three stores. Carrefour had avoided Japan previously because of its high land prices. Although a depressed Japanese economy had lowered land prices, it meant the stores were opening in a climate of slow retail sales. Like Wal-Mart, Carrefour found itself making adaptations to local culture. Within days of opening in Japan, the stores began selling more vegetables in packages of two or three, as other Japanese grocers do, instead of by weight. Indonesian and Japanese competitors could take some hope in the fact that Carrefour had to retreat from the Hong Kong markets. The company citied stiff competition and restrictive development laws. Analysts suggested that the hypermarkets were unable to attract enough customers, most of whom were unwilling to go out of their way to do their daily shopping. Both Carrefour and Wal-Mart had also exited South Korea, despite the fact that South Koreans were very accepting of hypermarkets and had the highest penetration per capita of hypermarkets in Asia. Local competitor E-Mart bought Wal-Mart's stores in South Korea. Wal-Mart was credited with inspiring E-Mart's cost cutting efficiency. However, the South Korean retailer had its own unique spirit. The atmosphere in these stores was bright, loud, and frenetic, as E-Mart was attempting to capture the feel of a traditional outdoor market.Shinsegae, the company that owns E-Mart, had also entered the Chinese market and currently has more than 17 stores operating there.

Your Role Your role is to consider the following: 1. Why do you think hypermarkets are more common in some countries than others? 2. What competitive advantages do foreign retailers such as Wal-Mart and Carrefour enjoy when they enter Asian markets? 3. What are some possible competitive advantages of local retailers? Are those advantages transferable to other Asian countries?

Key Players Small Business OwnerBusiness StudentBusiness Partner

Assignment Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision.

If you are finished reviewing this scenario, close this window and return to this Week's You Decide tab, in Canvas, to complete the activity for this scenario. You can return and review this scenario again at any time.

Your Role/Assignment Assignment Prepare a written response to the questions following the You Decide assignment. The length of this case study should be 2-3 pages, double spaced. Spell check your work before turning it in and remember to submit your assignment. The written assignment should address the following: 1. Why do you think hypermarkets are more common in some countries than others? 2. What competitive advantages do foreign retailers such as Wal-Mart and Carrefour enjoy when they enter Asian markets? 3. What are some possible competitive advantages of local retailers? Are those advantages transferable to other Asian countries?