Fusion Beverages Market: Influential Factors Determining the Trajectory of the Market

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Fusion Beverages Market March 2020

Report Id : REP-GB-1824 Published On : August-2019

Category : Food and Beverages www.futuremarketinsights.com I

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About Future Market Insights Future Market Insights (FMI) is a premier provider of syndicated research reports, custom research reports, and consulting services. We deliver a complete packaged solution, which combines current market intelligence, statistical anecdotes, technology inputs, valuable growth insights, aerial view of the competitive framework, and future market trends. We provide research services at a global as well as regional level; key regions include GCC, ASEAN, and BRIC. Our offerings cover a broad spectrum of industries including Chemicals, Materials, Energy, Technology, Healthcare, and Retail. We have a global presence with delivery centers across India specializing in providing global research reports and country research reports. FMI is headquartered out of London, U.K., with a state-of-the-art delivery center located in Pune, India. We combine our knowledge and learning from every corner of the world to distill it to one thing – the perfect solution for our client.

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Research Methodology (1/2) Systematic Research Approach 1 Market profiling

2 Formulating discussion guide

3 Developing list of respondents

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In-depth secondary research is used to ascertain overall market size, top industry players, top products, industry associations, etc. FMI formulates a detailed discussion guide to conduct expert and industry interviews FMI develops a list of industry players (manufacturers), distributors, retailers and industry experts

Data collection

FMI conducts interviews with industry experts, industry players, distributors and retailers

Data validation

Data is validated by triangulation method, wherein secondary, primary and FMI analysis contribute to the final data

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Data analysis

Insights

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Data is scrutinized using MS-Excel to obtain qualitative and quantitative insights about the industry FMI delivers industry insights and information in the required format (PDF)

Data Collection

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Research & Intelligence

Data Filter & Analysis

Identifying key opinion leaders Questionnaire design In-depth interviews Coverage across value chain

Actionable Insights

A Primary Research

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B SOLUTION     

Market participants Key strengths Product portfolio Mapping as per value chain Key focus segments

Primary Research #    

Linkedin Zoominfo Salesforce Avention

Business Solution

Desk Research

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Key industry experts Channel study Developments Market dynamics Products Conclusions

Company Analysis

Secondary Research #    

Company websites Company annual reports White papers Financial reports

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Fusion Beverages Market Analysis Future Market Insights (FMI), in its new research study, outlines the uncharted corners and looming challenges prevalent in the global fusion beverages market in the next 5 years. According to the research study, the fusion beverages market is estimated to reach a valuation of ~ US$ 5.7 Bn in 2019, and is set to exhibit growth at ~ 6% CAGR during 2019-2029. Rising trend of dietary assessments and consumer appetite for artful combinations of ‘taste’ and ‘wholesomeness’ are two prominent factors setting the stage for fusion beverages consumption in future. Tea & coffee and alcohol will continue commanding over ½ of the total market revenues, whereas demand for energy sports & drinks is buckling in the fusion drinks landscape, finds the FMI analyst. Offtrade sales currently account for a significant pie of overall market value, wherein non-alcoholic fusion beverages accounted for over 90% of the off-trade sales in 2018. Product Innovation: The Elixir of Growth in Fusion Beverages Market Manufacturers of fusion beverages will continue to draw upon the growing affinity for natural ingredients, which would further solidify their brand positioning by a wide margin. The transition toward beverages infused with natural ingredients and move away from the ones with added antioxidants is heading towards its peak, placing the onus on manufacturers to use high-quality natural ingredients in their offerings.

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Fusion Beverages Market Analysis With online channels emerging as the ‘one-stop’ platforms for consumers to shop from a wide range of products at favorable prices, manufacturers are strengthening their online presence and focusing on competitive pricing to gain maximum ROI. Product innovation remains the elixir of growth in the market space, given that distinctive offerings will continue to underpin the relevance of manufacturers amid the competitive market space. For instance, in 2019, The Coca-Cola Company announced the launch of a ‘coffee-infused’ cola drink ‘Coca-Cola plus Coffee’ - in South Africa. This beverage is likely to be ‘one-of-its-kind’ offering the fusion of rich bold coffee aroma and mild sweetness with subtle caramel flavor, thereby adding to the wellregarded product portfolio of the company. According to the report, packaging will continue to be a crucial aspect for manufacturers to revitalize their brand personality. Companies active in the fusion beverages space will continue placing emphasis on ‘functional packaging’ - a win-win concept for manufacturers and consumers alike – wherein product transparency, clean label, and brand storytelling are the key considerations. ‘Smart packaging’ is anticipated as a big trend making its way into the global beverage packaging scene, and is likely to unfold in multiple fronts over the years to come. This trend is also likely to spread its roots into the fusion beverages market and bring new implications for the manufacturers to draw inferences from. www.futuremarketinsights.com I

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Fusion Beverages Market Analysis Source: https://www.globenewswire.com/news-release/2019/09/09/1912655/0/en/Fusion-Beverages-Marketis-estimated-to-reach-a-valuation-of-US-5-7-Bn-in-2019-Future-Market-Insights.html About Us Future Market Insights (FMI) is a leading market intelligence and consulting firm. We deliver syndicated research reports, custom research reports and consulting services which are personalized in nature. FMI delivers a complete packaged solution, which combines current market intelligence, statistical anecdotes, technology inputs, valuable growth insights and an aerial view of the competitive framework and future market trends. Contact Us

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Fusion Beverages Market Analysis T: +1-347-918-3531 F: +1-845-579-5705 T (UK): + 44 (0) 20 7692 8790 Sales: sales@futuremarketinsights.com

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