Portfolio _ Yang Li

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Hello, I’m Yang Li. I have been working as a freelance graphic designer for helping startups/small/medium business for the branding identities, interfaces and print materials. Also, I have been developing my professional skills from working close with marketing managers/developers for ensuring the message is being well delivered.

Besides, I am interested in tech, startup, Internet and cultural exchange. The concept of design and the role of being a designer, bring me to the new whole world that I have not exprienced before.

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Interface

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Illustration

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How I work

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Branding

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Interface

is what I am currently

higly interested in. It involves with different traditional techniques and also broadens the boundaries of design. It consideres different measurements, in terms of human behaviors and behavioral interaction, to make what design should be and help enhance the aesthetics of design and art.

I have been practing my user interfaces with other designers/BAs/Marketing Managers for mobile apps and website.

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Illustration

is a part of my professional practice. It takes your time on thinking how to apply what you have been learning and developing.

Also, it helps you learn to manipulate your idea and control your strength and do not over it.

I enjoy summarizing what I did weekly or daily and translate them in different visual ways to get myself inspired and also help me understand what to do and what not to do.

I enjoy both hand drawing and digital drawing.

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How I work

i usually take photos about my process of each design.

Those documentations help me understand what situation I already had and what I can do to improve. And also, I love the idea of sticky notes and always sketch my ideas and write down the inspiration. I use mood boards, sketch pads for quickly finalising the ideas. Besides, I like making prototypes to have the contextualized enquiries.

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Branding

I love to collaborate with differ-

ent people who are willing to take design seriously and am happy to offer the best solution.

Branding is not about beautiful pictures or cute characters.

It is scientific and follows steps. It provides with a vision of the product/service and help the specific/non-specific audience to understand visually and become a part of it.

Lysn team logo is designed for a interactive project targeted at senior immigrants who lack of the ability of speaking/writing/listening to English in Australia. It requires a fun process for English learning. Additionally, Hummingbird logo is designed to represent the speed, the change of the e-service platform.

For any enquiries, feel free to contact me via: joengli @outlook.com

Again,

on

for your time on my portfolio.

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