Brand System Book

Wanna Walnut Graphic Standard

Yanjun Liu DES116_SS2 Professor: Morissa Rubin

Table of Content Mission Statement Logo Typography Color Pattern Business System Promotional Marketing

Mission Statement

Wanna Walnut is a brand of walnut cookie. Our walnut cookie made of organic walnuts. Enjoying healthy while enjoying delicious. The walnut cookie is using individual packaging that makes our cookies easy to share with everyone. It's the best choice for your friends and family

Logo Variations

Wanna This is Wanna Walnut secondary version logo. The biggest pluses of this logo is around the simplicity and completeness.

Wanna Walnut

It's Wanna Walnut primary version logo. The walnut mark instead of the text "walnut" that brings out more thinking to customers.

Wanna

Walnut

This is Wanna Walnut text version. It use for small space.

It can be changed to various color that fit in different promotional situation.

Clear Space

1in

0.9in 1.3in

Wanna

0.1in

1.82in

*This is the minimum size of the brand logo

Typography

I used Jenthill as my major font. Before I decided to use this font, I did some research about vary fonts. Then I found this font that shape of font have high matching with the walnut shape. Also, it's works very well with the walnut mark. Therefore, I think this font can obviously be related to my walnut cookie company. In addition, I use Century Gothic as my minor font for the company information text.

Jenthill A B C D E F G H I J K L M N O P Q R ST U V W X Y Z abcdefghijklmnopqrstuvwxyz

Century Cothic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Color Pattern

Wanna CMYK: 43 65 100 4 RGB: 160 103 36 HEX: #9f6623

CMYK: 53 72 100 21 RGB: 123 77 34 HEX: #7a4c21

CMYK: 59 93 100 54 RGB: 76 21 12 HEX:#4c140c

Business System

Wanna

Walnut

February 20, 20xx Ms. Margaret Campion Director, Corporate Services Riviera Industries Inc. 245 Dearborn Park Road Chicago, Il 60610 Dear Ms. Campion: As I was mentioning to you, Final Edition Publications is a specialty publisher that focuses on corporate publications including annual reports, corporate profiles and corporate histories. We have been in business for over 15 years and during that time have grown from a two-person start-up, to a serious corporate publisher with over 100 employees. We have been contracted by over a dozen Fortune 500 companies to produce both annual and special occasion publications on their behalf.

Please feel free to call me at 745-2398 so that we can discuss this further. If I don't hear from you by the end of next week I will follow up with you and see if we can set up a meeting at your convenience.

Yours truly, Raymond Gaudet Manager, Corporate Programs

Letterhead

Envelope Here is the 60% big of the actural size (9.5" x 4.125") envelope.

Wanna

1 Shields Ave, Davis, CA 95616 (626)-666-7777 wannawalnut@gmail.com

Walnut

Business Card The standard business card size is 3.5 by 2 inches.

There have two color version, brown and white.

Wanna Walnut

Wanna Walnut 1 Shields Ave, Davis, CA 95616 (626)-666-7777 wannawalnut@gmail.com

Yanjun Liu

1 Shields Ave, Davis, CA 95616 (626)-666-7777 wannawalnut@gmail.com

Yanjun Liu

P romotional Marketing