Wanna Walnut Graphic Standard
Yanjun Liu DES116_SS2 Professor: Morissa Rubin
Table of Content Mission Statement Logo Typography Color Pattern Business System Promotional Marketing
Mission Statement
Wanna Walnut is a brand of walnut cookie. Our walnut cookie made of organic walnuts. Enjoying healthy while enjoying delicious. The walnut cookie is using individual packaging that makes our cookies easy to share with everyone. It's the best choice for your friends and family
Logo Variations
Wanna This is Wanna Walnut secondary version logo. The biggest pluses of this logo is around the simplicity and completeness.
Wanna Walnut
It's Wanna Walnut primary version logo. The walnut mark instead of the text "walnut" that brings out more thinking to customers.
Wanna
Walnut
This is Wanna Walnut text version. It use for small space. It can be changed to various color that fit in different promotional situation.
Clear Space
1in
0.9in 1.3in
Wanna
0.1in
1.82in
*This is the minimum size of the brand logo
Typography
I used Jenthill as my major font. Before I decided to use this font, I did some research about vary fonts. Then I found this font that shape of font have high matching with the walnut shape. Also, it's works very well with the walnut mark. Therefore, I think this font can obviously be related to my walnut cookie company. In addition, I use Century Gothic as my minor font for the company information text.
Jenthill A B C D E F G H I J K L M N O P Q R ST U V W X Y Z abcdefghijklmnopqrstuvwxyz
Century Cothic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Color Pattern
Wanna CMYK: 43 65 100 4 RGB: 160 103 36 HEX: #9f6623
CMYK: 53 72 100 21 RGB: 123 77 34 HEX: #7a4c21
CMYK: 59 93 100 54 RGB: 76 21 12 HEX:#4c140c
Business System
Wanna
Walnut
February 20, 20xx Ms. Margaret Campion Director, Corporate Services Riviera Industries Inc. 245 Dearborn Park Road Chicago, Il 60610 Dear Ms. Campion: As I was mentioning to you, Final Edition Publications is a specialty publisher that focuses on corporate publications including annual reports, corporate profiles and corporate histories. We have been in business for over 15 years and during that time have grown from a two-person start-up, to a serious corporate publisher with over 100 employees. We have been contracted by over a dozen Fortune 500 companies to produce both annual and special occasion publications on their behalf. Please feel free to call me at 745-2398 so that we can discuss this further. If I don't hear from you by the end of next week I will follow up with you and see if we can set up a meeting at your convenience. Yours truly, Raymond Gaudet Manager, Corporate Programs
Letterhead
Envelope Here is the 60% big of the actural size (9.5" x 4.125") envelope.
Wanna
1 Shields Ave, Davis, CA 95616 (626)-666-7777 wannawalnut@gmail.com
Walnut
Business Card The standard business card size is 3.5 by 2 inches. There have two color version, brown and white.
Wanna Walnut
Wanna Walnut 1 Shields Ave, Davis, CA 95616 (626)-666-7777 wannawalnut@gmail.com
Yanjun Liu
1 Shields Ave, Davis, CA 95616 (626)-666-7777 wannawalnut@gmail.com
Yanjun Liu
P romotional Marketing