Profile
Detail-oriented Designer with more than 3 years of design experience in a fast-paced environment, managed he complete design process, from conceptualization to delivery
Proficient with Adobe Creative Suite (Illustrator, Photoshop, Dreamweaver, InDesign & After Ef fects) and HTML & CSS.
Contact
Email: birds@live.hk
Education
Higher Diploma in Creative Media
Hong Kong Design Institute
Sep 2014 - Ang 2016
P.5
Working Experience
Mar 2018 - current Aug 2016 - Mar 2018
Full Time Web Designer
Hong Kong Economic Times Holdings Ltd. / Marketing
‧Generate creative ideas and provide professional design for marketing campaigns
‧Responsible for online and offline marketing promotional materials includes: eDM, advertising banners, landing pages, leaflets and event materials etc
‧Handle ad-hoc projects assigned by management
‧Maintain design schedules and manage project priorities
Full Time Web Designer
GRI Group Ltd. / Marketing
‧Collaborate on over 40 web promotion campaigns and other O2O initiatives
‧Work closely with eCommerce team to design web and mobile layouts, banners and eDM for eCommerce website
‧Create and maintain user interface and workflow design
‧Assist management to draft CMS usage guidelines (design part)
Jul 2015 - May 2016
Par t Time Creative Designer
Boxland HK Ltd.
‧Handle design projects independently, such as visual and graphic design, video editing and animation
‧Brainstorm initiatives to design the projects such as iR-furniture
‧Develop design solutions and executions that meet customers’ briefs for market
HKET Web Designer
Hong Kong Economic Times (HKET) is a diversified multi-media company
Being the only web designer in the online marketing team, I mainly in charge of he promotional artworks of hket.com and TOPick, the online media products of HKET Despite the heavy job duties, I also suggest solutions and revamp for responsive eDM.
P 19
GRI Web Designer
GRI Group is the official Asian Franchises for world-famous brands, such as Nine West, Karen Millen and Steve Madden etc. Two design team colleagues and I create and maintain the user interface of ccshop.com, an eCommerce platform. We also support the artworks of marketing campaigns. During work, I volunteered to draf a CMS guideline for designers to handle with the new CMS system easily
P.29
Freelance Designer
From 2016 to 2017, 2 freelance jobs were completed by me and my partner Positive comments are received. One is building a static responsive website for Shun Ying Trading Company I mainly in charge of programming and hosting. Another is creating a motion graphic introducing the new department of Hong Kong Christian Service. I involved in the idea and animating parts.
Hong Kong Economic Times
Being the only web designer in the marketing customer engagement team, I need to solve the design problems by myself. I researched and took the pervious artworks by other designers as reference. Finally, I carried out some solutions to deliver the artworks systematically.
Notification eDM
To maintain the consistency of eDM, notification eDM is also with the same style as eNewsletter. 6 options are made and the final version is at the upper right corner due to the simplicity.
eDM Design
TOPick eNewsletter
Comparing hket.com and TOPick, TOPick’s thumbnails are rich in graphics and wordings. Therefore, the eDM template looks simple and tidy to make sure the readers focus on the content. As we would like to emphasize on the images, I make the thumbnails above the titles and as large as they can.
Promotion Landing Page
As HKET awarded Digital Media of the Years by Marketing Magazine, a series of promotions are carried out by our team. All the promotion channels like Facebook ads and website banners will finally land on the promotion landing page.
To announce and celebrate the good news with our customers, I choose to use “gifts“ as the main theme. The graphics I used are playful and joyful. Last but not least, I use the red color, our company’s color, to highlight our brand.
Link: http://mkt2.hket.com/promo/digitalmedia-of-the-years/2018/banner/
Advertising Banners
In line with the marketing strategy, I design some related banners for subscription plan, content and new feature promotion. The banner sets usually display on hket.com and HKET mobile app.
Top China USA Relationship
Middle HKET eBook Shelf Launch
Bottom Budweiser Asia IPO
GRI Group
In GRI Group, I design for different online promotions and update the user interface of eCommerce websites. In this process, it trained up my sense of aesthetic, time management, and communication skill.
Laptop
Mix brands Promotion Flexible Design on CCSHOP.COM
Every time I start to proceed with the design works, the first thing came to my mind is how the messages can be delivered effectively. I believe that with good use of color tone and font style can let the readers understand our promotional messages immediately. I also think of the priority of products and make them appealing in the design.
Being a web designer in a fashion company, fashion sense is an important element. I kept reading well-known fashion magazines, style posts and fashion online platforms for references. The side effect is that it increased my interest in fashion and the taste of dressing!
Usually, I designed a set of promotional materials for online usage within a tight schedule. The materials, including eNewsletters, Instagram post images, Facebook Ads and Google Display Ads, had to match with the style of CCSHOP.COM.
Shun Ying Trading Company Website
Shun Ying Trading Company is a packaging machinery company. My partner Kyla Yip and I decided to use modern style to build this website. I am mainly in charge of UX design and coding for mobile and iPad versions.
Final version
We used blue color to make people feel secure and be confident to the packaging machines. As the target audiences are mainly middle-aged people, and they usually use mobile to read messages, we focused on the mobile version.
Website: http://shunyinghk.com
