Personal Branding Processbook

Personal Branding Yasamin Rahmanparast FASM 220

Brand Identity

cerebral CONFIDENT timeless cryptic

BOLD

Initial Gestalt Inspiration

Font Inspiration

Inspirations

Braille

Blacklight

Power of surprise

Inspirations Implemented

Inspirational Brand Identiy

Inspirational Brand Identiy

Color Story

Preliminary Logo Ideas

4 11

4 11

4 11

4 11

22

22

22

2

22

9

3

Logo Direction A. preliminary concept

E. more vertical spacing with A.

yr

B. more kerning

F. more vertical spacing with B

C. smaller empty dots 0.75 with A.

G. More horizontal spacing with C.

D. smaller empty dots 0.75 with B.

H. larger filled dots 2.5 pt and larger empty dots 1 pt with D.

Advanced Logo Design 1234567890*^

Y. R A H M A N 9 A R A S T

FA S H 1 O N

Y. R A H M A N 9 A R A S T

Y. R A H MA N 9 A R A S T

FASH1ON

MARKETING

Y.RAHMANPARAST FASH1ON MARKETING

FA S H 1 O N M A R K E T 1 N G

FASH1ON MARKE T1NG

Y.RAHMANPARAST

Y. RAHMAN9ARAST FASH1ON MARKET1NG

Y. RAHMAN9ARAST FASH10N MARKET1NG

MA R K E T 1 N G

Y.RAHMANPARAST FASH1ON

MARKETING

Y.RAHMANPARAST FASH1ON

MARKETING

Y.RAHMANPARAST FASH1ON

MARKETING

Final Logo Design

Business Card Designs

Y. RAHMAN9ARAST FASH10N MARKET1NG

Y. RAHMAN9ARAST FASH10N MARKET1NG

Y.RAHMANPARA5T FASH10N

MARKETING

YRahmanparast@gmail.com|

YRahmanparast@gmail.com|

YASAMIN

786-395-5632

786-395-5632

RAHMANPARAST

YRahmanparast@gmail.com |

786-395-5632

Front Letterhead Designs

Y.RAHMANPARAST FASH1ON

MARKETING

Y.RAHMANPARAST FASH1ON

MARKETING

Y.RAHMANPARAST FASH1ON

MARKETING

YRahmanparast@gmail.com |

786-395-5632

YRahmanparast@gmail.com | 786-395-5632 Y.RAHMANPARAST FASH1ON

MARKETING

YRahmanparast@gmail.com | YRahmanparast@gmail.com |

786-395-5632

786-395-5632

Back Letterhead Development R

E

H

A

N

E

E

T

H

E

O

M

T

M

T

S

.

More than meets the eye.

E

Y

E

before, sign. Capital

More than meets the eye.

Final Brand Identity

WORK HISTORY

EDUCATION

BP. Nordstrom

Savannah College of Art & Design, B.F.A.

Fashion Board Member – Meeting with buyers, visual merchandisers and re gional managers to gain insight into the corpora tion. Offering trend and streetstyle reports to management.

U.S. South Engineering & Testing Lab, Inc. Comptroller Assistant – Learning in tricacies of business expenditures and their management, learning about accounts receivable, accounts payable, and balancing budgets.

Major – Fashion Marketing and Management Minor – Business Mangment and Entrepreneurship

HONORS Dean’s List

Manager of vacation rentals Respond to client questions, reserve listings, manage property maintenance, deliver contracts.

Savannah College of Art and Design

Fine Art Liaison Representative Represent artist John Rise as an in termediary liaison between the artist and potential clients.

Real Estate Sales Associate Licensed in the state of Florida, United States of America, specializing in residential property.

Docent Gallery docent for Wendy White’s

INVOLVEMENT SCAD United Student Forum School of Fashion Representative – Meeting with students, Dean and Chairs of School of Fashion and responding to feedback to further the mission of the college.

Curva exhibition in Miami.

SKILLS INTERNATIONAL EXPERIENCE Software: Semester Abroad in Hong Kong Adapted to an unfamiliar environment and language for four months.

Microsoft Office Suite, InDesign, Photoshop, Illustrator

Soft skills:

CULTURAL BACKGROUND Languages English (native) Spanish (fluent) French (conversational)

Effective Communicator, Problem Solver, Positive Attitude, Effective Time Management, Team Player, Self-Confident, Work Well Under Pressure

Citizenship Dual U.S./Iranian citizenship

Y.RAHMANPARA5T FASH10N

MARKETING

YASAMIN

Best,

Y.RAHMANPARA5T FASH10N

Best,

MARKETING

YASAMIN

RAHMANPARAST

YRahmanparast@gmail.com |

786-395-5632

RAHMAN

YRahmanparast@gmail.com

Yasamin Rahmanparast YRahmanparast@gmail.com 786-395-5632

fin.