MOHAMMED AHMED
PRODUCT DESIGNER
PROJECTS:
ABOUT ME: (+44) 07972682666 yasinahmed1@live.com linkedin.com/in/yasin-ahmed behance.net/yasinahmed78cf
MOHAMMED AHMED-
MDES Product Design graduate, who is enthusiastic about learning and working with new people. Also, has transferable skills and knowledge such as creativity, communication and commitment. Great organizer with confidence and able to remain calm and compose under pressure. A determined and technical person, that has ability to identify and use my own initiative to solve issues.
01
JPA DESIGNS Bridging the gap between for Premium and Business class aircraft interior for A380.
02
ALUMASC A self sustaining water saving system with limited resources.
03
PET PLASTICS A friendly pet accessory to help users and pets everyday situations.
04
CREATIVE CONDITIONS A broader view on how to create creativity with any business.
05
SUSTAINABLY CLEAN Being health conscious through out the day with water.
PORTFOLIO (ALPHA)2015-Present
01
Zonal Pod
'The Future of the Long Haul Travel Experience in 2021'
LIVE BRIEF JPA DESIGNS- 5 MONTHS (01/16>05/16) INDIVIDUAL/TEAM WORK PROJECT
BRIEF: Aim to bridge a new gap in the seating system for A380 Airbus. To provide different class of seating experience between the premium economy and business class (pre-business class). It must cater for those whom on regularly flights out for work or holidays. Also providing key amenities for users.
DATA ANALYSIS: Insight and Trends
Best ideas come from when traveling Increase of business class seating by 7.1%
2/3 of business travelers are off to a meeting within an hour
1 in 5 passengers traveling for business
Majority aged 35 to 44 years old are business travelers
Current dilemmas poor seating comfort, lack of privacy and space
USER EXPERIENCE Persona and Scenario
INTEREST: Adventure
TARGET: Skype Talks Writing Speeches - Laptops, Notepads Influences - Networking, books etc
Quality Over Quantity
WORKING:
Politics
Gadgets
LEE ISSUES:
LEE Aged 33
Sleeping Health Comfort Privacy
Often finds that during his 8-12 hours flight, he lacks privacy, comfort and space to relax. Also, when on the move, it’s difficult for him EASE + CONTROL to adjust to different environments for working and reading philosophical books etc. He travels from Europe to Asia every 4-6 months during the year.
RELAXING:
Food & Drinks TV & Music Appearance- Hygiene, Style & Easy access
EXPERIENCE:
DEVELOPMENT:
Themes and Idea Generation A380 AIRBUS EMIRATES
01
SPACED OUT Economical way saving space Communal seating, Angle seating, Stowaway seating
Users can book their reservation for seat or can make a membership
Ergonomic useful
02
SEAT ENHANCEMENT Personalization Personal Caddies, Augmenting head rest and workspace
03
SENSORY AMBIENCE’S Enhance users experience
THEMES/OPPS
Minimalist designs and easy interface
Pre-Business Class: Zonal pods, offers to those whom solely for business workers. Sacrificing business class seating.
LIMITATIONS
IDEATION
PRODUCT DESCRIPTION What does it do?
A
B: Plug in for charging phones and laptops.
A: Simple divider for headphones,phones and notepad etc.
Canopy: See trough mesh, with vents
Storage / Plug In: Able to prevent disturbance from other people
B Smart Tray:
B: Food storage or phone holder. B
A
Personalization:
A: Placement for Laptop or writing.
Flexible-Seat: Cabinet: Ideal to keep clutter away personal luggages, bags or shoes storage.
Windows : changes from clear to opaque Stationary Fully Flat-Bed Reclined : -Footrest -Backrest -Headrest
Mood Lights across the exterior
PRODUCT DETAILS Exploded vs Engineering
Dimension:(CM) Outer Shell:
Canopy:
Components: (CMF)
3
1 4 2
148”
1. Window (Glass) 2. Sides (Chrome Polished) 3.Back (ABS, Injection Molded 4.Arm Rest (ABS, Injection Molded) 5. Back Lever ( ABS/Injection Molded (Connected by Mechanical fastening or Welded)
Double layer leather and aluminum tambour that has a routed runner on both sides with pegs to open/ close the canopy
5
90”
Fig1. Side View
120” Fig 2. Front View
1
45”
2
3
67”
Desk Station
Material- Color- Finish 50”
70”
3
130”
5 4 Components: (CMF)
1. Main Body Rest (Head, Back, Foot, Seat) Leather 2. Trim of Body Soft Supple Leather 3. Connected Poles Aluminum ( Connected by Mechanical Fastening) 4.Storage Box ABS, Injected Molded ,Drawer PP, Injected Molded
1 2
4 Components (CMF):
1. Food Storage (PVC) 2. Laptop Desk (ABS/Aluminum) 3. Tubs ( PP/ ABS) 4. Cabinet ( Aluminum, Screws/Bolts) 5. Body (ABS)/ Body Trim (Aluminum) 58” 80”
Fig 3. Top View
127”
117”
Flexible Seat:
FINAL SITUATION
Zonal Pod
02 Rain Saver
“Collect - Store - Usage”
LIVE BRIEF ALUMASC- 5 MONTHS (01/16>05/16) INDIVIDUAL/TEAM WORK PROJECT
BRIEF: To produce a system (s) that can be incorporated into new properties or retro-fitted to existing properties. Main uses should be focused on gardening, car washing or window cleaning. Quantity and cleanliness of water should be investigated. The architecture/aesthetics of building should be also looked upon.
DATA ANALYSIS: Insight and Trends
Prices of water are increasing by 7% Rainwater becoming valuable.
A four bedroom house within the UK, collects 100,000L of RW a year
Stored safely and securely the rainwater from direct sunlight less chance of water degradation.
95L of (RW) water can generate approx 1KW of electricity per an hour.
User can save up to ÂŁ1,000 Liter of water when using RWS
Over 50% of Rainwater been used for domestic uses such as toilet flushing, gardening and cleaning etc.
USER ANALYSIS:
Persona and Scenario
INTEREST DIY
Horticultural hobbies
Family gathering Luxurious Items
GOALS: A: 20L for Allotments
B: 80 or 90L for Car
PROFILE:
MATT Aged 38
Aged 45, has worked hard large proportion of his life and takes pride in the appearance of the things they have put a lot of time and effort into afford. Current Rainwater-harvesting is fixed in one place, ideal world prefers a portable device (RWS) that can be used CAR, WINDOW, GARDENING washing.
C: 60L for Windows
DEVELOPMENT
Themes and Idea Generation Water inflow
Air-flow
01
Pulser Pump -Allowing air to help water to travel to its detestation
01 HYDRO BANK Ways of storing later use Buildings Integrated tanks and Communal Apparatus.
02
02 LIQUID TRIP Transporting water Capillary Action, Thermal Siphon Pump, Hydrostatic Pressure
Rainwater Hub -Use of capillary action: allowing narrow space of water movement moves quickly if large water is inputed.
03 NATURAL SELECTIONS Ways of filtering Ionizing Tube filter and Plant Filter
THEMES/OPPS
03
RW Station -Use of plant filter reduces chemical of in RW and with hose as well as easy access of water to use.
EARLY IDEATION
IDEATION
PRODUCT DESCRIPTION What does it do?
Water Filter: Simple prevention for the leaves & Water Tank: 1) Gardening 2) Window Cleaning 3) Car Wash-
Water Meter
Drainage, Pipes & Gutters All existing products
Easy access to store water
Storage Device Helps users to gun/backpack safe away from damage also convenient to use any time.
Easily attach to users back, lightweight and slim ideal for storage/
Ideal storage for gun/back or tools
Input Water Cap
Shoulder padded strap comfort for users shoulders.
Detergent slot for ideal for car washing and window cleaning. Simple hand pump front
Water Meter
Water can travel (25ft) Handle slim/sturdy Nozzles interchangeable by lowering the small leveler. Three Stage Rinse, Soaker and Flat ideal for car, gardening or window.
Extractable Tube
PRODUCT DETAILS Exploded vs Engineering
Dimensions (MM)
Components (CMF)
4 5
Fig2. Front View
1 3
Components (CMF):
5
Fig3. Side View
Fig4. Top View
60”
4 2
55”
7
8
45”
6
40”
COLORS-MATERIAL-FINISH 1. Cap Water Input (ABS) 2. Tube input (PVC) 3. Water container (Aluminum) 4. Outer-shell ( ABS) 5. Strap (Leather) & Ring (ABS) 6. Grip (Silicone Rubber) 7. Water Meter (LDPE) 8. Armour/Trim (ABS & PP). Process: Rotational Molding/Mechanical Fastening
7”
7
40”
15”
3
20”
2”
6
5”
2
1. Detergent: Cap (PP), 2. Body Armour (ABS) 3. Loader (HDPE) 4. Body Trim (ABS) 5. Hand Pump (Silicone Rubber) 6. Nozzle (ABS) 7. Tube (PVC) 8. Grip (Silicone Rubber) Process: Injected Molded/Mechanical Fastening.
16”
1
Fig1. Side View
FINAL SITUATION
03 Pet’s Plastic “Home on the Go”
DESIGN INNOVATION PLASTIC- 3 MONTHS (09/15>12/15) INDIVIDUAL PROJECT
BRIEF: Design a pet accessory product primarily made in plastic. It must be original, environmentally friendly, sustainable and cost effective to manufacture Also being affordable and robust enough to sustain regular use by pets.
DATA ANALYSIS Insight and Trends
PET TRAVELING Pet market valued at ÂŁ5 billion with pet accessories accounting 16 % revenue
If it’s 22 degrees outside, inside car in 10 minutes would be 32 degrees.
CURRENT ISSUES
Pets dislike the idea of being contained with metal bars
Lack of activities can cause pets to bark a headache for owners when traveling
TARGET
1 in 2 Households owns a pet with around 21 million owned within the UK 12 % of renters moved cause their pet disliked the current home
Lots of items when traveling can cause problem for owners/pets
WHO?
WHERE?
WHY?
Average time before anxiety for the pets 4hrs.
51% of the time owners will take their pets when traveling.
Owners/Pets
Holidays/Trips
Pets /Owners Well Being
CONCEPT DEVELOPMENT Idea Generation
TRAVEL-KIT
WASH AND GO
INSPIRATION
SKETCH
MODELS
PRODUCT DESCRIPTION What does it do?
FLAT PACK HANDLE ABS
Main core based as a bell jar so easy to clean and
ACCESSORIES (TRIM) PP Injection Molding
ZIPPERED WINDOW MESH
COLOR- Beige, Lime Green and Cool Grey FINISH- High Gloss
BODY ABS Blow Molding MINI STORAGE, PP
BASE ABS Rotation Molding Large vent holes prevent over heating
Soft leather/ nylon built in with the base
Ideal for owner who own small dogs such as Russel Parson Terrier.
04
Creative Conditions
“New way of working”
RSA DESIGN AWARDS- 3 MONTHS (09/15>12/15) INDIVIDUAL PROJECT
BRIEF: Design and develop a compelling vision and business case for an environment or situation that prompts and fosters creative thinking.
DATA ANALYSIS: Insight and Trends
CREATIVE WAYS Nature, helps to reduce the brain stress and increase the creative flow. The smell, sound and appearance helps relax users.
COLLABORATION
Collaboration, helps to stimulate and reflect as well enjoy when producing creative ideas.
ENVIROMENT
CURRENT ISSUES:
NATURE
Collaboration, helps to stimulate and reflect as well enjoy when producing creative ideas.
BREAKS
Poor communication to co-workers as well as clustered environment.
No lounge area to relax users mind.
Health problems as well as less stimulation at work
TARGET: WHO?
WHERE?
Environment, helps to create a creative mindset. This may include colors, lights, temperature or accessibilities. Target is to produce a creative lounge able to Relax,Collaborate and Reflect.
WHY?
CONCEPT DEVELOPMENT Idea Generation
MULTI WORKSTATION
OUTDOOR LOUNGES
INSPIRATION
SKETCH
MODELS
PRODUCT DESCRIPTION Key features and uses
Allotment Holder Light Oak Steam Bending Meeting Table OAK, Laminated
Pillar Aluminum Die casting
Stool Stainless steel Lights helps users to keep focus when working.
Table Oak Laminated (Steam bending) with Acrylic trim (Rotation molding)
RELAX Users can refresh themselves here, lounge seating where it blocks out noises. They could eat and listen to music whilst sitting.
COLLABORATE This is where group of people would come together and talk with their ideas. On the table white board built in can communicate ideas.
Lounge Soft Leather, Fabricated
Nature improves appearance and helps to reduce stress.
REFLECT Here users can be isolated from distraction. Inside storage in the table and stool can be adjusted to users needs.
05
Sustainably Clean
“Stay safe and pure”
RSA DESIGN AWARDS- 3 MONTHS (09/15>12/15) INDIVIDUAL PROJECT
BRIEF: Design a product or system that allows people to wash and clean themselves using less water with lower water temperature.
DATA ANALYSIS Insight and Trends
39%
39 % don’t have access to improved sanitation in Bangladesh, which is over 63 million people.
BANGLADESH
CURRENT ISSUES:
At least 3 MILLION tonnes of flood occur once a year.
When flood strikes most clean water is infected with bacteria.
In 2014 at least 1,000 people died from drowning from the flooding
TARGET: WHO?
WHERE?
WHY?
21 MILLION 21 million people in Bangladesh lack access to an improved water source
7,000 Over 7,000 children die from diarrhea every year due to waterborne diseases.
Every 2 to 4 months annually flood occurs in Bangladesh, whether flash flood or monsoon. Water, Sanitation and Hygiene are affected really badly among the rural area resulting in poor washing and drinking facilities.
CONCEPT DEVELOPMENT Idea Generation
TUBE (FILTER/STORAGE)
WATER AID KIT (Storage/filter)
INSPIRATION
SKETCH
MODELS
PRODUCT DESCRIPTION What does it do?
Life Ring PP Injection Molding
WATER TUBES
Designed to keep water and gain clean water for the users. Prevent lack of hygiene,water sanitation and diseases
STAGE 1 Stationary
Water tubes PP Blow Molding
Filter Rubber Silicone
Filter Water Container
STAGE 2 Anchor Concrete
As the water rises the water container will float. Chain (steel) helps to prevent from moving further away. FILTER SYSTEM
06
Grattify
“The design marketplace”
DESIGN INTERN- 3 MONTHS (06/16>10/16) INDIVIDUAL PROJECT
PROJECTS: -MAGAZINE/PRESS RELEASE Designing a catalogue to help promote grattify e-commerce website. -RETAIL BANNERS Designing a range of promotional banners to help promote grattify e-commerce website.
TH E DESIGN MARKETPLACE
2016
HOME
&Decor
ARTFUL LIVING MIX & MATCH YOUR MOOD Wide range of furniture, lighting and decor timeless pieces New autumn trends that will refreshen your rooms Bold, Blissful living room designs
Hey! Let’s Talk!
Find/Follow us at
hello@grattify.com Studio 23, Canal Warehouse Leicester Row Coventry CV1 4LH
/grattifystore
Frame Shelf
£49
A DESIGN FOCUSED MARKETPLACE.
TO HELP YOU DISCOVER PRODUCTS FROM DESIGNERS AROUND THE WORLD! Grattify is the on-line destination to discover design from the best creative individuals and small businesses around the world. Our design scouts work with a wide range of amazing designers, makers and curators to bring together unique luxury products, BUT, that doesn’t have to mean it’s expensive and un-affordable! Our marketplace offers exclusive affordable prices to make it easy to browse and buy. Grattify is different! We bring designers together onto one platform. Members can purchase amazing designs directly from creative businesses at a personalised price.
02 Simple& Stylish Seamless designs that will enlighten your living room.
01
est member of the Exilis family Standard colors are black, white and natural aluminum. The rail is tilted upwards 4o and have grooves on the upper surface to prevent object from sliding off.
03
Living-room
ABOUT US:
02. Frame is the small-
Honey Comb Chair
£119 03. Sleek and stylish seating
for two—talk about a match made in heaven. A modern piece made to last a lifetime.
£64
Freakish Clock
01. Minimal timeless design. Instead
of having a standard hours hand, the entire face of the watch is a spinning disk with a hole in the shape of the hours hand.
Comb Shelving
£559
04. The COMB
shelf comes as a flat-pack product, easy to put together, yet attractive. It bulges from the wall like a sector of a sphere, creating a sci-fi effect in the room.
Enjoy& Relax
£199
Create your own comfort , your own space.
03
01 01. Helaska’s beanbags are hand knitted
with recycled cotton jersey material making them Eco-friendly and safe.
04 05
Bean Bag
£135
The bags are oversized for extra-loungey comfort and the dyes used in their production are low impact and chemical free so you’re sure you’re sitting on something extra healthy.
Lantern Lamp
£69
Rock n Roll
03. HOP design inspired to make plug
and hanging lamps in a wide range of beech wood frames. Their collections combine geometric shapes, which are borrowed from the rigor of modern design, with precision handwork based in Poland craftsmen.
05. Bold and elegant, the
Addicted To Us lamps are made of mouth-blown glass, painted by hand into a smokey tone to lend a hint of style to the room—and shine a creative light wherever it hangs - Handblown & handpainted glass body.
02. Not only an amusing toy, the kaleido-
Glass Pendant Light
£364
scope provides another perspective on the world, refracting, reducing, and distorting reality.
02
Bed-room
01
01. It’s only when a label con-
04
KITCHEN-LOUNGE
centrates on the needs of its customers that it can fulfill them—a fact made especially important when those needs include aesthetics. Keeping these elements in mind, Korean label Quantumby’s Rubberwood Canister adds a gentle flourish to tables and counter tops, whether as storage for utensils or a decorative accent. Well-rounded, user-friendly design with an attractive optic that you don’t see everyday.
Desk Large
£999 04. Simple storage space organised around the table top, where its in sight and easy to access. Barriers across the surface helpful items not falling down. Smooth pull out drawers for storage and legs easy to take out if needed moving.
Aventure
£29
05. The aperture clock has 12 perfectly cut
lozenge shape cuts through its dial making this clock a big statement with it large range of colours to choose from. The elegant design that will integrate seamlessly with your home.
05
£26
Wooden Canister
DINE IN FASHION Joyful pieces that help brighten up your eating. 02. The concept starts
with a modular unit developed to play with and transform into a multitude of functionalities.
£229
Grid Wall Shelf
02
The wall mesh grid is adaptable, flexible, and made for any room in the house, garden, workplace, or even the garage, the LOOPHOLE modular shelving unit is a wonder for those bits and pieces that get in the way and refuse to fit with minimalist style aspirations.
03
How we work. Ballroom Glass Light
1
£339
Pick item your desire
2 Decide if you want to ‘Buy Now’ or ‘Make An Offer’ BUY NOW
£ 3
If you decide to make an offer, send it to Grattify for review. MAKE AN OFFER
SEND TO REVIEW 5
When your offer is accepted you can go through our secure checkout system.
4 Items are reviewed by humans to ensure that offers are fair for all parties
£
03. A collective pieces approaching their work with the right balance of humor and curiosity—a fact made evident in their collections of lighting.
04
Colorful and eye-catching, the Ballroom Pendant Lamps are made of mouth blown glass, painted by hand into bold jewel tones to lend light to cheerful homes
04. EVA tea set embodies her design
philosophy of attracting the hand as well as the eye. Simple, elegant and delightful to handle, the Eva tea-set won the 2014 Golden A’ Design Award for Tableware. Available in glossy white porcelain with silver plating, or a black matte stoneware.
Eva Tea Set
£100
PRICE FAIR? 7
Wait for your item to arrive, it wont take too long. Enjoy!
YES
6
NO
Easily and Securely make payment.
£
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