design at monash
why study art, design & architecture? Do you see the world differently? Or maybe you see how you can create a better world? By studying art, design and architecture, you can develop the knowledge and skills to enact your vision. Art, design and architecture students have designed products to help people with disabilities, created installations that comment on social issues and developed emergency relief structures. The applications are limitless. Art, design and architecture studies lead to careers that are flexible and dynamic. Graduates from these disciplines have strong visual communication skills and the ability to think creatively. As inquisitive individuals, they develop innovative solutions to improve the world around them and contribute to the social discourse. Creative professionals, from artists and architects to animators and industrial designers, shape where and how we live, the products we use and culture we consume. With an art, design or architecture degree a world of opportunities, and the opportunity to change the world, awaits.
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MONASH ART DESIGN & ARCHITECTURE Welcome to Monash Art Design & Architecture (MADA). We are a vibrant centre for creative production and cultural enrichment, bringing together the disciplines of architecture, design and fine art. We nurture the creative outcomes of our students and staff, and we see creative practice as essential to quality of life. We contribute to the physical and cultural sustainability of our communities through transformative research. Our staff focus on critically informed creative activity of the highest order. As highly regarded industry professionals and theorists, they bring to their teaching and research a level of expertise and dedication that reflects the diversity of contemporary visual culture and the built environment. Under the experienced guidance of these lecturers and studio coordinators, you learn to put your knowledge and ideas into practice. You benefit from our highly interactive courses, which are delivered with a strong emphasis on studio-based learning. Unlike the more traditional lecture mode, studiobased learning enables you to actively participate in problem solving and the practice of creating and making, which are integral to the learning process. MONASH UNIVERSITY Monash is Australia’s largest university and one of its most prestigious. As a Group of Eight institution with an international reputation for high quality research and teaching, Monash is ranked among the top universities in Australia. The university has over 60,000 students and 9,000 staff across eight campuses and three education centres, and has a presence on four continents. Choice is central to the Monash experience. As Australia’s largest university, Monash has more staff, more students, more courses and more campuses around the globe than any other Australian university. With international opportunities, double degrees, leading honours programs and concurrent diploma courses, this means more choice and more flexibility.
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why choose mada? LEARN FROM THE BEST
CROSS BOUNDARIES
Our lecturers are creative professionals, leading practitioners and renowned researchers who are at the top of their game, nationally and internationally. They bring their innovative contemporary practice and advanced industry experience into your classroom, so you develop cutting-edge knowledge and real world skills throughout your studies.
Successful creatives draw ideas from all sorts of places and at MADA we help you think outside the box. Our unique mix of art, design and architecture studies means we can offer interdisciplinary studios so you learn to collaborate with your peers in different disciplines. Or you can take electives from across the faculty so you develop skills and practices outside your specific area of study.
BECOME AN OUTSTANDING GRADUATE
JOIN THE CLUB
We think our graduates are something special, but we’re not the only ones. Monash industrial design graduates are designing our future at companies like GM and facebook. Our visual communication graduates run some of the most innovative design studios around. Our fine arts graduates are exhibiting worldwide, and our new architecture graduates are shaking up the industry. Want proof? Check out the map on pxxx.
MADA is a hub of creative activity and we’d love you to join in! Our lunchtime art forums and Volume Control speaker series bring leading artists and designers onto campus every week. We have a regular rotation of guest artists, designers and architects in residence, and we are home to the Monash University Museum of Art (MUMA), which boasts a contemporary art collection of national significance.
Experience Australia’s most innovative art, design and architecture school at MADA.
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SHOW OFF Monash’s Caulfield and Gippsland campuses boast a range of exhibition and gallery spaces for student work of all disciplines, so you could have your own show even before you graduate.
DOUBLE YOUR OPTIONS Our double degrees are developed with careers and employers in mind. Graduating with two bachelor degrees will give you more opportunities and career flexibility. And because some electives can count towards both degrees, you can get two degrees in less time.
BE TREATED LIKE AN INDIVIDUAL
RESEARCH WITH BENEFITS
Our boutique studios and smaller intakes mean you get one-on-one time with your lecturers and tutors, and more support, which translates to a better educational experience.
Why does research matter when you are an undergrad? In creative disciplines, research equates to cutting edge practice and the exploration of new and transformative ideas. We have one of the largest studio-based PhD programs in Australia, promoting a culture of inquiry and critical analysis across all levels of study. So our research provides you with a leading education, even at an undergraduate level.
GO GLOBAL If Tuscan landscapes and world-class art take your fancy, study for up to a semester at the Monash University Prato Centre in Italy. Or pick from Europe, Asia or the Americas, because the world is yours for the taking with the Monash Abroad student exchange program. For more details visit monash.edu/ study-abroad.
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comm des Communication design
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Bachelor of Communication Design Course code: 3123 CRICOS code: 076843F Duration: 3 years FT Campus: Caulfield Intake: Semester 1 VCE entry requirements: Minimum ATAR of 70.00, folio and interview. Prerequisites: Units 3 and 4 - a study score of at least: 30 in English (ESL) or 25 in any other English.
“DO YOUR RESEARCH, MAKE SURE YOU STUDY IN AN INSTITUTION THAT IS RIGHT FOR YOU AND FITS THE GOALS YOU WANT TO ACHIEVE. BE WILLING TO EXPERIMENT, DON’T BE AFRAID TO FAIL, KEEP AN OPEN MIND AND REMEMBER: IF YOU LEAVE UNIVERSITY ASKING LESS QUESTIONS THEN WHEN YOU FIRST CAME IN, THEN YOU HAVEN’T BEEN EDUCATED!”
across a range of platforms of production. At Monash you develop skills in visual communication, multimedia and motion graphics so you graduate with an industry-relevant qualification and an extensive folio showcasing your complex skills and conceptual maturity across a variety of media and communication platforms. COURSE OVERVIEW At Monash you complete half your communication design studies in the studio. In small studio groups you have the freedom to explore and develop your own visual processes and methods of design enquiry. This means you graduate as an independent designer with a strong sense of self and a diverse, informed and relevant creative practice.
As print, screen and interactive media converge and new technologies continue to develop designers must be competent visual communicators who can work across a multitude of platforms; from traditional print to digital media and motion graphics. Communication designers work with colour, sound and spatial forums, across a broad range of communication processes - from posters, books and digital publications, to interactive information design and 3D animation. Successful communication designers have the confidence to adapt as our world changes around us.
Almost a quarter of your studies are electives, which enable you to explore branding and identity design, communication design, 2D and 3D design, motion graphics, digital imaging electronic design, graphic design, illustration, audio and video, photo media, print and digital publishing, typography and visual communication. The last quarter of your program is theory units during which you engage in the discourse of design. With this knowledge you can further your practice within the social and cultural context of design, and fully comprehend the responsibility that comes with contributing to a modern communication environment.
COMMUNICATION DESIGN AT MONASH The new communication design degree at Monash has been developed to enable you to become an independent, enquiring and responsible designer 07
What makes Communication Design at Monash different? Our communication design course at Monash is unique because we have combined visual communication, multimedia and motion graphics into one innovative degree. Increasingly, industry does not need digital or print specialists, but rather innovative, adaptable designers that can design for the platform that best meets their communication needs. Our communication design degree has been developed with this in mind and will equip you with the skills and knowledge that are relevant to the marketplace. The Monash communication design degree also gives you the freedom to shape the course to be what you want it to be. From semester two, year one, you have an elective every semester, so you can pick units that inspire you. You can explore multiple disciplines and subject areas that suit you, so you graduate with an impressive folio and industry-ready skills that expand your career outcomes. At Monash, we are proud that we have assembled the best design team in Australia to teach our communication design degree. With specialised design educators, such as Gene Bawden, the internationally acclaimed designer John Warwicker (Tomato), innovative cross-disciplinary practitioners such as Trinh Vu, and regular visiting lecturers from industry, including Andrew Ashton (Work, Art, Life), our staff will nurture, mentor and support you as you forge your design future. 08
CAREER OUTLOOK The dynamic nature of communication design means that you have an exciting array of career options open to you upon graduation. You can pursue opportunities in design studios, advertising, media companies, gaming, film and television, publishing and corporate communications. Depending on the brief, communication designers work on projects that can include corporate identity, branding, typography, illustration and image making, interactive media, interaction design, web and app design, animation, motion graphics, information design, print and digital publishing, environmental graphics, packaging design and postproduction.
Sample course map - Bachelor of Communication Design Year 1
Year 2
Sem 1
Communication design studio 1A
Art & design theory
Drawing
Sem 2
Communication design studio 1B
Design theory
Elective
Sem 1
Communication design studio 2A
Sociology of design
Elective
Sem 2
Communication design studio 2B
Communication design theory
Elective
Sem 1
Communication design studio 3A
Research for design
Elective
Communication design studio 3B
Design strategy & professional practice or Design criticism
Elective
Year 3 Sem 2
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HONOURS DEGREES /Honours degree of Bachelor of Visual Communication /Honours degree of Bachelor of Multimedia & Digital Arts The prestigious Monash honours program offers an exciting challenge for bachelor degree graduates wanting to pursue independent research. During the one-year course you have the opportunity to intensively study an area of visual communication or multimedia specific to your own discipline practice. You gain an understanding of research concepts, strategies and methods, and the skills to apply them in your given field. By undertaking research through creative practice, your honours studies can be an inspiring, stimulating and rewarding experience. The Monash honours degree is a mark of expertise which enables graduates to achieve advanced standing in their profession, or provides the grounding for further postgraduate research. For more details visit artdes.monash.edu/sas/students/admission/ honours.html.
STUDIO SPOTLIGHT: COMMUNICATION DESIGN STUDIO AND THE IMAGE The image is integral to the communication process; from logos, illustrations and photography, to interactive symbols, film and animation. In almost every studio of the communication degree, the image plays a vital role in the answering of a design problem. Images — whether still, moving or responsive — can define emotions, relay a sense of space and place, clarify complex information and tell stories. At Monash students can explore the full communication potential of the image in both the core studio program and the suite of electives they can choose from. These include illustration, photographic art direction, interactive media, digital audio video, 3D design and visualisation, animation and many more. The image is a flexible and explorative way of expressing ideas and communicating key concepts within a visually cluttered communication landscape. At Monash, we are keen to harness its potential such that our graduates contribute to a global cultural dialogue in constructive, meaningful and inventive ways.
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SAMPLE COMMUNICATION DESIGN ELECTIVES * /Digital media /Print /Publishing /Animation /Sound and video /Motion graphics /Interactivity /Web design /Branding /Image making and illustration /3-Dimensional design /Packaging /Environmental design /Wayfinding /Typography * Please note this unit listing is to be used as a guide only. Students may need to meet unit prerequisites. Units are subject to change.
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Graduate work Feature student Hannah Dunlop
Communication Design has a range of core subjects and electives offering students the opportunity to hone their skills in areas such as typography, publication design, illustration and poster design as well as a comprehensive course in art & design theory. In particular, typography was a memorable subject – where we had the chance to work on a poster design project with John Warwicker. It was an absolute joy being able to get away from the computer and actually create something that didn’t have a ‘ctrl + z’ option. There’s nothing more exciting than watching something come to fruition right in front of your eyes. What did I enjoy most about the course? The people that you meet, and the contacts that you make at MADA can be incredibly important for creative communities such as design, where the industry is fairly intimate.
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ind des industrial design
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Bachelor of Industrial Design Course code: 2122 CRICOS code: 030601D Duration: 4 years FT Campus: Caulfield Intake: Semester 1 VCE entry requirements: Minimum ATAR of 70.00, folio and interview. Prerequisites: Units 3 and 4 - a study score of at least: 30 in English (ESL) or 25 in any other English; and 20 in Mathematics (any).
“MONASH TEACHES YOU HOW TO THINK — BOTH CONCEPTUALLY AND CRITICALLY. ANYONE CAN LEARN BASIC SKILLS BY READING BLOGS OR PLAYING WITH SOFTWARE. BUT THE KNOWLEDGE AND THOUGHT PROCESSES I LEARNT IN MY STUDIES AT MONASH LAID A FOUNDATION WHICH HAS NOW ALLOWED ME TO SUCCEED ACROSS DIFFERENT DESIGN FIELDS.”
Industrial designers embrace art and technology. They consider form and function to develop consumer and industrial products that improve society, enrich our culture and contribute to our economy - from furniture and phones, to surfboards and mining vehicles. By applying their understanding of materials, manufacturing and how people use products, industrial designers combine technical innovation with aesthetics to create beautiful, functional products. INDUSTRIAL DESIGN AT MONASH Industrial design at Monash is a studio-focused degree that prepares you to become a respected professional industrial designer. Throughout the course, you develop the practical skills and conceptual capabilities required to succeed in industry. By final year you can confidently work to a brief and develop an effective, attractive and marketable product, from initial concept to final prototype.
as a problem-solving tool to address issues of sustainability, usability, efficiency and innovation. You learn to work to a design brief so you develop the capability to plan and manage projects, and the art of being innovative within the set parameters. As you discover your strengths and interests, you can tailor your studio projects to create a graduate portfolio that reflects your career goals.
Once you have completed the four-year degree, you may be awarded a Bachelor of Industrial Design with Honours, depending on your grades throughout the course.
You also study a suite of subjects that support your studio experience. You develop an understanding of design theory, materials and manufacturing and interface design, and can choose electives such as automotive and furniture design.
COURSE OVERVIEW Industrial Design Studios are central to your development as a designer. You learn to use design
“IT’S AN EXCITING TIME - ANYONE WHO IS STUDYING NOW WILL HAVE THE OPPORTUNITY TO LEAD THIS SPACE IN THE FUTURE!”
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What makes industrial Design at Monash different?
Our degree at Monash nurtures you for the professional role of an industrial designer. We don’t just teach you design thinking. We also equip you with the practical knowledge and technical skills that industrial designers use on a daily basis so you can confidently step straight from uni into industry and hit the ground running. Industrial design at Monash has as a great reputation in industry, which is reflected by our strong graduate employment rate. Our industry connections also mean you have access to specialised facilities, such as our automotive clay modelling studio, and you have the opportunity to learn from practising industrial designers who regularly take guest lectures. Many of our students and graduates are awardwinning designers and you too can be part of our culture of success. Monash industrial design graduates have won more prestigious Australian Design Awards – James Dyson Award than students from any other Australian institution. Our graduates are also consistently recognised in international design competitions, including the Electrolux Design Lab and the Index Design Challenge.
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CAREER OUTLOOK As an industrial designer you will find yourself working with engineers, marketers and manufacturers to create diverse products for a varied range of industries, including automotive, packaging, electronics, exhibitions, sporting and furniture. You graduate with a skill set that is both multidisciplinary and transportable, which means you can design for boutique local studios or huge global brands.
Sample course map - Bachelor of Industrial Design Year 1
Sem 1
Design studio 1
Drawing 1C
Digital processes for art & design
Intro to design history & theory
Sem 2
Industrial design studio 2
Product drawing
Materials & manufacturing 1
Modelmaking & workshop practice
Sem 1
Industrial design studio 3
Engineering drawing
Product/person interface
Critical issues in design
Sem 2
Industrial design studio 4
Ergonomics
Mechanics & electronics for industrial design
3D design & visualisation
Sem 1
Industrial design studio 5
Materials & manufacturing 2
Contemporary discourse in design
Elective
3D modelling
Elective
Year 2
Year 3
Sem 2
Industrial design studio 6
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STUDIO SPOTLIGHT: 2ND YEAR INDUSTRIAL DESIGN STUDIO 3D printing is changing the design process. By allowing designers to quickly and cheaply produce bespoke models, 3D printing lets them easily test, review and analyse their ideas and designs. 3D printers work by generating layer upon layer of a given material to build a physical object based on a digital model. In their second year industrial design studio, students make their own 3D printer in a project that brings together principles of innovation, craftsmanship and sustainability. Students repurpose parts primarily sourced from old inkjet and laser printers, and combine them with some specialised circuitry and a few custom-built pieces printed by a 3D printer we prepared earlier. Not only do students discover how technology and innovation can drive their design practice, they also develop an appreciation for the physical, hands on aspects of design. And they get easy access to a 3D printer at the end of it!
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SAMPLE INDUSTRIAL DESIGN ELECTIVES * /Furniture design /Transport design 1 /Transport design 2 /Transport design 3 /Electronic design /Multidisciplinary studio /Sculptural construction: woodworking and welding Electives can also be taken from across the university with permission from the unit coordinator. * Please note this unit listing is to be used as a guide only. Students may need to meet unit prerequisites. Units are subject to change.
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Graduate work Feature student Barton Smith
Soon after graduating, my university and personal projects in interaction design gained exposure online and kickstarted my career in a field I never planned to pursue. I was lucky enough to land jobs that allowed me to work in China, Germany and the USA, where I currently live. Working at Fuseproject has been a great experience, and somewhere I always wanted to work (I had applied twice before!). Outside of work, I take up all San Francisco has to offer — whether that’s snowboarding in Lake Tahoe or enjoying great food with the amazingly talented individuals in this city.
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Please refer to the 2014 VTAC guide for full details on the entry requirements and applications processes for our courses. ATAR SCORES AND SUBJECT PREREQUISITES Refer to the course entries in this publication for the relevant 2013 clearly-in ATAR and subject prerequisites. There are many ways of meeting these requirements, including TAFE qualifications and single unit study. For more details visit monash.edu/mada/apply or contact us on +61 3 9903 1517 or mada@monash. edu. INTERNATIONAL BACCALAUREATE (IB) STUDENTS If you are an IB student studying in Australia, you will receive a notional ATAR score. For IB subject prerequisites refer to the Monash Course Finder at monash.edu.au/study/coursefinder. PREVIOUS STUDIES AND APPLICATION FOR CREDIT If you have completed studies elsewhere before applying to Monash, you may be entitled to receive credits or substitutions. Credit is assessed on a case-by-case basis. For more details contact us on +61 3 9903 1517 or mada@monash.edu. INTERNATIONAL STUDENTS (NOT COMPLETING YEAR 12 IN AUSTRALIA) You are considered an international student if you are: /Temporary resident (visa status) of Australia, or /A permanent resident (visa status) of New Zealand, or /A citizen of any other country. You will need to apply directly to Monash University International Recruitment Services. For more information on how to apply, visit monash.edu.au/ study/international/apply/undergraduate. For details on visa requirements visit immi.gov.au. For further advice contact Monash University International Recruitment Services on +61 3 9903 4788 or study@monash.edu.
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Got more questions? CONTACT US
BE SOCIAL, FIND US ON
Monash University Art Design & Architecture 900 Dandenong Rd Caulfield East Victoria 3145 Australia Phone +61 3 9903 1517 Email mada@monash.edu Web monash.edu/mada
OTHER CONTACTS YOU MIGHT FIND USEFUL monash.edu vtac.edu.au myfuture.gov.au