e t a r b e cel
We are Ecstatic about the most talked about party of the year…PROM! From now until Prom Night, we’re celebrating with spectacular style.
! n i g e b y t r a p e h t t e L
6 Dream Sequins
18 Dramatic Prints 26 Bold 36 Sassy 47 Sensational Sizzle 68 Rock the Runway 88 Sleek Sophistication 104 Exotic Tiers 124 Bubbly 142 Chic Couture
* s s e r d e t i r o v a f r u yo
Enter to WIN prom international
association
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Activate your VIP status today!
11/18/2011 7:22:43 PM
you’re a
Vi P
(very important prom insider)
Now it’s time to shop like one and WIN like one, too! Activate your FREE variable name V.I.P. Status for exclusive shopping events and prom savings by visiting your very own Prom Insider Website@ variable web
s*
SCAN this code with your Smart Phone Camera to Instantly Activate your VIP Status and enter to WIN YOUR FAVORITE DRESS!
(Search your app store for a FREE “QR Reader” before scanning) Scan QR codes like this one throughout our catalog for more fun surprises. It’s the NEWEST CRAZE! * Visit www.InternationalProm.com for contest details.
! 2012 IPA Prom Book Final.indd 3
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Perfect Look...Perfect Fit! prom international
association
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All Styles Available in Sizes 0-32
11/18/2011 7:23:06 PM
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SCAN this code with your smart phone camera or enter www.internationalprom.com/nightmoves.html to see the entire Night Moves Collection and register to WIN! (Search your app store for a FREE “QR Reader� today)
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association
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m a e Dr quins Se
All that glitters is hitting the runway with a fury of sequins! 2012 Formal Fashion Week designers invoked this striking element of glitz and glamour to leave the audience in awe.
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Flashy shocking flowing layers of asymmetrically cut fabric that stand out in a crowd
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SCAN this code with your smart phone camera or enter www.internationalprom.com/jasz.html to see the entire Jasz Collection and register to WIN!
(Search your app store for a FREE “QR Reader� today)
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s n o i s s e impr
LASTING
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y l l u f t h Delig A T S I N O I FASH
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SCAN this code with your smart phone camera or enter www.internationalprom.com/lafemme.html to see the entire La Femme Collection and register to WIN! (Search your app store for a FREE “QR Reader� today)
13
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association
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e g a t l o V h Hig
e r u t u o C
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c i t a m Dra
Prints Color and style mix perfectly in sleek dramatic prints that hit the 2012 prom runways. These bold and daring colors bring to life blinging accessories and fun loving personality that’s sure to impress.
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Making
Waves
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Mood O INDIG
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SCAN this code with your smart phone camera or enter www.internationalprom.com/macduggal.html to see the entire Mac Duggal Collection and register to WIN! (Search your app store for a FREE “QR Reader� today)
23
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association
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STRIKE a
Pose V1324-01
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SCAN this code with your smart phone camera or enter www.internationalprom.com/alyce.html to see the entire Alyce Collection and register to WIN!
(Search your app store for a FREE “QR Reader� today)
25
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association
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Bold
Looks like you are straight off the pro carpet with eye catching asymm e tric that are flattering and bold, maki n g
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SCAN this code with your smart phone camera or enter www.internationalprom.com/precious.html to see the entire Precious Formals Collection and register to WIN! (Search your app store for a FREE “QR Reader� today)
prom international
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the prom runway or jet-set red mm e trical one shoulder designs maki n g you a statement in style.
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! s u o e g r o G t e G animated designs with crisp cutting details, pairing with vibrant accessories
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SCAN this code with your smart phone camera or enter www.internationalprom.com/sherrihill.html to see the entire Sherri Hill Collection and register to WIN!
(Search your app store for a FREE “QR Reader� today)
29 prom international
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t e p r a Red C READY
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e k a t l l ’ She
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y s s Sa
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A little something special, feathers are a great way to stand out in the crowd or to add chic glamour for a trendy elegance as previews on designer runways everywhere.
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e m o S t l e M
s t r a He
V1339-01 SCAN this code with your smart phone camera or enter www.internationalprom.com/alyce.html to see the entire Alyce Designs Collection and register to WIN!
(Search your app store for a FREE “QR Reader� today)
39 prom international
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SCAN this code with your smart phone camera or enter www.internationalprom.com/jasz.html to see the entire Jasz Collection and register to WIN!
(Search your app store for a FREE “QR Reader� today)
45 prom international
association
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S l a n o i t Sensa
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SCAN this code with your smart phone camera or enter www.internationalprom.com/paparazzi.html to see the entire Paparazzi Collection and register to WIN! (Search your app store for a FREE “QR Reader� today)
prom international
association
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e l z z i S al
Eye catching metallic trends light up the runway with the look of sexy sophistication. Dazzling metallics ensure that you’ll be turning heads just as our models did during Formal Fashion Week. V1347-01
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& e c n a g e El
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Perfect Look...Perfect Fit! prom international
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SCAN this code with your smart phone camera or enter www.internationalprom.com/lafemme.html to see the entire La Femme Collection and register to WIN! (Search your app store for a FREE “QR Reader� today)
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WHAT
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s k o I L o l y Sex
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s LIKE V1357-01
SCAN this code with your smart phone camera or enter www.internationalprom.com/tonybowls.html to see the entire Tony Bowls Collection and register to WIN! (Search your app store for a FREE “QR Reader” today)
57
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Make an
e c n a r t En
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r o o l f e anc
Light Up the
d
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SCAN this code with your smart phone camera or enter www.internationalprom.com/jovani.html to see the entire Jovani Collection and register to WIN!
(Search your app store for a FREE “QR Reader� today)
65 prom international
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LIMITED EDITION 2012
Rocks the Runway As the crowd gathers to watch the hottest Prom Spectacle to hit the runways, International Prom Models anticipate Limited Edition. Dresses designed by some of the world’s hottest prom designers Exclusively for Authorized International Prom Association Retailers.
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EXCLUSIVE
Collection 2012
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ONLY SOLD AT AUTHORIZED IPA STORES • LIMITED QUANTITIES
2012 IPA Prom Insert.indd 1
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t a h W irl a G an W Our Limited Edition dresses are exclusive designs made in very limited quantities by Red Carpet Designers around the world! Every Limited Edition dress explores the designers’ personal interpretation of What a Girl Wants for that Spectacular Prom Entrance!
SCAN this code with your smart phone camera or enter www.internationalprom.com/limitededition.html to see the entire Limited Edition Collection and register to WIN! (Search your app store for a FREE “QR Reader” today)
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EXCLUSIVES
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EXCLUSIVES
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EXCLUSIVES
Oh so
Regal
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EXCLUSIVES
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Bold
Glam
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EXCLUSIVES
Striking
Color
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ON EVERY PROM WISH LIST THE SUPER CHIC SUPER SPARKLY,
FREE
Prom 360 iPhone App
1,000s of dresses, exclusive shopping tools for Red Carpet Looks
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SCAN this code with your iPhone to instantly download Prom360
(Search your app store for a FREE “QR Reader” today)
85 prom international
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Pink
Y T T E R P in
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SCAN this code with your smart phone camera or enter www.internationalprom.com/paparazzi.html to see the entire Paparazzi Collection and register to WIN!
(Search your app store for a FREE “QR Reader� today)
87 prom international
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SSloepehkistication Fluid lines and exotic looks of body curve appeal create a refined graceful flow of timeless elegance, a look straight from the Formal Fashion Week Runways.
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on
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Exotic
Tiers
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association
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rs
Luxurious tiers of flounce fabric shape a unique fashion statement with lots of movement and character. You are sure to turn heads with waves of elegance.
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SCAN this code with your smart phone camera or enter www.internationalprom.com/alyce.html to see the entire Alyce Designs Collection and register to WIN!
(Search your app store for a FREE “QR Reader� today)
91 prom international
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SCAN this code with your smart phone camera or enter www.internationalprom.com/macduggal.html to see the entire Mac Duggal Collection and register to WIN! (Search your app store for a FREE “QR Reader� today)
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f o h s a l p S
GLAM
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V1399-02 SCAN this code with your smart phone camera or enter www.internationalprom.com/riva.html to see the entire Riva Collection and register to WIN!
(Search your app store for a FREE “QR Reader� today)
99 prom international
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Glitzy
Glam
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lam
Sheer details, sculpted lines and body morphing fabrics lend a new exciting sophistication to Prom
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SCAN this code with your smart phone camera or enter www.internationalprom.com/precious.html to see the entire Precious Collection and register to WIN! (Search your app store for a FREE “QR Reader� today)
101 prom international
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Darling be
g n i l z z a D
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ng V13103-01
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BofetlheleBall
Ball gowns are timeless and romantic. The elegance and grace of the layered ball gown always works its runway magic and it is sure to impress as we chime in Prom 2012 V13104-01
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Make them
Blush
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s l a t e M s u o i c Pre mix soft pastel hues with the indestructible balance of ornate metallic tones for instant looks
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n o i s s e Obs DRAMATIC
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PurplePassion
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d e t c e p x e n U ge Ed
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s u o n i m u L
S R O L O C
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Perfect Look...Perfect Fit! prom international
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All Styles Available in Sizes 0-30
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Sexy or Sophisticated?
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Somewhere in b prom international
association
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n between...
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Striking
Shimmer
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er
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Bubbly
Party time arrives at Formal Fashion Week with short, fun, flirty looks setting the bar high with fit and flare skirts and sparkling embellishments.
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Perfect Look...Perfect Fit! prom international
association
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All Styles Available in Sizes 0-32
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125 prom international
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d e l e w e Bej
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SCAN this code with your smart phone camera or enter www.internationalprom.com/nightmoves.html to see the entire Night Moves Collection and register to WIN! (Search your app store for a FREE “QR Reader� today)
prom international
association
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Perfect Look...Perfect Fit! All Styles Available in Sizes 0-32
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127 prom international
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WILrD ints
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prom international
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SCAN this code with your smart phone camera or enter www.internationalprom.com/precious.html to see the entire Precious Formals Collection and register to WIN! (Search your app store for a FREE “QR Reader� today)
129 prom international
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prom international
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131 prom international
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d l o B , t h g i Br
Beau
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SCAN this code with your smart phone camera or enter www.internationalprom.com/jovani.html to see the entire Jovani Collection and register to WIN! (Search your app store for a FREE “QR Reader� today)
prom international
association
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Bold,
autiful... V13133-01
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prom international
association
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f e o r e u t c r a o F N
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SCAN this code with your smart phone camera or enter www.internationalprom.com/riva.html to see the entire Riva Collection and register to WIN!
(Search your app store for a FREE “QR Reader� today)
135 prom international
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e l t t i l A
g a M k c a l B
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prom international
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c i g a M V13137-01
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l u f r e w o P
s t n i r P V13138-03
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prom international
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SCAN this code with your smart phone camera or enter www.internationalprom.com/tonybowls.html to see the entire Tony Bowls Collection and register to WIN! (Search your app store for a FREE “QR Reader� today)
139 prom international
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prom international
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itucre h C Cou
Trendy fearless looks of both chic and sexy show off legs and fabulous shoes while making a gorgeous entrance of attitude and grace.
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prom pr pro oom m international
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prom international
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FLIRTtactics
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prom international
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SCAN this code with your smart phone camera or enter www.internationalprom.com/sherrihill.html to see the entire Sherri Hill Collection and register to WIN!
(Search your app store for a FREE “QR Reader� today)
147 prom international
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Perfect Look...Perfect Fit! prom international
association
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All Styles Available in Sizes 0-32
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s u o l u b a F , Fun
flirty
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SCAN this code with your smart phone camera or enter www.internationalprom.com/nightmoves.html to see the entire Night Moves Collection and register to WIN! (Search your app store for a FREE “QR Reader� today)
149 prom international
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prom international
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P i V y e H
Give him the VIP look too!
WIN a Limited Edition Prom Tuxedo designed by
! n i W o t e d o c s i h t n a Sc
with your smart phone or visit www.internationalprom.com/JeanYves
to see the entire Jean Yves Collection and instantly enter the Giveaway! 151 prom international
association
The views or claims made by this retailer are not the claims or practices of use of the International Prom Association, or it’s affiliate companies or retailers. QUANTITIES ARE LIMITED AND SOME STYLES MAY BE PERIODICALLY OUT OF STOCK. SHOP EARLY FOR THE BEST SELECTIONS! IPA Limited Edition dresses are distributed by the finest prom retailers in the U.S. This retailer is the only authorized IPA Limited Edition dealer in your area. For the best service and selection, purchase your prom dress from an authorized retailer. Favorite Dress Giveaway and Jean Yves Giveaway is an International Prom Association promotion. Other promotions may vary by retailer. For a copy of Terms and Conditions, please visit: internationalprom.com ©2012 International Prom Association
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prom international
association
CERTIFIED BEST PROM RETAILER
2012 IPA Prom Book Final.indd 152
PRSRT STD US POSTAGE PAID PEWAUKEE WI 53072 PERMIT NO.827
11/19/2011 11:35:09 AM