vince frost
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Our guiding principle at Frost Design is that we never let anything bland or recessive out the door. We accept that our work has to fight for attention amid a daily onslaught of media messages. Vince Frost is synonymous internationally with intelligent communications design that demonstrates a human element in its construction.
Frost is driven by delivering unique insight to each project for all his big name clients, across branding, brand strategy, publication design, environmental graphics / interiors and exhibitions. Frost has always been a stand-out creative thinker, ever since his appointment in London as Pentagram’s youngest Associate Director in the early 1990’s. Since then, he has been at the helm of Frost Design with a design sensibility that is challenging, confronting and bold all at the same time. Despite his numerous awards including D&AD silvers, gold’s from the New York society of Publication Designers and gongs from the New York and Tokyo Art Directors’ Clubs he is a humble and impressive human being with a social conscience and family focused attitude.
strategy+design=*inspiring ideas to life ÂŽ
Of course our work has to communicate the right propostion, be relevant to the target audience and use cost effective media. That’s taken as read. But above all, it has to get noticed. It must have impact. We create work that demands to be seen.
Chinatown Information Kiosk
Frost* was briefed by the City of Sydney to reconfigure an existing seating pagoda into an Information Kiosk in Chinatown. Our design approach was inspired by the beauty of traditional Chinese lanterns, we worked closely with Pamela Mei-Leng See, an artist specializing in paper cut works, to create a stunning paper cut design for the 6 x 230kg curved walls that encased the kiosk. The paper-cut design represents the residual chrysanthemum flowers in
a ceramic vessel after the tea has been steeped and poured, and the ceramic pattern underneath the flowers is intended to bring prosperity (fish) and longevity (stork). At night the pattern is backlit by 4000 hand placed LED lights creating a mesmerizing glowing beacon, reminiscent of traditional Chinese illuminated red lanterns.
Grain Bar
Four Seasons Hotel Sydney launched a high-profile new George Street bar, GRAIN, with brand strategy, naming, a bespoke typographic identity and design created by Frost*. We developed a core brand idea for the new establishment – “the fine craft of drinking”. The identity was designed using a bespoke, hand-crafted font especially created for this project. Based on joinery and woodworking, the mark represents the fine craft of both the offering of the bar and the
physical space of the drinking-den itself. In its application across signage, website, the interior, glassware, menus, coasters, stationery and uniforms, care has been taken to employ quality natural materials such as premium timbers and leather, coupled with simple but dynamic finishes on the branding, such as copper foiling.
Actew AGL Oscillates
ACTEWAGL commissioned artist Robert Foster of Fink and Co, in collaboration with Frost*, to create a sculptural light installation for the foyer of its headquarters in Bunda Street, Canberra. The work is titled “The Journey” and is made up of thirty-seven tusk-like forms that emerge literally through the polished concrete floor, transforming into sinuous light-filled shapes named “Ossolites”. The name refers to both “oscillating” and the Latin word for bone “osso” - combined with light.
The Ossolites are programmed to create dramatic and interactive sequences of light, colour and movement throughout the installation. Lighting sequences were art directed by Robert Foster and Frost*, with innovative LED lighting and software by Coolon. People can interact with the forms, to change the colour or movement, making them feel connected to the space.
Frasers property commisioned Frost* to create a Brand Identity and collateral, including promotional brochure, website and display pavilion for the $2 billion redevelopment of the old Carlton Brewery site in Sydney. Our strategy for Central Park focuses on the vision of a diverse collective of individuals, joining together to create a global village. This strategic vision of ‘coming together’ underpins all visual communications. The identity highlights each letter in Central Park with
a different colour, representing the convergence of different people and elements to form a whole. The brochure features portraits of the visionary architects and designers, paired with photos of local people to communicate the vibrant diversity Central Park will bring to the area. Huge 3D letters create imposing signage at the front of the display pavilion.
vince frost
by Yee Poon