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ABOUT ME
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PRINT ON DEMAND HYDRA FOOTBALL CLUB COLLECTION GRADUATION PROJECT KNow-IT FASHION COMPETITION
08 48 54 68
HYDRANKNIGHT.COM PRINT ON DEMAND WEBSITE PROJECT
82 96
HYDRAKNIGHT PRODUCT CATALOGUE ACTIVE INTELLIGENCE BRANDING OURTRAILS VISUAL DESIGN COLORWAY BANNER
112 124 148 168
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Absinthe Yeh Visual Designer +886 963-474-408 yehzihyu@gmail.com 24/04/1995
Specialities UI design
Branding
Creative Concept
Graphic designer from Taiwan with a BDes in fashion design and over three years of experience. Responsible for daily graphic design content for a medium-sized firm. Work regularly on graphic, layout and production materials. Skills include attention to detail, photo editing, digital and traditional Illustration, advertisement and marketing creation, print production, translating Ideas into designs, magazine and book layout, typography and social media design.
Education
Design Skill
2013/09 - 2017/06
Computer Adobe Illustrator Adobe Photoshop Adobe Indesign Adobe Premiere Adobe After effects Adobe Xd
Shih Chien University Bachelor of Fashion Design & Merchandising 2010/09 - 2013/06
National Keelung Commercial & Industrial Vocational Senior High School Major in Advertising design
Work Experience 2019/10 - Present
Hydraknight Innovation Co., Ltd. Visual Designer 2018/03 - 2019/08
Knowledge Computer graphics software operation Visual design related knowledge Illustration performance skills Material identification and processing Grid and layout Color theory knowledge Image editing Web usabillty Interface design
Colorway Graphics Ltd. Designer
Languages
2017/09 - 2018/03
YUP Café server 2015/06 - 2015/09
Tsann Kuen Enterprise Co., Ltd. Digital Marketing Intern
Mandarin English Mother languges
Français
Advence level Basic level
Korean
Basic level
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PRINT ON DEMAND HYDRA FOOTBALL CLUB COLLECTION GRADUATION PROJECT KNow-IT FASHION COMPETITION
PRINT ON DEMAND 2018 Colorway Graphics Ltd.
KEY ACHIEVEMENT This was the main project I participated in at Colorway Graphics. The key achievement was to create and sample a whole collection of print on demand products, including pattern designs and a catalogue photoshoot. Colorway is a print on demand company and worldwide fulfiller, producing garments, home products and accessories. They specialise in digital printing, cut and sew and fulfilment.
PRINT ON DEMAND
WOMEN’S WEAR
TURTLE NECK CROP TOP
PLAY SUIT
MINI SKIRT
SKATER SKIRT
SKATER SKIRT
TANK DRESS
TANK DRESS
COTTON HOODIE
COTTON TANK
COTTON T-SHIRT
PRINT ON DEMAND
MEN’S WEAR
COTTON HOODIE
COTTON T-SHIRT
COTTON TANK
PRINT ON DEMAND
ACTIVE WEAR
ZIP HOOD JACKET SPORTS LEGGINGS
SPORT TEE
SPORTS BRA
CROSS BACK SPORTS BRA
CROSS BACK SPORTS BRA
SPORTS TANK
MAN’S ZIP UP HOODIE MAN’S LEGGINGS MAN’S LONG SLEEVE TEE
MAN’S SHORT TEE
MAN’S SHORTS
CUSTOMIZE FOOTBALL KIT
CUSTOMIZE BASKETBALL KIT
PRINT ON DEMAND
BAG ‘N’ ACC.
TOTE BAG
HAND BAG
HAND BAG
POUCH
LAPTOP SLEEVE
SPORTS BAG
BANDANA SKINNY SCARF
PRINT ON DEMAND
HOME
TABLE RUNNER
TABLE CLOTH
PLACEMAT CUSHION
HYDRA FOOTBALL CLUB COLLECTION 2018 Colorway Graphics Ltd.
KEY ACHIEVEMENT At Hydra, we had three product lines, the sport line, including football kits, casual wear, for warmup and casual wear and custom, to create your own product. The main achievement from this project was researching and creating a football kit collection based on the brand aesthetic. I participated in conceptual development for the sport line, including pitching original ideas and concepts.
FOOTBALL KIT COLLECTION
GRADUATION PROJECT 2017 Le fleur de oiran
CONCEPT Prostitution, an uncommon culture attracts me a lot as it flashes like fireworks, rising, shining, scattering into ash and fading away. This is a story I tell all of you as we all have our own unique side, a side that nobody can understand. Do not be afraid, try more and more to be yourself, caring little whether people approve or disapprove and until that end moment comes when we all vanish like fireworks, let us sparkle brightly, always. The project combined the costume structure and history of the Japanese Oiran and Western Demimonde, using ikat fabrics and colour embroidery to explain the love and hatred of the demi-monde and beautiful sorrow on a looming body line.
“ on stage”
KNOW-IT FASHION COMPETITION 2016 Marble
CONCEPT When we lose our sanity, humanity becomes the ugliest thing in the world. We strain our nerves, live in fear and with nervous tension, but still put on a brave face. The properties of wool felt were used to create another new texture on fabric and the use of the graded texture of wool created a marble image texture. A soft pink, cosmic aura was selected to give the visual a soft and lively feeling, matching it with neutral black, grey and white. The overall vision has contrasts and gives a harmonious rhythm to the clothing.
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HYDRANKNIGHT.COM PRINT ON DEMAND WEBSITE PROJECT
HYDRAKNIGHT .COM 2019 Hydraknight Innovation Co., Ltd.
KEY ACHIEVEMENT Redesigned and planned overall visuals for hydraKnight Innovation website, adjusting all materials according to a new visual and colour system, including factory environment and product photography. The new site promotes hydraKnight internationally and brought a third more international customers to including Yeti and The North Face.
2019
LANDING PAGE
UX UI DESIGN
hydraKnight Group was established in Taiwan in 1992 and has multiple production bases in Taiwan and China. Operating in different markets, it extends from military to outdoor equipment and bicycles for various needs. Customers are from all over the world.
CORPORATE PHILOSOPHY
HISTORY
VISIT WEBSITE
I adjusted the original dark webpage to a clean and bright colour system according to company identification colours. We chose the look and feel of the UI to match the light green and white of company photography. To be able to understand the organisation clearly, the website is subdivided into six areas, with a navigation tool at the top that helps users to visualise what and where to explore.
PROJECT CREDITS Typography
Roboto ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%&
Team Mark Chen
Developer
Cash Yang
Head of B.D. Department
Ning Yang
Marketing Manager
Absinthe Yeh
Visual Design
PROJECT CREDITS Palette #59AC36
#F7F8F8
ForestGreen
Platinum
#595858
#000000
Dimgray
Black
PRINT ON DEMAND WEBSITE PROJECT 2018 Colorway Graphics Ltd.
KEY ACHIEVEMENT This was the main project I participated in at Colorway Graphics. The key achievement was to create and sample a print on demand products, including pattern designs and a catalogue. Colorway is a print on demand company and worldwide fulfiller, producing garments, home products and accessories and they specialise in digital printing, cut and sew and fulfilment.
2018
LANDING PAGE
UX UI DESIGN
COLORWAY GRAPHICS L TD.
Emerging designers, illustrators, tattoo artists and photographers want to make merchandise. Each need only a few merchandise items, so after finally finding a manufacturer, it is easy to be deterred by cost and other issues. After that you still must package the product yourself and then ship it, meaning extra postage fees and more working hours.
SOULTION From the perspective of designers, we provided a platform to easily make the peripheral products needed most. The website is structured as a shopping centre, so in the most intuitive way, you can choose products you want to produce, place orders, then let the professional team contact you. Creators are left to create the best work as the company takes care of the rest.
This website is a platform for emerging designers, illustrators, tattoo artists and photographers, who need to make a small amount of peripheral to sell, with no pressure to find a professional producer and no other restrictions. The company complete your customised merchandise in the fastest and most exquisite way and send to your client through a B2C platform. The global manufacturing teams help reduce postage fees and save time and money, allowing artists focus on what matters most, customers.
PROJECT CREDITS Typography
Catamaran ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%&
Team Roger Lo
Brand Director
Absinthe Yeh
Visual Design
PROJECT CREDITS Palette #80CAC7
#F7F8F8
Verdigris
Platinum
#E60012
#000000
Crimson
Black
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HYDRAKNIGHT PRODUCT CATALOGUE ACTIVE INTELLIGENCE BRANDING OURTRAILS VISUAL DESIGN COLORWAY BANNER
HYDRAKNIGHT PRODUCT CATALOGUE 2020 Hydraknight Innovation Co., Ltd.
KEY ACHIEVEMENT hydraKnight is an all-encompassing organisation for outdoor equipment manufacturing, creating exceptionally designed equipment and waterproof bag projects. The graphics and photography for the project were built around the idea of climbing and based on hydraKnight’s identity and logotype. The climbs were then applied to infographics and images throughout the publication.
2020| 21 PRODUCT CATALOGUE
PROJECT CREDITS Team Ning Yang
Markting Manager
Absinthe Yeh
Graphic Design, Photo
wood free paper 120g/m2, 250g/m2
Paper
hydraKnight
76 pages / size 195x240 mm © hydraKnight, September 2020
ACTIVEINTELLIGENCE BRANDING 2020 Hydraknight Innovation Co., Ltd.
KEY ACHIEVEMENT AI, Active Intelligence, is an outdoor brand from Taiwan. The AI team knows how to give outdoor lovers the best products. Designs are inspired by countless outdoor experiences and improved by multiple tests in extreme environments. WE re-packaged the brand according to brand image. The main concept was simplicity and we went outdoors create advertising and product shooting for the two bags, including social media materials and a fundraising page layout on the platform. Product sales reached 213% of the target within two months.
CMYK: 0/0/0/4 RGB: 246/246/246 #F6F6F6 WhiteSmoke
CMYK: 0/28/91/4 RGB: 246/178/21 #F6B215 Gold
CMYK: 85/50/0/57 RGB: 16/55/110 #10376E EarthBlue
CMYK: 0/0/0/100 RGB: 0/0/0 #000000 Black
Waterproof cloth
Water resistant zipper
Exclusive pattern
High-frequency welding technique
Detachable inner
Water pressure resistance up to 10000mmH2O▲
Packing in multiple ways
2020
FUNDRAISING PAGE
VISUAL DESIGN
2020
FUNDRAISING PAGE
2020
SOCIAL MEDIA
VISUAL DESIGN
NTD$3490
World explorer
VITO BACKPACK ‘Vito’ is an explorer who devotes his life to discovering the world by camping in a Canadian forest, hiking in New Zealand, visiting crowded cities in Japan, skiing in the French Alps and visiting Cambodia temples. Always full of curiosity, he is an adventurer exploring a world without limits.
Quantity:
1
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VISUAL DESIGN
NTD$3490
Life Creator
NEIL TOTE BAG ‘Neil’ is a designer whose studio is everywhere. A working day begins in a café and after a sip of espresso, ideas form. It may be a sketch of a dress, an outline of a drama or a piece of music. Daily life is his muse and Neil is a life creator.
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SOULTION I re-tuned brand email marketing according to brand style and reorganised photography with minimalism as the main style. Furthermore, I pushed AI onto international e-commerce platforms such as Amazon, Indiegogo and Kickstarter
OURTRAILS VISUAL DESIGN
2021 Hydraknight Innovation Co., Ltd.
KEY ACHIEVEMENT OurTrails deliver outdoor sports and outdoor gear and care about outdoor life, people and environmental conservation. This provides a platform for understanding outdoor issues and creating life experiences through the most influential and comprehensive outdoor sports media outlet. Illustrative graphics were introduced to assist in the educational and comprehension component of ourtrails.
2021
VISUAL IDENTITY
PRESS BADGE
Mt. Everest isn't the highest mountain in the world? Change your measurement method to subvert your concept!
FEATURE ARTICLE COVER
FEATURE ARTICLE CONTENT 2019
Measurement from the center of the earth
Measurement from the foot of the mountain
Measurement with altitude
FEATURE ARTICLE COVER
Surfing 101 Illustrate the six must-learn surf action
The Paddle
The Duck dive
The Pop up
2019
FEATURE ARTICLE CONTENT
The Top turn
FEATURE ARTICLE CONTENT
IS THE JIAMING LAKE 6K CELL SET A "SAFETY FACILITY" OR A "CHECKIN TOOL"?
HOW THE CELL SET WORKS ON THE ALPINE
ABOUT THIS Props used for various outdoor sports were made into a small poster, to attract novices who have just joined the outdoor circle and increase interactivity among readers.
Orchid Island freediving map
As summer entered its hottest period, we asked if users had their own freediving ideas. We then highlighted five major dive spots from Lanyu that are suitable for snorkelling and freediving beginners on exquisite ocean sightseeing maps.
COLORWAY BANNER 2019 Colorway Graphics Ltd.
KEY ACHIEVEMENT Colorway is a digital printing company, printing photo quality images on fabrics, glass, plastic, wood or other materials. Colorway is a space where ideas come to life and somewhere artists and designers can produce an intricate, one-of-akind unique design for client needs. I took charge of designing promotional items like banners, posters and brochures for events and also redesigned and laid-out the corporate website.
2019
WEBSITE CONTENT
LANDING PAGE BANNER
WEB CONTENT According to the company philosophy, we positioned Colorway as an outward focused agency, avoiding typical industry-standard conservatism, using strong typography and rhythm graphics to bring Colorway to the forefront.
SOULTION I got rid of standardised email marketing and used bold and contrasting colours to catch the eye of customers. Clear layout of product names allows customers to intuitively understand the latest promoted product items.
CW BANNER BROCHURE
2019
AUTUMN FAIR LITERATURE