TOBE REPORT
How He Wears It Spring/Summer 2017
“Style is a perfection of a point of view” - Richard Eberhart
HOW HE WEARS IT SPRING/SUMMER 2017
From the Editor’s Desk Color & Inspiration Spring/Summer 2017
As we enter into another season we explore all the possibilities it holds be it through change of routine or an updated wardrobe now is the time for transformation. For this Spring/Summer season we are seeing the growth of 4 different themes the Purest, Desolation, Retrograde, and Royals. Through this report we explore how our male customers are sporting and styling the colors of the season. In Purest you see a lot of pieces designed with very 3D look as it is ingulfed in a basic color palette that allows viewers to see the beauty in construction. Through Desolation I show you the calm yet noticeable pieces of mix-n-match suits. The Retrograde gives you more of a leisure feel with the usage of bright neon colors that allow you to take basic pieces to a whole new level. As, for the final theme Royals the classic suit has now become a must have piece with the usuage of fine luxrious fabrics and bold colors. With this “How He Wears It” Report I take you to the runway and the streets to see how the fashionable man is wearing this season looks. Embrace,
Yejide E. Offord Yejide E. Offord
HOW HE WEARS IT SPRING/SUMMER 2017
Table of Contents...
Purest 1 Desolation 9 Retrograde 17 Royals 24
PUREST
As the world around us becomes more modern we continue to see new structures being built with a simple structure design made to last a lifetime. In this theme you explore how being inspired by the modern world is taken into creating contemporary luxury fashion. The usage of traditional black and white theme takes the “modern “ lifestyle to a whole new dynamic that invites everyone to join.
“Concrete Jungle”
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HOW HE WEARS IT SPRING/SUMMER 2017
Ann Demeulemeester
Right At Retail This season we will see the growth of the modern man reach a whole new height. As designers continue to stay true to the simple yet powerful color palette of the classic Black and White the fabrics become the main attraction. The usage of heavy weight structure fabrics brings excitement to this color story as pieces become more structured and modernized as the mixture of different material works to create one of a kind pieces.
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Lavin
Ermenegildo Zegna
HOW HE WEARS IT SPRING/SUMMER 2017
Christopher Kane
3.1 Phillip Lim
Balenciaga
Givenchy
HOW HE WEARS IT SPRING/SUMMER 2017
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HOW HE WEARS IT SPRING/SUMMER 2017
How He Wear’s It The Purest man finds life to be a beautiful journey that forever has possibilities. In, today’s most fashionable cities we are seeing the modern man keep true to the simple color paette of his closet. With crisp white button downs, skinny tailored trousers and simple yet intriquit shoes the Purest man never looks ordinary.
HOW HE WEARS IT SPRING/SUMMER 2017
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DESOLATION
Within the world of Desolation we focus on the simplicity of a pastel color palette mixed with a more structured and refined style. There is no need to go above and beyond with this theme instead all an individual needs is to just be present.
“Barely There”
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HOW HE WEARS IT SPRING/SUMMER 2017
Jil Sander
Right At Retail The usage of pastel colors in Sprin/Summer collections is a continuous theme but this season we see designers become more open with the possibilities. From structured apparel pieces such as sharp shoulder blazers or tappered yet relaxed capris designers are seeing all possibilities. On the runway we spot a lot of mix-n-matching that allow the customer to play with the options that lay infront of him.
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Bottega Veneta
Lou Dalton
HOW HE WEARS IT SPRING/SUMMER 2017
Rick Owens
Hermes
Marc Jacobs
Andre Pompilio
HOW HE WEARS IT SPRING/SUMMER 2017
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HOW HE WEARS IT SPRING/SUMMER 2017
How He Wear’s It On the streets around the world we are seeing men of all shapes, sizes, and professional background adding some pastel to their lives. Some are doing full on suits while others are playing with the idea of mix-n-matching with tappered joggers and pale pink pastel button ups. The Desolation man is one who joins the festivities of the daytime and the ability to transform his attire into one for the nightlife.
HOW HE WEARS IT SPRING/SUMMER 2017
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RETROGRADE
Within this theme we take you to the world of the neon lights where everything is bright. The Retrograde theme is for the man who isn’t afraid to be out of the norm and add a little pop to their life.
“Intergalactic-lactic”
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HOW HE WEARS IT SPRING/SUMMER 2017
A. Sauvage
Right At Retail
Roberto Cavalli
On the Runways for this season we enjoy the sight of bright colors that remind us the darkness of winter is over. Designers continue the theme of pairing basic leasiure apparel with more formal attire. These seasons collections are not meant to just go to the office instead they welcome the life of its wearer by allowing the pieces to be fashionable, proffesional, and versitile.
Etro
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HOW HE WEARS IT SPRING/SUMMER 2017
Gosha Rubchinskiy
Dsquared
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Richard Nicoll HOW HE WEARS IT SPRING/SUMMER 2017
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HOW HE WEARS IT SPRING/SUMMER 2017
How He Wear’s It As, today’s man takes the lead on what he wears we are seeing more playful pieces coming into sight. Men are actually paying attention to what is going on around them and have embrace the bright flashing neon lights. Either we see full bright neon suits to make it a true statement piece or small mix-n-match moments where he is pairing a neon top with simple black or gray pants.
HOW HE WEARS IT SPRING/SUMMER 2017
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ROYALS
Within the Royal theme the customer is demanding all the attention with his authoritive looks and high position in all things in life in general. The Royals are staying to true to what they know at any and all expencies.
“Kings of Kings”
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HOW HE WEARS IT SPRING/SUMMER 2017
Lavin
Right At Retail
Burberry Prorsum
On the runway retailers are taken us into a more versitile world. The play with jewel tone colors and formal or business attire has been given a new look. We are seeing a mixture of lose fitting trenches paired with basic trousers,
Salvatore Ferragamo
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HOW HE WEARS IT SPRING/SUMMER 2017
E. Tautz
Hardy Ames
No. 21 HOW HE WEARS IT SPRING/SUMMER 2017
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HOW HE WEARS IT SPRING/SUMMER 2017
How He Wear’s It The man of theRoyals see’s himself at a higher standard thrrough everything he he does. Throughout the various fashion capitals of the world we are no longer seeing the plain old average suits. Instead, our men a fully putting into thought the mood they are trying to evoke when going out on the town. We are seeing a lot of of sleek jewel tone suits with an ankle length trouser to show bare ankles and the stylished paired shoes.
HOW HE WEARS IT SPRING/SUMMER 2017
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What’s Next? Color and Inspiration Fall/Winter 2018 How He Wears it Fall/Winter 2018
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Disclaimer: This is a mock for Anthony Miller’s Current Trends and Forecasting Class . Savannah College of Art & Design
Sources: All imagery courtesy of WGSN, Stylesight, and Pinterest