mood board
PROJECT 3 - MARKETING CAMPAIGN
sugarcane stalk based mood board for inspiration in the shape and color of the plant itself.
Logo inspiration from eco companies. Observing their treatment of natural elements and type choice.
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BRAND IDENTITY
THIS IS OUR LOGO
gobagasse
go bagasse go bagasse. A serif type -based logo solution. Seemed to look “dated”.
GO
GOBAGASSE
BAGASSE
B
G
BAGASSE
GO BAGA
SSE
GO Attempting to introduce the a bag element to the logo. Results look more like clothing labels/brands than an eco campaign.
GO
BAGASSE
GOBAGASSE
GO
BAGASSE
gobagasse.org
An uppercase, sans serif solution. “Grocery-store” like with it’s bold type.
FINAL LOGO
GOBAGASSE
gobagasse.org
Attemps to introduce a natural shape to the logo with stylized sugarcane vector.
10 A style sheet with potential color schemes.
BUSiNESS SYSTEM FINAL BUSINESS SYSTEM. Various designs for envelopes, business cards, and letterheads. Enveloped prooved to be the most challenging to design. The end result is very minimal but still fits within the brand style.
GOBAGASSE gobagasse.org
GOBAGASSE
THIS IS OUR LOGO
GOBAGASSE
123 FRONT ST, SUIT B DAVIS CA 95616
gobagasse.org
GOBAGASSE 1 2 3 F R O N T S T, SUITE B DAVIS CA 95616
GOBAGASSE 123 FRONT ST, SUIT B DAVIS CA 95616
123 FRONT ST, SUIT B, DAVIS CA 95616
HTTP://GOBAGASSI.ORG
GOBAGASSE 123 FRONT ST, SUIT B DAVIS CA 95616
GOBAGASSE
GOBAGASSE
123 FRONT ST, SUIT B DAVIS CA 95616
123 FRONT ST, SUIT B, DAVIS CA 95616
HTTP://GOBAGASSI.ORG
123 FRONT ST, SUIT B DAVIS CA 95616
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INFORMATIONAL BROCHURE Our Mission To raise awareness among grocers and shoppers alike about the eco-friendly alternative material called bagasse.
What is Bagasse? of sugar cane after the pulp has been drained completely of its juices.
The Future of Bagasse
OUR MISSION
paper bags. The sucessive positive impact on the environment will encourage more grocers to provide bagasse bags, and thus increases supply and demand. As the price of bagasse falls towards the price range of plastic bags, grocers will shift the ratio of bagasse to plastic
Why should you switch? “It’s the Co-op's responsibility to keep up to date on the latest sustainable options.”
- Julie Loke, Co-op Manager
“Absolutely. That’s why we push towards the more sustainable alternatives.”
- Robert Kerr, Savemart Manager in response to awareness of the environmental consequences of plastic and paper bags.
• Paper and plastic bags has been and are continually becoming more of a burden on environmental wellness. This negative impact is by the deforestation that occurs with the manufacturing of paper bags, and the toxic breakdown of plastic bags. • Bagasse is an eco-friendly choice alternative, for bagasse is completely compostable and biodegradeable. Unlike plastic, bagasse is an all natural material that is toxic free. • The cost of bagasse is currently comparable with wood-pulp paper, but is predicted to become cheaper if with greater demand and supply.
We seek to raise awareness among grocers and shoppers alike about the eco friendly alternative material named bagasse.
grocers will ultimately switch exclusively to bagasse bags.
VS
BAGASSE
• Consumes less water and energy to produce • Created from a easily renewable resouce
• Texture • Appearance
+ WHY SHOULD YOU SWITCH?
• Material comes from a valuable resource that requires years to renew • Vulnerable to liquids
BAGASSE?
• Bagasse is currently being used for biofuel and disposable tableware, but a good portion of bagasse is ultimately disposed due to the low demands and this wasteful practice only contributes to pollution.
With the spread of knowledge on the superior benefits of bagasse, the eradication of paper and plastic is eminent. The sucessive positive impact on the environment will encourage more grocers to provide bagasse bags. Shoppers care increasingly more about the
environment and it affects their choice of supermarket. Their demand for a better solution will ultimately fuel the switch. Providing baggase bags is a smart move and a step toward being environmentally responsible and helping customers to act accordingly.
BAGASSE VS PAPER
Paper and Plastic bags take a big toll on the environment. These days, shoppers seek to be as ecologically responsible as possible. They are looking for a solution, and that solution is bags made from bagasse.
• Consumes more energy and water to recycle
• Cost
• Waterproof and Oil Resistant
PAPER
THE FUTURE
Pronouned as Buh-Gawse. Bagasse is the coarse fiber by-product of sugar cane after the pulp has been drained completely of its juices.
Type studies became necessary after test printing. Type was too large and the letting needed some help.
Bagasse fiber can easily be molded into a light weight, oil and waterproof paper, perfect for grocery bags. Processing requires less water and fewer chemicals to process the fiber than wood-pulp. Since bagasse is actually a by-product of the sugar industr y, no further resources will be wasted cultivating a crop already in use.
GOBAGASSE
gobagasse.org
First draft of brochure.
OUR MISSION We seek to raise awareness among grocers and shoppers alike about the eco friendly alternative material named bagasse.
+ WHY SHOULD YOU SWITCH?
PROJECT 3 - MARKETING CAMPAIGN
Paper and Plastic bags take a big toll on the environment. These days, shoppers seek to be as ecologically responsible as possible. They are looking for a solution, and that solution is bags made from bagasse.
BAGASSE? Pronouned as Buh-Gawse. Bagasse is the coarse fiber by-product of sugar cane after the pulp has been drained completely of its juices.
Bagasse fiber can easily be molded into a light weight, oil and waterproof paper, perfect for grocery bags. Processing requires less water and fewer chemicals to process the fiber than wood-pulp. Since bagasse is actually a by-product of the sugar industry, no further resources will be wasted cultivating a crop already in use.
THE FUTURE With the spread of knowledge on the superior benefits of bagasse, the eradication of paper and plastic is eminent. The sucessive positive impact on the environment will encourage more grocers to provide bagasse bags. Shoppers care increasingly more about the environment and it
A more stylized first draft with identity colors & vector imagery.
OUR MISSION affects their choice of supermarket. Their demand for a better solution will ultimately fuel the switch. Providing baggase bags is a smart move and a step toward being environmentally responsible and helping customers to act accordingly.
We seek to raise awareness among grocers and their customers about the environmentally conscious and 100% sustainably harvested material known as bagasse.
PAPER Eco-freindly Durable Waterproof Oil Resistant Renewable Same Cost.
+ WHY SHOULD YOU SWITCH?
Vulnerable Wastes Resources Harms Forests
BAGASSE? Pronounced “buh-gawse”, it is the coarse and
BAGASSE
the pulp has been drained of its juices for the production of cane sugar.
GOBAGASSE
Paper and plastic bags production and use tion of natural resources such as water and fossil fuels and the resulting pollution from their toxic manufacturing process. Bagasse, a reclaimed by-product of sugarcane harvesting is an excellent alternative material to paper and plastic use in grocery stores worldwide.
weight, oil and waterproof paper, and is able to meet or even exceed the necessary durability and usability needs of a regular grocery store bag. Furthermore, sugarcane pulp requires less water and fewer chemicals to process than the standard wood pulp paper production process. Finally, no additional energy or resources are needed to harvest the bagasse pulp as it is readily available as a byproduct of sugarcane harvesting.
WANT BAGGASE AT YOUR GROCERY STORE? The increasing familiarity with the detrimental consequences of plastic and paper is alreadyprovoking interest in more eco-friendly hab its, products and materials, which undoutbly includes the use of bagasse made alternativesto paper. We hope that increased consumer
ECO-FRIENDLY
anweco-conscious areness encourimage ages twith he grthe oceintroduction rs to embracof e bagasse grocery bags. The stronger the customer demand for a “greener” bagging option , the faster we can make change happen. Do your part and spread the news, and GO BAGGASE TODAY!
BAGASSE
DURABLE
WATERPROOF OIL RESISTANT RENEWABLE EQUAL COST
PAPER
TOXIC CHEMICALS DEFORESTATION AIR POLLUTION UNSUSTAINABLE ENERGY WASTE FOSSIL FUEL USE
gobagasse.org
Introdution of more vector graphics and design elements lke the dotted line to add visual interest.
Expermentation with placement of columns and infographic size.
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