One Toronto

Toronto is evolving and so are we...

We Need To Talk...

Dear Valued Advertiser, Toronto is one market you don`t want to miss out on. Our new “One Toronto” Yellow Pages directories mean even more robust, efficient and targeted exposure in this attractive and thriving region.

To serve you better, we`re re-zoning the boundaries of the Toronto directories making it easier to target your customers. The change involves re-configuring the existing directories to better meet the needs of Yellow Pages directory users as they search for businesses of all kinds across the city.

You have the choice and flexibility of customizing your advertising in each zone so you can better target where your customers shop, live and work. Benefit from the flexibility to focus your advertising in smaller zones, where more meaningful content will reach consumers to bring you more qualified leads.

Our deadline is fast approaching. Please review the enclosed information and map and contact me at your earliest convenience.

Sincerely,

S.Yellan Sid Yellan Tel: 416-412-5184 Email: sid.yellan@ypg.com

100th Anniversary Showcase Bundle You won’t believe what you can get for only $100 per month

Coming June 2009 Connecting more buyers to your business in your Toronto Sid Yellan 2009/01/21

Yellow Pages, the Walking fingers design logo, The Find Engine, the Yellow dart design and the Find. button design are trademarks of Yellow Pages Group Co. in Canada.

Customize your Toronto advertising to maximize the calls, clicks and visits to your business.

Directory One Toronto-Core Centre One Toronto-Core South East One Toronto-Core West One Toronto-Core North East One Toronto-North One Toronto-Etobicoke One Toronto-Scarborough

Issue Date Circulation 225,800 2009/06 110,600 2009/06 180,400 2009/06 199,200 2009/06 221,000 2009/06 182,000 2009/08 247,000 2009/09

Research supports the One Toronto Yellow Pages directory approach TM

“One Toronto” changes were driven and validated by research with both directory users and advertisers.

The One Toronto boundaries appeal to both businesses and users.

We engaged a market research company, Environics Analytics to help us understand where Torontonians live, work and shop, and boundaries are based on: • Demographic similarities such as age, income, • education, etc.

• Natural and manmade borders that influence • consumers’ shopping behaviours.

• 73% of customers considered the One Toronto • zones to be a good or very good idea. (1)

Why One Toronto?

Users want improved local content and completeness: 86% of respondents consider more listings for all Toronto businesses to be a good or very good idea. (1) Advertisers want increased exposure and control: • They are looking for the flexibility to focus their • advertising in certain areas and to customize • messages by zone • They want consumers to be able to find them, no • matter what Toronto book they have.

Connecting more buyers to your business in your Toronto

Yellow Pages, the Walking fingers design logo, The Find Engine, the Yellow dart design and the Find. button design are trademarks of Yellow Pages Group Co. in Canada.

Source: Environics Analytics, 2008 data.

Sid Yellan (2009/01/27)