Mục Lục I. LỜI NÓI ĐẦU .......................................................................................................................................................................................................... 3 1.1.
Facebook Marketer ....................................................................................................................................................... 5
1.2.
Facebook User ............................................................................................................................................................... 6
1.3.
Facebook Marketing Strategy ...................................................................................................................................... 7
1.4.
EdgeRank ..................................................................................................................................................................... 12
1.5.
Tóm lược nội dung ..................................................................................................................................................... 13
II. FACEBOOK TERMS .......................................................................................................................................................................................... 18 2.1.
Quyền và trách nhiệm ................................................................................................................................................ 19
2.2.
Nguyên tắc quảng cáo trên Facebook ....................................................................................................................... 19
III. FACEBOOK GRAPHSEARCH ......................................................................................................................................................................... 27 3.1. Sử dụng Facebook Graph Search...................................................................................................................................... 28 3.2. Ứng dụng Facebook Graph Search ................................................................................................................................... 43 IV. CUSTOM AUDIENCES ...................................................................................................................................................................................... 54 4.1.
User ID Facebook ........................................................................................................................................................ 54
4.2.
GET User ID.................................................................................................................................................................. 55
4.3.
Audiences .................................................................................................................................................................... 56
4.4. Retargeting Audiences ...................................................................................................................................................... 58 V. ADVERTISING ON FACEBOOK ..................................................................................................................................................................... 60 5.1.
Image dimensions ....................................................................................................................................................... 60
5.2.
Ad Sets .......................................................................................................................................................................... 63
5.3.
Add Payments ............................................................................................................................................................. 66
5.4.
Create Boost Post ........................................................................................................................................................ 67
5.5.
Create Facebook Ads .................................................................................................................................................. 69
5.6. Ad Manager Error .............................................................................................................................................................. 77 VI. FACEBOOK ON YOUR WEBSITE.................................................................................................................................................................. 82 6.1. Facebook Open Graph Meta Tags .......................................................................................................................................... 82 6.2. Button LIKE & SHARE ....................................................................................................................................................... 84 VII. FANPAGE........................................................................................................................................................................................................... 86 7.1. Danh mục Fanpage ............................................................................................................................................................ 86 Facebook Marketing: Để tồn tại và chiến thắng!
Trung Đức | Copyright © 2014 T R U N G D U C . N E T
1