Digital Diplomacy
www.yenidiplomasi.com
Gökhan YÜCEL, President & Co-Founder gyucel@yenidiplomasi.com @goyucel | @yenidiplomasi ░ Young Diplomats Forum ░ 4 September 2013 Ankara
Diplomacy â–‘ The art and practice of conducting negotiations between representatives of groups or states. It usually refers to international diplomacy, the conduct of international relations through the intercession of professional diplomats with regard to issues of peace-making, trade, war, economics, culture, environment, and human rights. â–‘ The art or practice of conducting international relations, as in negotiating alliances, treaties, and agreements.
Diplomacy â–‘ Men in black suits, white shirts and red ties
talking to other men in black suits, white shirts and red ties, with flags in the background, determining the relationships.
Public Diplomacy ░ Transparent
means by which a sovereign country communicates with publics in other countries aimed at informing and influencing audiences overseas for the purpose of promoting the national interest and advancing its foreign policy goals. ░ In traditional view, public diplomacy is seen as an integral part of state-to-state diplomacy, by which is meant the conduct of official relations, typically in private, between official representatives (leaders and diplomats) representing sovereign states. In this sense, public diplomacy includes such activities as educational exchange programs for scholars and students; visitor programs; language training; cultural events and exchanges; and radio and television broadcasting. Such activities usually focused on improving the “sending” country’s image or reputation as a way to shape the wider policy environment in the “receiving” country.
Public Diplomacy ░ “Broader” conception of the field’s scope by developing the concept of the new public diplomacy which defines public diplomacy more expansively than as an activity unique to sovereign states. ░ This view aims to capture the emerging trends in international relations where a range of non-state actors with some standing in world politics – supranational organizations, sub-national actors, nongovernmental organizations, and (in the view of some) even private companies – communicate and engage meaningfully with foreign publics and thereby develop and promote public diplomacy policies and practices of their own. ░ Advocates of the new public diplomacy point to the democratization of information through new media and communication technology as a new force that has greatly empowered non-state actors and elevated their role and legitimacy in international politics. As a result, a new public diplomacy is seen as taking place in a system of mutually beneficial relations that is no longer state-centric but composed of multiple actors and networks, operating in a fluid global environment of new issues and contexts.
Digital Diplomacy ░ Operates through DIGITAL means by which a sovereign country communicates with publics in other countries aimed at informing and influencing audiences overseas for the purpose of promoting the national interest and advancing its foreign policy goals. ░ A diplomat’s clients are changing, so diplomats have to adapt to these changes. ░ Digitalization results with achieving by means of lower budgets. ░ Rather than only broadcasting; engagement, influence & connectivity, listening and learning are all sought. ░ The big shift that digital diplomacy gives us is not that governments are discussing policy on new platforms, it’s also that they are discussing with new people.
Digital Diplomacy ░ Digital diplomacy works at the intersection of technology and diplomacy full-time. ░ Digital diplomacy is increasingly characterized by disruptive change in an age of radical innovation. ░ Digital diplomacy is changing and challenging the hierarchical, traditional authority structures that dominate the 21st century. ░ What social networks like Twitter and Facebook enable is an ability for diplomats to listen and learn from the perspective of citizens that aren’t sipping tea with them on a mahogany table, flag flying in the background .
The New Golden Age of Diplomacy
Digital Diplomacy ░ Figuring out what tools are available today that were not available as recently as 10 years ago so that we can create diplomatic and development outcomes that otherwise were not possible. ░ Figuring out how we can change diplomacy something has historically been government to government; to also being able to connect government to people, people to people and people to government so taking diplomacy away from peope in suits talking to other people in suits and ties; and bring more people into dialogue. ░ 21st Century Statecraft is not mere corporate rebranding. It represents a shift in form and in strategy- a way to amplify traditional diplomatic efforts, develop tech-based policy solutions and encourage cyberactivism. ░ Harnessing the technologies, the networks and the democgraphics of the twenty-first century to advance foreign policy goals. Alec J. Ross
Digital Diplomacy ░ Digital diplomacy is diplomacy by other (digital means) . It turns out to be the indispensable consequence of the current trend of digitalization. ░ In a new digital world, DD is to engage, interact, sustain conversation, negotiate, learn, gather information, build country brand & image, solve conflicts & crises, communicate with other nations or reach & mobilize any given diaspora, conduct any type of particular diplomacy via innovative and digital methods. ░ DD is to develop and implement viral & digital engagement policies to maximize national interests via augmenting social media and digital influence upon your targeted audience. ░ DD essentially aims at building engagement, influence, conversation. DD’s priority should not be broadcasting & propaganda. ░ Metric measurement is a must to assess the influence and effectiveness of any given digital engagement strategy.
Digital Diplomacy
â–‘ 7/24 learning, listening, engagement & influence building process.
Digital Diplomacy Diplomats think their job requires is all about protocol and that it also requires drinking alcohol, taking paracetamol to recover, struggling with cholesterol due to stress and not enough time for exercise.
Digital Diplomacy...
can sort out protocol…
symptoms are finely healable with low P’mol dozes…
tells you when and where to stop!
cholesterol-friendly…
Digitalization & Algorithms
Facebook’s birth: (The Social Network)
New Digital Age & Future
Algorithms & Codes
Algorithmization
Flipped Diplomacy?
Flipped / Blended Diplomacy
Codes…
Digital Diplomacy Channels The Conversation (Diplomacy, Negotiation)
in Digital Social Media Age: The Art of Listening, Learning and Sharing
Viral Communication & Influence
Viral vs. Classical Diplomacy… People/Citizencentric diplomacy…
Influence
Digital Hyperconnectivity
Social Media Users
Social Media Users
Social Media Users
Social Media Users
Social Media Users
Significance of social media users and followers
‘A Geography of Twitter’
Wikipedia contributors
Social events & Social Media
Digital Diplomacy Boom
Digital Diplomacy Boom
Digital Diplomacy Boom
Digital Diplomacy Boom
Academic Literature
New Sources
New Sources
New Sources
Digital Diaspora
eDiasporas Atlas http://www.e-diasporas.fr
What is digital diplomacy? ░ Using cyberactivism, digital citizenship crowdsourcing, technology & internet freedom, it’s diplomacy for everyone by everyone. It is both digitalization and democratization of diplomacy. ░ Solving classical diplomacy problems via internet (UK FCO) ░ Twiplomacy refers to the use of Twitter and other social media sites by government agencies and officials to engage with the public, disperse information and even leverage global influence. The term emerged from an August 2012 report from Geneva based public relations firm Burson-Marsteller, which studied world leaders on Twitter and attempted to illustrate how social media is closing the gap between these leaders and the public they serve. (Twiplomacy)
Alternative names? ░ Cyber diplomacy ░ Online diplomacy ░ Social diplomacy ░ e-Diplomacy ░ Facebook diplomacy ░ Viral diplomacy ░ Twitter diplomacy ░ Open diplomacy ░ Flipped diplomacy
░ Twiplomacy ░ Innovative diplomacy ░ Transparent diplomacy ░ Mobile diplomacy
Digital Diplomacy: Hybrid & Integrated Methods ░ ░ ░ ░ ░ ░
International Relations Diplomacy Software & Coding Graphic Design Anthropology Geopolitics & Geolocation ░ New & Social Media ░ Communication ░ Metrics ░ Visualization
In search of E-Diplomacy Principles‌
Advantages of Developing Digital Diplomacy Strategy
YeniDiplomasi.com
T端rkiye & Digital Diplomacy
Strategic Depth vs. Digital Depth..
Digital Diplomacy Awareness
Yenidiplomasi.com ░ ░ ░ ░ ░
Soft Power Soft Poware Strategic depth vs. Dijital Depth Geopolitical Proactivism vs. Cyberactivism Digiplomacy Research, Education, Metric, Consulting, Training and Advocacy ░ Digital Diaspora ░ Data visualization ░ Digital cultural diplomacy ░ Digital country/place branding
Publications
Dijital Diplomacy Education
Dijital Diplomacy Education
Vision & Goals • Creating a global hub to study the intersecting issues of technology, IR, global affairs, diplomacy, innovation, society, politics, security, government • Delivering digital diplomacy skills for academic and professional purposes in an interdisciplinary fashion • Introducing and advocating digital diplomacy for redeeming/remodelling/revising/revolutionising the study of diplomacy, social sciences, politics and IR • Making BAU-YD program first of its kind at a global scale and attracting high-level international student enrolment • Instituting a world-class faculty and curriculum
Interdisciplinary • • • • • • • • • •
Public Diplomacy New Media Diplomacy, International & Global Affairs Internet, Society and Politics Security and Cybersecurity New Digital Age and Politics of Future Software + Soft Power: Soft Poware Software Engineering, Graphic Design Social Media & Metrics & Visualizaiton Concept of our own: Digiplomacy etc ?
Offered Courses • • • • • • • • • • • • • • •
Internet Governance & Law Introduction to Digital Diplomacy Digital Conflict/Crisis Management Digital Nation Branding Gamification Social Media Tools and Apps Social Media Metrics and Data Visualization Politics and Society in the Digital Age Digital Diasporas Digital Anthropology Digital Journalism & Citizenship & Media Practicum in Digital Diplomacy Research Case Studies Simulations Innovation & Entrepreneurship
Digital Diplomacy Directory 1820 unique world leaders – 2070 Government websites – 1625 twitter accounts
Innovation in US Department of State
E-Diplomacy Unit
Global Social Media Presence
US eDiplomacy Organization
150 full-time digital diplomats based in DC + 900 digital diplomacy staff employed in various embassies & missions.
Digital Diplomacy Strategy
US Strategy, Budget & Inspection
US Strategy, Budget & Inspection
Virtual Embassy of US in Tehran
US Jakarta Embassy
US & UK Digital Diplomacy in the Middle East
US Digital Diplomacy Rules
Değişiklik ve düzenlemeleri kapsayan yönetmelikler: 3 FAM 4170 3 FAM 1216 3 FAM 4172
Primary Research on US Digital Diplomacy
Gamification of Diplomacy
Conx.state.gov
FCO Digital Strategy
http://blogs.fco.gov.uk/digitaldiplomacy/digital-strategy/
FCO Digital Diplomacy The FCO encourages all staff to make full use of the opportunities offered by social media to help deliver FCO objectives. Social media: Allows diplomats to monitor events, harvest information and identify key influencers. Can assist in the consultation process and the formulation of policy by helping us crowd source ideas. Provide real time channels to deliver our messages directly and influence beyond traditional audiences. Improve the delivery of our services through closer engagement with our customers and allow us to better manage a crisis. Make us more accountable and transparent through open dialogue.
FCO’s Digital Work
Identifying and influencing stakeholders | Formulating policy | Implementing policy | Communicating policy |Monitoring developments
FCO Social Media Guidance
FCO Digital Diplomacy Practice
Digital Diplomats
FCO Digital Diplomats
Digital Diplomacy Vacancies
Hasbara: Israel’s Public Digital Diplomacy
http://www.hasbara.gov.il/Pages/default.aspx
Israel’s Digital Hasbara (Public Diplomacy)
Israel’s Digital Diplomacy
İsrail’s citizen e-diplomats
Kosovo Digital Diplomacy Strategy
Italy: Diplomacy 2.0 & Twiplomacy
Embassy of Italy in Washington DC
Russia & Poland Digital Diplomacy
Canada & EU Digital Diplomacy
I am Sweden...
Swiss Digital Diplomacy
Romania
Digital Diplomacy Interaction
Digital Diplomacy Working Groups
Services & Products
Metrics & Ranking & Index
Metrics & Ranking & Index
The 25 Most Connected World Leaders
Nation Branding on Twitter
World Leaders on Twitter
AFP E-Diplomacy Hub
AFP E-Diplomacy Index
AFP E-Diplomacy Countries Index
AFP E-Diplomacy People Index
AFP E-Diplomacy Index
Data Viz: 47 World Leaders in Digital Diplomacy
Turkish speaking world
Follow» Digital Diplomacy ░ ░ ░ ░ ░ ░ ░ ░ ░
@PublicDiplomacy @alecjross @andreas212nyc @luefkens @ediplomat @edipstate @fergushanson @jovankurbalija @adamwbye