New Horizons in Responsible Gambling - Program Guide - 2014 by YES Chris Biggar Designs

New Horizons in Responsible Gambling Conference January 27-29, 2014 Vancouver, B.C.

New Horizons Program

As the Minister responsible for regulated gambling in British Columbia, it is a great pleasure for me to welcome you to the second annual New Horizons in Responsible Gambling Conference. Over the next two days, you will hear from some of the leading academics and industry professionals in responsible gambling research and policy from around the world. Immense developments continue to be made in the world of gaming and it is imperative that we be aware of the inherent risks and benefits of advancements in technology, internet and social gaming, and problem gambling prevention. Following the recent B.C. Public Health Officerâ&#x20AC;&#x2122;s report on problem gambling, the impact of gambling through a public health lens is of particular importance to our government and we are pleased to see this topic will be addressed during the conference. New Horizons provides an opportunity to learn about the changes and challenges for some in our communities, as well as to share best practices and innovations in problem gambling treatment and responsible gambling practices. BCLC has proven itself to be a leader in responsible gambling for many years now and continues to be one of just a few jurisdictions in North America to twice achieve the World Lottery Associationâ&#x20AC;&#x2122;s Level Four accreditation for responsible gambling programming. Together, the Province and BCLC continue to focus efforts on initiatives that demonstrate a shared commitment to continuous improvement including: hosting the New Horizons conference, investing in important problem gambling research at the UBC Centre for Responsible Gambling, and supporting Responsible Gambling Awareness Weeks in communities across B.C. On behalf of the Province of British Columbia, I want to welcome you to Vancouver and thank you for your valuable participation in this yearâ&#x20AC;&#x2122;s New Horizons conference. Through events like this we are able to promote and raise awareness of responsible gambling practices while continuing to expand the dialogue regarding gambling issues. Sincerely,

Mike de Jong Minister of Finance & Minister Responsible for Gaming

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Welcome to the second annual New Horizons in Responsible Gambling Conference! Following the success of our inaugural conference last year, I couldn’t be more excited about 2014’s incredible line up of speakers, sponsors and delegates. The field of responsible and problem gambling, prevention, and treatment is continually evolving and improving thanks, in part, to events like this and I am extremely proud of BCLC’s role as host and sponsor. As you may be aware, in March 2013, BCLC partnered with the Province and the University of British Columbia to fund a Centre for Responsible Gambling Research. In addition, over the past year both Manitoba Liquor and Lotteries and Saskatchewan Gaming Corporation have adopted our GameSense program for responsible gambling information and tools. Our consistent efforts to promote responsible gambling through outreach, research and education is making other gaming jurisdictions take notice and placing Canada at the forefront in the responsible and problem gambling prevention fields. Our ongoing enhancements contributed in part to BCLC achieving Level 4 recertification by the World Lottery Association. New Horizons is a vital part of our efforts to strengthen responsible gambling programming in our industry as a whole. It gives professionals from across the globe an opportunity to share their insights, updates and innovations in a meaningful face-to-face setting. I have no doubt this conference will build upon last year’s momentum and I encourage attendees to take every opportunity to network, learn and share information. Each of you, whether an industry representative, researcher or policy maker, provide a unique perspective that can only result in more thoughtful dialogue as we endeavour to enhance our programs and expand our research in a shared effort to address the nuances of responsible gambling. On behalf of all of us at BCLC, I want to extend a warm welcome to each and every one of you. I hope you find the conference rewarding and have a chance to discover a few corners of our vibrant city during your stay. Best regards,

Michael Graydon President & CEO, BCLC

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As the Assistant Deputy Minister for the province of British Columbia’s Gaming Policy and Enforcement Branch (GPEB), the gaming regulator in the province, I’m pleased to take part in the New Horizons in Responsible Gambling Conference. The Province is very proud to be a part of this important responsible gambling awareness event. The Province’s Responsible Gambling Strategy creates public awareness of risks associated with gambling; delivers gambling in a manner that encourages responsibility and informed choice; and provides treatment and support to those impacted by problem gambling. Through the Strategy, GPEB provides free counselling services available to anyone who requests them, without wait lists. As well, a network of GameSense Advisors provides responsible gambling information and services to patrons at all casinos and some community gaming centres across B.C. GPEB also administers responsible and problem gambling awareness resources and programs to educate all ages, from elementary school children to seniors. To advance our efforts in increasing public dialogue and understanding about the network of support the Province provides, GPEB works collaboratively with BCLC to bring Responsible Gambling Awareness Weeks to several communities across B.C. each year. This conference helps us take another look at important developments in responsible gambling programming, consider new and best practices, and allows professionals, such as yourself, to make new connections. It is my hope that the conversations that are sparked over the next few days help continue the important work to which we all contribute to create awareness, share information, and offer key resources for those who struggle with gambling addiction. Thank you for your interest and participation in this year’s New Horizons conference. Sincerely,

John Mazure

Assistant Deputy Minister, Gaming Policy & Enforcement Branch

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Keynote Speaker

Dr. Jeff French Professor & Chief Executive, Strategic Social Marketing Dr. Jeff French is a global leader in social marketing and social program planning and evaluation. A professor at Brighton University and a fellow at Kingâ&#x20AC;&#x2122;s College London University, Dr. French has published over 90 papers and two books, with his third book, Strategic Social Marketing, being published in 2014. He was previously the director of policy and communication at the Health Development Agency and, in 2005, he led the United Kingdom Governmentâ&#x20AC;&#x2122;s review of social marketing and set up the National Social Marketing Centre in 2006. In 2009, Dr. French became the CEO of Strategic Social Marketing Ltd., a company that works all over the world with private, NGO and government organizations on the development and evaluation of social programs that aim to influence behaviour. Dr. French is a member of several national and international policy committees and is a member of the editorial board of four professional journals. He organizes the World Social Marketing Conference and is a member of the International Social Marketing Association Executive and the European Social Marketing Association Board. Dr. French has worked on behaviour change and social policy programs in over 25 countries.

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Session Speakers

Mr. David Bird Mr. David Aro Managing Director, Communio Pty (North Sydney, Australia) Mr. David Aro is the managing director of Communio Pty, a company that specializes in health and human services consultancy. Over the last 15 years Mr. Aro has worked with the New Zealand and Australian state and federal governments on a range of projects across multiple sectors. He continues to fine tune his understanding of the different dialects of government. A significant area of focus for Mr. Aro over the last decade has been the integration of evidence into the design, implementation, review and evaluation of projects, programs and policy. Most recently he collaborated with Dr. Sally Gainsbury to conduct research to inform the gambling reform policy initiatives of the Australian Government. Mr. Aro is currently the project lead on the Australian Government-sponsored Dynamic Warning and Cost of Play Messages being displayed on Electronic Gaming Machines and the Design of an Optimum Pre-Commitment System: Preparatory work to inform the ACT trial projects.

Manager, Responsible Gaming and Social Responsibility, Saskatchewan Indian Gaming Authority (Saskatoon, Canada) Mr. David Bird is a First Nation person from the Peepeekisis First Nation in southeast Saskatchewan. Currently in his fifth year in the gaming industry, Mr. Bird began his casino career as a Responsible Gaming Specialist with SaskGaming, working at both Casino Regina and Casino Moose Jaw. In March 2011, he became the manager of responsible gaming and social responsibility for the Saskatchewan Indian Gaming Authority (SIGA) where he utilized his First Nation background to inform the development of SIGA’s responsible gaming strategy. In June 2013, Mr. Bird received his Certified Gambling Counsellor (CGC) designation from the Canadian Council of Professional Certification. The concepts Mr. Bird brings to responsible gaming are unique to his experience as a Responsible Gaming Specialist on the gaming floor, initiating and having conversations with patrons, and his First Nation heritage.

Dr. Alex Blaszczynski Mr. Michael Auer: Player Behaviour Panellist Business Unit Manager, Responsible Gaming, neccton ltd (Lienz, Austria) Mr. Michael Auer holds a master’s degree in psychology and statistics. Besides working for neccton ltd., he is also completing his PhD at Nottingham Trent University. Mr. Auer is a regular speaker at responsible gambling conferences, collaborates with recognized scientists in the field, and has published numerous peer-reviewed papers on this topic. Mr. Auer played a pivotal role in developing a player-centric and science-based responsible gambling solution and he has evaluated a number of responsible gambling features such as voluntary limit setting and dynamic pop-up messages. Originally a marketer (he still consults with several gambling marketing departments), Mr. Auer knows both sides of the coin and this experience has helped him to successfully implement many harm minimization strategies.

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Professor and Director, Gambling Treatment Clinic and Research, University of Sydney (Sydney, Australia) Dr. Blaszczynski has evaluated randomized treatment outcomes studies using behavioural interventions, assessed the prevalence of depression and suicidality, determined the relationship between crime and gambling, and highlighted the role of impulsivity in pathological gamblers. He developed a conceptual pathways model explaining the etiology of pathological gamblers and has reviewed responsible gambling and harm minimization strategies. He was Chairman of the Working Party for the Australian Psychological Society and is currently the Editor-in-Chief of International Gambling Studies. Dr. Blaszczynski received the American Council of Problem Gambling Directors Award in 1995, the National Centre for Responsible Gambling Senior Investigator’s Research Award in 2004, and most recently, the New South Wales Government’s Responsible Gambling Fund’s Excellence Award for contributions to gambling in 2013.

Ms. Claire Booth: Focus Group Moderator Owner and President, Lux Insights (North Vancouver, Canada) Ms. Claire Booth is the owner and president of Lux Insights, a boutique market research firm offering qualitative and quantitative research services and consulting. Ms. Booth and her team help guide clients’ decision-making through the collection and distillation of insights. She works with clients in Canada and the U.S., including Weyerhaeuser, Colliers International, the Insurance Corporation of British Columbia and Nintendo. Research has been the driving force in her career for the past 15 years. From her PhD studies at the University of B.C. to 10 years with Angus Reid and Ipsos Reid, Ms. Booth has continued to fine-tune her listening, asking and observation skills so that she can better encourage and challenge her clients to listen to their market and to make decisions based on insights.

Mr. Simo Dragicevic: Player Behaviour Panellist Founder and CEO, Bet Buddy (London, England) Mr. Simo Dragicevic is founder and CEO of Bet Buddy, a B2B software house offering predictive analytics, business intelligence and player messaging products to gaming operators in regulated gaming markets. Mr. Dragicevic is also an active gambling researcher with specific interest in Internet gambling, decision making and responsible gambling best practices. His research has been published in the International Gambling Studies journal and presented at the National Center for Responsible Gaming and Responsible Gambling Council conferences. Prior to founding Bet Buddy, Mr. Dragicevic was a director at Barclays Bank and a practice lead at Accenture.

Ms. Booth sits on the B.C. Board of the Marketing Research Intelligence Association, the Westcoast Chapter of the Qualitative Research Consultants Association, and is President of the Past-President’s Council of the American Marketing Association’s B.C. Chapter. She also teaches marketing and market research at Capilano University.

Dr. Cheryl Currie Assistant Professor, University of Lethbridge (Lethbridge, Canada) Dr. Cheryl Currie is an assistant professor in the faculty of health sciences at the University of Lethbridge. Dr. Currie has worked in problem gambling research and prevention, both as an academic and as a research analyst for the gambling regulator in Manitoba. She holds a PhD in public health from the University of Alberta, and uses her expertise in this field to inform her research on problem gambling etiology and prevention. She teaches courses in epidemiology, public health and aboriginal health, and has more than 10 years of experience designing and implementing gambling-focused studies in Alberta, Manitoba and Ontario.

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Mr. Don Feeney

Dr. Sally Gainsbury

Director, Research and Planning, Minnesota State Lottery (Minneapolis, USA)

Postdoctoral Research Fellow, Southern Cross University (Lismore, Australia)

Mr. Don Feeney has been research and planning director at the Minnesota State Lottery since 1991. He is responsible for the lottery’s market research, policy analysis, corporate social responsibility programs, strategic planning, and legislative relations.

Dr. Sally Gainsbury is a qualified clinical psychologist and researcher. She holds a postdoctoral fellowship at the Centre for Gambling Education and Research, Southern Cross University, and is a research affiliate at the school of psychology, University of Sydney.

Mr. Feeney has been a member of the board of directors of the National Council on Problem Gambling since 2003 and served as president from 2011 to 2013. His research interests include the relationship between public opinion and gambling policy, public awareness of problem gambling, and gambling and popular culture.

Dr. Gainsbury has been awarded numerous research grants in Australia, Canada, and Europe, has published many peer-review articles, book chapters and reports in the gambling field, and has spoken at several major national and international conferences. Dr. Gainsbury is the editor for the academic journal International Gambling Studies.

Mr. Feeney holds a master’s degree in public policy from Harvard, a master’s degree in statistics from the University of Minnesota and a bachelor of science in applied mathematics from Brown University.

Her research has focused on responsible gambling strategies, Internet gambling, youth, and Internet treatment options. She has recently completed several large Australian studies on Internet gambling.

Dr. Mark Griffiths Professor, Nottingham Trent University (Nottingham, England) Dr. Mark Griffiths is a chartered psychologist, professor of gambling studies at the Nottingham Trent University, and director of the International Gaming Research Unit. He has spent over 25 years in the field and is internationally known for his work in gaming and gambling. Dr. Griffiths has published over 430 peer-reviewed research papers, three books, over 100 book chapters, and over 1,000 other articles. He has served on numerous national and international committees and gambling charities (e.g., National Chair of GamCare, Society for the Study of Gambling, Gamblers Anonymous General Services Board, National Council on Gambling, etc.). He has won 14 national and international awards for his work including the John Rosecrance Prize (1994), CELEJ Prize (1998), Joseph Lister Prize (2004), and the National Council on Problem Gambling Lifetime Research Award (2012).

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Mr. Andreas Holmström: Player Behaviour Panellist CEO, Playscan (Gothenburg, Sweden) Mr. Andreas Holmström is currently the CEO of Playscan and co-founder of ICU Intelligence AB, the company behind the first Playscan system developed in 2007. Since completing his MSc in computer science and MSc in innovation and entrepreneurship, Mr. Holmström has strived to enable gambling companies to raise the bar when it comes to corporate social responsibility and to take their business to the next level. He also works to raise awareness about responsible gambling tools by highlighting the potential current technology offers and how they can be used. Playscan is a tool developed to help the player gamble responsibly and to help the gambling operator increase their efforts in social responsibility, harm minimization and player protection. Players are provided with a weekly risk analysis based on the actual gaming data and the player’s own perception of their gambling behaviour. Players are notified if their risk level changes and guided to helpful tools and information on how to improve the situation.

Ms. Catherine Jarmain: Player Behaviour Panellist Senior Manager, Social Responsibility, Ontario Lottery and Gaming Corporation (Toronto, Canada) Ms. Catherine Jarmain is the senior manager of social responsibility at Ontario Lottery and Gaming Corporation (OLG) and is responsible for ensuring that responsible gambling considerations are fully integrated into OLG’s new Internet gambling business. Prior to OLG, Ms. Jarmain worked in marketing and strategy with Manulife Financial, as an editor with The Economist in Hong Kong and as an economist and policy analyst with the Government of Canada. Ms. Jarmain holds an MA in international relations from the School of International Studies at Johns Hopkins University and an MBA from the Richard Ivey School of Business at the University of Western Ontario.

Dr. Robert Ladouceur Professeur Émérites, Université Laval de Québec (Québec City, Canada) Dr. Robert Ladouceur, professeur émérites at Laval University, developed a cognitive treatment for pathological gamblers that is now widely used around the world. In 2003, he received the Senior Research Award from the National Center for Responsible Gaming at Harvard University, and in 1996 he received the Research Award from the National Council on Problem Gambling, recognizing the high quality of his work. Dr. Ladouceur has published 450 scientific papers, made 500 presentations and published five books. Most recently, he published a paper on responsible gambling called The Reno Model, with Dr. Alex Blaszczynski from the University of Sydney and Dr. Howard Shaffer from Harvard University. His latest book, Overcoming Pathological Gambling: Therapist Guide (Treatments That Work), written with Stella Lachance, was published by Oxford University Press in 2007.

Dr. Claudia Steinke Assistant Professor, University of Lethbridge (Lethbridge, Canada) Dr. Claudia Steinke works as an assistant professor within the faculties of management and health sciences at the University of Lethbridge, and also works as an emergency nurse. Dr. Steinke is an active researcher and has consulted and taught for a number of private and public organizations throughout Western Canada. Much of her work focuses on the physical design of hospitals and casinos – looking at how the design of these facilities influences and impacts not only the behavior and wellbeing of the people that work in and/or visit these facilities but also the process of service delivery and bottom line. Dr. Steinke has a bachelor of science in nursing from the University of British Columbia and a doctorate in business and public administration from the University of Victoria.

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Ms. Amanda Ward

Mr. Keith Whyte

Host Responsibility Executive, SKYCITY Casino (Auckland, New Zealand)

Executive Director, National Council on Problem Gambling (Washington, USA)

Ms. Amanda Ward started working in the gambling industry in 1991 as a croupier in Cardiff, Wales. Since then, Ms. Ward has worked in Greece, before moving to New Zealand in 1996. Ms. Ward worked in table games operations until a career break in 2000 to have two children. During this break, she completed an honours bachelorâ&#x20AC;&#x2122;s degree from the University of Gloucestershire. Ms. Ward returned to work in 2005 at SKYCITY Casino, working between table games and increasingly assisting Host Responsibility as they made their transition to their new Host Responsibility Program in December 2007. She joined the Host Responsibility team in early 2008 to assist in the implementation of this new program.

Mr. Keith Whyte is executive director of the National Council on Problem Gambling (NCPG) in Washington, D.C. He has over 19 years of public policy experience at the national level, including more than 17 years of involvement with gaming and problem gambling. Recognized internationally for his work on gaming policy, Mr. Whyte has presented on gambling issues in 39 U.S. states and 13 countries. He has testified before the United States Congress four times and appeared before numerous state legislative and regulatory bodies. Mr. Whyte has written numerous articles, studies and book chapters on gaming, and is frequently quoted in national and international media outlets.

Dr. Ken Winters Dr. Jessalynn Strauss Assistant Professor, Elon University (Elon,USA) Dr. Jessalynn Strauss teaches courses on strategic writing, public relations, and social responsibility at Elon University in North Carolina. Her research addresses the intersection of the gaming industry and the field of strategic communication with a focus on corporate social responsibility. Her book Challenging Corporate Social Responsibility: Lessons for Public Relations from the Gaming Industry will be published by Routledge in 2014. In 2012, Dr. Strauss was chosen as a Research Fellow by the University of Nevada, Las Vegas (UNLV) Center for Gaming Research and presented her archival research on early public relations at the Universityâ&#x20AC;&#x2122;s Special Collections Library. This research was later presented at an international public relations history conference in Bournemouth, England and was published in the journal Public Relations Review. Dr. Strauss also conducts research on the use of new media technologies, including social media, by the gaming industry for marketing and public relations purposes.

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Director, Center for Adolescent Substance Abuse Research (Minnesota, USA) Dr. Ken Winters is a professor in the department of psychiatry at the University of Minnesota, Director of the Center for Adolescent Substance Abuse Research, and a Senior Scientist with the Treatment Research Institute in Philadelphia, Pennsylvania. Dr. Winters received his BA from the University of Minnesota and a PhD in clinical psychology from the State University of New York at Stony Brook. His primary research interests are the assessment and treatment of addictions, including drug abuse and problem gambling. Dr. Winters is on the editorial board of the Journal of Gambling Studies as well as the Journal of Substance Abuse Treatment and the Journal of Child and Adolescent Substance Abuse. He has received numerous problem gambling research grants from the State of Minnesota and the Institute on Problem Gambling and Related Disorders, and was the 2005 recipient of the Senior Investigator Award from the National Center for Responsible Gaming. Dr. Winters is a frequent publisher, speaker, and trainer, and he is a consultant to many organizations, including the Hazelden Foundation, The Partnership at DrugFree.Org, the Mentor Foundation, and the National Center for Responsible Gaming, for whom he is the chair of its Science Advisory Board.

Born from fun.®

Dr. Michael Wohl

Associate Professor, Carleton University (Ottawa, Canada) Dr. Michael Wohl is an associate professor of psychology at Carleton University. The majority of Dr. Wohl’s work has focused on erroneous cognitions, stress and coping responses, and craving as predictors of continued gambling behaviour. This work is conducted with an eye toward the facilitation of responsible gambling through education-based responsible gambling initiatives, pre-commitment strategies, and persuasive technologies. Dr. Wohl has published over 50 peer-reviewed papers, is the associate editor of Basic and Applied Social Psychology, and is on the editorial board of three other academic journals. He is the recipient of Carleton University’s Research Achievement Award as well as Carleton University Students’ Association Teaching Excellence Award. In 2009, Dr. Wohl received an award from the Canadian Foundation for Innovation to build a state-of-the-art casino laboratory.

Konami Gaming, Inc. is a proud sponsor of the 2nd annual New Horizons in Responsible Gambling Conference gaming.konami.com

Dr. Richard Wood: Player Behaviour Panellist President, GamRes Limited (Montreal, Canada)

Dr. Richard Wood is a psychologist specializing in the study of gambling behaviour. He is the President of GamRes Limited, an international research and consultancy company that develops and implements responsible gambling initiatives. Dr. Wood cofounded the International Gaming Research Unit at Nottingham Trent University and worked at the International Centre for Youth Gambling Problems and High-Risk Behaviours at McGill University. Dr. Wood has published numerous gambling related articles, presented at conferences around the world and undertaken many gambling consultations and research projects. He investigates both the individual causes of problem gambling as well as the structural characteristics of games that can influence gambling behaviour. He has developed cutting edge responsible gambling tools such as GAM-GaRD, an online tool that informs the development of socially responsible game design, as well as GamTalk.org, a free online support group for people with gambling-related issues.

Chances Kelowna is a proud sponsor of the 2014 New Horizons Conference We make responsible gambling a priority.

chanceskelowna.ca

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Schedule of Events (subject to change)

TIME

LOCATION

Schedule of Events DETAILS

Monday, January 27, 2014 2:00pm – 7:00pm

Foyer

Registration and Guest Services Open

3:00pm – 4:55pm

Meeting Room 8

Bonus Pre-Conference Workshop: Energy Conservation in Gambling Facilities Complimentary for registered conference delegates

5:00pm – 7:30pm

Ballroom A

Welcome Reception Sponsored by Canadian Gaming Assoication & Canadian Gaming Summit

Tuesday, January 28, 2014 8:00am – 5:00pm

Foyer

Registration and Guest Services Open

8:00am – 9:00am

Ballroom A

Continental Breakfast Sponsored by WMS

9:00am – 9:15am

Ballroom B

Welcome and Opening Remarks: Hon. Michael de Jong, BC Finance Minister Special Recognition: Dr. Gage Averill, Dean of the Faculty of Arts, UBC Keynote Introduction: Mr. Michael Graydon, President & CEO, BCLC

9:15am – 10:20am

Ballroom B

Session 1: Keynote Address Dr. Jeff French. How to Design and Deliver Social Programs That Influence Behaviour

10:20am – 10:40am

Ballroom A

Refreshment Break Sponsored by Gateway Casinos

10:45am – 11:50am

Meeting Rooms 8 & 11

Session 2A: Mr. David Bird. Interweaving Culture into Responsible Gaming Session 2B: Player Behaviour Panel Mr. Michael Auer, Mr. Simo Dragicevic, Mr. Andreas Holmström, Ms. Catherine Jarmain, Dr. Michael Wohl, and Dr. Richard Wood. What Have We Learned from “Big Data” in Responsible Gaming? Does it Change the Way We Play? Moderated by Ms. Monica Bohm

11:55am – 1:15pm

Ballroom B

Plated Lunch Sponsored by Great Canadian Gaming Corporation After Lunch Panel Presentation Dr. Alex Blaszczynski and Dr. Robert Ladouceur. The Reno Model: 10 Years Later

1:20pm – 2:25pm

Meeting Rooms 8 & 11

Session 3A: Dr. Michael Wohl. When is Play-For-Fun Just Fun? Identifying Factors that Predict Migration from Social Networking Gaming to Internet Gambling Co-authored by Dr. Jeffrey Derevensky and Dr. Rina Gupta Session 3B: Ms. Amanda Ward. Host Responsibility at SKYCITY Auckland

2:25pm – 2:40pm

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Ballroom A

Refreshment Break and Afternoon Sweet Bar Sponsored by Playtime Gaming

Schedule of Events (subject to change)

TIME

LOCATION

Schedule of Events DETAILS

Tuesday, January 28, 2014 2:45pm – 3:50pm

Meeting Rooms 8 & 11

Session 4A: Dr. Sally Gainsbury and Mr. David Aro. Dynamic Warning Messages for Electronic Gaming Machines: A Live Trial to Inform Australian Gambling Reforms Session 4B: Dr. Cheryl Currie. Refocusing our Efforts to Promote Responsible Gambling: The Importance of a Public Health Lens

3:55pm – 5:00pm

Ballroom B

Session 5: Dr. Mark Griffiths. Social Responsibility in Gambling, Marketing and Advertising

5:00pm – 7:00pm

Ballroom A

Networking Reception Sponsored by British Group

Wednesday, January 29, 2014 8:00am – 9:00am

Ballroom A

Continental Breakfast Sponsored by Pollard Banknote

9:00am – 10:05am

Meeting Rooms 8 & 11

Session 6A: Dr. Claudia Steinke. The Psychological and Behavioural Impacts of Casino Design Session 6B: Dr. Jessalynn Strauss. Exceeding Expectations: Social Responsibility in Gaming

10:05am – 10:50am

Ballroom A

Poster Session and Refreshment Break Sponsored by Edgewater Casino

10:55am – 12:00pm

Meeting Rooms 8 & 11

Session 7A: Mr. Don Feeney. What the Public Thinks (and Why It Matters) Session 7B: Dr. Ken Winters. This is Your Brain on Adolescence: A Developmental View of Problem Gambling and Other Addictions

12:00pm – 1:00pm

Ballroom B

Buffet Lunch Sponsored by Konami Gaming Poster Award Presentation

1:00pm – 2:10pm

Ballroom B

Session 8A: Plenary Session Dr. Sally Gainsbury and Mr. Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming Moderated by Dr. Luke Clark

2:10pm – 2:25pm

Ballroom A

Refreshment Break and Afternoon Sweet Bar Sponsored by GCA

2:30pm – 3:45pm

Ballroom B

Session 9A: Focus Group Moderated by Ms. Claire Booth. What Does Responsible Gaming Really Mean?

3:45pm – 4:00pm

Ballroom B

Wrap Up

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Session Synopsis

Monday January 27th Bonus Pre-Conference Workshop: Energy Conservation in Gambling Facilities 3:00pm: Meeting Room 8 This workshop is for facilities managers and Corporate Social Responsibility (CSR) practitioners looking for practical and proven ways to reduce energy consumption in their buildings. Specialist consultants and in-house experts will discuss the economic and environmental impact of energy consumption in a workshop format. At the end of the workshop participants will have an understanding of energy audits, including the process of undertaking an audit and the value it provides; be able to identify and implement simple energy conservation actions in their own facilities; and understand where to obtain specialist advice when aiming to reduce bottom line costs through energy conservation and efficiency.

Tuesday January 28th Dr. Jeff French. How to Design and Deliver Social Programs that Influence Behaviour 9:15am: Ballroom B Using illustrated examples from many fields of social behavioural influences around the world, this presentation will review why contemporary social programs aimed at influencing pro-social behaviour need to be delivered in a more sophisticated way than in the past. It will explore what we know about how to influence behaviour and how people make decisions derived from fields including social psychology, behavioural economics, sociology, and anthropology. Dr. French will introduce and explain the key concepts of systematic social marketing planning and what is known about effective and efficient social program design, delivery, and evaluation. This presentation will also explore the implications for developing effective programs for minimizing harm and protecting those with potential gambling problems, and will conclude with some tips for avoiding ineffective and inefficient behavioral change programs. Mr. David Bird. Interweaving Culture into Responsible Gaming 10:45am: Meeting Room 8 Saskatchewan Indian Gaming Authority (SIGA) is the operator of six First Nations casinos in Saskatchewan and has over

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1,900 employees, including over 1,200 First Nations employees. SIGA’s responsible gaming strategy was developed to deliver a comprehensive responsible gaming program that reflects traditional First Nations culture by interweaving First Nation ideology and symbolism with responsible gaming principles and practices. This framework provides a user-friendly and fluid set of resources, which gaming staff can easily employ on the gaming floor, and allows for easy and effective responsible gaming training. This presentation will demonstrate how a well-rounded and operational responsible gaming framework influenced by a distinctive First Nation approach can be used and adapted to the day-to-day operations of the gaming industry. Player Behaviour Panel: What Have We Learned from “Big Data” in Responsible Gaming? Does it Change the Way We Play? 10:45am: Meeting Room 11 In online and card-based gambling, every player’s behaviour can be tracked precisely and marketing departments use this wealth of information to increase player insight. Numerous scientists have pointed out the importance of behavioural tracking as a means of early risk-detection and harm minimization. In this session, three well-known software vendors – Playscan, Bet Buddy and neccton – will discuss how behavioural tracking tools have been successfully applied and will share their experiences with these approaches.

After Lunch Panel Presentation Dr. Alex Blaszczynski and Dr. Robert Ladouceur. The Reno Model: 10 Years Later 11:55am: Ballroom B In 2004, three prominent researchers assembled to tackle an interesting challenge: how to reconcile the various approaches of major stakeholders interested in promoting more responsible approaches to gambling. The result was the development of a new framework for responsible gambling, commonly referred to as The Reno Model. Ten years after the publication of A Science-Based Framework for Responsible Gambling: The Reno Model, Dr. Alex Blaszczynski and Dr. Robert Ladouceur will discuss how they (including Harvard medical school’s Dr. Howard Shaffer) came together to write the framework; what need did they feel they were addressing; what factors influenced the writing of the paper; and, how it wasreceived by the various stakeholders. In addition, they will discuss their own perspectives on how the gambling industry has changed since The Reno Model was released, and what they see as the important emerging trends impacting continued development in the field of responsible gambling.

Dr. Michael Wohl. When is Play-for-Fun, Just Fun? Identifying factors that predict migration from social networking gaming to Internet gambling 1:20pm: Meeting Room 8 Play-for-fun gambling-style applications (like those found on Facebook) are becoming ubiquitous online. Clinicians, researchers and legislators have raised concern that play-for-fun games might lure people to Internet gambling (i.e., play-forpay), but the possible transition from play-for-fun to play-forpay has received little attention. This presentation will describe the results from a qualitative study as well as two waves of longitudinal quantitative research that examined factors that attract people to play-for-fun games and the factors that drive migration to Internet gambling. Results from the qualitative study suggest people play-for-fun to learn how to gamble, to have fun and to socialize. They also seem to be aware that gambling sites use play-for-fun games to persuade them to play-for-pay. The longitudinal study replicated these findings and found that being entertained/having fun was a stronger driver than learning how to gamble or to socialize. However, those who spend more time playing these games were more strongly associated with learning to gamble and were more likely to have purchased credits while playing for fun. Research co-authored by Dr. Jeffrey Derevensky and Dr. Rina Gupta Ms. Amanda Ward. Host Responsibility at SKYCITY Auckland 1:20pm: Meeting Room 11

results of a live trial of dynamic warnings conducted in real gambling venues. A series of focus groups were conducted to establish the best approaches for message content among different groups of regular gamblers. This was followed by a six month trial of dynamic warnings in gambling venues. The impact of warnings, including the optimal message content, frequency, format and type of delivery was evaluated using qualitative and quantitative player feedback, longitudinal investigations, in-venue player observations, and EGM venue data. This trial makes a significant contribution to the field and will inform the optimal approach to implement dynamic responsible gambling messages on EGMs. Warning messages are an important component of a problem gambling harm minimization strategy and if designed and delivered correctly they have the potential to reduce gambling related problems by enhancing player knowledge and promoting responsible gambling behaviours. Dr. Cheryl Currie. Refocusing our Efforts to Promote Responsible Gambling: The Importance of a Public Health Lens 2:45pm: Meeting Room 11 Public health is, in essence, the science of prevention. In 1999, Korn & Shaffer published a seminal paper encouraging the adoption of a public health perspective in the gambling field. The science of public health has rapidly expanded since that time

In 2007, SKYCITY Casino in Auckland, New Zealand, implemented the Host Responsibility Program to help reduce harm from gambling. The program uses a multitude of tools, such as player tracking reports, security and surveillance reporting, pre-commitment tools and research. The primary tool, the Problem Gambling Identification Policy, was developed to help staff proactively identify behaviours associated with at-risk gamblers. Using these various sources of data, SKYCITY is better able to educate customers by giving them the tools to help themselves move towards a safer, controlled gambling environment that minimizes harm. This presentation will discuss SKYCITYâ&#x20AC;&#x2122;s journey with the Host Responsibility program. How are they doing and what do they have planned for the future? What about the relationship between Host Responsibility and researchers, policy makers, treatment providers and public health? Dr. Sally Gainsbury and Mr. David Aro. Dynamic Warning Messages for Electronic Gaming Machines: A Live Trial to Inform Australian Gambling Reforms 2:45pm: Meeting Room 8 In January 2012, the Australian Government announced it would introduce legislation requiring dynamic warnings to be available on electronic gaming machines (EGMs) by 2016. This commitment formed part of the Australian Governmentâ&#x20AC;&#x2122;s set of reforms to tackle problem gambling. This presentation will provide an overview of the gambling reforms as well as the

banknote limited HELPING LOTTERIES SUPPORT GOOD CAUSES SINCE 1985.

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and there remains much that the gambling field can learn from public health evidence, frames of reference and practice. This presentation will frame rapidly evolving and evidenceinformed public health models and strategies within a gambling context, and discuss the insights that can be gained from these perspectives. Audience members will be encouraged to view and comment on the information presented from various angles throughout the presentation. Participants will learn new ways of thinking about the gambling behaviour of various populations, and will be able to use the information presented to examine current responsible gambling frameworks in Canada, see potential gaps they may have not noticed before and consider strategies to address them. Dr. Mark Griffiths. Social Responsibility in Gambling, Marketing and Advertising 3:55pm: Ballroom B Does advertising create unrealistic hopes of winning that may later trigger a gambling addiction? There’s a great deal of speculation over the role of advertising as a possible stimulus to increased gambling and as a contributor to problem gambling (including underage gambling). Various anti-gambling groups claim advertising has played a role in the widespread cultural acceptance of gambling. These groups also claim casino advertising tends to use glamorous images and beautiful people to sell gambling, while other advertisements for lottery tickets and poker machines depict ordinary people winning loads of money from a single coin in the slot.

This talk will examine the perceived issues and concerns relating to gambling marketing and advertising; summarize the academic research on the impact of gambling marketing and advertising; and, outline the ‘golden rules’ of socially responsible marketing and advertising in gambling (including examples of best practice).

Wednesday January 29th Dr. Claudia Steinke. The Psychological and Behavioural Impacts of Casino Design 9:00am: Meeting Room 8 There is considerable worldwide uniformity in how casinos are designed (low ambient lighting punctuated by the bright colorful lights of densely packed electronic gambling machines (EGMs), constant background noise of EGMs, maze-like interiors with short sight-lines, lack of windows). Surprisingly, and despite huge investment made by casinos on their physical structures, little is known about the psychological and behavioural impacts of these design elements on gambling behavior. The purpose of this presentation is to rectify this situation by presenting the findings from our (Steinke & Williams, 2012) recent comprehensive review of the academic and industry literature on the scientific evidence that currently exists concerning the psychological and behavioural impacts of casino design. The ultimate goal of this presentation is to inform attendees of certain evidence based-design principles that can be used to sculpt the space within the casino environment to better meet the needs of casinos and the people they serve. Dr. Jessalynn Strauss. Exceeding Expectations: Social Responsibility in Gaming 9:00am: Meeting Room 11 Social responsibility is often considered and discussed as a strategic communication tool, or as a business move that can promote a positive return on investment. Corporations often talk about “social responsibility” as a way to advance a positive reputation and encourage purchase decisions by consumers who prefer to give their business to “responsible” companies. So what does social responsibility mean in the context of the gaming industry? Drawing from the vast body of literature on corporate social responsibility, this presentation looks at elements of responsibility outside the realm of responsible gaming, including environmental sustainability, community and non-profit support, labour relations, and corporate governance. It also suggests that social responsibility on the part of gaming interests is an ethical and moral obligation of those parties to meet the expectations of society.

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Poster Session 10:05am Ballroom A This is an exciting addition to this yearâ&#x20AC;&#x2122;s conference! Posters are a great way to gain a quick overview of a project, but much more interactive than a formal presentation. The poster session is intended for all delegates and will include a range of interesting research topics and projects. Posters developed and presented by students will be eligible to compete for prizes as well as postâ&#x20AC;&#x201C;presentation coaching by the editor of a leading academic journal. Mr. Don Feeney. What the Public Thinks (and Why it Matters) 10:55am: Meeting Room 8 This session will focus on effective messaging for responsible gambling and problem gambling prevention and awareness. It will include a summary of public opinion research from a variety of sources, including an extensive series of surveys done for the National Council on Problem Gambling. In particular, the session will feature an interactive discussion about a wide variety of material prepared in a number of jurisdictions across North America. The audience will be asked to consider the use of and unintended consequences of key messages, key audiences, and how effectively the material matched the intended message and audience.

There has been a large amount of consolidation between social gaming and gambling companies and some attempt to convert social gamers to gambling sites. Social casino games closely resemble real money gambling opportunities; however, these games are largely unregulated and have very low barriers to play, making them highly accessible to all Internet users, including youth. Dr. Gainsbury and Mr. Whyte will review the development of social casino games and provide results of the first large scale study of those who use both social casino games and online gambling. Proposed responsible gaming standards for social casino games will be discussed and interactive audience participation will be harnessed to allow for audience feedback. Focus Group: What Does Responsible Gambling Really Mean? Moderated by Ms. Claire Booth 2:30pm: Ballroom B Honing in on what responsible gambling really means to players, this session will provide information that is insightful, relevant, and actionable. Hear how players define responsible gambling and who should be responsible for delivery of programs, learn how best to communicate this message and what programming initiatives are most valuable to players.

This presentation is relevant to those who communicate professionally and to those who talk about problem and responsible gambling as part of their day-to-day interactions. Dr. Ken Winters. This is Your Brain on Adolescence: A Developmental View of Problem Gambling and Other Addictions 10:55am: Meeting Room 11 Adolescence is a period of significant brain development. Research now suggests that the human brain is still maturing during the adolescent years, with changes continuing into the mid-20s. This emerging science provides a useful framework for understanding adolescent behavior, including why youth is a period of high susceptibility to problem gambling and other addictive disorders. The implications of this new knowledge for prevention and treatment will also be discussed. Dr. Sally Gainsbury and Mr. Keith Whyte. The Next Horizon: Social Casino Games and Responsible Gaming 1:00pm: Ballroom B Social casino games are the fastest growing segment of the gaming industry. The number of social casino gamers has doubled between 2010 and 2012 to over 170 million players worldwide, making this triple the size of the online gambling market.

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Session Poster Sesion

Student Poster Presenters:

Professional and Industry PosterPresenters:

Laura Lambe, Dalhousie University Validation of the gambling motives questionnaire in young adults

Kim Wilson, Atlantic Lottery World Lottery Association responsible gaming framework

Michael Barrus, University of British Columbia The rodent gambling task: a route to understanding the neurobiology of gambling Paul Cocker, University of British Columbia The reinforcing side of failure: modeling near-misses in a rodent slot machine task. Implications for the treatment of pathological gambling Jacquie Ferland, University of British Columbia Irrational rats: insights into the neurobiological basis for decisionmaking under uncertainty Mason Silveira, University of British Columbia Using laboratory rats to investigate the neurobiology of losschasing behaviour Melanie Tremblay, University of British Columbia Investigating gambling behaviour in Parkinson’s patients on dopamine agonist therapy using animal models Dr. Luke Clark, University of Cambridge (on behalf of Eve Limbrick-Oldfield and Mike Aitken) The gamblers’ fallacy: behavioural and neural correlates Dr. Luke Clark, University of Cambridge (on behalf of Steve Sharman and Mike Aitken) Rates of disordered gambling in a British homeless sample Dr. Luke Clark, University of Cambridge (on behalf of Steve Sharman and Eve Limbrick-Oldfield) Psychophysiological responses to gambling cues in pathological gamblers Annie Claude Savard, Université Laval Problematic gambling among youth: from the experience to a social rationalization Pranay Das, University of Manitoba Money and value: income insecurity, financial decision making, and problem gambling Parisa Hedayatmofidi, University of Toronto Opposing effects of controllable and uncontrollable stress in an animal model of gambling behavior

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Simo Dragicevic, Bet Buddy Ltd. A descriptive analysis of demographic and behavioural data of internet gamblers and self-excluders Navi Brar, BCLC Gauging the RG pulse of the casino patron: an overview of real-time data collection tools Nicole Lewis, BCLC Responsible Gambling Awareness Weeks 2014 Vance MacLaren, Brandon University Gambling motives, cognitions, and personality of frequent VLT players Sherry Stewart, Dalhousie University The behavior outcome association task: a novel method for examining automatic positive associations to gambling behavior Trudy Smit Quosai, Ontario Problem Gambling Research Centre Conceptual framework of harmful gambling Dr. Irwin Cohen, University of the Fraser Valley Perceptions and experiences of a sample of BCLC’s Voluntary Self-Exclusion program participants

18 Annual Event 18 Annual Event th

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