WELCOME
Hello and welcome to the latest edition of the Garden Centre Magazine for Cherry Lane Garden Centres
Inside this edition you can find a plentiful amount of information on what you can find instore, as well as a handy section on monthly garden tips. With knowledgeable and friendly staff on hand in store to help with advice or inspiration, complemented by the huge variety of stock available, you will be sure to find what you need for your upcoming garden and/or home projects. This edition also includes many different informative editorials and alongside you will find local businesses whose services may just be what you are looking for.
We have also launched a digital copy of the magazine, available to view on your smart phone instantly. Please scan the QR code, featured at the bottom of this page, and this will bring up the publication for you to view. You can also access the digital magazine at touchpoints in the garden centre. One of the most exciting features of our digital publication is that you can interact with the garden centre's social media or connect with local business websites with just a quick tap on your device.
As always, we welcome feedback on our magazine, if you have any comments you'd like to add, we would love to hear them. Please email: info@yhgmedia.co.uk
Kind regards and happy reading!
Johnathan Beveridge Magazine Editor
Welcome to Braintree Garden Centre
by
The UK’s Only Value Garden Centres
We are a destination shopping experience where all the family are welcome (including your dog!). Whether a novice gardener or a green fingered champion, we love being able to offer our customers something more.
We have experts on hand to offer advice and, with our extensive range of plants, gardening equipment, homeware, furniture and Scallywags Pet Shop, there really is something for everyone!
We believe a garden provides sanctuary and a place to enhance wellbeing and emulate this with an enjoyable, relaxed shopping experience, offering extensive ranges at down to earth prices.
GROWN BY US
Did you know that Cherry Lane has five of its own in-house nurseries?
We’re very proud to grow in the region of 700,000 of our own bedding plants every year which are sold in our garden centres up and down the country. From hanging baskets to patio pots, our Grown By Us range ensures your garden has the most vibrant, healthy plants all year round. We don’t grow plants for anyone else!
Growing links with Jimmy’s Farm
At Cherry Lane, we’re very excited to have teamed up with Jimmy’s Farm, the amazing farm and wildlife park just outside Ipswich in Suffolk, set up and run by TV personality and environmentalist, Jimmy Doherty.
Back in January this year a Cherry Lane van, loaded with 19 trees, including acers and a Christmas tree, all accompanied by Nisha Collins, Cherry Lane’s Brand and Marketing Manager, set off to the farm to be met by Jimmy.
The trees were then offloaded and straightaway Jimmy and Nisha set about the task of planting the trees in the park’s polar bear reserve where, they will enhance the reserve for inhabitant Ewa and provide her
with sensory stimulation. Ewa was rescued from a zoo closing down in Sweden and lives in an area called The Lost Lands of the Tundra that has open pastures, beautiful woodland, deep ponds and lakes. It is the largest polar bear reserve in Europe, which opened on-site last year.
This donation heralds the start of a pledge to work together on a range of green initiatives which align our Value Our Planet mission and the
Jimmy’s Farm & Wildlife Park’s charity, Space for the Wild.
Jimmy Doherty said: “We have always held a vision of promoting a wider understanding of the natural world and inspiring future generations to support and protect our planet, and never has there been more need to do so. We are delighted to accept this donation from Cherry Lane and look forward to working with them to create fun, easy to do activities that everyone can get involved with on the farm and at home to do their bit to help make a difference.”
Cherry Lane’s Nisha Collins replied: “This was one of the best days ever! We’re so excited to
donate these trees to Jimmy’s Farm. Our Value Our Planet mission aims to encourage customers to make more eco-friendly choices, as well as looking at ways that we can do more as a business. We are hoping to highlight the valuable work of Space for the Wild and get our stores and customers engaged and working together to help protect our planet.”
And the partnership doesn’t end there: Jimmy’s Farm is hopefully going to be supplying sausages to our café here at Cherry Lane too!
If you want to find out more about Jimmy’s Farm & Wildlife Park, go to www.jimmysfarm.com for more details.
Check out our sensational outdoor living ranges, including Croft Furniture which is exclusive to us.
We are more than just a garden centre!
Come and discover a great variety of departments from DIY, home furnishings, clothing, giftware, and Archies grocery store, plus much more!
The Cotswold collection is available across living, dining and bedroom ranges
Fabulous Furniture
Expertly sourced, functional and stylish, our indoor furniture is ready to stand up to the demands of family life.
Combining top quality and affordability, you’ll find plenty of furniture choices for your home. And if you still can’t find what you’re looking for in the centre, head for our website for more collections.
For all creatures great and small! From bowls to beds, we’ve got everything you need to care for your pets. With a wide range of food, treats, toys and accessories, our great value range is worth a look! You’d be barking mad not to!
Let’s not forget about our feathered friends; our wide range of wild bird care products will help to nurture and nourish the birds in your garden. Don’t forget your four legged friend. All dogs are welcome in our centres. Enter our
Send us a photo and a few details about your Scallywag and, if we feature your pet in a future edition of Garden Centre magazine, we’ll send you a £25 Cherry Lane voucher to treat them (or yourself!) next time you pop in.
Send your pet details, a photo of your pet and your contact details, mentioning Braintree Garden Centre, to: makemeawinner@qdstores.co.uk
Many of our garden centres also have plant pot and compost bag recycling stations so you can drop yours off or pick some up to take home. Check in-store for details.
We have introduced more than 90 different eco ranges as part of Cherry Lane’s Value Our Planet strategy.
We’re committed to helping our customers make more environmentally friendly and sustainable choices, as well as doing our bit as a business to cut down on waste and energy use.
Some of our own green achievements to date include:
We’ve saved two tonnes less plastic in our packaging – the same weight as four polar bears!
We recycled 1691 tonnes of plastic and cardboard from our stores in 2023 –equivalent to more than 12 blue whales.
The Watering Can Café Bistro
A moment to relax
Homecooked|Great Value
Breakfast
Lunch
Sandwiches
Kids Meals
Cakes & Snacks
