Play seriously. – Tim Brown, CEO of IDEO
IDEO is a design company based in Palo Alto with focus in industrial and product design at the beginning. They later expand their service to branding, environment, services, digital experiences, and management consulting.
IDEO promotes “design thinking� and encourage businesses to think like a designer to inspire innovation.
Things designers at IDEO always need to have at hand:
Post-it
Foam core
Fast result / Quick process / Low-technology
Glue gun
Concept : Back to the basics.
Conceptual collage: reception area
10th floor plan
11th floor plan
Materiality : Wearing
Top layer
Middle layer
Bottom layer
reception
Reception area animation
Design team
Copy area
Conference room/ movie theater