Office space_studio_Fall_2010_Pratt

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Play seriously. – Tim Brown, CEO of IDEO


IDEO is a design company based in Palo Alto with focus in industrial and product design at the beginning. They later expand their service to branding, environment, services, digital experiences, and management consulting.

IDEO promotes “design thinking� and encourage businesses to think like a designer to inspire innovation.



Things designers at IDEO always need to have at hand:

Post-it

Foam core

Fast result / Quick process / Low-technology

Glue gun


Concept : Back to the basics.


Conceptual collage: reception area


10th floor plan


11th floor plan


Materiality : Wearing




Top layer

Middle layer

Bottom layer



reception


Reception area animation


Design team


Copy area


Conference room/ movie theater



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