YIFAN WANG
PORTFOLIO 2022
contents
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Kitchenaid Smart display consumer elec Product management \ aesthetics European free-standing range large appliances design management \ branding
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13-cup Food processor small appliances ergonomics \ aesthetics \ branding World’s first cordless suite small appliances usability \ branding \ portfolio strategy
THE smart display for cooking enthusiasts
Understandthemarket,doonethingandonethingwell.
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background
Asalatecomerinthewarofsmartdisplays,KitchenAidisthelastbrandthemarketwould expect.WiththegroundworkofYummlyacquisitionandIoTdevelopment,identifying our key competencies and using them smart will determine if we can at least hold an uniquespotinthe“seaofthesame”.
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market landscape the year of smart display
AmazonEchoShow June2017 $29.
SONYsmartdisplay announcedJan2018 na
LenovoSD8&10 July2018 $19&24
JBLLinkView Sep2018 $29
AmazonEchoShow2 Oct2018 $29.
GoogleHomeHub Oct2018 $149
SEAOFSIMILARITIES
• Contentbrowsing • Video/audioconferencing • Voicesearching • Sharpboxydesigns
HOME INSPIRED
THINGSWE’REGOODAT +
FacebookPortals Nov2018
• Homeintegration • Materialapplication • Applianceconnection • Formdevelopment
CONNECTED COOKING
$19&34
2019CES Jan2019 KASDAnnouncement
LGXboomThinQWK9 Nov2018 $29
UNIQUEFEATURE +
KITCHEN PROOF
KITCHEN PROOF
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form development simplicity and versatility
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quick to market
Decisions & compromises
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days were all we had in order to finish product development and meet cost targets, a few compromises had to be made while key features were fought to be kept.
COMPROMISESMADE:
• Changed to single-shot injection molded housing • Removed front camera
KEYFEATURESKEPT: • • • • • •
2 × front-facing microphones Ambient light sensor 2 × 10W stereo speakers Mute-speak button KitchenAid fabric tag IPX 5 waterproof
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final design
product & setting
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design management for mega projects
The combination of actions, timing, and compromises.
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background
While designs in business units serve the purposes of attracting more consumers, managing design processes in large projects is a comprehensive process of balancing precision, delivery, and compromises.
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project scope
understand the risks
“
Update EMEA’s 25-year portfolio with one project.
325 SKUs
5 brands 4 fuel types 2 sizes 4 tiers
whr / hp / IND / BKT / KA gas / electric / ind / hybrid 20” / 24”
good / better / best / Premium
5 brands
”
4 Countries
united states X
design / engineering
mexico X X
engineering
Italy
marketing / procurement
Poland
engineering / manufacturing 12
design management finding the balance
maximized perfections Withcomponents +021 requiring different designs be completed with inmonths 3 , a design management/ tracking & a rapid prototyping systems were invented to document and expediate the decision makings.
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deliverables
invaluable knowledge
Professional
Core+
Professional
Core
Timeless
Core
Core+
Deco
Core
Core
Core
Value
Value
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context rendering design & presentation
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flagship kitchen aid for Small space
Moreintegration,lesscomplexity,streamlinedfunctionalities
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background
After launching a successful predecessor nearly 10 years ago, the market is asking for an updatedlarge-formatfoodprocessorwithnewdesignsandfunctionalities.DiCerencesthis timearetheasksforin-bowlstorageandverticalintegrationofdesignlanguages.
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product landscape
external & internal evaluations CurrentSituation
(Dateddesign/product)
SalesPartner
(Requestformorefeatures)
Competitor
(Fastexpansion)
Currentproductlineup (Missingflagshipproduct)
$179.99-249.99
MarketPosition : mid/high-end ProductCategory : large-platform
3.5-cup
5-cup
7-cup
9-cup
NewFlagship
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Design evaluations
tailored for the best usability
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more is more
individualized designs
In-BowlStorageAccessories
Dicing kit assembly
Reversible shredding disk
Adjustable slicing disk
Dough blade Adaptor (lower)
more functions, less clusters While each component was carefully designed, togethertheyservethepurposeofaone-of-a-kind IN-BOWLSTORAGE solution. Alltheaccessoriesarewellcontainedinalift-upcaddy sittingnicelyinsidetheprocessingbowl,compared tocommonsolutionsusinggiantstoragecases.
Dicing cleaning tool Storage caddy Adaptor (upper) Multi-purpose blade
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final product
all the functions, minimal footprint
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world’s1st cordless suite for kitchen mobility Executeone-of-a-kinddesignsandcarrythemfroward
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background
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market background analyze and estimate
A wide range of cordless products have been proven successful globally.
Introducedasone-of-its-kindproductsinrecent years,productspoweredbybatterieshavebeen widelytested,acceptedandprovensuccessful acrossthegloberangingfromscrewdriversto semi-trucks.
A steady increase in the interest of battery-powered products over the past decade. AccordingtoGooglesearchsummary,people’ssearch over“battery-poweredproducts”hasbeensteadily growingoverthepastdecade.
Few choices for cordless appliances.
Searchesof“cordlessappliance”returnfewornoresul onmajorretailer’swebsites.Whitecordlesssmall app ancesarebloomingonwebsiteslikeAmazon.com, the minimalsignofcordlessappliancesindicatesthenex movementofcordlessproductsinsmallappliance industryisbeingcloselyevaluated.
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design strategy simplify and unify
Streamlinecurvatures witharchitecturaldetails
Mergedetailsintothenew& simplifieddesignlanguage
Removeunnecessary materialsandlightenitup
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mostpopularhandheldproducts wereselectedbecause:
•easeofacceptance •lowerpowerconsumption •biggerCordToSize(CTS)ratio
corerequirementsforthedesigns are:
•simplifieddesignlanguage •unifiedfamilylook •improvedusability
market advantages analyze and estimate
all the power you expect, without the cord.
providing a solution that is as powerful as a corded product, with clutter-free counter-tops and easy storage 26
final deliverables divide and conquer
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next generation
next-gen Cordless
Whilespeculationofbatterypowerpartiallycontributedtothefirst launchofcordlessproducts,understandingthepotentialandlimits ofbatterytechnologyisessentialtoupcomingproductplannings.
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DESIGNFORTHECORES Battery18650
Industrystandardforthenext5years 350mAh
Battery2170
Moree$cientthanthe18650attransferringenergy withoutcreatingexcessheat whichiswhyTesla wanttousetheminpoweringtheircars. 480mAh
Battery4680
5timesmoreenergystoragewith6timesmore power,comparedto2170.Lessheatgenerated fromresistance. 90mAh
ProductPortfolio Not Suitable
12V
18V Building on current platforms established by manufacturers, 12V and 18V can effectively cover all KitchenAid small appliance products. Yet the latest and greatest technology is fundamentally not suitable.
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3.7V
NEW design language minimal & intuitive
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YIFAN WANG
765-464-4457 IWANGYF@GMAIL.COM WWW.YIFANWANG.ORG