ES, is a newspaper aims to persuade 18-23 age group to increase reading in London underground. Based on Evening Standard's Thursday 7 March 2013's issue ES showcases with same images and news but in a new conceptual basis. I used white space and considered investigatory page layout whereas creating a space in the tube carriage that people practically reaches also company displays newspaper easily. During the project I emphasis on the research of similar newspapers, eliminating fonts for initial logo, the ideas development and on the final outcome. Journey towards a solution to brief is as important as the end result. This outcome is about developing idea for persuading, fitting to timetable, solving problems with digital printing and reaching a resolution by curating.