Yap Yi Le | Graphic Design Year 3 Portfolio

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HELLO! HELLO!


I am a creative enthusiast who likes to

I believe that the sense of wonder is

unleash my passion through designing.

important in order for me to have the

My manifesto is to never lose sense of

faith of exploring and learning new

wonder.

things.


01 ALONE TOGETHER PICTURE BOOK

Everyone will be alone, somewhere, somehow. However, being alone and lonely are two different things. For this project, I’ve studied about loneliness and made “ALONE” a w character that people could be friend with. This project would like to encourage the audience to build a friendship with “ALONE” and cure their loneliness. The project aims to tell the audience that it is fine to be alone and people shouldn’t be afraid of being alone. “We’re more connected than ever, but we are feeling more lonely”. This project would like to targer the teens. I believe that social media makes people feel lonelier and the teens are the age group that tend to be more on the internet.



PICTURE BOOK





BADGES & SOFT TOY


POST CARD & STICKERS


02 LABEL WITH LOVE CAMPAIGN & POSTER SERIES

The campaign “Label with love” is to target the people who feel disgusted with the LGBT community and used to label the LGBT community with bad comments. Thus, this campaign would like to promote the slogan of “if you have to label, label with love” to encourgae the audience to label with love. In order to convince the target audience, there would be two series of posters with the slogan, “Same Thing Makes A Pair”. The first photography series used examples of common things in our life to make a pair. This series of posters aimed to show that it is normal when same things makes a pair and that same goes to the LGBT community. The second series used illustration to potray the LGBT community and I believe that illustration of the LGBT community would be more acceptable for the target audiece.


if you have to label...


2 SERIES OF POSTERS



INTERACTIVE CARD & STICKERS


POST CARDS




03 PLAY! SHOW IDENTITY

The theme PLAY! is to portray PLAY (playful) as an attitude that every fresh graduates should have, which they enjoy and have fun during the design process in order to come out with creative works and ideas. PLAY! would also like to encourage the young designers to be daring and to show their personal uniqueness towards work. The show identity used shapes to represent every individual grauduates. Using same shapes to form another new shape is to show the flexibility and creativity of the fresh graduates.



POSTER


INVITATION CARD


BADGES, STICKERS ENVELOPE & LETTERHEAD


PLAY BOOK




04 HOME LINE BRANDING

The branding for Home LIne Interior Trading aims to create a brand identity which is contemporary, modern yet classic. The branding of the shop would also like to be timeless based on the simple yet distinguished design. The corporate colours are grey, which is the best selling curtain colour and also blue, which aims to brighten up the brand and create a clean branding.



LOGO

CORPORATE COLOUR


NAME CARD


GUIDELINE BOOK



STATIONERY SET & INVOICE DESIGN


TOTE BAG





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