Yiming (eva) bian portfolio (student work)

Yiming (Eva) Bian, Portfolio

Unseen Clues

Yiming (Eva) Bian, Portfolio

Unseen Clues

For my dear grandparents.

I N T RO U n s e e n c l u e s a r e l i k e s u r p r i s e s i n l i f e f o r g ra p h i c d e s i g n e rs , waiting for designers to discover. Then, unseen clues are elements i n g ra p h i c d e s i g n , b u t d e s i g n e rs d o n ’ t c r e a t e t h e s e e l e m e n t s .

R a t h e r, w e e x p l o r e t h e m , a n d u s e t h e m f l e x i b l y s o t h a t t h e s e unseen clues show up as artwork. The process of exploring these unseen clues is the process of graphic design.

(Un)Seen Clues

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

04

05

06

( P r o j e c t ) Ta b l e o f C o n t e n t s

(Un)Seen Clues

Table of Contents

PG: 1 2–41

(Project 01)

PG : 86–113

Finding the Way PG: 4 2–69

(Project 02 )

PG : 114–129

Dare to Innovate PG: 7 0–85

(Project 03) Non–Stop Shift

(Project 04) Your Best Half (Project 05) To be Patient

PG : 130–141

(Project 06) Surpries in Life

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(Un)Seen Clues

01 06 Project (01)

(Un)Seen Clues

02

12

03 04 05 06

Way

Finding

(01)

02

03

04

05

06

(Project 1) Finding the Way

(Un)Seen Guide

Finding the Way

(Proj e c t) SEGD Design Conference (Cou rs e ) Type Systems Pr o blem Design materials for a hypothetical or actual design conference.

(I n stru c to r)

Using t he c ont e nt of c urre nt or pa s t me e t ing s a s re de s ig ns t o

John Nettleton

d e v e l o p p o s t e rs , w e b s i t e s , p r o g ra m , n a m e b a d g e , c o n f e r e n c e signage, and mobile application. The purpose of this project was to

(Cou rs e No .)

train our grasp of systems and design ability.

GR 601

S o lut i on I chose a

SEGD

meeting, and I started thinking about ways to make a

design more reflective of the conference theme, which is WayFinding.

(Semester) Fall 2016

In graphic design, good communication is important. After doing a lot of experiments, I decided to use the word “WayFinding� to make

(K eyw o rd s )

up the poster, and I used popular colors to make them powerful and

Circulation

interesting. In addition, I used different road signs and guiding

Finding

elements to assist in the presentation of the meeting. The idea of this

Way

a r t i c l e i s t h a t t h e Wa y F i n d i n g c o n f e r e n c e i s a g o o d p l a c e t o

Guide

communicate and share ideas about direction and road signs.

Different speakers can communicate their own design concepts to

(Categories)

the guests, and guests can work in different groups at the meeting.

Event Design

Finally, I used this visual system to create other deliverables.

Visual System

PS

ID

AI

13

(Un)Seen Clues

14

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(01)

02

03

04

05

06

(Project 1) Finding the Way

15

Poster

Web

App

Booklet

(Un)Seen Clues

16

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(01)

02

03

04

05

06

(Project 1) Finding the Way

17

(Un)Seen Clues

18

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(01)

02

03

04

05

06

(Project 1) Finding the Way

19

(Un)Seen Clues

20

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(01)

02

03

04

05

06

(Project 1) Finding the Way

21

(Un)Seen Clues

22

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(01)

02

03

04

05

06

(Project 1) Finding the Way

23

(Un)Seen Clues

24

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(01)

02

03

04

05

06

(Project 1) Finding the Way

25

(Un)Seen Clues

26

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(01)

02

03

04

05

06

(Project 1) Finding the Way

27

(Un)Seen Clues

28

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(01)

02

03

04

05

06

(Project 1) Finding the Way

29

(Un)Seen Clues

30

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(01)

02

03

04

05

06

(Project 1) Finding the Way

31

(Un)Seen Clues

32

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(01)

02

03

04

05

06

(Project 1) Finding the Way

33

(Un)Seen Clues

34

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(01)

02

03

04

05

06

(Project 1) Finding the Way

35

(Un)Seen Clues

36

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(01)

02

03

04

05

06

(Project 1) Finding the Way

37

(Un)Seen Clues

38

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(01)

02

03

04

05

06

(Project 1) Finding the Way

39

(Un)Seen Clues

40

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(01)

02

03

04

05

06

(Project 1) Finding the Way

41

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(Un)Seen Clues

02

Project 01

(Un)Seen Clues

(02)

42

03 04 05 06

Dare to

Innovate

01

(02)

03

04

05

06

(Project 2) Dare to Innovate

(Un)Seen Courage

Dare to Innovate

(Proj e c t) Brand Redesign (Cou rs e ) The Nature of Identity Pr o blem Visually understand identity and branding as it relates to a variety of

(I n stru c to r)

businesses and their organizational structures. I investigated what

Hunter Wimmer

defines the personality, identity, and substance of these businesses through the creation and execution of brand and identity programs.

(Cou rs e No .)

GR 604

S o lut i on Based on my research of the original history of the brand, I summed up their initial beliefs. I found that DeLorean’s mission was to break

(Semester)

the rules and dare to innovate. Therefore, my design reflects the

Spring 2017

i n n o va t i v e f o r m t h a t c o n f i d e n c e ca n a c h i e v e o n t h e e x i s t i n g technology, and takes it even further. My final solution used symbolic

(K eyw o rd s )

geometric shapes to represent breakthrough and a “break the rules”

Innovation

theme. Based on the theme of the brand, I also deve-loped a circular

Ego

system of education, development, and cooperation to assist the

Breakthough

development of the brand. I made a website for this new DeLorean for better publicity and a more comprehensive demonstration of the

(Categories)

functionality and practicality of the new DeLorean.

Branding Visual System

PS

ID

AI

43

(Un)Seen Clues

44

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

(02)

03

04

05

06

(Project 2) Dare to Innovate

45

Booklet

Web

(Un)Seen Clues

46

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

(02)

03

04

05

06

(Project 2) Dare to Innovate

47

(Un)Seen Clues

48

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

(02)

03

04

05

06

(Project 2) Dare to Innovate

49

H a v e t h e c o u ra g e t o b r e a k t h r o u g h and convinced of your success.

(Un)Seen Clues

50

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

(02)

03

04

05

06

(Project 2) Dare to Innovate

51

(Un)Seen Clues

52

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

(02)

03

04

05

06

(Project 2) Dare to Innovate

53

(Un)Seen Clues

54

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

(02)

03

04

05

06

(Project 2) Dare to Innovate

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(Un)Seen Clues

56

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

(02)

03

04

05

06

(Project 2) Dare to Innovate

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(Un)Seen Clues

58

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

(02)

03

04

05

06

(Project 2) Dare to Innovate

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(Un)Seen Clues

60

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

(02)

03

04

05

06

(Project 2) Dare to Innovate

61

(Un)Seen Clues

62

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

(02)

03

04

05

06

(Project 2) Dare to Innovate

63

(Un)Seen Clues

64

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

(02)

03

04

05

06

(Project 2) Dare to Innovate

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(Un)Seen Clues

66

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

(02)

03

04

05

06

(Project 2) Dare to Innovate

67

(Un)Seen Clues

68

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

(02)

03

04

05

06

(Project 2) Dare to Innovate

69

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(Un)Seen Clues

03

Project 01

(Un)Seen Clues

02

70

(03) 04 05 06

House

Circulation

01

02

(03)

04

05

06

(Project 3) Non–Stop Shift

(Un)Seen Circulation

Non–Stop Shift

(Proj e c t) Architectural Typography (Cours e ) Type Experiments Pr o blem For this project, I created a set of posters for an architecture themed

(I n stru c to r)

conference. Exploring existing modern typographical ideas and

Kathrin Blatter

techniques. I started by choosing a theme that relates to a building, developed three different directions based on the theme, and then

(Cours e No .)

brought those three directions into three posters.

GR 613

S o lut i on I chose the house circulation as my theme and summarized the

(Semester)

common three themes to make a series of posters about water

Spring 2017

circulation, space circulation, and human circulation. I created the font by using elements of the three circulations and letting the font

(K eywo rd s )

shows the theme. First, used water circulation through tubes and blue

Circulation

water to show the movement of the liquid. Then, the shapes of the

Water

steps was stitched together by wooden boards to connect the four

Space

letters. The human circulation used a white board to show the texture

People

of a white wall and built different spaces to show different buildings.

Circulation is reflected in different spaces.

(Categories) Typography Handcraft

PS

ID

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(Un)Seen Clues

72

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

(03)

04

05

06

(Project 3) Non–Stop Shift

73

Posters

(Un)Seen Clues

74

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

(03)

04

05

06

(Project 3) Non–Stop Shift

75

(Un)Seen Clues

76

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

(03)

04

05

06

(Project 3) Non–Stop Shift

77

(Un)Seen Clues

78

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

(03)

04

05

06

(Project 3) Non–Stop Shift

79

(Un)Seen Clues

80

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

(03)

04

05

06

(Project 3) Non–Stop Shift

81

(Un)Seen Clues

82

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

(03)

04

05

06

(Project 3) Non–Stop Shift

83

(Un)Seen Clues

84

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

(03)

04

05

06

(Project 3) Non–Stop Shift

85

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(Un)Seen Clues

04

Project 01

(Un)Seen Clues

02

86

03 (04) 05 06

Your

Best Half

01

02

03

(04)

05

06

(Project 4) Your Best Half

(Un)Seen Relationship

Your Best Half

(Proje c t) Identity Design (Cou rs e ) Visual Thinking Pr o blem This project led us through specific steps in the design process to

(I n stru c to r)

create engaging and relevant solutions. We were asked to propose

David Hake

a topic, identify its relevant audience and stakeholders, and then find, create and implement compelling visual elements in a variety

(Cours e No .)

of media that work together as a cohesive system.

GR 620

S o lut i on The project aims to call attention to the mental health of Americans

(Semester)

with no children or longterm living alone. I hope that through this

Summer 2016

p r o j e c t , m o r e people will not only pay attention to the physical health of elderly people living alone but also pay more attention to

(K eywo rd s )

their mental health. I designed for the theme of a new brand, by the

Motional

brand to provide a feasible solution, this method is to the elderly

Senior

mental health problems combined with the problem of stray pets, at

Relationship

the same time solve the two problems. This brand includes logo design, posters and so on. I think building a brand can make it

(Categories)

easier for people to find solutions to this problem. At the same time,

Visual System

our brand also offers activities for elderly people living alone and

Branding

people who want to help them.

Event

PS

ID

AI

87

(Un)Seen Clues

88

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

(04)

05

06

(Project 4) Your Best Half

89

Posters

Book

(Un)Seen Clues

90

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

(04)

05

06

(Project 4) Your Best Half

91

(Un)Seen Clues

92

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

(04)

05

06

(Project 4) Your Best Half

93

(Un)Seen Clues

94

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

(04)

05

06

(Project 4) Your Best Half

95

(Un)Seen Clues

96

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

(04)

05

06

(Project 4) Your Best Half

97

(Un)Seen Clues

98

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

(04)

05

06

(Project 4) Your Best Half

99

(Un)Seen Clues

100

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

(04)

05

06

(Project 4) Your Best Half

101

(Un)Seen Clues

102

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

(04)

05

06

(Project 4) Your Best Half

103

(Un)Seen Clues

104

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

(04)

05

06

(Project 4) Your Best Half

105

(Un)Seen Clues

106

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

(04)

05

06

(Project 4) Your Best Half

107

(Un)Seen Clues

108

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

(04)

05

06

(Project 4) Your Best Half

109

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(Un)Seen Clues

Give pets a chance.

You will be surprised.

Connect with your pets 110

Date: 9/30 – 10/5 Ti m e : 9 : 0 0 a . m . – 4 : 0 0 p. m .

Date: 9/30 – 10/5 Time: 9:00 a.m. – 4:00 p.m.

BESTHALF.ORG

2225 Jerrold Avenue San Francisco, CA 94124

2225 Jerrold Avenue San Francisco, CA 94124

BESTHALF.ORG

Give pets a chance.

You will be surprised.

Interact with your pets Date: 9/30 – 10/5 Ti m e : 9 : 0 0 a . m . – 4 : 0 0 p. m .

Date: 9/30 – 10/5 Time: 9:00 a.m. – 4:00 p.m.

BESTHALF.ORG

2225 Jerrold Avenue San Francisco, CA 94124

2225 Jerrold Avenue

BESTHALF.ORG

San Francisco, CA 94124

Give pets a chance.

You will be surprised.

Thrive with your pets Date: 9/30 – 10/5

Date: 9/30 – 10/5 Time: 9:00 a.m. – 4:00 p.m.

BESTHALF.ORG

Ti m e : 9 : 0 0 a . m . – 4 : 0 0 p. m .

BESTHALF.ORG

2225 Jerrold Avenue San Francisco, CA 94124

2225 Jerrold Avenue San Francisco, CA 94124

01

02

03

(04)

05

06

(Project 4) Your Best Half

111

(Un)Seen Clues

112

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

(04)

05

06

(Project 4) Your Best Half

113

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(Un)Seen Clues

05

Project 01

(Un)Seen Clues

02

114

03 04 (05) 06

Your Pet

Our Passion

01

02

03

04

(05)

06

(Project 5) To Be Patient

(Un)Seen Patient

To Be Patient

(Proj e c t) Purina Annual Report (Cou rs e ) Type Systems Pr o blem Chose a real company to reference their annual report redesign.

(I n st ru c to r)

D e s i g n e l e m e n t s a c c o rd i n g t o t h e c o m p a n y ' s m i s s i o n a n d t h e

John Nettleton

theme to establish the redesign of the annual report style. Focus on a sense of unity of the design system.

(Cou rs e No .)

S o lut i on

GR 601

I chose the annual report of Purina as my target for this redesign.

F r o m i t s w e b s i t e , I g o t t h e w o rd s “ Y o u r P e t , O u r Pa s s i o n . � I

(Semester)

identified caring as the theme of the annual report of the company.

Fall 2016

I chose to change the images to black and white, choosing only one color as the theme color for the whole report. This makes the work

(K eyw o rd s )

more holistic and more systematic. I also redesigned the pattern

Caring

of the statistics to make them more coordinated with the whole

Patient

and more like a system.

Passion (Categories) Report Design

PS

ID

115

(Un)Seen Clues

116

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

04

(05)

06

(Project 5) To Be Patient

117

Booklet

(Un)Seen Clues

118

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

04

(05)

06

(Project 5) To Be Patient

119

(Un)Seen Clues

120

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

04

(05)

06

(Project 5) To Be Patient

121

(Un)Seen Clues

122

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

04

(05)

06

(Project 5) To Be Patient

123

(Un)Seen Clues

124

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

04

(05)

06

(Project 5) To Be Patient

125

(Un)Seen Clues

126

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

04

(05)

06

(Project 5) To Be Patient

127

(Un)Seen Clues

128

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

04

(05)

06

(Project 5) To Be Patient

129

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

(Un)Seen Clues

06

Project 01

(Un)Seen Clues

02

130

03 04 05 (06)

Finding Four

Feet Friends

01

02

03

04

05

(06)

(Project 6) Surprise in Life

(Un)Seen Surprise

Surprise in Life

(Proj e c t) Application Design (Cou rs e ) Digital Design Studio Pr o blem Create a practical app for entertainment purposes. Designed

(I n stru c to r)

t o b e u s e rc e n t r i c . A p p l y d e s i g n p r i n c i p l e s t o s o l u t i o n s f o r

Bob Slote

network and mobile devices, as well as other media based on screen and time.

(Cou rs e No .)

GR 605

S o lut i on I chose a popular entertainment software to lead the design direction. The user environment used mammals as the theme

(Semester)

o f t h e d e s i g n . F i rs t o f a l l , c o n s i d e r i n g b e h av i o r p a t t e r n s o f

Fall 2016

user's independent use, the software contains enough i n f o r m a t i o n t o e n a b l e u s e rs t o o b t a i n a r i c h e n t e r t a i n m e n t

(K eyw o rd s )

experience when using the app independently. Second, I

Finding

considered communication between users, so that customers

Friends

can share the fun of software with friends.

Discover (Categories) UI/UX Design

PS

XD

131

(Un)Seen Clues

132

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

04

05

(06)

(Project 6) Surprise in Life

133

App

(Un)Seen Clues

134

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

04

05

(06)

(Project 6) Surprise in Life

135

(Un)Seen Clues

136

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

04

05

(06)

(Project 6) Surprise in Life

137

(Un)Seen Clues

138

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

04

05

(06)

(Project 6) Surprise in Life

139

(Un)Seen Clues

140

Y i m i n g ( E v a ) B i a n _­ P o r t f o l i o

01

02

03

04

05

(06)

(Project 6) Surprise in Life

141

To m y f a m i l y, i n s t r u c t o r s a n d f r i e n d s

Thank You

( Fam i ly)

Mom

(I n structors)

Mary Scott

Dad

John Nettleton

Grandmas

Kathrin Blatter

Grandpas

Phil Hamlett David Hake Scott Rankin

( Fr i ends )

Zhenning Yang

Hunter Wimmer

Qiushi Bai

Bob Slote Jill Ballard Monica Berini

(Bin ding ) The Key (Printing ) To m y family

Graphic Imagery

Thank you for supporting of my studies, believing me I can succeed and always encouraging me. I could not finishing my

(Produ c tio n)

studies without your trust and encouragement.

Adobe Creative Cloud

To m y in structors Thank you for opening up my vision in the field of design and

(Conta c t)

teaching the skills I need in design. For critiquing my work, you

Yiming (Eva) Bian

always pushing me to do better. You are the most important people

+1 415.900.9042

that have affected my design.

evabianym@gmail.com

To m y frien ds Thank you for staying up so many nights collaborating on projects with me. I can not finished those projects without you.

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