Design taipei 臺北設計關鍵字正式版 2012 by Ying-Ling Chen

Design Taipei 0.15cm

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世界設計之都

臺北 2016

WORLD DESIGN CAPITAL

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2016世界設計之都—臺北

WORLD DESIGN CAPITAL TAIPEI 2016

臺北 WORLD DESIGN CAPITAL

TAIPEI

世界設計之都

臺北 2016

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WORLD DESIGN CAPITAL

TAIPEI 2016

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WORLD DESIGN CAPITAL

TAIPEI 2016

2016 世界設計之都—臺

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世界設計之都

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世界設計之都

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WORLD DESIGN CAPITAL TAIPEI 2016

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WORLD DESIGN CAPITAL

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TAIPEI 2016

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WORLD DESIGN CAPITAL

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世界設計之都 2016

本刊採環保大豆油墨印製

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臺北 2016

TAIPEI 2016

2016

世界設計之都

臺北

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世界設計之都

臺北

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TAIPEI 2016

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WORLD DESIGN CAPITAL TAIPEI 2016

TAIPEI 2016

世界設計之都

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WORLD DESIGN CAPITAL

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Design Taipei Design Taipei

臺北設計 Taipei Design Keywords

Design

Taipei

市長序

臺北設計好生活

Good Living Through Design 臺北市於去年舉辦全球最大設計盛會——「2011 臺北世界設計大展」。這場國際盛會有來自 60 個國家及超過 3,000 多位的全球設計師參加，不僅是臺灣史上最大規模之設計展，也是世界有史以來最大的設計大會。我們以臺灣豐富又綿密的文化底蘊結合工業、室內、平面及工藝設計等多元內容，向世人呈現臺灣深具活力的設計實力。

臺北設計具有絕對的爆發力和堅強的實力，從 2004 年到 2012 年，臺灣在德國 iF、德國 red dot、美國 IDEA、以

及日本 Good Design Award 四大競賽上總共獲得 1,516 個獎項，成績亮眼傲人，我們知道，屬於臺北設計的黃金時代已經來臨。

為了讓國際看見臺北設計，臺北在今年的 6 月 29 日，也就是 Icsid（International Council of Societies of Industrial

Design，簡稱 Icsid）所認定的世界工業設計日，向全臺北、乃至全世界宣布將競逐「2016 年世界設計之都（World Design Capital）」的桂冠。臺北將「以人為本的設計」（Design is People）理念，啟動一系列城市改造作為與進

化的集體運動、生活運動、以及美學運動。

北市府從今年 2 月開始，由我擔任召集人，分別針對都市願景、健康關懷、環境永續、文化創意、臺北意象、人力資源、安全城市、設計經濟、及基礎建設共九大領域成立工作小組，總盤整這座城市發展的過去、現在、與未來歷程，並設定以「智能生活」、「生態保育」、「生命健康」、「都市再生」與「生活產業」，列為「2016 WDC Taipei」政策推動的五大核心面向。未來，我們將在這些面向上規劃旗艦的行動方案，邀請傑出設計人才的投入，更鼓勵一般社會大眾的參與。

為了呈現臺北市豐沛的設計能量、及各類型設計師們在城市中所扮演的關鍵角色，我們精心規劃了「Design Taipei」國際專刊，以「臺北設計關鍵字」，讓全世界知道，臺北設計有著如何的特質與多元面貌，讓讀者從 12 個面向認識臺北的設計、愛上臺北的設計、追求幸福健康的生活概念。

我相信，臺北設計將能使城市越來越美好、健康、幸福；臺北的設計師們，將為這座城市創造出越來越多精彩的設計典範。

臺北市長

Mayor's Preface

Last year, Taipei broke new ground when it hosted the 2011 World Design Expo. More than 3,000 designers from 60 countries joined, making it not only the largest design exhibition in Taiwan's history, but also the largest design meeting the world has ever seen. To demonstrate the strength of design in Taiwan, we combined the island's abundant intrinsic culture with its dynamic industrial, interior and graphic design.

Design in Taipei is explosive and strong. Between the years 2004 and 2012, the city was behind Taiwan's winning of 1,516 awards from four of the world's most prominent design award programs, including America's IDEA, Japan's Good Design Award, and iF and red dot of Germany. These outstanding achievements show that the golden age of design in Taipei has arrived.

It is our hope to share this accomplishment. Therefore on June 29, a day recognized by the International Council of Societies of Industrial Design (Icsid) as World Industrial Design Day, Taipei announced to the world that it will seek designation as the World Design Capital for 2016. Using the concept "Design is People" as inspiration, Taipei will launch a series of urban improvement projects to advance the city's collective, lifestyle and aesthetic movements.

Starting from February, I have served as convener of Taipei City Government task forces focused on nine major areas: urban outlook, attention to health, environmental sustainability, cultural creativity, the Taipei image, human resources, a safe city, economy of design and infrastructure. These task forces will bring greater perspective to the past, present and future development of this city. In addition, we will create flagship projects based on the five core policies of 2016 WDC Taipei: an intelligent lifestyle, ecological conservation, healthy living, urban renewal and lifestyle industries. The city will recruit top design talents to join these projects while encouraging participation by residents.

To demonstrate Taipei's strong design strengths, along with the critical role played by the city's various designers, we carefully planned the international publication "Design Taipei." For the issue, we selected the theme "Taipei Design Keywords" choosing various characteristics that describe to the world the uniqueness and diversity of the city's design environment. A dozen key aspects give readers a chance to understand and love Taipei design while seeing how it encourages prosperity and health of life in the city.

I believe that design can make the city more beautiful, healthy and prosperous. Count on Taipei's designers to continue to produce exciting products to share with the city and world.

Taipei Mayor

9Design Taipei CONTENTS 想要了解全球旺盛的設計力，臺北絕對是人們一定要來探索的城市。本專刊將臺北這座城市的設計發展能量濃縮成12 個關鍵字，用其英文字的第一個字母共同組成 DESIGN TAIPEI 的標題。DESIGN TAIPEI 是了解臺北設計發展的關鍵密碼。

EMPOWERMENT

DIVERSITY

The Many Styles of Design 設計的多元面貌

多樣性是每一個創意生態都必需要擁有的成熟條件。走進臺北11個創意街區，人們將會強烈體驗到在地設計多采多姿的發展能量。 Diversity is a requirement of any creative environment that has reached maturity. Walking along the 11 creative zones in Taipei that are centered on prominent streets, people gain a strong impression of the diverse development of local design.

The Driving Force Behind Creativity 城市創新的驅動

針對當代全球城市所面臨的嚴肅發展課題，臺北深切知道，必須運用設計來驅動城市創新。設計賦予這座城市與市民巨大的力量（power），一同努力去解決都市再生、生態保育、社會福利等發展議題。 Serious development issues face all modern cities. Taipei understands that in this situation, it must rely on design to drive innovation. Design gives the city and its people signiﬁcant power, which can be harnessed to solve problems related to urban regeneration, ecological protection and social beneﬁts.

STYLE

IMAGINATION

Bringing Confidence to the People 自信的生活主張

Developing Creativity

想像力的開發

臺北擁有豐富的城市生活體驗，提供設計工作者源源不斷的創意靈感。在設計產品上，人們可以看到在地自信的生活風格以及生活態度。設計是臺北堅強的軟實力。

以土地面積來計畫，臺北的城市規模並不大，但就想像力而言，臺北擁有豐沛且傲人的資源。臺北的設計師擁有傑出的想像力，有能力打破任何的窠臼，創造迷人新奇的事物。

Taipei offers a rich urban lifestyle that provides endless inspiration for designers. The products they make reveal to consumers a local lifestyle and attitude brimming with conﬁdence. Design is a soft power that Taipei remains committed to upholding.

It is incredible how a city as small as Taipei is geographically can be so rich in imagination. Taipei designers use this power to ﬁnd novel ways of creating products.

GLOBAL

NICHE

Close International Ties 密集的國際交流

Finding a Place in the Market 市場利基的掌握

臺北是國際設計交流網絡的重要節點，不僅想要看亞洲最新的創意表現，一定要來這裡，臺北同時更是華人世界的設計匯流中心（creative hub）。 Taipei is an important link in the international design community and a vital stop for anyone who wants to see the latest in Asian design. It is a leading creative hub for designers of Chinese descent and a repository for a diverse range of design styles.

靈活的市場策略，是臺北設計公司的經營特色。從創意市集的擺攤，到購物中心的旗艦店，不管是什麼樣規模的企業，每個創業的設計師都不斷在開拓屬於自己的市場利基。 A unique characteristic of Taipei design companies is their ability to adapt strategies to ﬁt the market. From stalls in creative fairs to displays at ﬂagship shopping centers, designers of different scales are each able to create their own niche.

WORLD DESIGN CAPITAL

TAIPEI 2016 To understand design's progress worldwide, Taipei is an important city to explore. This publication looks at development of Taipei's design environment from a dozen key aspects that together form the acronym "Design Taipei." We invite you on this journey to discover the many faces of design in the city.

TECHNOLOGY

AGGLOMERATION

Bridging Technology and Design 科技與設計的結合

Strategies for Using Industrial Space 產業空間的戰略

36 TA

推動產業聚落（industrial cluster），是臺北設計產業政策的重要戰略。採取靈活的空間政策，為設計工作者建立完善的產業生態鏈，讓臺北成為設計商業活動的樂園。

Technology is one of Taipei's greatest advantages. It is home to well-known, international tech companies which rely on local designers. They treat the city like a living lab to ﬁnd inspiration for research and innovation. Design and technology come together in the city, which is starting a new kind of industrial revolution.

Promoting industrial clusters is an important part of the industrial design strategy in Taipei. The city uses a ﬂexible approach to urban spaces to build a complete industrial chain for designers, thereby letting commercial design ﬂourish.

PRIZES

Promoting Industrial Synergy

A Respected Advocate of Design 令人尊敬的設計傳教士

產業綜效的推動

設計思考已經滲透到臺北城市發展的各個領域。從傳統產業、製造業、到服務業，都看得到設計者的身影。在臺北，產業的跨界綜效不是口號，而是行動力！

在國際競賽的舞台上，臺北設計者獲獎無數。他們不僅擁有傑出的才華，更是對設計有著滿腔熱血，像是傳教士般持續付出，為臺北的設計奠定扎實的根基。

Design thinking has inﬁltrated every aspect of development in Taipei. From traditional industries to manufacturing and services, the work of designers is apparent. In Taipei industrial synergy is not only a slogan but also a call to action!

Recently Taipei designers have performed superbly at major design competitions. By combining outstanding talent with a strong passion for design, they spread their ideas and build a strong foundation for design in the city.

EDUCATION

IDEAL

Creating a Rich Talent Pool

Building an Ideal Life 理想生活的文明工程

珍貴的設計人才庫

科技一直是臺北優勢的城市競爭力。國際知名的臺北科技公司大量僱用設計師，投入生活型態實驗室（living lab）的研發工作。設計與科技的進一步結合，正在啟動臺北新的工業革命。

INTEGRATION

人才是臺北創意城市最大與最珍貴的資產。設計是「人」的產業，沒有人才沒有產業。在臺北，人才的養成系統發達，培育各式各樣的專業工作者。

勇於追求理想，是臺北設計人的人格特質。臺北正在致力於打造具有時代前瞻性的理想生活國度。在此一過程中，設計師是臺北所仰賴的文明工程師。

Taipei's most valuable creative resource is its people. Design is a "human" industry that cannot exist without people, which means a city must have an advanced system for developing new professionals.

Designers in Taipei share a common goal of pursuing the ideal. As Taipei strives to create a prescient, exemplary lifestyle, it must rely on civilization building from its designers.

設計的多元面貌 ∕ DIVERSITY

Taipei Design

The Many Styles of Design

設計的多元面貌

臺北是個創意豐沛的城市，充滿驚喜的街弄巷道，轉動著臺北巨大的能量。臺北有 11 處創意街區，像是一群各擅其長的藝術家，各自擁有鮮明的風格，正爭奇鬥妍地較勁著，一場前仆後繼的設計風潮在臺北街頭持續展開，以街道為揮灑空間，和生活零距離的設計展演隆重揭幕。

Taipei is a city filled with creativity. Surprises fill its avenues and alleys, adding to the city's immense capabilities. There are 11 creative zones in the city, like a group of artists showing their strength. Each has its own brilliant style, and they compete to stand out. Design trends rise and subside one after another on Taipei's streets. They are spaces for design to be unveiled on a grand, intimate scale. 文字．攝影／高正浩 Writer． Photo / Kao Cheng-Hao

Culture Thrives in Guling Street Area

牯嶺街街區。藝文展演的第一現場牯嶺街以書香街聞名，老牌的人文書舍、書香城令人流連再三，還穿插幾家頗負盛名的集郵社，諸如孔太太郵幣社、成龍集郵社，在每年 11 月底舉辦的「牯嶺街書香創意市集」，散發濃濃書卷味。集合了地方舊書攤、獨立出版品（個人誌、社區刊物等）、創意工作者的文學跨領域市集，每個攤位、商品的設計緊扣不同的文學關鍵字，封街的露天曬書活動，凝聚了社區的意識，重新喚起牯嶺街的生命力，年年都令人耳目一新。而牯嶺街和附近的同安街、廈門街、重慶南路連成一片的城南街區，故事由臺灣藝術教育館、牯嶺街小劇場領銜主演，依舊承傳著文學、戲劇脈絡，讓街區依然奔流著藝術的血液。

Guling Street rose to prominence due to its literary reputation, and today old bookshops continue to attract customers. Intermingled among these bookshops are several famed stamp collecting organizations, including Mrs. Kong's stamp and coin society and Chenglong stamp society. Each November these instill additional culture into the Guling Street Books and Creative Bazaar. The bazaar encompasses a range of literary styles, from traditional fare at the old book stands to independent publications, including magazines and community releases. Designs of the products at each

stand adhere to different literary themes. The street is also closed to traffic for an open-air book fest that awakens new life in the street by bringing the community closer. It is a breath of fresh air to the people who visit. Guling Street together with the nearby Tongan Street, Xiamen Street and Chongqing South Road form the Chengnan Street zone. Leading institutions include the National Taiwan Arts Education Center and Guling Street AvantGarde Theatre. For years they have passed down literary and theatre life, letting art continue circulating through the streets.

A Business District Forms Around a Legendary Temple in Monga

艋舺街區。商賈雲集的神話殿堂俗稱「艋舺」的萬華，以當地人的信仰中心龍山寺，輻射出數百年如一日的老城街區，匯聚了販售同件物品的商號，分門別類形成極具特色的熱鬧街衢，像是西園路的佛具街，有佛山軒、龍山等老牌商店；萬安、生元青草行則座落在有青草巷之稱的西昌街 224 巷；以服飾為主的大理街，和臺北服飾文化館，攜手朝中華、國際服飾的文化發展中心邁進。剝皮寮歷史街區為臺北市難得一見的清代街廓，現在仍保留著極具紀念意義的建築，如呂阿昌醫生宅、鳳翔浴室、長壽號茶桌仔店等，還曾舉辦「剝皮寮藝條通」當代藝術展覽、「古街文化節」，邀請國內外的藝術家，在老街上進行當代風格的創作，展現時空交織的剝皮寮樣貌。

Another historical section of Wanhua is Bopiliao, a rare collection of streets that originated during the Qing dynasty. Today many buildings remain that have great historical significance, including the Lu A-chang doctors' dormitory, the Fenhsiang bathing area and the Changshou tea house. To inject

DIVERSITY

modernity into these old streets, modern artists from Taiwan and abroad were invited to attend local festivals, including the Bopiarts Old Street Cultural Festival. Such events magically intertwine great culture of different ages.

Design TAIPEI

Wanhua, commonly called "Monga," is based around Longshan Temple. From this spiritual center sprung old neighborhoods and streets, which today pack in centuries of history. Shops gathered in specialty clusters create a lively street culture. Xiyuan Road is home to stores that specialize in Buddhist relics while Lane 224 of Xichang Street is the best place for herbs and grass teas. Meanwhile Dali Street and the nearby Taipei Costume and Culture Center are turning the area into a cultural development center for Chinese and international costume arts.

Designers Create Green Homes in Minsheng Community

民生社區。設計工作者的綠意居室民生街區井然有序的街道，植栽著各式的喬、灌木，取代干擾視覺動線的電線桿，形成一條條綠蔭隧道，使得這裡的店家多以「綠色」自居，像是推廣環保理念的小森林、選用有機食材的生活廚房等餐食空間，可清楚看見綠造社區的影響力。綠意滿滿的環境獲得設計工作者的青睞，紛紛在公寓式住宅中成立工作室，包括建築、工業、服飾設計等，透過櫥窗視覺的延伸，直接能與街上的綠葉互動，如黃宏輝建築師事務所、空間製作所、好米亞等等，都能看到人本與自然的對話。超過30多處的大小公園，與住宅公寓毗鄰，住戶可輕鬆享有綠地的滋潤，吸引外地人到此處喝杯咖啡，享受城市獨有的綠意。

Along the orderly streets of the Minsheng community are a variety of tall trees and bushes that have replaced unsightly electric poles. Building this shaded green path helped inspire local shops to go green. For example, there is Hsiao Senlin, an environmentally minded restaurant that uses organic ingredients and shows the influence of a green community. Such an environment is favored by designers, many of whom launched studios in their apartments. There are architects, industrial artists and fashion designers who feel a

connection to the greenery that lines the street simply by looking out their windows. A dialogue emerges between people and nature at businesses like Irving Huang Architects and Hoomia, along with the community's spatial design firms. Another community feature are the more than 30 parks interspersed among residential zones. Residents relax in these green spaces and visitors sip on a cup of coffee while enjoying the city’s unique green feel.

1. 牯嶺街小劇場有著實驗性的表演。 2. 書香城藏書豐富。 3. 藝文中心的文藝氣息濃厚。 4. 剝皮寮古意的街道。 5. 龍山寺處在街區的中心地帶。 6. 工作坊善用綠意妝點入口。 7. 綠蔭隧道是社區的特徵之一。 8 民生社區店家喜愛採用大片落地窗的設計。 1.Guling Street Avant-Garde Theatre hosts experimental performances. 2.The street is overflowing with bookshops. 3.Books are an important part of the arts center 4.Bopiliao historical street. 5.Longshan Temple is centrally located. 6.Workshops are decorated using a green theme. 7.The shaded green path is a special part of the community. 8.Minsheng Community likes to adopt the design with French window.

設計的多元面貌 ∕ DIVERSITY

The District That Never Sleeps in Ximending

Ximending is a mecca for Taipei's youth and an important location for cultural and creative activities. Nowhere is this more apparent than at the Red House Market for Artists & Designers, a focal point of local street culture that shows the limitless power of the area's design. When Ximending's walking zone was planned, comfort was the main consideration. Streets formed based on

a variety of themes, from the culture of American street and movie street to the daring tattoo street and graffiti street. Each overflows with history. Large-scale activities also take place in the district, showing the character and passion of the streets. Whether it is the unique furnishings of the shops and product lines they offer or the street performers, experimentation is bold and innovative.

西門町街區。青春游俠的不夜樂地西門町街區為臺北青少年必到朝聖地，更是臺北舉行文化創意活動的重要場域，例如西門紅樓的創意市集，已成為街區焦點，更突顯了西門町無可限量的設計能量。西門町行人徒步區的規劃，以人的舒適度

為設計的最大考量，因而創造出許多具有強烈風格的街道，穿梭在美國街、電影街、刺青街、塗鴉街，彷彿飽覽豐富的街頭文化史。當地還不定期舉行各種大型活動，集結街區的人氣，展現街頭文化熱情。無論是商店裝潢、陳列商品、街頭藝人等等， 10

都充滿著大膽與創新的實驗精神。

Creativity Thrives in Zhongshan and Shuanglian

中山雙連街區。創意玩家的夢想天堂中山雙連街區是文創與風尚交會的迷人地帶，大街道上有國際時裝、五星飯店、百貨公司，彷彿置身時尚伸展台；飄散著職人氣息的小巷弄，存在許多設計品牌、創

意小物、藝文出版等店家，各自傳遞不同風韻，比如 PPAPER、田園城市、蘑菇、

試啼聲的舞台；想要欣賞前衛、互動、

台灣好，皆有其軸心的精神，透過招牌、

跨媒材等現代性的展覽，則有臺北當代

門扉以及店內陳設，可窺見一二，甚至經

藝術館，提供獨立影像工作者舞台。

由獨立刊物的發行，分享理念給大家品閱。

遊走在捷運線型公園，鮮豔、群體的公

迥異風格的陳年建築，散落在街區之中，

共藝術，則展現街區對創意的追求，耳

吸引著群眾的目光；常有建築、設計展出

濡目染下的周邊店家，莫不大力的表露

的中山創意基地，則是許多設計系學生初

巧思，用感知美學為產業加值。

The streets of Zhongshan and Shuanglian are a fascinating place where culture and creativity take shape. Major thoroughfares are home to international fashion houses, five-star hotels and department stores. Taking a stroll along these street can feel like a walk down a fashion runway. A more modest feeling pervades the lanes and alleys, where designer brands, creative items and art publications are available. Notable shops and cafes include PPAPER, Garden City, Booday and Lovely Taiwan. Each has its own spirit that can be seen from the signboards, entryways and interior design. Many of these businesses even have their own publications to share their philosophy and ideas with customers. Buildings in the area are as diverse as the shops that inhabit them, each capturing the eye of passersby. Architectural creations and designs are on display at the Chung Shan Creative Hub, a space where many design students are given the first thing to exhibit. To see avant-garde, interactive or multimedia displays there is the Museum of Contemporary Art, Taipei an excellent stage for independent short film artists. Meanwhile a walk along the park under the elevated metro line reveals fascinating clusters of art installations. It is obvious pursuit of the creative arts thrives. The setting influences the surrounding shops, which work hard to express their creative side.

Design TAIPEI

East Meets West on the Fascinating Streets of Tianmu

天母街區。東西交融的異想世界

DIVERSITY

假日午後的天母廣場，鋪展開來的生活市集，是大部分人對天母的印象指標，一席方巾收藏琳瑯滿目、無奇不有的二手雜貨，大大展現天母對創意活動的支持，無形中內化為地方文化的底蘊，甫以早期落地生根的異國情懷，形塑出精彩的街區樣貌。天母因位居湧泉帶，配合地形改以公園的型式開發，在住宅區間即能擁有完善的綠園設計，講究生活的藝文工作者，如蘿漾 18

手作藝術坊、蘇荷兒童美術館等，因而選擇在天母落腳。洋溢多國風情的天母街區，錯落大膽用色的餐館、小店，傳承街區歷史設計文化，飄散如畫家克林姆筆下的繽紛風格，營造獨特浪漫。 One of the first scenes that comes to mind when thinking of Tianmu Square is the Tianmu Live Market that takes place on weekend afternoons. Dazzling items abound on the carpets and tables that line the square, including an extraordinary collection of secondhand items. Each represents the support Tianmu gives to creative activities, a feeling that quietly became part of the local culture. An underlying feature of Tianmu is the foreign influence that pervaded it at an early stage of development. The influence helped build the exciting street landscape. Tianmu is located in a spring belt. To accommodate the terrain, parks were included in the urban planning and green spaces dot residential areas. Artists tend to be particular about quality of life and many were drawn to Tianmu's natural beauty. This led institutions such as the Carol Young Clay Art Workshop and the Children's Art Museum in Taipei to take 14 root here.

A Museum Without Walls Charms East Taipei

城東街區。無牆美術館的歡樂派對「粉樂町」踩著求新求變的快速步調，街頭時時有新亮點蹦出，像是專走男性風格selection shop的PLaiN、手作皮革studio

shop的Figure 21，都在一級戰區中，成功擄獲行人目光。

開放、共享藝術的概念，具體呈現在走過7個年頭的「粉樂町當代藝術展」，突破場地的藩籬，改在店家、街頭陳列作品，透過一次次藝術展，讓藝術走入生活。在松山文創園區舉辦的「2011臺北世界設計大展」，更是讓臺灣設計能量傾巢而出，至今的餘波，仍深深影響東區的設計態度。24小時不打烊的誠品書店、榮獲美國娛樂網評選的20間最美書店的「好樣本事」，勾勒出本區的文化涵養；各角落的公共藝術，如《樹河》、《鳥籠外的花園》、《時間斑馬線》，鮮明樹立街區的設計印象。 Eastern Taipei's Very Fun Park moves at a frenetic pace, seeking freshness and change. It does so out of necessity, to draw attention in a competitive shopping district where new sites constantly emerge, such as the trendy men's shop PLaiN or the handmade leather goods at Figure 21 For seven years the Very Fun Park project has surpassed barriers to bring art into the open for all to enjoy. Works are displayed in shops and on the streets. By holding the event year after year, art integrates with everyday life.

15 14

Also in eastern Taipei is Songshan Cultural and Creative Park, where the 2011 Taipei World Design Expo took place. The expo was a breakthrough for design, and remnants remain throughout the city's east. Carrying on the expo's tradition of culture is the 24-hour Eslite Bookstore along with VVG Something, which was selected by a U.S. entertainment website as one of the 20 most beautiful bookstores in the world. Also art installations such as "Tree River," the "Garden Outside the Birdcage" and "Zebra Crossing of Time" continue bringing design to the urban landscape.

9. 塗鴉能表現西門町的次文化。 10 刺青街是西門町代表的街道之一。 11 店家的室內設計具前衛的風格。 12. 音樂機器人是公園矚目的裝置。 13 創意裝飾的門面格外吸睛。 14. 蘇荷兒童美術館為一間畫室。 15 A-MAY 手作烘培屋營造出歐式風情。 16 木材妝點的店面，有著復古的情懷。 17. 位在松山文創園區的臺灣設計博物館。 18.「好樣本事」販售文創類書籍以及精緻小物。 19.《鳥籠外的花園》為大型的公共藝術。 9.Graffiti is part of the Ximending subculture. 10.Tattoo street is a representative of streets in Ximending. 11.The interior design of the store possesses avant-garde style. 12.The musical robot is an important park fixture. 13.Creative decorations of the door attract a lot. 14.The Children’s Art Museum is also a studio. 15.A-MAY handy Bakery features in Europe flavor. 16.The store made partly from wood appears in retro emotion. 17.Taiwan Design Museum is found in the Songshan Cultural Park. 18.VVG Something sells cultural and creative books along with elegant small items. 19."Garden Outside the Birdcage" is a public art installation.

設計的多元面貌 ∕ DIVERSITY

Culture from the Past and Present Surrounds the Palace Museum

故宮街區。重量級文化的古今逸趣由故宮博物館、實踐大學、東吳大學組成的創意三角洲，三大亮點各異其趣，故宮的文創新思維，創作出許多轉型突破，利用數位科技典藏價值連城的中華文物，並且設計精美的商品，如展現紋飾之美的《漱金雲紋》與《卷草紋》，化身實用的圍巾和 3C 產品，就是文化與創意的美妙結晶。東吳大學的質樸學院風，使得街區店家有股紳士學者的風範；而以設計學院聞名的實踐大學，連帶影響商家的調性，其中以陽台咖啡、Beach Hair 為首，呈現強烈的個人主義風格。 National Palace Museum, Shih Chien University and Soochow University form a triangle of creativity. Leading the way is the Palace Museum, where a new approach to culture and creative ideas has produced many breakthroughs. Digital technology is deployed to store and display priceless Chinese artifacts, and designers drew inspiration from the collection to produce exquisite products. Examples include scarfs and electronic items featuring classic gold cloud and plant decorative motifs. These show the beauty produced when culture and creativity are brought together. Meanwhile the simple design of the Soochow University campus blends with the surrounding area, making neighboring shopkeepers seem like gentlemanly scholars. Shih Chien University, on the other hand, is known for its design program, which has influenced neighboring shops. Some of the best examples include Balcony Cafe and Beach Hair, which both demonstrate an impressive individual style.

WenRawTing Block Bridges Culture and Community

溫羅汀街區。騷人墨客的沉默舞台各具特色的風格書店是溫羅汀引人流連的特色之一，色彩鮮明的獨立書店，各有死忠小眾擁護者，諸如女性主義色彩濃厚的「女書店」、蒐羅簡體書籍的「結構群」、典藏舊書的「茉莉二手書店」等，匯聚了不同喜好的嗜書人，展開一場場精彩的街頭思辯。還有一群獨立音樂創作者，選擇透過旋律傳遞自我精神、或以歌詞反芻社會現象，在 The Wall、女巫店、河岸留言等非主流表演場域進行著一首首獨特的旋律，傳遞著另一種社會生命力。 Loyal customers frequent the shops associated with the WenRawTing Independent Bookstore Alliance. Each shop has a singular specialty, from the feminist writings at fembooks to the collection of simplified Chinese character books at "StructureQun" and the old books collection at Mollie Used Books. Different groups of readers gather at the shops that best fit their interests to engage in lively discussions.

Taipei is also home to independent musicians who use melodies to express themselves and lyrics to reflect on society. In nonmainstream performing venues such as The Wall, Witch House and Riverside Music Cafe they share their music, bringing new vitality to the community.

20. 故宮最能一見中華文化的深遠。 21、22. 充滿設計風格的店家，呈現獨特風情。 23. 河岸留言是獨立音樂人的小天地。 24、25. 在溫羅汀幾步就能碰見二手書店。 26 利用傳統器物打造的創意店家。 27 大隱酒食是日式風格的居酒屋。 28. 街區店家風格大異其趣。 29. 北投溫泉博物館典藏當地的溫泉文化。 30. 北投圖書館因是一幢綠建築，知名度大開。 31. 流淌的溪徑慢緩街區的步調。 20.Chinese culture is on full display at National Palace Museum. 21,22.Design-filled shops have their own style. 23.Riverside Music Cafe is a mainstay among independent musicians. 24,25.Secondhand bookshops line WenRawTing Block. 26.The creative store is decorated with traditional items. 27.James Kitchen is a Japanese-style bar. 28.Shops have their own special style. 29.Beitou Hot Spring Museum has a collection of local artifacts. 30.The Beitou Branch of Taipei Public Library is a well-known green building. 31.Pace of life is slow on these streets.

Design TAIPEI DIVERSITY

Three Tourist Streets with a Scholarly Vibe

康青龍街區。文人雅士的悠閒美地康青龍街區每條街道的風格，皆有各自風采，歷史韻調濃厚的青田街，擁有多間日本老舍的，以「青田七六」最負盛名，與麗水街的總督府山林課員工老宿舍相互呼應，展現建築設計美學。而散落在永康、龍泉街的店家，不乏是文化與創意加乘後的微產業，以此落定的工作室、複合性商號不下少數，多以具有個人風格的文創者為主，因此康青龍的街區，像是容納多支少數民族的場域，盡情地揮灑它獨到的性格。有的沿襲中式老韻，如島民工作室、秋色如金藝文空間；有的散發日本風格，以大隱酒食、昭和町文物市集為代表；更有像小珍珠烘培坊、地球樹等看似歐洲鄉村的店家，讓置身其中的民眾，鮮活了個人感官，亦增添巷弄文化的誘人風情。

There is an elegance and style to the streets mentioned in shorthand as Kang-QingLong. The "Qing" stands for Qinglong Street, where ancient Japanese buildings are still strewn throughout the neighborhood. The best known of these is "Qingtian 76," or Qingtian Street Lane 7 No. 6. It complements the Sotokufu (governorgeneral) forestry department dormitories on Lishui Street to demonstrate the design and aesthetics of Japanese colonial era architecture. Meanwhile Yongkang and Longquan streets are lined with shops where culture and creativity thrive. These have spawned many workshops

and hybrid businesses run by artists and designers with their own individual style. The residents and tourists who come to these shops support these creative workers in their pursuits, giving them an outlet for their original character to shine. Some businesses carry on traditional Chinese culture, such as Islanders Studio or Caves Gallery; others have a Japanese style, like James Kitchen or Showacho Antique Shop; and some seem like they hail from a small European village, such as La Petite Perle or Earth Tree. Customers are charmed by the alley culture of these businesses. .

Tourists Linger in the Land of Hot Springs

北投街區。旅人流連的溫泉故鄉北投街區有新舊之分，過往有平埔族、傳教士、日人的先後步入，在今日所留存下的建築中，仍能一探不同族群的風格，並與得天獨厚的溫泉資源，一齊塑造出北投的獨特性。例如北投國小附近南島特色的紅瓦街屋、英式鄉村風韻的北投 29

教堂，以及瀧乃湯、星乃湯、吟松閣的木造屋舍設計，至現代的臺灣首座綠建築圖書館北投分館，共同演繹著北投街區的溫泉文化。 The old and the new are side-by-side on the streets of Beitou. Originally settled by the Pingpu peoples, later missionaries came then the Japanese. Buildings from each group still stand and, together with the area's abundant hot springs resources, give Beitou its unique feel.

Two of the best architectural sites are the red brick buildings

near Beitou Elementary School along with Beitou Church, which seems straight out of the English countryside. There is also the Beitou Branch of Taipei Public Library, a wooden structure that is modern Taiwan's first library to be housed in a green building. Its design reflects the district's famed traditional hot spring hotels, including Longnaitang, Yitsun and Yinsongge.

城市創新的驅動 ∕ EMPOWERMENT

The Driving Force

Behind Creativity 城市創新的驅動

與自然和平相處，是人類的天命與幸福所在。透過設計師的創意巧思，從原物料的揀選與節約、延長成品生命週期、與材料的再利用、到成品最終處置的過程，設法讓永續成為生活的一部分，並藉由建築手法與行為改變，讓綠色行動擴散發酵，因為設計，和自然共生，造築健康永續的生態環境。

Peaceful coexistence with nature is part of mankind's destiny and a source of prosperity. An important part of a designer's creativity and skill lies in selecting economic materials that extend the life of the product. Design makes sustainability part of life by finding ways to reuse materials and considering the full life cycle of products, down to when they are finally discarded. It plays an important role in architectural techniques and changing behavior. Design also expands environmental action and lets people live in harmony with natural ecology, creating a healthy and sustainable living environment. 文字／江家珊

圖片提供／臺北 101．臺北市立圖書館北投分館．富邦福安紀念館．小智研發

Writer / Ching Chia-Shan Photos Provided By / Taipei 101．The Beitou Branch of Taipei Public Library．Fubon Fu An Memorial Building．MiniWiz

Design TAIPEI

Taipei 101 - the World’s Tallest Green Building

EMPOWERMENT

臺北擁有世界最高綠建築：臺北101 跳脫世界最高的建築競賽，臺北 101 大樓基於對地球的關懷，向世界發聲，爭取綠建築最高標準認證的國際認可 LEED-

EBOM。經過嚴格的審查評估，2011 年 7 月終於成為全球最高白金綠建築，並成為世界最大量體的綠建築。臺北 101 由國際建築大師李祖原團隊所構

築設計，「101」的名稱，除了標明樓層總數，更有超越頂尖的寓義。自構建之初，團隊便已納入環保思維，包括雙層隔熱玻璃帷幕牆、垃圾運送及減量系統、中水系統、能源管理控制、樓宇管理系統等。通過白金認證面臨的最大挑戰，在於它是「營運中建築體」中、於既有基礎上同時進行繁瑣細節的改善校正，並須逐一與租戶協調、取得共識。2 年多的歷程，透過七大綠色行動，如落實節能、資源回收、友善環境、增加綠地面積等，大至室內精準控管溫度、植栽百分百雨水回收灌溉，小至檢索清查所有用電系統與衛生設備，如馬桶、水龍頭、節能燈管等，以有效減低熱島效應，確實合乎保護地球且提供一

個喘息的機會。透過 LEED 均衡系統，在適合人居的前提下，讓建物與城市同步深呼吸，並與地球共榮共生。

Taipei 101 lost its title as the world's tallest building, but its commitment to the environment remains. It made this clear when seeking recognition under the LEED for Existing Buildings, Operation & Maintenance system. Following rigorous review and evaluation, in July 2011 Taipei 101 finally became the tallest building and the largest scale building to ever achieve LEED platinum certification. Master architect C. Y. Lee and his team were behind the design and construction of Taipei 101. The "101" in the name not only refers to the number of floors but also determination to exceed what is considered the best. Beginning in the construction phase, the team integrated environmental protection ideas into its plan. These included double-layered insulated glass walls, a trash reduction and transport system, a reclaimed water system, energy management and control mechanisms, and a building management system.

The most difficult challenge to achieving platinum certification was the building was already in use. Detailed improvements had to be made to a set foundation, and negotiations were needed with tenants. Over more than two years seven major green projects were enacted in areas such as saving energy, recycling, improving the environment and increasing green area. Big changes included achieving precise management of the internal temperature and entirely relying on recycled rainwater for irrigation. Small changes included inspecting all electric and hygiene equipment, such as the toilets, faucets and energy-saving light fixtures. The result was a greener building that could reduce the urban heat island effect, protect the environment and give people a chance to breathe. LEED's requirements brought greater balance to the building, making it suitable for humans to occupy. Taipei 101 and the city could take a deep breath together while living in harmony with the world.

1.101 大樓為全球最高的綠建築。 2.101 大樓內部的綠樹象徵。 3. 綠葉構成的 101 符碼。 4.LEED 字體是對 101 大樓的環保肯定。 1.Taipei 101 is the world’s tallest green building. 2.Trees represent Taipei 101’s green commitment. 3.101 written in green 4.LEED certification recognizes 101’s environmental protection efforts.

城市創新的驅動 ∕ EMPOWERMENT

Reading in a Treehouse-like Setting: Taipei Public Library, Beitou Branch 在高架樹屋中享受閱讀：臺北市立北投圖書館臺北市立北投圖書館，獲得內政部綠建築九大指標鑽石級標章，2012 年並獲美國網站 Flavorwire.com 評選為「全球最美 25 座公立圖書館」之一。郭英釗建築師以綠建築的優雅姿態，重新檢視閱讀與生活的關係。北投圖書館曾因被檢測出是海砂屋而遭拆除重建，在建築師巧思下，採木頭及鋼材兩者結合，材質可回收再利用，同時減少廢棄物對環境的破壞。輕質生態屋頂採太陽能光電板發電，大量陽台深遮陽及垂直木格柵，降低熱輻射進入室內，達到節能的效果。而在水資源方面，先讓草地涵養水份，再將排水引至雨水回收槽，回收水再拿來沖廁或澆灌，減少浪費。北投圖書館外觀彷彿一座大型高架樹屋，巧妙地向自然借景，讓心放輕鬆地閱讀，感受寧靜和幸福，在這兒，不用辛苦找尋就能和夢想相遇。 The Beitou Branch of Taipei Public Library has received numerous honors. It was awarded diamond certification after passing the Ministry of the Interior's nine-indicators for green buildings, and was named one of the 25 most beautiful libraries in the world by the U.S. website Flavorwire.com. Architect Kuo Ying-Chao used the elegance of green building techniques to revisit the relationship between reading and life. Beitou Library was not always the magnificent structure it is today. Originally a sea sand building, it was dismantled then rebuilt using wood and steel.These materials are recyclable, so when the building reaches the end of its lifespan, they can be reused. Photovoltaic panels on the roof generate electricity while large terraces and vertical wood screens reduce the

internal thermal radiation, lowering the building's electricity needs. Rainwater first nourishes the lawn and greenery then it is diverted to rainwater recycling troughs. It is used to flush toilets or for irrigation to reduce waste. From the outside the library looks like a large elevated treehouse. Visitors can enjoy the natural scenery while they relax with a good book. They derive great joy from a peaceful, blessed setting so close to home.

Innovative Design Inspires Energy Conservation 創意環保設計

讓節能與時尚劃上等號

2010 年在臺北花卉博覽會展出的「遠東環 5

生方舟」，由小智研發所創建，回收 150 萬個寶特瓶打造成寶特瓶磚，百分百臺灣製造，也是世界首座碳中和建築物，國家

地理頻道特地自紐約前來，拍攝「偉大工程巡禮 — 環生方舟紀錄片」，2010 年榮獲英國財經媒體《金融時報》（Financial Times）環保獎，創辦人同時也是設計師的黃謙智獲得紐約市政府獲頒「年度傑出創業家獎」。小智研發專注於永續創新的綠能研發，秉持著「環保 3R」的原則—減量 (Reduce)、

回收 (Recycle)、再利用 (Reuse)，再造廢棄

物的附加價值，其作品還包含 2011 年世界設計大展中的臺北館，亦出自小智研發，徹底實踐永續的概念。主體外牆以寶特磚 6

搭建而成，室內以回收空酒瓶堆砌成酒瓶牆面，搭配 LED 照明，使館內外營造出不

5. 陽台擴伸是圖書館的節能巧思。 6. 圖書館彷彿能與植物共同呼吸。 7. 富邦福安紀念館有許多因應氣候的設計。 8. 小智研發擁有化腐朽為傳奇的創意。 9. 時尚燈檯乃是回收再利用的設計表現。 5.Extended terraces save energy. 6.The library is in perfect harmony with surrounding greenery. 7.Designers considered the locate climate when planning the Fubon Fu An Memorial Building. 8.MiniWiz turns trash into ingenious products. 9.This clever lighting fixture is a model of reusing materials.

Design TAIPEI

Fubon Fu An Memorial Building: Fulfilling Corporate Responsibility

富邦福安紀念館位於仁愛路林蔭大道南側，與仁愛路綠帶形成一完整生態系，卓越的設計思考，獲得國家建築金質獎施工品質類全國首獎及綠建築特別獎，英國 BBC 也曾特別前來報導，不少國外團體如美國環保署、國際綠建築協會、新加坡 AGC 集團前來參訪也忍不住發出讚嘆。福安紀念館由翁祖模建築師督建，其傲人之處，在於以「建築生命週期」為設計理念，在自然生態與人造環境間取得平衡，極力協調外部環境的紛雜與衝擊，保存原有生態，透過植栽重建及強化生物多樣性，在千篇一律的城市風景中，增添一片美麗的福田，更是企業展現社會責任的最佳典範。此外，健康的室內環境品質，也是設計的重點方向，室內多項節能設計如晝光控制、室內生態廊道、外牆雨水回收、網點 Low-E 玻璃等，更重要的，福安是以「產生能源」概念，採太陽能光電發電，並藉由智慧化感測系統之導入，大幅降低建物的碳排放量，節約環保外，且展現難得的高智慧科技。

同視覺效果。過程中不使用過多化學接著劑，展期結束後，所有建材皆可回收再使用，讓永續的核心精神持續，永無句點。小智研發也在生活中實踐永續概念，以「Re」為主題，設計團隊研發出「環保再製酒瓶燈具組 (Re-Wine)」，賦予廢棄稻殼新生命，與回收塑料複合而成，將使用過的空酒瓶當成燈座，經過簡單的組裝，變身為時尚燈檯，甚至可以擁有一面酒瓶收納牆。種種美好理念的實踐，皆在強調人與自然環境的共存，而不是一味的浪費與開發。

MiniWiz created the FE EcoARK displayed at the 2010 Taipei Flora Expo. Around 1.5 million bottles were recycled and turned into bricks to create this 100-percent made in Taiwan structure that was dubbed the world's first carbon neutral building. A National Geographic team

To the south of Renai Road is the Fubon Fu An Memorial Building. It joins with the green band that runs along Renai to form a complete ecological system. Design of the building was meticulously planned, which was recognized by the National Golden Awards for Architecture with first place honors in its excellent construction category along with a special award for green building. BBC reported on the building, and groups that have visited include the U.S. Environmental Protection Administration, the World Green Building Council and Singapore's AGC. Each gave high praise. Design of the memorial building was overseen by architect Mark Ongg. He specializes in integrating a building's life cycle into his design, seeking a balance between natural ecology and the manmade environment. In the memorial building Ongg focused on mitigating external disorder and shocks. He preserved elements of the land's original state by making plants an important

EMPOWERMENT

秉持企業社會責任的生態館：富邦福安紀念館 part of the design and emphasizing the variety found in life. In the repetitive urban environment Ongg added a green oasis and a model for an enterprise fulfilling its social responsibility. Besides adding green elements to the memorial building's appearance, Ongg created a healthy internal environment. His design incorporated energy conservation measures, such as sunlight control, indoor green corridors, a rain recycling system and low-emissivity glass. Solar cells were installed which, together with an intelligent sensor system, reduce carbon emissions and generate electricity. These facilities not only protect the environment but also are a rare example of the latest ways that intelligent technology is saving energy.

from New York featured it on an episode of Megastructures, and it won a 2010 environmental protection award from "Financial Times." EcoArk was part of the reason Arthur Huang, the MiniWiz cofounder and a designer by trade, was invited into New York City's prestigious Venture Fellow program. MiniWiz focuses on innovations in sustainability and green energy. It gives added value to discarded items by adhering to the "3Rs" of environmental protection: reduce, reuse and recycle, principles that were on display in the Taipei Pavilion it built for the 2011 World Design Expo. The main exterior wall was constructed from plastic bottle bricks while interior walls were made by stacking recycled wine bottles. On both the exterior and interior LED lights were deployed to create unique visual effects. During construction very few chemical adhesives were used, which made it easier to recycle all building materials after the expo ended. The spirit of sustainability could continue without end. Besides its large-scale buildings, MiniWiz brings sustainability to everyday life. Using "re" as a theme, the design team launched the "Re-Wine" program to turn used wine bottles into lighting fixtures.

Discarded rice husks and post-consumer thermoplastics are combined to form a material called Polliber. This is used as a case for the wine, and it later can be easily joined with the empty wine bottle to form a smart lighting fixture. Multiple cases can even be stacked to form a wall. Brilliant ideas such as these allow designers to emphasize harmony between humans and the natural environment, moving away from the waste that plagues many development projects.

自信的生活主張 ∕ STYLE

Bringing Confidence to the

自信的生活主張

文字／江家珊

People

圖片提供／印花樂．橙果設計．誠品．JIA 品家．小茶栽堂．掌生穀粒．達摩工坊

．Eslite．JIA Inc．Zenique．Green in Hand．Studio DOMO Writer/Ching Chia-Shan Photos Provided By / Studio inBlooom．DEM Inc．

風格，成於中而形於外，展現品味、表達個性，獨一無二、難以忽視其存在。城市與人相同，透過景物、街弄與生活，將風格表露無疑。臺北的風格，透過日積月累、古今中外的文化交融，自然形塑，現在讓我們帶領你，感受臺北城的獨特風采。

Style starts on the inside and is displayed on the outside, prominently revealing a person's individual tastes and personality. Like people a city has a style that it displays through the urban landscape and its streets. Over the years culture has naturally made Taipei's style richer. Accompany us as we look at the charm and grace of the city. 1

Design TAIPEI STYLE

Classic Tea Ceremonies Revisited 經典茶道的新潮美學中國茶飲文化博大精深，從種茶、製茶、賣茶到品茶，處處隱藏設計的秘密。從茶樹栽植的用心設計、到製茶流程的烘焙設計、茶葉禮盒的包裝設計、飲茶器具的實

用結合美感設計，早已跨越生活的範疇，甚而衍生為一場生活儀式，另一種時尚品味的呈現，更蘊含著無形的人文精神。如故宮和 JIA 品家共同合作的弦紋茶組，靈感來自南宋《青瓷弦紋樽》，傳統酒器融入現代生活之中，轉化成典雅祥和的茶藝套組，簡單的意象表述，傳遞出一份怡然的閒適自得。小茶栽堂茶壺旅行組猶如俄羅斯娃娃般，詮釋收納的巧思，可把兩個杯子都收進壺裡，於 2012 年德國「iF Design Award」中榮獲產品設計大獎。而臺灣的泡沫紅茶，始終演繹著一種活躍於民間的飲饌文化。而隨時代傳衍，又從泡沫紅茶店提升到人文茶館，其中如春水堂等茶館，延續傳統茶飲思維，但加入創新調和臺式泡沫紅茶文化，把年輕人喜歡的珍珠奶茶，藉由插花、掛畫、茶食、器皿、茶館風華等五感美學，以更精雅的方式展現茶的無限可能，在在反映當代的生活文化與美學態度。而設計，無所不在。在臺灣人的生活裡，「掌生穀粒」從碗底的米粒出發，運用牛皮紙袋或客家花布，以精緻的手感包裝、動人的農耕紀錄，把在地食材的風土人情完美呈現，並因此奪得 2011 亞洲最具影響力設計大獎。再如達摩工坊以書法為底蘊的豆腐椅、豆腐凳等等，東方圖騰加上現代的創意符號，莫不深刻展現設計者對美好城市生活的種種企望。

Chinese tea culture is highly refined. Before tea can even be tasted, it must be grown, processed and sold. Design is hidden in each step, from the arrangement of tea trees to the roasting equipment used to process the leaves, the packaging to hold them and the implements to steep and consume the drink. Practicality and aesthetics must be adhered to at each step, a formality that turned tea drinking from a normal part of everyday life into a ceremony. Tea tasting is a fashionable event containing an intangible cultural essence. Realizing the importance of tea, National Palace Museum and the design company JIA collaborated to create the string tea set. Their inspiration came from Southern Song Dynasty ceramic vessels that were originally used to hold alcohol but were modified to form a classical tea set. These simple implements are a joy to behold. They bring elegance and fashion to the tea ceremony, revisiting a tradition that has existed for centuries and demonstrating the beauty of ancient Chinese culture.

has found a way to blend traditional and bubble tea on its menu. Youths who come for this modern drink also can enjoy the flower arrangements, paintings, snacks and household utensils which compose the teahouse setting. The five senses are entertained in an environment that demonstrates the limitless possibilities of tea. It is a reflection of how culture and aesthetics respond to the modern lifestyle. Design is everywhere, and its effect is apparent even when contemplating the last few grains of rice in a bowl. Taiwanese have a deep impression of the company Green in Hand, the Design for Asia Award winner which offers its rice in a variety of packages, from simple paper bags to Hakka flower print cloth. The elegant texture of these wrappings and accompanying farm stories offer consumers an account of life in the countryside. Other well-known Taiwanese designs such as tofu chair and tofu stool that are created by Studio DOMO put a modern twist on eastern culture and show how wonderful city life the designers aspire to beautiful lifestyle and city.

Another company to capitalize on traditional tea, but with a more modern twist, is Zenique. Its teapot travel set contains a pair of cups of decreasing size that can be stored inside the tea pot, much like the Russian Matryoshka dolls. The ingenious idea was awarded a 2012 iF product design award. Beyond traditional Chinese tea there is Taiwanese bubble tea, a widely popular beverage. Design remains important for the elements common to all bubble tea shops, and it is vital among the tea houses that have expanded past their usual offerings to include bubble tea. One example is Chun Shui Tang, which

1 JIA 品家受茶道的影響頗深，作品流露著古代的風韻。 2. 小茶栽堂對於茶具的收納甚是講究。 3. 掌生鼓粒的包裝一直有土地的溫潤情感。 4. 達摩工坊豆腐椅將東方色彩詮釋的相當經典。 1.JIA Inc is affected deeply by teaism, its works have ancient style. 2.Zenique pays close attention to its tea sets. 3.Packaging used by Green in Hand always has a warm, homegrown feel. 4.The tofu chair, presented by Studio DOMO , has a classic eastern style.

自信的生活主張 ∕ STYLE

The Original Spirit of the City

默默譜寫著與地區文化或傳統產業呼應

花織品，創造出一系列印花作品，如手

的符碼，並透過各種各自沉醉的藝術形

工絹印的書衣、背袋，獨特地傳達在地

式，積極吶喊與發聲，爭取更美好的城

情感。

城市中的原創精神

市生活。

手感的溫度，藉由作品來傳達，始終可以感受到創作者的體溫、熱情、甚至聽得到澎湃的心臟脈動。在臺北，許多藝文工作者自創品牌，在各角落安身立命，

在臺灣，廟宇常扮演社群中心的角色，

其中如花布創意的印花樂，有感於臺灣

宗教廟宇甚至成為另一種表達藝術設計

目前一直沒有代表性的印花布設計，於

的表徵空間，全家便利商店曾與橙果設

是由 3 位女性設計師將臺灣生態、臺灣

計合作，設計出一系列討喜的神明公仔，

記憶做轉化，以臺灣在地鳥類或老房子

以傳統神像之民俗文化為設計元素，成

窗格、磁磚等原型，結合圖案設計與印

功突顯臺灣兼容並蓄的多元文化。

Design TAIPEI

Innovation Never Sleeps

STYLE

創意活力不打烊臺北的「24 小時文化」，加上卓越的科技設計的加持，形成了超級便利的城市聯絡網，也形成臺北一項傲人的城市的風格。便利商店占滿大街小巷，全天候解決生活大小需求，即使子夜也能購買藝術展演門票、閱讀書籍雜誌，成為臺北生活的活力時尚。 Pinkoi 是個分享原創設計的網路平台，透過雲端讓創意人不但可以彼此互動分享，甚至不費力地尋得適合的銷售管道。MR.Travelo 則是一全新的旅遊社群平台，將假日旅行照片轉化成客製化旅遊書，與朋友分享更多的感動。

誠品書店已成為臺北地標，是臺北必訪的朝聖地之一，唯一 24 小時營業的誠品敦南店，提供不打烊的閱讀饗宴。對許多臺北人來說，這裡絕對是記憶臺北的獨特場域，許多觀光客或僑胞，即便凌晨 3、4 點、臨上飛機前，都可以在此買本心愛的書籍，留下對臺北最深的印記。誠品也與藝術、表演、設計、音樂、電影有著美妙連結，原創設計品牌的進駐，全台每年 4,500 場的藝文活動，持續發聲與堆疊，成為一種夜未眠的文化嘉年華會，刺激著城市的創意神經。誠品還曾獲《時代》亞洲版「The best of Asia 亞洲之最」評選為亞洲最佳書店，在不夜的書店裡，跨越地域、世代、性別與知識類型，讓閱讀成為心靈的

共通語言。 Taipei is active 24 hours a day. Aided by its excellent technology and design, a convenient urban network has sprung up along with an impressive urban style. Convenience stores fill the streets to satisfy everyday needs at any time of day, no matter the weather. Late into the night customers can buy tickets for art performances or browse books and magazines. These stores have become an indispensable part of the active modern life. Rapid advances in technology have also aided design online. There is the website Pinkoi, a platform for creative

workers to interact and sell goods. Meanwhile Mr. Travelo is an all-new tourism social network platform. It makes it easy for people to turn their travel photos into customized books that can be shared with friends. For brick-and-mortar businesses Eslite continues to serve as a Taipei landmark and a popular destination for tourists. The Dunnan branch is open 24 hours a day. It is a place where memories are formed, whether it is locals who want to read or tourists who stop before an early flight to buy a book that can remind them of Taipei. beat. In Taipei many artists create their own brands. They find a place to settle down then quietly respond to the local culture and static of the media industry that surrounds them. They become intoxicated by the art forms available, searching for a voice they can use to make life in the city more beautiful.

Look closely at a good design and you can feel the creator's passion and warmth. If you listen carefully, you might even be able to hear her heart

Three female designers felt this inspiration when they formed the Studio inBlooom. The women noticed that Taiwan was missing printed cloth pieces to represent the island, so they decided to create such products featuring images like the country's birds or elements from its traditional homes. Combining picture design with cloth printing, they

Eslite is also closely connected to the city's arts, performance, design, music and film scenes. Original designs are put on display and every year the chain hosts around 4,500 cultural events on taiwan. These turn the bookstore into a culture fest for all types, even the insomniacs. It injects energy into the city. "Time Magazine" Asia edition has even listed Eslite as the top bookstore in its "Best of Asia" series. In this shop that never sleeps regional, generational, gender and knowledge barriers are surpassed. Reading is turned into a universal language of the soul.

produced a series of patterned design items including handmade book covers and backpacks. The designers found an original method to communicate their feelings of Taiwan. In Taiwan temples often serve as community centers. Sometimes artists and designers use the temples as a space to express themselves, and sometimes they take pieces of the temple as inspiration for new products. One such example is when the convenience store FamilyMart commissioned DEM Inc. to produce a series of fun dolls based on spiritual Buddhist figures. Each doll reveals the wide variety of culture found in Taiwan.

5、6、7、8.JIA 家品的茶具、餐具，展現對中華文化的致敬。 9. 橙果設計的神明公仔，曾掀起收藏的風潮。 10. 印花樂是臺灣生態記憶的印記。 11、12. 誠品書店的空間感，讓閱讀更加有趣。 5,6,7,8.All works of JIA Ihc,hold Chinese culture in high esteem. 9.Collectors fell in love with the Buddhist dolls designed by DEM Inc. 10.Prints by studio inBlooom focus on Taiwan ecology. 11,12.The layout of Eslite’s Bookstore makes reading more enjoyable

想像力的開發 ∕ IMAGINATION

想像力的開發

Developing Creativity 文字／林桂嵐．李俊明．游姿穎

圖片提供／知本形象設計陳彥廷周育潤 JIA 品家奇想創造

Writer / Lin Kai-Lan．Lee Chun-Ming．Yu Tzu-Ying Photos Provided By / Proad Identity．Chen Yan-Ting．Chou Yu-Jui．JIA Inc. ．Gixia Group

臺北的創造力根源於無遠弗屆的想像力，悠長的傳統文化與融會的國際潮流，都成了激發設計師創意的推手，更直接反映在新奇的設計物品上，除了呈現顛覆的創新思維，精彩的土地故事性，更增添了設計的玩味。

The limitless imagination in which Taipei's creativity is based, its long cultural traditions and merging of international trends are all hands that push design creativity and are directly reflected in the novel products that are continually designed, products that display innovative thought that overturns convention, have interesting stories behind them and are fun.

Design TAIPEI IMAGINATION

在地素材新趨勢

Local Material New Trend

設計的巧思就在於能轉化看似平常的元

The ingenuity of design lies in converting seemingly ordinary elements to create a stunning new object. In recent years, design that has local characteristics and culture as the starting point has become fashionable in Taiwan and the power of design that has been displayed has been impressive. Chou Yu-Jui's bamboo stool and bubble sofa are examples of this kind of design. The former was made in cooperation with craftsmen Su Su-Ren and Chen Gao-Ming and made use of Taiwan's excellent bamboo and high level of craft skill. A three-legged stool that displayed the course of growth of a single bamboo tube was designed; the 2010 work,the bubble sofa, merged weaving skill and fashion; 999 bamboo woven balls were stacked to make a comfortable sofa that can be adjusted to change the size. The design made outstanding use of the lightness, air permeability, environmentalism and flexibility of bamboo.

素，創造出倍感驚奇的新物件，近來吹起以在地特色及文化為始點的設計，設計力表現讓人驚艷。出自於周育潤之手的「竹凳」、「泡泡沙發」即是代表之一，前項作品特別與工藝家蘇素任與陳高明合作，利用臺灣的良竹加上精湛工藝技術：在同一根竹管上呈現竹子生長的原始面三隻腳的凳子；而 2010 年的作品「泡泡沙發」則是將編織工藝帶入時尚風潮，由 999 顆的竹編球，緊密堆砌成一席舒適的雅座，沙發結構還可以隨需要變大、變小，同時也將竹子輕盈、透氣、環保、具彈性等多重特性發揮到極致。此外，東方色彩的技藝，成為設計想像的源頭，新銳設計師陳彥廷便將此詮釋得相當動人，採用剪紙藝術製作的「前刀 cutting」影片及「Letter Cutting」海

報，獲得海外諸多獎項，諸如德國 iF

概念獎、iF 傳達設計獎、英國 D&AD

學生獎、美國 NYC ACMSIGGRAPH 電腦動畫展、法國安錫動畫展等 17 座獎

項，向世人展現臺灣的想像設計力。

Also, eastern craft techniques are also the source of design imagination. The Cutting film and Letter Cutting poster by young designer Chen Yan-Ting interpreted China's traditional paper cutting art in a moving way, winning many awards, such as the iF concept award and design award,

the UK D&AD student award, the US NYC ACMSIGGRAPH award, and French Annecy International Animated Film Festival award, 17 awards in all.

1. 知本形象設計的此件茶壺，隱喻著月亮的圓缺意象。 2. 陳彥廷以剪紙概念設計的海報。 3. 泡泡沙發由 999 顆手工竹編球堆砌而成，受到國際家具展的矚目。 4. 周育潤設計的竹凳，獲法國 Maison&Objet 最令人心動獎。 1.Proad Identity’s Pottery implies waxes and wanes of the moon. 2.Chen Yan-Ting employs paper cutting art’s notion to design Letter Cutting poster. 3."Bubble Sofa" which was crafted from 999 handwoven bamboo balls, was a hit at an international furniture exhibition. 4.Chou Yu-Jui was honored at Maison & Objet for his bamboo stool design.

想像力的開發 ∕ IMAGINATION

東方色彩再渲染文化是設計的養分，與傳統特色連結才

當設計潮流成為一種風格化，「家」的風

能書寫屬於當代的脈絡，進而找到臺灣

格化，也不再只發生在建築與室內設計中，

設計的定位，以發揚茶道的設計最為講

透過居家用品、生活小物，設計師創造出

究，例如知本設計與臺華窯合作的「白

與眾不同的生活風格。2012 年至法蘭克福

居月」茶組，便運用西方邏輯，闡釋東

參展的臺灣品牌 JIA 品家，以不同材質運

方思維，營造簡約中帶有東方詩意的風

用和成熟設計線條，用新東方設計語言，

格，該作品以「弦月」為主題，巧妙地

向世界溝通；他們推出的蒸鍋蒸籠、弦紋

呈現在壺蓋的把手與不對稱的杯座中，

茶組等系列，運用陶瓷及木頭異材質，呈

象徵人生好比月的陰晴圓缺。

現溫暖柔和的搭配，詮釋出率直白淨的風格，讓器皿有了全新表情。

Advancement of Eastern Skills Culture is the nutrient of design and connecting with the features of tradition can allow the contemporary context to be described and allow Taiwan to find its own design position. In terms of the connection of design and tradition, the best example is design that promotes tea art. A fine example is the Bai Ju Yue tea set by Proad Identity and Tai-Hwa Pottery, that used western logic to

5. JIA 品家的弦紋茶組呈現中國風的簡約質感。 6、7、8、9. 知本設計的「白居月」茶組，突顯創意是來自於對環境的細膩觀察。 10. 奇想創造的鮮解凍是從未來生活角度發想的作品。 11. 超輕量複合材扳手是奇想創造便利生活的設計。 5.JIA Chinese string tea set has a simple, elegant design. 6,7,8,9.Proad Identity’s Bai Ju Yue tea set displays that originality coming from clearly observing surroundings. 10.Gixia Group’s "ThawThat" is a work from the future life aspect. 11.Ultra-light multi-material wrench , designed by Gixia Group, is a life-convenient design.

科技智慧的新生活運動，影響當代設計走向，設計師著力在實用與美感之間取設計獎常勝軍謝榮雅，帶領的奇想創造團隊最懂得想像未來生活，仔細觀察生活細節，再運用設計解決問題，例如與金屬工業研究發展中心共同研發，得到 2011 年德國 red dot 金獎的「超輕量複

合材扳手」，它比傳統扳手輕了 40%

至 50% 的重量，輕巧、易攜帶與操作，

同時減輕使用者的身體負擔。另外，榮獲 2012 年 iF 與 red dot 的得獎作品「奇想鮮解凍」，更是謝榮雅對於科技美學 5

的極致表現，奇想鮮解凍運用臺灣傲視全球的鋁擠型製造工藝，內嵌熱導管縮短冷凍時間，且無需任何電力，便能保留食材鮮味，省時便利又兼具節能減碳之效。想像力讓設計有了更多可能，尤其在擁有多元文化的臺北，更需要實踐設計的想像，突破新舊文化、場域結構、自然環境的束縛，形構出未來的臺北生活樣貌，而難能可貴的是這座我們的城市，

interpret eastern thinking, creating a simple style with eastern poetic feeling. The theme of the work was "crescent moon," cleverly expressed on the handles and the nonsymmetrical cup stands, symbolizing that life waxes and wanes like the moon. When design trends become lifestyles, the styling of the home is no longer limited to the building and interior design, through home use items, the designer creates a life design style with a difference. Taiwanese brand JIA took part in the 2012 Frankfurt show, communicating with the world with a new eastern design language that intertwined different materials and had mature design lines. Their steaming basket and string pattern teaset and others series of works used clay and wood together cleverly to display warmth and softness, expressing a direct and pure modern elegance and giving household utensils new expressions.

規模不堪大，設計師卻能夠發揮最大的設計本能，讓臺北給人全新的印象。

New Intelligent Technology Advances The innovative new life movement that technological wisdom has driven is deeply influencing the direction of contemporary design, with designers attempting to strike a balance between practical use and beauty to make life better.

IMAGINATION

得平衡、讓日常更為美好。其中以國際

Design TAIPEI

智慧科技新結晶

The Gixia Group, led by regular winner of international design awards, Hsieh Rong-Ya, is best able to imagine future life in their designs and ponder on the details of present life to use design to solve problems. One fine example of their work is Ultra-light multi-material wrench, developed together with the Metals Research Institute, that won the 2011 red dot gold award. It is 40-50% lighter than a traditional spanner is light, easy to carry and use. Imagination gives design more possibilities. In particular, Taipei, with its diverse culture needs to realize design imagination and break the shackles of old and new culture, area structure and natural environment and build a distinctive Taipei future life. Fortunately Taipei is a city that isn’t very large but the imagination of its designers is boundless and professional designers are constantly giving the city new vitality.

密集的國際交流 ∕ GLOBAL

1 2

密集的國際交流

International Ties 身為 2012 年「設計之都」，芬蘭首都赫爾辛基從文化和交通樞紐地位兩項競爭利基為起點，向全球行銷「小而美」的創意能量，追求一致性的貫徹和憑直覺就能簡明易懂的設計，是芬蘭設計的特色。而臺灣的設計特色在哪裡？從國際到臺北，讓我們一起蒐尋出屬於臺北的設計競爭力。

Helsinki, the capital of Finland, began its successful pursuit of 2012 World Design Capital honors by promoting its niche as a cultural and transportation hub. From the start it sold the world on the innovative power of "small beauty." It has put this idea into practice throughout the city while relying on intuition to create simple design that is easy to grasp. So what is Taiwan's design specialty? Join us on a journey around the world and into the Taiwanese capital as we search for the source of design competitiveness in Taipei 文字／高正浩

圖片提供／ Han Gallery．臺灣設計師連線．財團法人臺灣創意設計中心．Moissue．華山 1914 文創園區．良事設計．國立臺灣美術館．中華民國對外貿易發展協會

Writer / Kao Cheng-Hao Photos Provided By / Han Gallery．Taiwan Designers Web．Taiwan Design Center．Moissue．Huashan1914 Creative Park．Haoshi Design．National Taiwan Museum of Fine Arts．Taiwan External Trade Development Council

Design TAIPEI

身為華人世界設計匯流中心的臺北，已然成為亞洲創意表現的資優生，除了可欣賞自有的獨特設計文化外，還能看見各國的設計能量在此交會；而國際上的設計博覽會，臺北更是被競相

GLOBAL

邀請的城市，無論是從臺北看國際，或是在國際舞台看見臺北，這座城市從不缺席全球設計的高峰盛會。臺北不斷藉由大型設計展覽的舉辦，汲取全球設計的精華，並自創嶄新的設計思維與風格，展現源源不絕的設計熱情，注入到城市的美感細胞。最為人震撼的「2011 臺北世界設計大展」，展出內容涵蓋建築、空間、平面、產品、工藝等領域，並集結海內外約 1,200 位的當代設計名家，橫跨老中青三代設計師的創意，展出超過 6,000 件的作品，不僅是臺北第一次，也是全球有史以來最大的規模。行之有年的「臺灣設計師週」，是由民間自發串聯舉行的設計活動，已成為國內新銳設計師的發跡地，並邀集國外的團隊入駐，刺激整場的設計盛會，2012 年甫開幕的展覽，以「FLOW」為主題，特別增加由設計串聯的活動，讓參觀民眾可以走進設計工作室、創作聚落等基地，帶動設計風潮。講究居家品味的瑞典品牌 IKEA，看上臺北在亞洲的設計號召力，在臺北舉辦首次的「IKEA PS Home 居家設計展」，展出

19 位國際設計師的系列家具，並邀請知名設計師聶永真及包益民、周書毅等文化工作者，一起演繹居家的創意美學。學生的創作潛力同樣深獲國際肯定，每年的「新一代設計展」都有倍受矚目的新秀誕生，目前已是全球最大的學生設計展覽之一，吸引國內設計院校的團隊展出，還有國際名校前來共襄盛舉。

As a design center of the Chinese world Taipei has become an "outstanding student" in Asia in terms of creativity. As well as seeing Taipei's own design style in the city, design energy from around the world flows together here. Taipei is also always near top of the list when invitations are issued to cities for international design exhibitions. This city is never absent from the highest level international design events. Taipei continually holds major design exhibitions to absorb the essence of global design and, with innovative new design thinking and style, displays endless design passion that invigorates the city's aesthetic cells. Most notable so far was the Taipei World Design Expo 2011 the scope of which included the architecture, spatial, graphic, product and craft design areas;it brought 1,200 contemporary designers to the city and exhibited over 6,000 works by young, middle and older generation designers. This was not only the biggest design event ever held in Taipei it was the biggest in the world. Long-established Taiwan Designers' Week is an event staged voluntarily by private groups and has become a launching pad for new Taiwanese designers. Overseas design teams are also invited to take part to add an international flavor and provide an opportunity to create sparks of creativity through facilitating exchange between designers from Taiwan and different parts of the world. This year's opening ceremony was held recently and had the theme "Flow." This year, activities were held that allowed members of the public to visit design studios and creative bases to stimulate an interest in design.

Swedish brand IKEA, known for its attention to tasteful home decoration, saw the pull of Taipei design in Asia and thus held the first IKEA PS Home design exhibition in the city. It featured series of works by 19 international designers. Renowned designers Nie Yong-Zhen, Bao Yi-Min, Chou Shui-Yi other cultural workers were also invited to interpret creative home aesthetics. The creative potential of students in Taipei has also won international affirmation. The annual Young Designers' Exhibition always produces eye-catching young designers and it is currently one of the biggest design exhibition for students in the world, attracting enthusiastic participation by teams from design departments at universities all over Taiwan as well as attracting participants from renowned schools from around the world.

1. 吳孝儒的新台凳利用塑膠椅、明式椅的元素，讓國際大為驚艷。 2. 透過臺灣設計師週可以與創作者交流互動。 3. 2011 臺北世界設計大展吸引民眾熱情的參與。 4. 木頭戒指的素材是廢棄的木屑。 5. IKEA PS Home 居家設計展提供創意者一個，展現自我的空間。 6. 臺灣設計館是 2011 臺北世界設計大展的重點展區。 7. 包益民在 IKEA PS Home 居家設計展所規劃的書房。 8. 即將在臺灣設計師週展出的凸餅錢筒。 1.Pili Wu’s Plastic Classic Chair mixing plastic and Ming-style chair get international admiration. 2.Idea makers communicated and interacted with each other on Taiwan Designers’ Week. 3.Los of enthusiastic people attended Taipei World Design Expo 2011. 4.Ring "Second Life" material is the discarded wood flour. 5.IKEA PS home design exhibition offers idea makers spaces where they can show their self-style. 6.Taiwan Design Museum is an important exhibition area in 2011 Taipei World Design Expo. 7.The study in the IKEA PS Home exhibition was design by Bao Yi-Min. 8.Puff Bun Bank will be displayed at Taiwan Designers' Week.

密集的國際交流 ∕ GLOBAL

遍地開花的設計新勢力

New Design Flowers Bloom All Over

參與國際間設計盛會，更是對臺北設計實力的肯定，橫跨歐亞

Participation in major international design events affirms Taipei's design power. Taipei designers take part in design events in Asia, Europe, North America; as well as providing an opportunity for observation and exchange, they are also a chance for commercial matching. The Milan International Furniture Show in Milan Design Week this year saw Han Gallery take six of its designers, Rock Wang,Chou Yu-Jui,Ho Chung-Tang, Wu Pili,Liao Po-Ching and Gina Hsu, to show their works at this heavyweight international design event and they won a lot of praise; also, Han Gallery was the only design company from the Chinese world to be invited to the Helsinki Design Exhibition in Finland, again putting it in the international spotlight.

大陸、北美，都有臺北設計的身影，觀摩交流之外，也增進商業媒合的機會。2012 年「米蘭設計師週」的「米蘭國際家具展」，由 Han Gallery 帶領旗下合作的 6 位設計師——王俊隆、周育潤、何忠堂、吳孝儒、廖柏晴、徐景亭，攜手前進國際重量級的展覽，得到的好評不斷；此外，Han Gallery 的班底也成了華人區唯一受邀參加芬蘭赫爾辛基的設計主題展覽，擄獲全球的鎂光燈。歐洲三大家具展之一的「巴黎家具家飾展」，臺北將以「Fresh Taiwan-see the difference」主題第 5 度進軍法國，由筌美術、

非原創、urban prefer 等 26 個品牌組成的臺灣館，勢必引起國際轟動。而「Fresh Taiwan」的精神，則從 2012 年「東京國際

禮品採購展」開始沿用，日後也將一舉進攻「倫敦設計節」、「香港設計與創新科技博覽會」、「上海國際時尚家居用品博覽會」等。其中「倫敦設計節」，往年臺灣多是參加商業性質較高的「倫敦 100% 設計展」，去年兩個八月、肆意設計等 12 家文創產業的商品，引起國際買家高度詢問。今年臺灣將轉戰前衛性格的「TENT London」，代表出席的將有柒木設計、青沐設計工作室、 Soul Fun 等 18 家設計公司，展示當代的室內設計產品，勢必引

發觀展的熱潮。

Taipei will participate for the fifth time in the Maison & Objet Paris, one of the top three furniture exhibitions in Europe, with the theme "Fresh Taiwan-see the difference." The Taiwan Pavilion will feature 26 brands such as Galery Chuan, Fatedesign, Urban Prefer etc and will be sure to create a stir. The spirit of "Fresh Taiwan" has been used since this year's Tokyo Giftex World and will be the theme for future participation in the London Design Festival, the Hong Kong Inno Design Tech Expo, and the Shanghai Interior Lifestyle etc. In the past, at the London Design Festival Taiwan has mainly participated in 100% Design London which is relatively commercial in character and, last year, products by 12 design companies including Biaugust DECO and NDD etc attracted a lot of interest from international buyers. However, this year Taiwan will switch to the more avant-garde TENT London and will be

9. 二個八月的作品充滿反戰的意味，引起不少共鳴。 10.2012 年臺灣以「Fresh Taiwan」為主題，巡迴國際各個設計展。 11. 臺灣館是巴黎家具家飾展的焦點。 12. 良事設計的壁鐘獲得國際好評。 13. 本屆威尼斯建築雙年展，以瓦楞紙、尼龍繩打造的臺灣館。 14. 參加紐約 ICFF 設計展的 Moissue 團隊。 15. 深圳文化創意博覽會人潮洶湧的盛況。 9.Anti-war symbol appears in Biaugust DECO’s works and then strikes a chord. 10.Taiwan sets "Fresh Taiwan" as theme, touring in every international design exhibition. 11.Taiwan pavilion is the spotlight in Maison & Objet Paris. 12.Haoshi Design wall clock won international positive. 13.Taiwan pavilion is made of corrugated papers and nylon ropes in current Venice International Architecture Biennial Exhibition. 14.Moissue team in New York International Contemporary Furniture Fair. 15.The crowded circumstance in Shenzhen Cultural and Creative Industry Expo.

Design TAIPEI GLOBAL

represented by 18 design companies including Kimu Design Studio, HU+DHH Studio and Soul Fun that will display their contemporary interior design products and will be sure to attract a lot of attention.

建築迷朝聖必到的「威尼斯建築雙年展」，則融入藝術的本質，對文化層面的影響力甚大，獨立設置的臺灣館，創作因能反映時下的問題，總引起國際的震撼，李祖原、姚仁喜等建築大師皆曾在此成功曝光。今年第 13 屆的展覽，以瓦楞紙構築的臺灣館展場，主題定為「地理啟蒙」，呼應大會主題「共同基礎」，透過建築師廖偉立、林友寒的作品「臺灣地理巡禮」、「失憶的家」，運用虛實交錯的手法，呈現臺灣的地理特色。「倫敦建築嘉年華」為英國最大的建築饗宴，此次通過徵選的文化大學、成功大學團隊在焦點團體展中亮相，其中，文大特別針對臺北的環保議題，提出如高架橋變成都市行人的城市綠廊、社子島轉型自然能源發電的親水觀光園區等概念。焦點轉往北美最重要的設計商展「紐約 ICFF 設計展」，來自臺北的良事設計，利用燕子的雕塑排列成壁面的時鐘、以及氣球概念的燈具，奪得媒體的佳評，同樣出身臺北的 Moissue 品牌，設計

師高立杰、郭子榮，則取用木屑製作的 Second Life 木頭戒指，受到在場人士的關注。在今年總產值高達約 6,735 億的深圳文化創意博覽會中，「臺灣

文化創意館」集合 99 家文創業者，規劃精品、工藝、益智等展區，再增設博物館的數位加值展區，結合科技與文化的創意，於會場的詢問度非常高，也將成為他國爭相學習的設計概念。匯聚各地來臺的設計大會，以及國際伸展臺的精湛演出，從各個不同的設計層面切入，不斷與臺北的設計交融，形塑出臺北獨特的創意色彩，至今在國際上已無人能忽視臺北的設計實力。現在，臺北也正式向全球宣告，站上世界設計之巔，臺北，捨我其誰！

Mecca for architects the world over, the Venice International Architecture Biennial Exhibition, merges in the essence of art and has a deep influence on culture. The independent Taiwan pavilion always becomes a talking point because it is able to reflect problems of our times. Leading architects such as CY Lee and Kris Yao made their name at the exhibition. At the 13th exhibition Taiwan's cardboard pavilion had the theme "Geographical enlightenment", echoing the exhibition theme "common foundation". The works of architects Liao Wei-li and Lin Youhan, "Tour of Taiwan's geography" and "Amnesic home" used a method that intertwined the real and the imaginary to display the characteristics of Taiwan's geography. The London Festival of Architecture is the biggest architectural feast in the UK. This year Chinese Cultural University (CCU) and National Cheng-kung University teams took part in the Focus Team Exhibition after fighting off the challenge of other submissions. Addressing the issue of environmental protection in Taipei, CCU put forward the idea of turning elevated roads into urban green corridors and turning Shezi Island into a natural energy generating waterside tourist park. Turning attention to the most important design exhibition in north America, the New York International Contemporary Furniture Fair, Haoshi Design of Taipei's swallow sculptures arranged to form a wall clock and the balloon concept based lamp won praise from the media, while the Second Life wooden ring made from wood chips of the Moissue brand, also from Taipei, attracted a lot of attention. At this year's Shenzhen Cultural and Creative Industry Expo that produced output value of RMB 673.5 billion, the Taiwan Cultural and Creative Hall brought together 99 cultural and creative companies and had fine products, handicraft and intellectual development exhibition areas as well as a museum digital added value area. The creative combination of technology and culture led to many on-site enquiries and will also be a model for study by designers in other countries. Taipei design has developed its own unique flavor. No-one can ignore Taipei's creative design power. Today, Taipei officially announces to the world that it stands on the peak of world design.

市場利基的掌握 ∕ NICHE

Finding a Place

in the Market

市場利基的掌握

設計，為近年全球經濟景氣低迷中，追求卓越的新顯學，更被視為提升銷售的最佳推手，無論是國際間的競爭模式、或是企業與企業間較勁產品銷售，設計都成為產品加值利器。為跳脫傳統產業「量多價低」的紅海競爭，設計產業，也需採取不同思維模式來為商品做設計，以滿足不同顧客偏好，在藍海中訂出自己的座標，搶得先機。

Design has thrived in recent years even amidst the global economic depression and is regarded as the best way to boost sale. Whether in terms of international competition, or competition between enterprises to sell products, design is a powerful tool for adding value. To go beyond the “large volume, low price” red ocean strategy of traditional industry design companies need to use a different way of thinking when designing products to satisfy the preferences of different customers, set coordinates in the blue ocean and win business opportunities.

文字／郭明琪．蔡嘉瑋

圖片提供／浩漢產品設計．器研所．小智研發．奇想創造

Writer／Kuo Ming-Chi．Tsai Jia-Wei Photos Provided By／Nova Design．Gearlab．MiniWiz．Gixia Group

Design TAIPEI

Unique Nose for The Market New Designs Continually Flow

NICHE

獨到市場嗅覺設計推陳出新人文薈萃臺北大都會，有著豐富多樣的文化底蘊，匯集了不同國家、不同層次、不同面向的文化內涵，加上多元開放的城市特性，兼容並蓄地包容著新產品、新觀念，因而臺北的設計公司總能無所限制地讓創意發酵，讓作品如百花齊放，傲視全球。由臺北設計公司創作的設計作品中，強烈的商品特色與功能性的創意表現，充分展現出豐富多元的創作能量和高度精準的市場敏銳度，形塑出專屬於「臺北式」的精準設計風格，這份獨到的市場嗅覺，成為臺北設計在全球設計領域中開疆闢土的利基。以設計臺北車站「旅運規劃查詢系統」的「和碩設計」為例，將多元交通、景點等

資訊整合於系統中，並利用圖像與視覺的引導，設計出「User Friendly」的介面，流暢又便利的介面規劃，貼心便民的頁面設計，讓電子資訊系統變得更容易操作使用。而同樣是站在使用者角度來思考產品設計的「器研所」，則是專研於戶外運動器材領域，透過自身或朋友使用運動器材的經驗，改善舊有運動產品設計細節，如重新設計自行車的擋泥板、鏈條環，改善雨天騎車容易褲腳沾泥的問題，同時設計可放置物品的空間，並結合時尚感的流線結構，讓自行車脫胎換骨，成為集功能性、流行感於一身的運動產品，實踐「寓生活於設計，寓設計於生活。」的精神。

Taipei has many talented people in the cultural arena and cultural connotations from different countries, levels and dimensions; it is also an open city that welcomes new products and ideas so Taipei's design companies are always able to let creativity ferment without constraint, allowing a wide variety of products that are the envy of the world to be designed. The pronounced characteristics and creative functionality of products designed by Taipei design companies fully express the diverse creative energy and precise sensitivity with regards to the market that underpin the city's own "Taipei style" precision design. This unique nose for the market has allowed Taipei design to carve out a niche in the international design world. Taking PEGA D&E, designers of Taipei Main Station's "Travel & Infromation System", as an example, the company integrated transport, scenic spot and other information in the system, using images and a visual guide to design a User Friendly interface;the smooth and easy to use interface and considerate page design make this electronic information system easier to use than others. Gearlab, a company that also design from the perspective of the customer, specializes in the design of outdoor and sports products, through the experience of the head designers or their friends, improving the details of existing products; for example, by redesigning the bicycle mud guard and chain the problem

of riders getting splattered with mud on rainy days has been solved;their bike also has a storage space and also fashionable lines. They have transformed existing bicycle designs and made their bike a sports products that combines function and fashionable feel, and also realizing the spirit of "Life in design, design in life."

1.浩漢產品設計為Auluxe設計的「Dew」喇叭，具有極簡優雅的造型美學。 2.器研所研發的格陵蘭式划槳，適合使用在獨木舟運動。 3.器研所為蒙恬科技股份有限公司設計的文件王行動版，為一台掃描機。 1.“Dew” horn, designed for Auluxe by Nova Design, possesses simple and graceful modeling art. 2.Gearlab’s Greenland paddle is fit for canoeing. 3."WorldocScan Pro" is scanner that be designed by Gearlab for Penpower.

市場利基的掌握 ∕ NICHE

Diverse Design Ideas Making Life Better 多元設計理念創造美好生活結合不同領域與多元觀念的設計商品，也是「臺北式」設計風格的特色之一。例如專注於永續創新綠能研發的「小智研發」，設計出2010 年臺北花卉博覽會的「遠東環生方舟」，從環保永續的觀點從事建築設計，將152萬個寶特瓶回收再製成保特瓶磚頭，全程建築工法不使用化學接著劑，打造出一個兼具環保與美觀的展覽館。而跨領域設計電子、醫療、家庭、交通等產品的「浩漢產品設計」，則是結合智能

Design that combine different fields and diverse concepts is also one of the special features of Taipei style design. For example, MiniWiz, a company that focuses on innovative green energy, designed the FE EcoARK for the 2010 Taipei International Flora Expo, designing the building based on the idea of environmental sustainability, using 1.52 million PET bottles that were recycled and made into PET bottle blocks. No chemical adhesives were used in this environmental and attractive expo pavilion.Nova Design, a company that designs electronics, medical, home and transport products,

uses smart technology to make product use more efficient and convenient, turning everyday use items into high tech electronic products. Another example is that of Gixia Group, a group that specializes in industrial design and breaks through limitations of technology and material to reconstruct and design products, also changing the way products were originally used, installing simple products with the power to move and imagination.

技術，提升產品的使用效率與便利性，讓常見的日常生活用品轉型成高科技電子產品。又如擅於工業設計的「奇想創造」，突破科技、材料的限制，重新解構、設計商品，同時改變原有產品的使用方式，讓簡單的用品多了感動與想像。

5.小智研發的遠東環生方舟是全球第一棟PET寶特瓶綠建築。 6.浩漢產品設計的大同網路會議系統，解決開會時放音、收音的問題。 7.匠萌家電飲水機出自於浩漢產品設計之手，擁有獨特外觀及簡易的操控方式。 8.奇想創造的布花園為2011年iF金獎的作品。 9.簡單生活市集集結素人起家的攤位。 10.西門紅樓創意市集的商品是設計師的創作心血。 11.天母生活市集是販售二手物品的跳蚤市場。 12.西門紅樓創意市集的攤販多為藝文工作者。

Design TAIPEI

Creative Product Markets A Salvo of Creativity

NICHE

創意市集創意齊發除了產品設計創新外，在臺北各地綻放的創意市集更是實現夢想的小天地，例如座落在商業金融重鎮的信義區四四南村，將傳統的老式眷村整修為新型態的藝文特區，結合餐飲、展覽、表演、販售各式文創商品的新興綜合型藝文場地。而每週末的「簡單生活市集」，販售各式創意小玩意與二手商品，絡繹不絕的人潮佇足留影、購物，讓老眷村重新脫胎換骨。與四四南村相異其趣的「西門紅樓創意市集」，藝文氛圍更顯濃厚，每月策劃不同的主題，如吵年獸春節市集、運動市集、義大利市集、熱音市集等，邀請了不同領域藝術家販售作品，或是設計師個人手工製作的文創商品，極具巧思與個人特色的器物，量少而精，展現出庶民藝文風采與創意，更豐富了北廣場的假日歡樂氣氛。此外，像是天母生活市集、華山藝文中心的創意市集、福和橋創意市集，或偶有在街角巷弄中遇見以私人名義舉辦的二手市集等，各式類型的銷售型式提供了市民買賣創意用品的多種選擇，而這些熱鬧多元的文創商品銷售場地，足以證明臺北市民已將「設計精神」，內化為一種生活方式。

As well as innovative product design, the creative markets that have sprung up all over Taipei are places to realize dreams. 44 South Village, for example, lies at the heart of the city's commercial and financial district, Xinyi District. It is an old veterans' dependent community that was transformed into an art and cultural zone that is a new comprehensive art and cultural venue that combines food and drink, exhibitions, performance and sales of various cultural and creative products. Simple Market, held every weekend, sells various kinds of creative toy and second hand items, attracting large numbers of people and injecting new life into the old community.Different to 44 South Village but just as interesting, is the Red House Creative Market that has a pronounced art and cultural flavor. It has different themes each month, such as the freak out beast Chinese New Year market, sports market, Italian market etc, that sell the products

of artists in different fields or limited edition fine cultural and creative products handmade by designers that are ingenious and display their personal style, showing the art and cultural creativity of ordinary people and giving the north square a happy atmosphere at weekends and holiday times. There are also Tianmu Life Market, Huashan Art & Cultural Center Creative Art Market, Fuhe Bridge creative market and also occasional second hand markets held in the lanes and alleys by individuals. The various types of sale give the people diverse choices for buying and selling creative products. These bustling sales venues for cultural and creative products show that the people of Taipei have incorporated the spirit of design into their lifestyles.

5.MiniWiz created the FE EcoARK that the world's first green architecture made from recycled PET bottles. 6.Nova Design devised TATUNG Tricom Conference System to solve the voice of playback in conference. 7.Charm Water Dispenser, designed by Nova Design, is featured in unique looks and easy operation. 8.Gixia Group's Fabric Garden won a 2011 iF gold award. 9.These stalls of amateurs gather in Simple Market. 10.The commodities in The Red House Creative Market are the works of artists. 11.TianMu Life Market is a flea market. 12.The stalls in The Red House Creative Market are mainly held by artists.

科技與設計的結合 ∕ TECHNOLOGY

科技與設計的結合

Bridging Technology and Design 文字∕高正浩圖片提供∕臺北市政府資訊處．和碩設計．綠鑽．光寶科技．工業技術研究院．華碩電腦．明基友達集團．浩漢產品設計

Writer∕Kao Cheng-Hao Photos Provided By∕Department of Information Technology, Taipei City Government ． PEGA D&E．Green Diamond Power．LITEON Technology． Industrial Technology Research Institute ． ASUS ． BenQ Foundation．Nova Design

科技設計，以便利人們的生活為最高指導原則，臺北的科技創意多以傳播資訊、交通工具為主，種種的軟硬體設計，成為驅動臺北進步的重要推手，也讓臺北居民藉由科技的創意設計，擁抱智能生活。

The guiding principle of technology design is making people's lives more convenient. Most of Taipei's technological creativity is in the area of broadcast information and transport, the various hardware and software being the driving force behind the city's progress and also allowing citizens to embrace smart living through creative technological design.

智慧交通設計便利移動生活

巧妙展現於細節中，尤其是搭乘公車的乘客，當最能感受「智慧公車站牌」的貼心。透過衛星定位系統（GPS），將行車資訊回傳至行控中心，運算出到站時間、站數、車次，隨即導入LED站牌，方便乘客掌握時間。開車族則有「停車資訊導引系統」可供使用，能適時適地顯示143處停車場資訊，涵蓋方向、距離、剩餘格數及路況。和碩設計在交通樞紐的臺北車站，設計了

Car drivers can use the Parking Information Guidance System that shows information about 143 car parks, including direction, distance, number of remaining spaces and traffic situation.

images and universal design interface planning to convey the user's needs using a map concept, providing land, sea and air transport information and information about various scenic spots. Also, PEGA Design & Engineering's Light Fairy LED wind coat uses LED yarn inlaid in a waterproof raincoat as the light source, increasing the night time visibility of cyclists; it can also be rolled up and used as a torch.

TECHNOLOGY

擁有完善交通設施的臺北市，將科技設計

Taipei, a city with complete transport facilities, cleverly displays technological design in the details, with bus passengers of course most able to appreciate the thoughtfulness of smart bus stop signs. Through a GPS, bus information is transmitted to the control center and the time required before the bus arrives at the stop, the number of stops and the bus number are calculated and shown on the LED sign.

Design TAIPEII

Smart Transport Design Convenient Mobile Life

PEGA Design & Engineering has designed a "Travel & Infromation System" for transport hub Taipei Main Station that uses the visual guidance provided by

一套「旅運規劃查詢系統」，藉由圖像的視覺引導，以及通用設計的介面規劃，以地圖概念傳達使用者需求，提供包括陸海空的交通資訊，及知名景點等資料。此外和碩設計公司開發的「Light Fairy」

LED單車風衣，利用LED紗線之光源，嵌

入高防水風衣，增加夜晚單車族的能見度，還能捲成衣筒，當作手電筒使用。 2

24-Hour Web Access Offers a Leisurely Mobile Life 24小時網路設計悠遊行動生活一機在手，便利無窮的行動時代，娛樂、通訊、辦公等行為皆需要網路的鼎力相助，為了提升高需求網路的質與量，臺北市政府與安源資訊公司合作，設立新規格的「臺北公眾區免費無線上網Taipei Free」

（簡稱Taipei Free），讓民眾隨時隨地可以輕鬆上網。設置約2,000個散布在各公共場所的連網熱點，採Wi-Fi的技術規格，10M的頻寬，讓

民眾順暢遨遊線上影音、遊戲世界；24小時的網路，滿足所有人的需要，同時開放給外籍人士使用。而紅陽科技甫推出「Swipy行動支付App刷卡系統」，又因無線網路崛起的行動商務的便利性再加碼。消費者可以在Swipy App 的介面，採用鍵盤輸入，或是購買紅陽設計的小型讀卡機，進行刷卡的服務，消費者可直接在手機銀幕上簽名，隨即會收到帳單明細的簡訊，完整交易均可在智慧型手機上完成，讓買賣雙方都更加便利。

In the convenient mobile era in which almost everyone has a cell phone, entertainment, communication and work, etc all require the assistance of the Internet. To increase wireless Internet quality and availability, Taipei City Government cooperated with Qware Inc and established the new specification Taipei Free public free wireless Internet service allowing the pubic to access the Internet in the city at any time and any place. 2,000 Wireless internet hotspots were established around the city, Wi-Fi technical specifications and 10M bandwidth were used, allowing the public to listen to music, watch films and play online games with ease; 24 hour Internet meets everyone's needs and has also been made available to foreigners.

Sun Tech Co. Ltd's "Swipy Mobile Payment-App Card Swipe System" also added to the convenience of the mobile commerce that has arisen because of wireless Internet. In the Swipy App interface, consumers can choose to use the keyboard or buy a small reader made by Sun Tech to swipe their card; consumers sign directly on the cell phone screen and will immediately receive a detailed bill as a text message. The entire transaction is completed by cell phone, convenient for both buyer and seller.

1.BE Light LED閱讀桌燈兼具美學意涵和實用性質。 2.獨立式站牌的數據直接顯示於立面。 3.停車資訊導引系統在各大路口皆顯而易見。 4.智慧公車站牌能一次盡收3條路線的資訊。 5.任何人都能享受Taipei Free的方便。 1.BE Light LED is both aesthetically appealing and practically useful. 2.Freestanding bus stop signs display data. 3.The parking information guide system is highly visible at every major intersection. 4.Smart bus stop signs can display the information of three bus routes at one time. 5.Everyone can enjoy the convenience of Taipei Free.

科技與設計的結合 ∕ TECHNOLOGY

Innovative Technology Design Create Greener and Safer Life 創新科技設計打造環保安全生活電動機車的出現，是邁向低碳城市的一大步。綠鑽有限公司的電動機車，採用可攜式鋰電池，方便隨插即充，其無刷直流輪穀式馬達，提升運轉效益，並降低引擎聲響，再透過控制器，達到省電目的。而光寶科技公司設置的「光寶創新獎」，今年度以「簡．科技」為主題其中與合作夥伴3M、ABB和拜耳共同舉辦的「特別獎」，展現對交通議題的關注，有企圖解決現有酒駕問題的「酒駕方向盤」；結合各項科技技術的「城市順風車系統」，是適合市場參考的智慧共乘系統；而改進群眾生活的「再減半」，則是節能的LED交通號誌燈。工業技術研究院甫研發的「ITRI-UV Handrail」無菌握把，是另一亮眼科技，

具有殺菌克毒的功能，祕密全藏在透明

The appearance of the electric scooter is a big step towards Taipei becoming a low carbon city. Green Diamond Power Inc.'s electric scooter has a portable lithium battery, allowing easy plug-in-and-charge charging and a brushless DC wheeled hub motor that offers increased operating efficiency and lower engine noise, and also saves power through a controller.

is suitable for market reference, and the "Halved Again" energy saving LED traffic signals. The ITRI-UV Handrail recently developed by the Industrial Technology Research Institute is a sterile handrail. The sensor will immediately activate and UV permeation then kills any pathogens; this design is very suitable for use on public transport.

The theme this year of Liteon Award established by Liteon Technology Corporation is "Tech it Easy", winners from "Lite-On Special Award," which sponsored by 3M, ABB and Bayer, showing concern about transport issues: there are the "ALCOWHEEL" that aims to solve a social problem, the "Urban Free Ride System" that combines various technologies, an intelligent ride sharing system that

的拉環中。拉環導入電線、紫外光、LED 燈，當使用者拉下握桿時，感應機制立即啟動，透過UV光的滲透，能夠殺死病原體，此項節能的設計，相當適合運用在公共交通工具上。

6.P1 LED投影機是商務客的簡報利器。 7.ITRI-UV Handrail無菌握把未來將會使用在公共運輸上。 8.Light Fairy LED單車風衣具有照明、防風、擋雨功能。 9.直覺式電源控制器的神來一筆能輕鬆管控家電。 10.酒駕方向盤獲本次光寶科技公司的3M特別獎。 11.以減碳概念設計的電動機車。 12.FlexLite擁有百變的造型。 6.The P1 LED projector is a handy tool for business people. 7.ITRI-UV Handrail will be used on public transport in the future. 8 .The Light Fairy LED cycling wind coat illuminates, blocks the wind and keeps out the rain. 9.The Intuitive Power Suppler Controller allows the home power supply to be controlled with a single magic stroke of a pen. 10.The drunk driver steering wheel won this year’s LiteOn technology Corp 3M special award. 11.Electric scooters are intended to reduce carbon emissions. 12.FlexLite has a highly changeable style.

Design TAIPEII TECHNOLOGY

10 11

Mobile Technology Design Rich Smart Life 行動科技設計豐富智慧生活數位化的行動時代，追求輕巧、易攜，華碩電腦以此為原點，特別為商務人士開發一台適合外出會議使用的「P1 LED投影機」，以黑色為基調的機身，展現時尚質感，其設計以快速、簡便的超直覺操作為主，重量約415公克，果真是為商務而生的輕便投影機，此產品獲得2012德國iF設計金獎的肯定。獲獎無數的佳世達創意設計中心，今年度推出「QPS-213可攜式相片掃描器」，只有 390公克，可離機進行操作，只要有USB儲存裝置、SD記憶卡，即能掃描A4文件、照片、底片與幻燈片。另外，由明基友達集團推出的「BE Light LED閱讀桌燈」，榮獲2012德國red dot、iF

雙料大獎，其經典設計表現在中西合璧、具現代感的鋁合金金屬燈體，取自摺紙之概念，2節式的懸臂，可調整出適合的高度與角度，而以點至面的LED燈源，可均勻的分布光源，達到最佳的使用效果。同樣是LED燈具，浩漢產品設計突破既有的思維，「FlexLite」選擇全矽膠的材質，可捲、耐折的燈具，能任由使用者DIY剪裁，且內埋的AC LED晶粒，能免除交流電轉直流電的耗能，具有環保的效果。

In the digital mobile age small size, light weight and ease of carrying are the objectives pursued and these were the starting points of ASUSTeK Computer Inc. which has developed the "ASUS P1 LED projector" suitable for use by business people when attending business meetings outside their office. The main color is black and it has a fashionable feel. Design emphasizes speed, ease of use and super intuitive operation. It weighs just 415g, ideal for carrying around by business people. This product won the affirmation of being awarded a 2012 German iF Award gold award. Multi award winning Qisda creative design center has brought out the QPS-213 portable photo scanner this year; it weighs just 390g and can be operated away from a computer. All that are needed are a USB or an SD memory card and then A4 documents, photos, negatives and slides can be scanned. Also, the "BE Light" reading light, developed in cooperation with BenQ, won the German red dot

and iF awards in 2012. The design is classical, the aluminum light body merging eastern and western styles and having a modern feel. The two piece arms, inspired by paper folding, can be adjusted to the suitable height and angle. The "spot to plane" LED light source distributes light evenly and achieves optimum affect. Also, an LED light, Nova Design's "FlexLite" overturns conventional thinking and is a light that is made completely from silicon and is bend durable. The AC LED crystals inside eliminate the energy consumption used to convert AC to DC current and thus have an environmental effect. PEGA Design & Engineering has cleverly used the characteristics of LED to design an intuitive power supply controller. The time is set by writing the desired power supply activation time with a marker pen in the power supply activation time setting area.When the set time arrives the power supply will be activated automatically allowing people who are not at home for long periods to control their power supply at home.

和碩設計則巧妙則運用LED的特性，設計了「直覺式電源控制器」，使用白板筆在設定開啟電源的時間區域畫上一筆，設定時間一到，便會自動啟用，讓長時間在外的民眾，可簡單控制家中的電源。

產業空間的戰略 ∕ AGGLOMERATION

臺北文創聚落，已成為臺北設計最肥沃的樂土，藉由各領域設計人才的聚集、相互激盪，變身最華麗、多變的設計展演舞台。從現在到未來，均將扮演設計火車頭的角色，帶領臺北設計列車，航向沒有邊界的無限設計世界！

Taipei's cultural and creative bases have become fertile ground for developing the city's design capability. Bringing design talent from different fields together so that the sparks of creativity fly from their interaction, they have become ever-changing design exhibition stages. From now to the future, they will play the role of the locomotive that will pull Taipei's design industry on a journey of diversification and boundless creativity!

Strategies for

Using Industrial Space 產業空間的戰略

文字／江家珊

圖片提供／華山1914文創園區．松山文創園區．寶藏巖國際藝術村．臺北市政府都市發展局

Writer／Ching Chia-Shan Photos Provided By ／Huashan1914 Creative Park ．Songshan Cultural and Creative Park．Treasure Hill Artist Village．Department of Urban Development, Taipei City Government

A Creative Stage For Exhibiting Art And Culture: Huashan 1914 文創展演的創意舞台華山文創園區所在地，前身為臺灣菸酒公賣局臺北酒廠。在酒廠閒置十年後，藝文界人士群起集聚，展現創意人的聲音與力量，終於爭取酒廠再利用，遂成為一個多元發展的重要創作場域。曾在華山1914文創園區舉辦的「臺灣設計師週 ( Taiwan Designers’

Week ) 」，由民間自主發起，已蔚成臺灣規模、概念最完整之設

計活動。華山園區內紅磚六合院設立創意工坊，設計商家各自有其

兩年一度的「Simple Life簡單生活節」，則集結了音樂人、創作

設計特點，如「阿優依原住民精品百家店」，為保存臺灣原住民的

者、在地農耕者、服裝設計師等，共同實踐「做喜歡的事，讓喜歡

特殊藝術風格，結合原住民創作者，展示百分百原住民設計製作的

的事有價值」之生活哲學及態度。華山文創園區，從酒廠變身前衛

精品，包括了拉格斯原住民文化空間的Q版原民娃娃手機袋、嘉蘭

藝術展演場域，也引入設計、流行音樂等活動。園區規劃還包含了

部落芭依工坊的陶珠串飾、采佾皮雕工作坊的皮件等，並將所得回

公園綠地，設計成居民訪客遊憩的空間，倡導國民生活美學。還有

饋至原住民身上，以帶動原住民創業及發展。「1914 Connection」

年度性的藝術生活節、華山畢業季、金曲音樂節等，在在都肯定了

結合國內設計師及島民工作室等設計品牌，是臺灣第一個設計師禮

華山的文化價值及其不可替代性，也是臺灣讓全世界看見文創力量

品專賣店。

無比活躍的最佳展演舞台。

1、2.華山1914文創園區是臺北展現豐沛文化力的地方。 3.2011臺北世界設計大展蜂擁而至的觀展人潮。 4、5.松山文創園區已轉型成大型展覽的重要場域。 6.松山文創園區舉辦的活動往往引來熱絡回應。 7.華山1914文創園區成為假日休閒看展的好去處。

Design TAIPEI

A Place for Exchange Between Designers 國際設計交流的世界之窗

AGGLOMERATION

「松山文創園區」的前身為建於1937年「松山菸廠」，2001年經臺北市政府指定為市定古蹟，以活化再利用為目的，建構園區為文創社群交流與育成的平台，並與臺灣創意設計中心合作，於園區內設置「臺灣設計館」常設展覽，展示國內外獲獎之臺灣設計產品，傳達臺灣最新設計創新的概念。「2011臺北世界設計大展」在松山文創園區隆重登場，以「設計交鋒」為主題，集結了32個國家、全世界1,200位設計師、超過6,000 件以上的設計作品，展區以「幸福所在」為主題，策畫工業、平面、室內等設計領域的展覽，並以董陽孜大師之書法為核心進行創

作的「亞洲文創跨界創作展-妙法自然」，在古蹟場域中完美呈現一場國際級的設計盛宴。 The forerunner of Songshan Cultural and Creative Park, which was named a city historic site in 2011 by the city government, was Songshan Cigarette Factory. With the aim of reusing the idle space, the park has become a place for cultural and creative community exchange and incubation. In cooperation with the Taiwan Design Center, the permanent exhibition Taiwan Design Museum was established, displaying the Deigned in Taiwan products that have won awards at home and overseas, conveying the latest design innovation ideas in Taiwan.

Taipei World Design Expo 2011 made a grand appearance in Songshan Cultural and Creative Park in 2011; with Design at the Edges as the theme, it brought together 1,200 designers from 32 countries and over 6,000 designs. With Where Happiness is as the theme, the exhibition space was divided into industrial, graphic and interior design etc. areas; the Interdisciplinary Creative Works on Asia's Cultural Creativity Exhibition-Ingenuity follows Nature, which had a work by calligraphy master Dong Yang-Tze at its core, was also held on the site and was a perfect complement for this international design feast. 4

The site of today's Huashan 1914 was once the Taipei Liquor Factory of the Taiwan Tobacco and Wine Monopoly Bureau. After the old factory was left idle for 10 years, figures from the art and cultural communities came together and campaigned successfully for the reuse of the old factory and it has since become an important base for creativity. Taiwan Designers' Week, once held at Huashan 1914, was launched by private individuals and has since grown to be Taiwan's biggest and most conceptually complete design event.The Red Brick Area of Huashan has creative boutiques, each business having its own characteristics, such as Ayoi Taiwan Indigenous Specialty Boutique. To preserve the unique artistic style of Taiwan's indigenous people, fine products, 100% designed and made by members of Taiwan's indigenous tribes, are displayed, including the Q edition aboriginal doll cell phone bag from La-ge-si Aboriginal Culture Space, ceramic bead strings from the Bayi Studio of Jialan Village, and leather goods from Caiyi Leather Craving Studio; all profits are used to help indigenous people start up business and improve their lives. The 1914 Connection combines the brands of Taiwanese designers and Islanders Studio and is Taiwan's first designers'gift specialty store.

The biennial Simple Life Festival brings together musicians, creators, local farmers and fashion designers to together put the "Do what you like to do, give what you like to do value" life philosophy into practice. Huashan has been transformed from a liquor factory into a space for avant garde art and also hosts design and pop music events. The park also has a green space for the leisure use of local residents and visitors and advocates national life aesthetics. As for annual festivals, the Huashan Living Arts Festival, Huashan Talent Show and Golden Melody Music Festival etc. are held, each time affirming Huashan's cultural value and its irreplaceability. It is also the best stage on which Taiwan can let the world see its boundless art and cultural energy.

1、2.Huashan 1914 is a place that displays Taipei’s vibrant culture. 3.The 2011 Taipei World Design Expo drew big crowds. 4、5.Songshan Cultural and Creative Park has transformed into an important large-scale exhibition venue. 6.The events held at Songshan Cultural and Creative Park usually attract an enthusiastic response. 7.Huashan’s exhibitions attract many visitors at weekends and at holiday times.

產業空間的戰略 ∕ AGGLOMERATION

Treasure Hill: A Place Where Local Culture and Original Artistic Creativity Co-Exist 在地文化與原創藝術共生的寶藏巖

寶藏巖聚落的發展相當特殊，在此有「寶藏巖」寺廟、退休榮民與其他城鄉移民，沿山城構築形成聚落，因獨特的地景與住民文化，形成特殊的人文景觀。2004年正式登錄為臺北市第一處「歷史聚落」型態，2006年《紐約時報》將寶藏巖納入臺北最具特色的景點之一，其共生聚落文化景觀且榮獲「臺北市都市景觀大獎」特別獎。而歷經沉澱，保留多元的族群特性，寶藏巖更衍伸為生活的場域、藝術的舞台，在既有居民環山簇居之外，「寶藏家園」的住民是寶藏巖原來的風景、而「微型群聚、藝術家駐村」則帶來國際且多元的藝術視窗、與「青年會所」的國際開放精神，構成寶藏巖的在地文化、生活、藝術、原創之彼此共生的核心精神，寶藏巖讓所有族群在靠山臨水的同一空間中與天空下聚居，演繹出獨

特的在地聚落特質。2010年「都市酵母計畫」進駐，運用都市中創意客廳的概念，展示各界創意人對於都市發想，進行跨文化、跨領域的對話。寶藏巖因應聚落原本特殊的房屋紋理，提供微型店家創造群聚效應，其中「小本書書店」是另類的手工小書店、「二皿設計」則運用特殊手作紙製成明信片

或杯墊等成品、「尖蚪」以二手傢俱與咖啡飲饌成為來訪者與藝術家的共有小客廳與食堂，雖是微型卻皆以「共生」的精神，齊心創造聚落美好未來。 The development of Treasure Hill settlement was special. Baozangyan Temple, military veterans and migrants from other places formed a settlement that because of its scenery and the different cultures of its residents, formed a unique cultural landscape. It was registered as Taipei's first historic settlement in 2004 and, in 2006, was included by The New York Times as one of the most distinctive scenic spots of Taipei. For its coexisting settlement culture it was awarded the Special Award in the Taipei Urban Landscape Awards. The passage of time has left Treasure Hill with the characteristics of different social groups and it has become an

area for living and a stage for art. In addition to the existing residents, the people of Baozang Home are the original scenery of Baozangyan. Micro Loft and the Artist-in Residence Program are diverse international artistic windows, together with the Youth Hostel” spirit forming Treasure Hill’s core spirit of coexistence between local culture, living, art and original creativity. Under the same sky on a hill next to the river the residents of Treasure Hill have developed a highly distinctive settlement. In 2010 the City Yeast Project moved into Treasure Hill, using the “city creative living room” concept to display the ideas about the city of creative people from various circles, carrying out a trans-cultural and transarea dialogue.

8.聚落的融合文化，寶藏巖展露無遺。 9.整個寶藏巖都是創作的空間。 10.寶藏巖的藝術風氣，吸引人們慕名而來。

Due to the original housing pattern of Treasure Hill, micro loft businesses have been able to create a cluster effect; one, Little Book bookshop, is an alternative handmade book shop; another, Meng's Handmade Paper, uses special handmade paper to make postcards or cup mat; Tadpole Point is a second hand furniture store and café that has become the common living room and dining room for visitors and artists. Although the shops are small, with a spirit of coexistence everyone works to make a brighter future for the settlement.

11、12.西門紅樓裡外都有著濃郁的創意魅力。

Design TAIPEI

The Design Mecca of Young People

AGGLOMERATION

年輕人的設計「潮」聖地

歷經百年風華，這臺灣第一座官方興建的公營市場，如今成了年輕人的設計「潮」聖地。紅樓原本隨都市發展東移而沒落，藉由徒步區、電影公園設置、創意市集、街頭藝人等形塑，展現臺北市對多元文化的高度接受性。並以十字樓為據點設立「16工房」，凝聚了許多創意設計師的能量，如布列克星球、洋嘎花布創作等，除了是臺灣文創品牌聚光點，定期舉辦美學講座、藝文活動、主題盛會，更蔚為文創孵夢基地，讓創意人看見更多希望與夢想。2010年在電影公園設置「都市藝術方塊」，街頭藝術與青少年文化在此凝聚能量；第2屆「後街文化祭」，為街頭文化發聲，新舊疆界與板塊不斷在此交疊，如今紅樓已成為臺北市新生之文化創意產業發

展中心。

After one hundred years of splendor, Taiwan's first public market has become a design Mecca for young people. As the focus of city development moved east the Red House went into a period of decline, however, a pedestrian area, film park, creative market and street performers now show Taipei's high level of acceptance of cultural diversity. The Factory 16 was established in the Red House's Cruciform Building, bringing together the creative energy of many designers, and it houses designer businesses such Brique and Younga. It is the hotspot for cultural and creative brands in Taiwan and regularly

holds aesthetics lectures, art and cultural activities, themed parties and has developed into an incubator for cultural and creative businesses, giving creative people hope and allowing them to achieve their dreams.In 2010 the City Art Block was established in the Taipei Cinema Park and street art and youth culture thrived here. The 2nd Back Street Cultural Festival gave street culture a voice and old borders continually overlap here. Today the Red House has become Taipei City's new cultural and creative industry development center.

設計公店 Design Gallery 都市再生前進基地 (Urban Regeneration Station)

採用「都市針灸術」 (Urban Acupuncture) 概念，是一個開放性的都市行動及多元化的城市網路建構，並利用既有空間導入創意的城市改造計畫。 An urban regeneration station, or a URS, is like urban acupuncture. It is an open movement that involves building a diverse city network and using existing space for innovative urban renewal projects.

原為迪化街傳統零售與住家混合使用，透過容積移轉由民間贈予本市，「設計公店」，意謂著將原本的私人店屋公共化，除設計、建築、藝術等展演活動外，亦為年輕設計師的創作基地，現有小劇場、建築師、藝術工作坊進駐使用。

This site was originally a private shop and home on Dihua Street but was donated through a volume transfer scheme. The motivation behind Design Gallery was to create a public space where design, architecture and art exhibitions could be held. It is also a base for young designers to work and is home to a small theater, architect studio and an arts workshop.

8.Treasure Hill’s mixed culture is obvious. 9.The Treasure Hill are creative space. 10.The artistic atmosphere in Treasure Hill so famous that attracts many people. 11、12.Ximending Red House has powerful creative charm inside and out.

產業空間的戰略 ∕ AGGLOMERATION

華山大草原 Huashan Grand Green 原為華山貨運站及鐵道設施，78年鐵路地下化後荒置，配合臺北好好看空地綠美化計畫，藉由簡單綠化和尊重土地紋理，提供市民都市快樂生活的新生地。 When parts of the Taipei railway were moved underground in September 1989, this piece of land was left behind and fell into disrepair. It was revitalized when the Grand Green meadow was built under the Taipei Beautiful project. Since then it has become a site for creativity, including the Happy Station - Creative New Land 2010 exhibition, which transformed the longabandoned Huashan cargo station, and the 2011 City Camping and Taipei ExtraOrdinary activities.

大稻埕故事工坊 Dadaocheng Story House 原為迪化街傳統零售與住家混和使用，透過容積移轉由民間贈予本市，以大稻埕地區歷史資源推廣為主題，用與傳統資源如食材、南北貨、藥材、布匹的街區既有產業，發展新生創意可能，喚起街區鄰里間曾擁有的共同記憶，更讓市民有機會認識及回味。 Formerly a combination shop and residence, a private owner donated the building through a volume transfer scheme. It was turned into a story house to promote the history of Dadaocheng through moving tales of the local streets and alleys. At the story house, visitors can learn about the area by revisiting its past.

城中藝術街區跨域中心（使用至101年3月止） Urban Core Creative Center (Used Until March 2012) 為民間房地，位在臺北城中區，在等待更新時期，開放供各類藝文團體入駐，透過藝術、攝影、劇場、建築、設計等多角度，讓城市的創意實驗在此延燒，曾有15 個進駐單位，共同豐富活化臺北市老城區的文化展演與城市多樣生活。 This centrally located, private building was opened to artists while awaiting renovations. It became an experimental site for creative arts, architecture and design. At one point 15 groups were stationed here who used a creative cluster to spark renewal of an old part of the city.

Design TAIPEI AGGLOMERATION

中山創意基地 Chung Shan Creative Hub

原為臺灣省菸酒公賣局的送貨與銷售倉庫，現為展演及講堂場所，並設有輕食餐廳供市民休憩、交流，其旁緊鄰原廢棄空地，經綠美化後串連旁邊公園，增加了都市休憩綠地，此外，基地亦提供不同領域年輕創作團隊進駐使用如金工設計師、建築師、服裝設計師及平面設計師等13個單位，扮演活化周邊地區及產業育成中心角色。

Formerly a distribution warehouses for the Taiwan Tobacco and Liquor Monopoly Bureau, this creative hub has been turned into an exhibition space and a lecture hall. It serves as an incubation center for local industries by hosting 13 units geared toward young creative workers in fields such as architecture, fashion design and graphic design. It also houses a cafe and restaurant, and an abandoned piece of land outside the building was turned into a park.

城市影像實驗室（預計101年9月開放） Film Range (Scheduled to Open in September 2012) 原為茶行，位於大稻埕地區極富特色的太平町商圈，緊鄰抗日先烈蔣渭水先生所主持的「大安醫院」、「文化書局」

創作分享圈

南港都市再生前進基地

與「臺灣民報」總批發處，在此歷史時

Cooking Together

Nangang URS

空，以影像實驗為主題，透過影像創作

原為百年雜糧中藥行，透過容積移轉由民

原為公賣局南港瓶蓋工廠，在經濟型態快

間贈予本市，作為迪化街生活創作基地，

速變化之下，荒廢多年，開放後吸引電音

藉由空間共享、創意共享，引入年輕創作

創作者聚集表演與提供電影工作者作為拍

者之觀察角度，重新挖掘記錄街區與思

能量，經由創作者與街區鄰里的互動中產

攝場景，大倉庫提供為數位藝術工作室，

生在地思考之創意街區。

此地已然存在不受拘束奔放的創作活力。

A volume transfer agreement and private donation turned this old Chinese herb and medicine shop into a creative lifestyle base on Dihua Street. Creative workers share space and creativity while drawing on contributions from young artists. They also take inspiration from the neighboring streets by interacting closely with local residents and businesses.

Economic changes led this former bottling factory for the Taiwan Tobacco and Liquor Bureau to be abandoned. Years later it reopened as an electronic music performance stage. Film directors often choose it as a site for shooting, and the large warehouse provides a workshop for digital artists. Its unrestricted nature inspires artists to create bold new works.

考未來的影像實驗空間。 The Film Range is located in a culturally rich area on the site of a former tea business. It is part of the unique Taipingding commercial zone of Dadaocheng and is near historical landmarks such as Daan Hospital, which was operated by the Japanese resistance martyr Chiang Wei-Shui, along with distribution centers for a cultural publishing house and the "Taiwan Minpao" newspaper. Its new theme is experimental filming. Ways of stimulating and recording life on the streets will be explored here through the perspective of filmmakers. 都市再生前進基地不僅創造出了城市新亮點，也和周邊的創意園區和藝術館形成一條創意網絡，提供一場創意臺北的華麗設計漫遊！ Urban regeneration stations are part of a creative network that includes innovative industrial zones and art galleries. They provide some of the brightest examples of design in Taipei.

產業綜效的推動 ∕ INTEGRATION 文字／江家珊

圖片提供／古又文．十聿照明設計．Uli Chan．聶永真．Kea．蕭青陽．不二良

Writer／Ching Chia-Shan Photos Provided By／Johan Ku．UNOLAI Design． Uli Chan．Aaron Nieh．Kea．Xiao Qing-Yang．No2good

Promoting Industrial Synergy 2

產業綜效的推動設計無所不在，從平面視覺、時尚、工藝到工業設計，融合多元思維，創作獨特作品，這些充滿魅力的設計傑作，都來自臺北多元設計領域中的新銳設計師們，他們都在臺灣，以其獨特的創意與專業設計技術，散發無限熱力，璀燦臺北城市的天空。

Design is everywhere. Whether it is print, fashion, industrial arts or industry, unique products require a wide range of thinking. These fascinating, high-quality designs were all made by cutting-edge designers working in a range of fields in Taipei. They turn their unique creativity and professional design techniques into a seemingly limitless energy that lights up the city sky. 1

1.古又文以針織素材表現在2011秋冬系列「The Hole」。 2.蔡依珊的窗孤挺項鏈相當精緻。 3.蔡依珊散發藝術的氣質。 4.古又文對服飾總是充滿想像。 5.「Emotional Sculpture」是Gen Art得獎作品之一。 1 .Johan Ku’s embroidery was shown in his 2011 autumn/winter collection “The Hole”. 2.Amaryllis, created by Tasi I-Shan, is an exquisite necklace. 3.Tsai I-Shan has an artistic temperament. 4.Johan Ku is always full of clothing imagination. 5 .“Emotional Sculpture” won a Gen Art award.

Design TAIPEI

Tsai I-Shan Shows Skill and Aesthetic Sense Working with Gold

INTEGRATION

手感與美感兼具的金工藝術家蔡依珊金工藝術家蔡依珊以失傳的古典「敲花」技法創作，作品曾獲德國慕尼黑「TALENTE國際競賽特展」入選，與第 2屆臺灣金屬工藝大賽首飾類銀質獎，自

創品牌I-Shan 13，承襲古老的金工技法，將從生活中蘊積的美感經驗，透過個人想像，與手繪插畫形式，在一敲一刻間，轉換至金屬工藝中。蔡依珊徒手敲打出細緻的特殊質感，技法繁複且費工，但也成為她的作品特色。她在飾品的功能有獨到見解，認為飾品不戴時，收藏也自成一幅美麗的停格，可以成為空間裡的一項裝飾藝術，讓金工設計也成為空間設計的一部分。

Tsai I-Shan, the gold craftswoman, uses previously lost techniques to create gold embossings. Her work was displayed at the Talente design exhibition in Munich, Germany, and it won a silver medal in the jewelry category at the 2nd National Metal Craft Competition. Tsai's I-Shan 13 brand adopts ancient gold craft techniques while drawing inspiration from aesthetic experiences in Tsai's life and her imagination. Using a style similar to handmade illustrations, Tsai taps

and carves the gold, transforming this malleable metal into works of art. The unique style of Tsai's work derives from her hands. She meticulously fashions the metal in a long, complicated process, giving it a detailed texture. Tsai has her own view of jewelry's function - even when it is not worn, Tsai feels the beauty of the pieces lets them serve as decorative art. Such an idea makes gold design a part of spatial design.

Johan Ku Weaves New Life Using Fashion Design 用時尚設計編織豐富生命的古又文 4

臺北出生成長的新銳設計師古又文，成長過程中喪失摯愛的雙親，不受命運的操弄，堅信自己能找到生命出口，打造屬於自己的時尚，以作品《Emotional Sculpture》系列，獲得美國最大藝術設計

機構Gen Art舉辦的國際服裝競賽前衛時裝獎(Avant-Garde)。古又文擅於 3D 立體感的服裝雕塑，其作品曾於臺北市立美術館展出，是第一位作品進入美術館展覽的臺灣服裝設計師，也因此受到法國明星編舞家穆哈．莫蘇奇（Mourad Merzouki）的青睞。在 2012 年莫

蘇奇推出新作「有機體」（YO GEE TI），古又文擔任舞蹈服裝設計，首次將時尚與舞蹈結合，讓針織與舞者融為一體，編織在舞動中，打造跨界的舞蹈新語言，古又文對時尚的詮釋不斷在國際間造成驚喜。

Johan Ku, a designer born and raised in Taipei, faced tragedy at a young age when his parents passed away. Unwilling to succumb to the cruelty of fate, Ku was determined to find new life by creating his own style of fashion. Hard work eventually led to his "Emotional Sculpture" series, which earned Ku an avant-garde award at a fashion competition held by the American arts and design institute Gen Art. Gu emphasizes the 3D nature of his fashion sculptures. He got a big break when he became the first Taiwanese fashion designer to have his work displayed at the Taipei Fine Arts Museum, thereby gaining the attention of the famed French choreographer Mourad Merzouki. In 2012, the pair combined fashion design and choreography in the work "YO GEE TI." By integrating embroidery into Merzouki's choreography, they brought a new language to dance. It was another example of how Gu's interpretations of fashion can shock the international world of art.

產業綜效的推動 ∕ INTEGRATION

Fun Forays Into Light and Shadow by Uno Lai

支持，於華山1914文創園區登場，獻出臺灣首次展出。

Uno Lai is known as a poet with lights. He has worked on more than a hundred design and lighting fixture projects together with well-known architects such as Benwood Studio and Gensler for clients like Louis Vuitton, the Grand Hyatt and Coca Cola. Moreover, one of his recent architectural lighting design works, China Airline Headquarter Complex had received the most recognized "lumen award" from IES in 2011; These projects show Lai's skill at integrating playful lighting and shadows into larger projects, striking a balance between architecture, space and theater. In 2012, Lai began to investigate potential advances in lighting, imagining a future where lights could be recycled and reused in a cyclical fashion. His goal was to use lighting art to open up limitless lifestyle possibilities. Lai's work "The Light Dam" was displayed at Singapore's 2012 iLight Marina Bay, Asia's only international light art festival to focus on sustainable development. Following the "The Light Dam" exhibition on tour to Taiwan at the end of June 2012, Mr. Lai also opened a lighting workshop at Huashan 1914 Creative Park, which was sponsored by Huashan 1914 Creative Park Foundation and Coretronic Culture and Arts Foundation. These reveal changes occurring in city lighting and share with visitors the artistic process.

Aaron Nieh Turns Popular Taiwan Culture on Its Head

Kea Brings a Playful Awareness to the Aesthetics of Conﬂict

顛覆臺灣流行文化的聶永真

Kea遊戲衝突美學

知名唱片及書籍封面設計師聶永真，擅長顛覆既有的視覺印象，

Kea本名蔡孟達，被視為臺灣頂尖塗鴉奇才，也是一個擅長雕塑的

賴雨農玩味光與影 6

賴雨農被喻為「燈光詩人」，設計作品和創作過的燈具已逾百件，合作過的知名建築師包括Benwood STUDIO，Gensler，客戶包括路易威登、凱悅飯店、可口可樂等，項目作品中華航空臺灣桃園總部更獲得2011 IES全球照明優秀獎。以擅長玩味光影和視覺意念，遊走於建築、空間、和劇場之間，2012年開始探討對未來燈光的想像，期盼做到光回收、循環再利用，把燈光藝術與人類實際生活作連線。他的作品”The Light Dam”曾在新加坡i Light

Marina Bay 2012參展，這是目前亞洲第一個也是唯一以永續發展為訴求的光之藝術節。第二站巡迴獲得中強光電文化藝術基金會的

用新穎的國際設計語言，重新定義臺灣流行文化。設計過數百件

多方位藝術家。戲謔對比是其風格，以黑暗甜美與對立詼諧的衝突

唱片和書籍封面，他設計的《巴黎晃遊者》一書獲得臺灣出版界

特質，批判當今社會現象，呈現獨有的曖昧衝突美學。創作範圍廣

創新設計的重要指標榮耀-金蝶獎，最佳封面設計肯定，2010年

泛，包括潮流T-shirt、模板塗鴉、公仔設計等，總是精準反映新世

以林宥嘉《感官/世界》專輯封面獲第21屆金曲獎最佳專輯包裝

紀年輕世代的美學觀，2011年受邀參與第54屆威尼斯雙年展，與村

獎，作品持續獲德國紅點傳達設計獎、iF傳達設計獎的肯

上隆、奈良美智、草間彌生等國際藝術大師進行共同展演，堪稱該

定，其作品收錄於德國Hesign編集的《Small

年威尼斯雙年展中最完美的組合。

Studios》、亞太設計年鑑（APD, Asia Paciﬁc Design）與東京TDC

（Type Director Club）等。聶永真，他總是深入解讀每張專輯的音樂性，再反芻出更深刻的視覺意象，為臺灣流行符碼作出最完美的定調。

Aaron Nieh, best known for his cover designs on albums and books, is an expert at overthrowing visual stereotypes. He is well-versed in the new language of international design, a skill he applies to rewriting pop culture in Taiwan. Nieh has designed hundreds of album and book covers. His work on the book "A Stroll Through the Paradoxes of Paris" won the Golden Butterfly Award for best cover design, and he won the 21st Golden Melody Award for best album packaging for the Yoga Lin album "Senses Around." Internationally Nieh has been honored by Germany's red dot and iF awards, and his works were recorded in Hesign's "Small Studios," Asia Pacific Design's yearbook and writings by the Type Director Club. When working on a new album cover, Nieh listens closely to the music, understanding its auditory meaning so he can interpret a corresponding visual image. Nieh sets the tone for much of Taiwan's pop culture

Kea, whose original name is Tsai Meng-Ta, is one of Taiwan's leading graffiti artists and an accomplished sculptor. He examines conflict in the humor found between contrasting elements, such as darkness and the saccharine, in the process criticizing the imagery of today's society. The result is an original and ambiguous study of the aesthetics found in conflict. Kea works in many mediums. His trendy T-shirts, template graffiti and figurines accurately reflect the aesthetic taste of today's youth. A high point in Kea's career came in 2011 when he was invited to attend the 54th Venice Biennale. Kea was grouped with world renowned artists such as Takashi Murakami, Yoshitomo Nara and Yayoi Kusama. The exhibit they shared was considered the best of the biennale.

6.賴雨農具有對光影的細膩敏銳度。 7.聶永真設計的《感官/世界》專輯表現強烈的黑白視覺。 8、9. Kea作品常見幽默的玩味手法，反諷當今的世界。 10.《甜蜜的負荷—吳晟詩誦與吳晟詩歌》是用樹皮跟木刻做的包裝。 11.總統府的剪紙和外國實體建築形成濃烈的對比。 12.當剪紙成為剪影，更能彰顯蕭青陽《故事島》的溫潤。 13.把玩卡通人物經常見於不二良的作品。 14.不二良設計的公仔是潮流圈的收藏品。

蕭青陽4度入圍葛萊美獎封面設計師，曾4度入圍葛萊美。遇到瓶頸時，常逛跳蚤市場或到河濱公園騎腳踏車，藉由肢體的伸展，尋創意的靈感。為了在創作上自我突破，觀看全世界數以萬計的唱片及CD封面設計。始終認同臺灣這片土地，把對這土地與人民的情感，化為視覺圖騰，感染與激勵更多臺灣人，最著名的就是記錄臺灣人88水災的作品《故事島》，並以此榮獲2010 德國紅點設計大獎，並以《75年後( After 75 Years )》獲得2012 美國獨立音樂大獎唱片包裝設計獎肯定。

Vol.01 INTERGRATION INTEGRATION

蕭青陽為臺灣著名設計創意人，第一位入圍葛萊美獎的華人唱片

Xiao Qing-Yang, the four-time Grammy nominee, is a well-known Taiwanese designer and the first person of Chinese descent to be nominated for best album cover design at the Grammy Awards. Activity is important for Xiao in his work. When he reaches a roadblock in the design process, Xiao heads to the flea market or cycles along the riverside to regain his creative streak. To challenge his own ideas of design, Xiao has examined thousands of CD and album covers from around the world. Xiao has deep affection for Taiwan and turns the feelings he has for its land and people into visual images. His work is infectious and encouraging. Nowhere is this more apparent than in the album "Story Island," a work dedicated to the Typhoon Morakot disaster and winner of a 2010 red dot award. He also won the best album packaging design award at the 2012 U.S. Independent Music Awards for his work on the album "After 75 Years."

Design TAIPEI

Xiao Qing-Yang Honored at the Grammys

Creations from Designer No2good 隨時搞創作的不二良創作多元橫跨平面設計(Graphic Design)、插畫(Illustration)、網路設計(Web design)、多媒體(Interactive)、動畫(Animation)的不二良，

其本名為陳柏良，以公仔創作聞名於臺灣潮流界，是臺灣第一代動漫美學（Animamix）藝術家，因第54屆威尼斯雙年展，以原汁原味的潮流公仔創作受到矚目。只要是牆面、畫布、螢幕、教室黑板，隨時都在想畫面、玩塗鴉、搞設計。2007年創立潮流品牌 STAYREAL，2010年秋冬，為義大利時尚品牌MaxMara打造2010秋冬時尚攝影首展，全系列攝影作品於服裝秀中，並於MaxMara全台

旗艦店進行櫥窗藝術展示。不二良+聶永真+王建揚+ 阿信+古又文，5位不同領域的新銳設計師曾共同參與「一克拉的夢想-當代美學展」，證明夢想可以是熱血生存的工具，激勵許多臺灣新生代設計人才。

For years the designer No2good has worked in various mediums, including graphic design, illustration, web design, interactive media and animation. No2good, whose original name is Chen Po-Liang, made a name for himself in the Taiwan pop culture industry through the figures he created. He is part of the first generation of Taiwanese artists working in Animamix and received international attention for his original pop culture figures displayed at the 54th Venice Biennale. Whether No2good has a wall, canvas, screen or classroom blackboard to work on, he constantly conceives new images, scrawls graffiti or thinks of new designs. In 2007 he created the trendy new brand Stay Real, and in 2010 he contributed a series of photos to exhibit during the Italian brand MaxMara's fall and autumn fashion show. The photo series was also shown in display windows at Max Mara's flagship locations in Taiwan. No2good also joined with singers and artists Aaron Nieh, Wang Chien-Yang, Ashin and Johan Ku to create the exhibit "Stay Real Dreams." Their purpose was to show that dreams can keep passion alive and to encourage many of Taiwan's up-and-coming designers.

6. Uno Lai is adept at working with light. 7. The “Senses Around” album created by Aaron Nieh features a stark black and white image. 8、9. Kea uses satire to comment on the world today. 10. Bark and wood carvings make the packaging for Wu Sheng’s Poems & Songs. 11. A Presidential Office paper cutting contrasts sharply with the foreign building. 12. Paper cutting techniques produced a warm image for “Story Island” by Xiao Qing-Yang. 13.Cartoon characters are a constant theme in No2good’s work. 14.Figures designed by No2good are a favorite among collectors.

令人尊敬的設計傳教士 ∕ PRIZES

不想和別人做一樣的東西。大概是每一位設計師的起心動念，能夠真正落實且發揚光大，方能在國際頻頻得獎，獲得肯定的榮耀－以變形金剛概念發表三陽「悍將第五代」摩托車的陳文龍；自創品牌「白居月」展現東方食器之美的蔡慧貞；不用電力便能迅速解凍食物的「奇想鮮解凍」則是出自謝榮雅之手；而周育潤更以999顆手工竹編球創造出令人驚訝的「泡泡沙發」，以及設計讓高跟鞋不再卡住的「防卡水溝蓋」的陳彥廷等五位不同年齡層的設計師，他們都做到了。

The desire to be different is true inspiration for designers. They understand that only when their work comes to fruition and leads to greater development can they receive recognition on the international stage. Five award-winning designers of different ages who have attained such a level are: 1. Chen Wen-Long, who used a Transformers theme to promote the fifth generation of the SYM "Fighter" line of scooters; 2. Jennifer Tsai, whose "Bai Ju Yue" product line shows the beauty of eastern food and beverage implements; 3. Hsieh Jung-Ya, whose ingenious defrost tray quickly defrosts food without the need for electricity; 4. Chou Yu-Jui, who created the stunning "Bubble Sofa" from 999 handwoven bamboo balls; and 5. Chen Yan-Ting, whose "Smooth Cover" gutter drains water without posing a danger to women in high-heel shoes.

令人尊敬的設計傳教士

A Respected Advocate of Design

文字／戴曉楓

圖片提供／浩漢產品設計．知本形象設計．奇想創造．周育潤．陳彥廷

Writer ／ Dai Shiao-Feng Photos Provided By ／ Nova Design ． Proud Identity．Gixia Group．Chou Yu-Jui．Chen Yan-Ting

1.蔡慧貞的泰山「御奉」茶系列包裝，表現臺灣茶道的文化。 2.蔡慧貞常向各國人士，宣揚在地的設計精神。 3.各項作品中可以發現蔡慧貞對傳統風格的喜愛。 4. 陳文龍對於設計有著豐沛的熱忱。 5.Wirless VOIP Phone在國際間拿下諸多設計大獎。 6. Silver Pac的觸控式整合遙控器「Silver Touch 5500」突顯浩漢產品設計的高智能科技。

1.Jennifer Tsai Taisun's "Emperor Love" Tea line shows Taiwan tea culture. 2.Jennifer Tsai usually publicizes the native spirit in design to foreigners. 3.Jennifer Tsai’s works show her affection for tradition. 4.Chen Wen-Long is passionate about design. 5.Wirless VOIP Phone gets many design prizes all over the world. 6. Silve Pac’s “Silver Touch 5500” reveals the smart technology of Nova Design.

Design TAIPEI

Proad’s Jennifer Tsai Conquers the International World of Packaging

PRIZES

知本蔡慧貞—包裝設計征服國際從2008年起便擔任過德國iF與red dot等國際獎項評審的知本設計總經理蔡慧貞，金門「金合利」菜刀、泰山「御奉」茶系列等讓人驚艷的產品包裝設計便是出自她手。在校讀書就發現自己對設計的熱愛，沒喝過洋墨水、也不是設計科系出身，創業過程曾遇過客戶倒帳、員工只剩下兩人的創業挫折，但一路走來，從不改其志，更不覺疲憊。現在的她，經常穿梭國際設計舞台，與全球拔尖的設計人員共事，面對同為亞洲的日韓兩國龐大的企圖心與競爭力，讓她更興起要讓世界看見臺灣的使命感與迫切感。走入知本形象設計，整面的白牆，看不見國際獎項，也未刻意強調得獎作品，她說：「我是故意不掛的，掛在牆上就會被過去的作品侷限住，未來我還要繼續比賽下去，讓更多臺灣設計被看見。」

Jennifer Tsai, the Proad Identity chairwoman, is known for designing the packaging for Kinmen's Maestro Wu knives and Taisun's Emperor Love tea line. Since 2008 she has served as a judge for Germany's iF and red dot competitions, though the road to such a high level was not easy. Tsai discovered her passion for design while already in school. It was not her major, but she decided to launch a company anyway, a plunge that saw clients refuse to pay their debts and employees reduced to a low of two. Obstacles such as these came and went, but Tsai's ambition never changed and her energy never dissipated. Tsai has been on the design world stage and interacted with some of the best designers alive. She has witnessed the ambition and competitiveness of related companies in Japan and Korea and wants the world to see that Taiwan shares the same level of urgency and sense of mission. Upon entering the Proad Identity office, the white walls reveal nothing of the international awards bestowed on the company, nor are winning pieces prominently displayed. Tsai said: "I didn't hang them on purpose. If they are hung from the wall, we will be confined by past products. I want to continue to compete so more Taiwanese design can be seen."

Nova’s Chen Wen-Long Transforms the World of Design 浩漢陳文龍—設計界的變形金剛浩漢產品設計公司首創知識系統管理平台，也是首位德國iF設計獎華人評審的浩漢公司董事長陳文龍，從設計三陽機車起家，1988年，是他進入三陽工業的第三年，他提出三陽研發部門獨立成為公司的想法，獲得三陽董事長黃世惠的大力支持，於是成立了浩漢產品設計公司，不只代表對創新的執著，也象徵設計團隊源源不絕的夢想能量。這25年來，浩漢從本土品牌設計加工（ODM），再到自有品牌（OBM），客戶來源也從臺灣市場進入國際市場，產品從大同電子鍋到美的集團3公斤單身洗衣機，不僅屢獲國際獎項的肯定，也深獲消費者的青睞。公司目前在全球有六個據點，是華人地區規模最大的獨立工業設計顧問公司，「不管成功與否，每一次都盡最大努力！」陳文龍說，了解什麼是必須做的，並且堅持做到最好，就像他奉為行事圭臬的座右銘：「Do the right things right！」

Chen Wen-Long, the chairman of Nova Design, is the first person to build an intelligent management platform for a design company and the first person of Chinese descent to serve as a judge for Germany's iF design awards. Chen's start came with the scooter manufacturer SYM. Three years after joining SYM, in 1988, Chen proposed that the company's design department 4 become independent, an idea that received strong support from Chairman Huang Shi-Hui. Nova Design Co. was established, representing a commitment to innovation and the strength of the design team's aspirations. A quarter of a century later, Nova has advanced from being an original design manufacturer to the realm of own brand and manufacturing. The client base has expanded from domestic to international, and products range from Tatung electric rice cookers to Midea 3-kilogram single washing machines. Nova not only has won international awards but also gained the trust of consumers. Currently Nova has expanded to six worldwide locations and become the largest independent industrial design consultancy in the Greater China region. "Whether we succeed or fail," Chen said, "each time we can guarantee our greatest effort." Chen understands what must be done and insists on doing it well. His business maxim is: "Do the right things right!"

令人尊敬的設計傳教士 ∕ PRIZES

Hsieh Jung-Ya Uses Industrial Design to Tackle the Aesthetic Economy 奇想謝榮雅—創造工業設計的美感經濟肩負使命感的龐大力量，在蔡慧貞十分讚許的奇想創造執行長謝榮雅身上，也可看到。謝榮雅說：「這大概是我們五年級生的特質，重視責任，強調使命感。」曾在宏碁擔任設計師的謝榮雅，離開後自行創業，設計與業務一手包，2003年iF第一座獎項，是替電子磅秤代工大廠、啟德電子設計出一款可捲式氣墊秤，自此開啟這位設計師在國際舞台上的知名度，接連到2012 年，90多座的榮耀，只有督促他再接再厲，帶領團隊創造出更好的產品，讓國際了解臺灣設計。在這個重視「美感經濟」的時代，深信設計不僅預測夢想，更可改變人們生活方式的謝榮雅，從臺中創業再回到臺北成立奇想創造，公司經營方式與理念也有轉變，首創設計創投與設計入股的方式，透過具商業潛力的技術專利、產品等投資標的，策略性地吸納具有製造和通路能力的產業合作與投資，讓世界看到臺灣在產業上感性的一面，看到更豐富的軟實力。

Jennifer Tsai of Proad gave high praise to Hsieh Jung-Ya, the CEO of Gixia Group. "It is probably a special characteristic of us fifth generation (creative workers)," Hsieh said. "We value responsibility and emphasize sense of duty." Hsieh, originally a designer for Acer computers, left to form his own company. He tackled both the design and business ends of operations. In 2003 Hsieh won his first iF award for helping Charder Electronic, the electric scale OEM, design a Air Cushioned Infant Scale. The honor brought recognition to Hsieh in the international world of design. By 2012 Tsai had amassed more than 90 awards and honors, which he uses as inspiration to reach even greater heights. Hsieh wants to lead his team in producing better products so the world can gain a deeper understanding of design in Taiwan. In this age, when the aesthetic economy is growing, Hsieh Jung-Ya deeply believes that design can predict future dreams and change the way that people live. Hsieh launched his design venture in Taichung before returning to Taipei to establish the Gixia brand, a move that signaled significant shifts in the company's operations and philosophy. Gixia became a pioneer among design companies in

seeking venture money and selling stakes. Technical patents and products with commercial potential were strategically used to attract industrial partners with manufacturing and access capabilities, raising the world's perception of Taiwanese industry and soft power.

7.Luxifer一體成型的燈泡是2011年red dot得獎之作。 8.可捲式氣墊秤是謝榮雅第一件國際得獎的作品。 9.布花園有適合植物生長的模組技術，能滋養大面積的綠色牆面。 10.大同電鍋50週年紀念包裝，是臺灣設計師有史以來第一座IDEA包裝類金獎。 11.陳彥廷設計的易倒罐，頗受外國人的欣賞。 12.周育潤本身擁有設計師、教授的多重身分。 13.陳彥廷的 i-Call緊急求救與廣播系統提供社區的安全。 14.電子捲尺是陳彥廷取自電子紙的概念設計而成。 15.蛋糕盤讓周育潤成為臺灣第一位榮獲iF設計概念獎的學生。

Design TAIPEI PRIZES

Two Young Designers Who Bring Tradition to Modern Design 周育潤與陳彥廷—融合傳統設計未來 The soft power of development is apparent in Chou Yu-Jui and Chen Yan-Ting, a pair of young designers who revealed their talent as students contending for iF and other international design awards. Chou is the first Taiwanese student to win an iF concept award, and he later worked with industrial arts workers from Nantou's Jhushan Township to produce a handmade bamboo stool. The stool was praised by French media for its beauty. Meanwhile Chen won the most design awards of any Taiwanese student and was honored in the widest variety of categories. In 2012 he used electronic paper concepts to produce the E-ink Ruler, and he made the leakproof In out bottle. These won awards from Germany's iF, America's IDEA and the Netherlands' Output design competitions. Chen was also nominated for the German 2012 Braun Prize, an event held once every three years. Out of 2,399 applicants worldwide, Chen placed among the top 50.

軟實力的發揚光大，更可從年輕的周育潤與陳彥廷這兩位設計師身上展現，他們從學生時代就在 iF 等國際獎項嶄露頭角；其中周育潤，夾著臺灣第一位學生榮獲勇奪 iF 概念獎的榮耀，之後發表結合南投竹山工藝師一起打造手編的竹凳，更受法國媒體讚譽為美得令人心動的作品；而陳彥廷曾經是臺灣得獎最多且得獎種類最多元的學生，2012 年更以電子紙概念製作的「電子卷尺」(E-ink Ruler)，以及不會外漏的

「易倒罐」（In out bottle），紛紛獲得德國

iF、美國 IDEA 及荷蘭 Output 等設計大獎，

並入選為三年舉辦一次 2012 德國百靈獎

（BraunPrize ）全球前 50 名，在總件數 2,399 件中脫穎而出實屬不易。現在周育潤與陳彥廷不約而同都在臺灣科技大學任教，繼續不斷創作和從獲得的回饋中，持續創造佳績，並將自己看家本事一一傳授給學生，在教學相長中，帶領學生們在更多國際獎項中榮耀加身。

Today Chou and Chen happen to both teach at National Taiwan University of Science and Technology. They continue to produce innovative, top-quality designs while also passing on their knowledge to a new generation. As their students gain experience and praise at international competitions, Chou and Chen gain valuable feedback and insight that helps them to grow as designers.

這五位優秀的設計師，得獎榮耀是他們的共通點，努力不輟是共同的精神；不斷觀察，了解消費者的需求是設計的核心價值；經過市場驗證，讓國內外都看見在這座福爾摩沙美麗的島嶼上，充滿創意與活力的設計，讓更多帶給人類便利與幸福的產品，都來自這裡－是他們一致的期許。 These five elite designers have each seen success in competition. They work hard, show relentless energy, and understand that design at its core requires close observation and consideration of consumer needs. By adding new products to the market, they have let domestic and foreign consumers see that Taiwan is home to creative, passionate design. Their hope is that additional products which make life more convenient and better can continue to be produced on this beautiful island.

7.The Luxifer one-piece molded light bulb was a 2011 red dot winner. 8.Hsieh Jung-Ya’s first international award-wining works is Air Cushioned Infant Scale. 9.Fabric Garden is suited to growing plants and can nature green walls. 10.Taiwan won its first IDEA gold award for packaging design for the 50th anniversary Tatung electric pot packaging. 11.In Out Bottle, designed by Chen Yan-Ting, catches foreigners’ eyes. 12.Chou Yu-Jui is not only a designer but also a professor. 13.Chen Yan-Ting’s i-Call supplies emergent care and broadcast system to the safety of community. 14.This electric tapeline uses electric paper design concepts. 15.Chou Yu-Jui became the first Taiwanese student to win an iF award for his cake pan.

珍貴的設計人才庫 ∕ EDUCATION

Creating a Rich Talent Pool 珍貴的設計人才庫近幾年，設計成為亞洲地區一門顯學，臺北，也成為這一波潮流中備受關注的焦點，從各大國際設計賽事如美國IDEA、德國iF、red dot等設計大獎屢傳捷報的佳績來看，臺北累積的設計能量不容小覷。源源不斷的設計佳作來自努力不輟的設計好手，這些好手從哪裡獲得養分和啟發？在臺北幾間設計學校，正不斷地培育出潛力無窮的設計人才。

In recent years the design industry has flourished in Asia and Taipei has been become the focus of attention. Judging from the success at major international design competitions such IDEA of the US, and Germany's iF and red dot, Taipei's design power cannot be underestimated. Excellent design after excellent design is produced through the tireless efforts of talented designer. Where was this design talent nourished and enlightened? Taipei has several universities specializing in design that continue to nurture design talent with limitless potential.

文字．攝影／蔡嘉瑋

圖片提供／實踐大學服裝設計

系．成功大學工業設計系．大葉大學工業設計系．臺北科技大學工業設計學系．臺灣科技大學工商業設計系&建築系．大同大學設計學院

Writer．Photo／Tsai Jia-Wei Photos Provided By／Fashion Design of Shih Chien University． Department of Industrial Design, National Cheng Kung University ． Industrial Design Dept. of Da Yeh University．Department of Industrial Design of National Taipei University of Technology ． Department of Industrial and Commercial Design National Taiwan University of Science and Technology ． College of Design, Tatung University

Design TAIPEI

臺灣的設計產業近10年內快速蓬勃發展，但許多歷史悠久的大專院校設計系長期培育許多優秀設計師，無論在服裝設計界、工業設計、平面設計等領域，令人驚豔的設計創意豐富了城市的光譜。

EDUCATION

而為培育、發掘更多優質的設計人才，臺灣舉辦許多設計競賽，例如由臺北工業設計比賽、金蝶獎-新世代書封設計比賽、及規模有如全球最大設計競賽獎「新一代設計競賽」等，其中「新一代設計競賽」今年已邁向第12個年頭，除了邀請全臺灣大專院校設計學系學子們相互競品觀摩外，更廣邀英、美、義等8國共21個優秀設計學院參與活動。參賽作品高達3,376件，很多

學生設計團隊在競賽中嶄露頭角，如工藝設計類金獎就是由銘傳大學商品設計系的「箕續」奪得；銀獎則是來自於大葉大學工業設計系的「輕青走」；而成功大學工業設計系的「曉吃衛身」一舉獲得產品設計類的金獎。透過這些大型活動的舉辦，展現學子創意並擴大設計視野，更希望能為臺灣設計界的發展注入新活水，建立深厚的根基與優勢。

The design industry in Taiwan has thrived over the last decade, however, design departments in some universities have been nurturing design talent for decades, in the areas of fashion, industrial, graphic design and other area, the stunning design creativity of the talent that is nurtured making the city more colorful. A number of design competitions are held in Taiwan to encourage and discover new design talent, such as the Taipei Industrial Design Awards, the Golden Butterfly Awards-Award for Publishing Art Taiwan, and the large-scale international New Generation Design Awards;the New Generation Design Awards were held for the 12th time this year. As well as inviting entries from students in design departments at universities in Taiwan, 21 outstanding design colleges in the UK, US and Italy etc. also participated.

This year there were 3,376 entries and Taipei design universities performed outstandingly;Many design teams of student performed outstandingly. The Gold Award in the Technological Design category won by "Qixu-M Chair" ,the work from the Department of Product Design of Ming Chuan University; the Silver Award won by "Light Life" that work from Industrial Design Dept. of Da Yeh University; "Bon Appétit" work from department of Industrial Design, National Cheng Kung University that won the Gold Award in the Product design category. Through these large-scale events, the creativity of design students is displayed and their vision expanded, also the development of the design field is given an injection of vitality, a solid foundation laid down and advantages built.

The World’s Leading Design University 首席世界設計大學─臺灣科技大學在連續兩年獲得德國iF設計競賽世界大學排名榜首後，臺科大再度拿下2012德國紅點設計大學排行亞太區冠軍，無論是學校總體排行或學生參賽表現，臺科大亮眼的設計表現和教學成就，都令人無法忽視。強調學以致用、實務訓練的臺科大，透過多元教學方式培養學生高度創意與整合能力，臺科大突破傳統教學設計，提供多元平台緊密結合國際設計界的交流，讓臺灣學子的設計有機會向世界發聲，宣告臺灣黃金設計時代正式來臨。

After leading the German iF Awards’ rankings for world universities, the University followed up by coming top in Asia in the red dot university rankings. Whether in terms of the overall ranking of the university or the performance of students the University's excellent design performance and teaching achievements cannot be ignored. The University emphasizes practical application of what is learned by students and practical training

and, through diverse teaching methods, gives students high level creativity and integration capability. The University has gone beyond traditional design teaching and provides diverse learning platforms tightly connected to exchange with the international design community, giving students the chance to have their designs seen around the world, announcing that the golden age of design in Taiwan has arrived.

1.實踐大學是臺灣設計界的搖籃，孕育無數享譽國際的大師。 2.2012的新一代設計展金獎由成大工設的「曉吃衛身」作品獲得。 3.大葉工設的「輕青走」是新一代工藝類銀獎之作。 4. 親子釣竿Little explorer獲得2011red dot的最高榮譽最佳獎。 5. 外星眼alien eye是入圍iF全球百大的作品。 1.Shih Chien University has always been the cradle of designers in Taiwan and has nurtured many who have won international renown. 2.The Gold Award at the 2012 Young Designers’ Exhibition was won by Bon Appétit of the Department of Industrial Design of National Cheng Kung University. 3.Light Life of the Department of Industrial Design of Da Yeh University won a silver award at the Young Designers’ Exhibition in the craft category. 4.Fishing rod” Little explorer” won best of the best in 2011 red dot. 5.”Alien eye” was selected the 100 most important in the world by iF show.

珍貴的設計人才庫 ∕ EDUCATION

A Microcosm of Taiwan’s Industrial Development over the Last Century 臺灣百年工業教育縮影─臺北科技大學 2012是臺北科技大學工業設計學系走向另一個設計舞台的里程碑，以「波浪油漆罐」作品榮獲2012年美國IDEA傑出工藝設計獎銅獎與德國iF設計獎，雙大獎的肯定足以驗證臺北科技大學由製造轉型走向設計的努力。著重實務操作的臺北科技大學為培養學生「即戰力」，提供學生許多產學合作的機會，藉以了解業界最新最即時的資訊與需求，擴大理論與實務結合的視野，讓產學無縫接軌。此外，更

備有規模完整的金工廠、木工廠，以及人因工程研究室等專業設備，同時為強化學生國際視野與創意設計的競爭力，增加國

Local and International Characteristics 兼容本土與國際特色─大同大學

際學生交流頻率，提供學生多元學習與進修磨練的空間。以實務研究型大學為定位的臺科大，透過整合產、學、研三方，期許成為臺北都會科技與設計的人才育成殿堂，歷經百年淬煉的北科大，現正寫

在2012德國iF設計競賽的百件入圍作品中，大同大學佔有26

下臺灣設計產業

件，設計實力相當堅強。大同大學是由臺灣人熟悉的經典品

的新一頁風華。

牌─大同公司建教合作的學校，培育出許多工業工程背景的傑出校友。但隨著臺灣產業競爭態勢的改變，學校與時俱進調整教學內涵，專業技術科目和創意美學課程兩者並重，培養學生在深厚的技術基礎下，發揮無限創意，以提高設計作品的品質穩定度。大同大學的學習氛圍已跳脫傳統工程學校的框架，更鼓勵學生參與國際競賽，轉化成為培育創意人才

的溫床。 Of the 100 works that were finalists at the 2012 iF Awards, 26 came from Tatung University, an impressive achievement that shows its design power. The University is a cooperative education university established by household name company Tatung Co and has produced a large number of alumni who have been successful in the field of indusial engineering. As the industrial competitiveness situation in Taiwan changed, the University moved with the times and adjusted the contents of its curriculum, placing joint emphasis on technical subjects and creative aesthetics subjects, making students highly creative while also giving them a solid technical foundation, raising the stability of design work quality.The University's learning atmosphere has gone beyond the boundaries of a traditional engineering university and students are encouraged to take part in international competitions. The University has transformed into a breeding ground for creative design talent.

Leading the Way in the Fashion Industry 執服裝設計學界牛耳─實踐大學服裝設計系實踐大學服裝設計系成立於1961年，是國內第一所專修服裝設計的高等學府，孕育出無數傑出校友在設計界發光發熱，更是各大國際服裝設計競賽的常勝軍，如2012年西班牙服裝新秀大獎的首獎，便是由實踐服裝設計系的學生范皓鈞奪得，成熟俐落的剪裁和強烈的對比色彩運用，讓國際評審為之驚艷。為激發學生創作能量，實踐服裝設計系啟用相當多不同設計領域的優秀學者擔任教師，同時透過作品競賽、展覽表演等機會，培育學生發展個人特質與設計創造力。循序漸進的課程規劃，更是帶領學生進入創意「發散─收斂─靈活應用」3種不同階段，同時主張事事「親力親為」，要求每位服裝設計系的學生在基礎上下足苦功。扎實的基礎功夫和沒有限制的創意想像相輔相成，讓實踐大學服裝設計系的學生們在畢業前都已做好準備，將以國際級服裝設計師的姿態迎接任何挑戰。

7 10

6、7.大同大學的傾淨杯小小的改變角度，即能達到瀝乾的效果。 8.北科大的設計學生，逐漸走出自己的設計風格。 9.波浪油漆罐將蓋子做成波浪狀，易掀不沾手，斬獲iF、IDEA兩大獎。 10.實踐大學以設計學院聞名全國。 11.各角落都是學生揮灑創意的空間。 12.實踐服設系的學生，向來創意無窮。

Design TAIPEI EDUCATION

2012 is a milestone for National Taipei University of Technology's march to another design stage, its design, the wave painting bucket, winning a bronze award at the US IDEA and the iF design award, these prestigious awards proving that the efforts of the university to move from a manufacturing to design orientation are paying off. The University emphasizes practical operation and, to nurture the "combat capability" of students, gives them many industryuniversity cooperation, giving them an understanding of the latest information and requirements in the design industry and allowing theory and practice to be combined better, creating a

The Department of Fashion Design at Shih Chien University was established in 1961, offering the first fashion design major at a higher education college in Taiwan. Over the years, a large number of its alumni have shone in the design world and often win major international design awards.One current student, Fan Hao-Jun won the top prize in the Spain Fashion Newcomer Awards in 2012, the accomplished and clean tailoring and sharp color contrast of her designs stunning the judges.

seamless link between universities and industry. Moreover the University also has large and complete metalwork and woodwork workshops and an Ergonomic Engineering Research Office; at the same time, to strengthen the international vision of students and the international competitiveness of their designs, international exchange activities are frequently held, giving students an opportunity for diverse learning and self-improvement. The University is positioned as a practical research university and aims, through integration of industry, university and research, to become a temple of technology and design talent in north Taiwan. After 100 years of tempering the University is writing a new glorious page for Taiwan's design industry.

creativity: divergence, convergence, spiritual application, and also advocates "DIY," demanding that every student in the department make a substantial effort with regards to building a solid design foundation. Emphasis on making the effort to master the basics of design and unlimited creativity complement each other, allowing the students of the Department to get ready before they graduate to take on new challenges as world class designers.

To inspire student creativity the Department has enlisted a large number of outstanding scholars in various design fields as its teachers and, through competitions and exhibitions, nurtures student individuality and design creativity. The step by step curriculum, moreover, takes students in to the three stages of

6ă&#x20AC; 7.Tatung University uses a cooperative education method and its students are highly regarded. 8.The design students of NTUT gradually develop their own style. 9.The lid of the wave painting bucket is wave shaped making it easy to take off without getting paint on your hands. The bucket won the iF and IDEA awards. 10.Shih Chien Universityâ&#x20AC;&#x2122;s College of Design is famous islandwide. 11.Every corner is a space where students can give free rein to their creativity. 12.Fashion Design of Shih Chien University is fully equipped.

理想生活的文明工程 ∕ IDEAL

Building an Ideal Life

理想生活的文明工程

文字／郭明琪

圖片提供／九典聯合建築師事務所．王玉麟．器研所．明基友達集團

Writer／Kuo Ming-Chi Photos Provided By／Bio Architecture Formosana．Wang Yu-Lin．Gearlab．BenQ Foundation

理想中的臺北市：抬頭即可望山、低頭就可見水，山水帶來了不同時令、不同生物的風貌，自行車將扮演在城市中重要的代步角色，水路成為交通的取代方案之一，隨處可見具有特色、生活機能良好的居住空間。

Ideal Taipei City: Look up and see mountains, look down and see rivers, the mountains and rivers bringing different seasons and different organisms, cycle paths playing an important transportation role in the city and the rivers offering an alternative means of transport, all around is a living space with distinctive features and good life functions.

Design TAIPEI

Creativity Designing a Scenic City 用創意設計山水城市

IDEAL

「臺北市是個盆地，有山有水，從任何一個角度往外看，越過建築物，一定可以看到山；只要把水引進來，就成為獨到的臺北了。」曾在臺北花博，以夢想館、未來館、天使生活館讓大家驚艷的九典建築師事務所主持建築師張清華一針見血地說。她以為，城市的規模會越來越大，越來越集中，如何讓城市適合人類居住是一件值得思考的事。在她的想法裡，設計的第一要務就是和環境保持和諧，而臺北的山與水正賦予臺北無限的發展空間，也帶來豐富的生物多樣性，未來臺北的城市發展應該由自然環境的角度出發。在中華民國室內設計協會理事長王玉麟心中，水的角色就更重要了。他以為臺北的未來設計應該著力於河流文化的發展，他舉例：從淡水到臺北信義區搭捷運也要花上將近一個鐘頭的時間，如果臺北周圍的河流有更好的整治，河的兩岸除了現有的運動設施外，還應該加上娛樂設施，發揮經濟價值，甚至可以考慮把河流作為替代的通路。「讓人與河的關係更為密切，我們該做的，我們能

做的是透過設計的能量來改變城市的面貌。」 "Taipei is in a basin, and has mountains and rivers; from wherever you look, beyond the buildings mountains can be seen; if the water can be brought in we will have a unique Taipei" said Chang Ching-Hwa, principal architect of Bio Architecture Formosona whose Pavilion of Dreams, Pavilion of Future and Angel Life Pavilion designs stunned people at the Taipei International Flora Expo said, hitting the nail on the head. She believes that cities will become larger and more concentrated and that how to cities suitable for living in is matter worthy of deep thought. In her mind, the primary task of design is maintaining a balance with nature. Taipei's mountains and rivers give it limitless development space and it is these mountains and rivers that bring biodiversity. The future development of Taipei should be thought of in terms of biodiversity. Director of the Chinese Society of Interior Designers, Wang YuLin, believes that the role of water is more important. He believe that the future design of Taipei should focus on development river culture, offering an example: it takes around one hour to travel from Danshui to the Xinyi District by MRT;if the rivers around Taipei were regulated better and, in addition to the existing riverbank sports facilities, entertainment facilities were added, the rivers would be given economic value and could also be considered for use as substitute highways. "Making the relationship between people and rivers closer is something we should do. What we can do is use the power of design to change the appearance of the city."

Less is More Subtraction City Design 少即是多減法的城市設計任何一個城市的演化都跟它的文化歷程和發展息息相關，臺北市的發展本來就由水開始，王玉麟以為，如果能把臺北市周遭的水作更好地運用，將為臺北市帶來完全不同的風貌。如張清華所說，設計是要讓環境變得更好，臺北市特有的三度空間可以改變人的思考。張清華表示，與其一味的談建設，不如反其道而行，把不必要的建設拆掉，回歸到社會的需求，人類的需求，在她的心中：設計本來就是解決問題的過程。她舉例：鐵皮屋一直是臺北市市容一個讓人頭痛的問題，「為什麼不乾脆辦一個鐵皮屋大賽呢？讓鐵皮屋成為臺北市特有的景緻之一？」王玉麟就提到國外真的有設計師把臺灣的鐵皮屋移植到國外，採用了鐵皮屋的一些元素，加深自己建築物的獨特性，「建築本來就是一種整合，設計則是為了符合人類的需求。」張清華說。

Any city's evolution is closely connected to its cultural and development course. Taipei's development began with water and Wang thinks that, if the water around Taipei can be used better, the city will take on a totally different appearance. As Chang Ching-Hwa said, design is about making the environment better. Taipei's unique 3D space can change how people think. She said, instead of blindly talking about construction, why not go the other way and demolish all unnessary construction, returning to society's and people's requirements? In her mind design is essentially the process of solving problems. She gave an example: sheet metal buildings have always been blight on the cityscape. "Why don't we just hold a metal sheet building competition and make metal sheet buildings a unique party of the city's scenery?" she asked. Wang YuLin said that designers from overseas have indeed used some elements from metal sheet buildings to make their buildings more distinctive. "Building has always been a kind of integration and design is about meeting people needs" Chang Ching-Hwa said.

1.智慧綠建築的花博夢想館是張清華永續理念的實踐。 2.王玉麟喜愛風景寓成空間的視覺觀感。 3.王玉麟是一位注重人與自然和諧的設計大師。 4.王玉麟作品藏有藝術的底蘊。 1.The Pavilion of Dreams of the Taipei Flora Expo was a green building that put Chang Ching-Hwa’s idea of sustainability into practice. 2.Wang Yu-Lin likes the feeling of using scenery as space. 3.Wang Yu-Lin is a master designer who attaches importance to harmony between people and nature. 4.Wang Yu-Lin’s works are artistic.

理想生活的文明工程 ∕ IDEAL

A Low Carbon City that Embraces Nature 走向大自然的低碳城市同樣以人類需求出發的還有器研所的張博翔和孫崇實，兩個從國外回來的大男生，一開始只是因為自己熱愛戶外活動，不只因為很難找到同好，更覺得好的設備難求，剛好自己就是需求者，所以「既然自己會設計，為什麼不自己來做呢？」張博翔說出創業的緣由。第一件作品是獨木舟的槳，當時市場上的槳多半來自歐洲，槳面大，划起來雖然速度快卻非常費力，於是，他們回歸到獨木舟發源地格陵蘭使用的槳：槳面小，施力也小，速度不如原來的槳，卻能持久，讓使用者更能享受划獨木舟的樂趣。隨著對於臺北人生活的了解，器研所的設計層面與生活更加貼近。張博翔以為臺北人非常渴望戶外活動，這由參與各種戶外活動的人口大量增加可以看出，於是生活需求的改變帶給器研所在設計上不同的靈感刺激。即將在年底推出的自行車是另一項由生活出發的設計，張博翔提到這幾年臺灣的自行車運動蓬勃發展，「週末時，河濱大道的自行車道都會塞車呢！」他生動地形容自行車運動風行的盛況。隨著生活形態的改變，張博翔表示，「我們有些朋友真的想把自行車當做日常的交通工具，不過這時候卻發現時下流行的自行車款並不適合日常生活使用。」它沒有放東西的地方，下起雨來更可能讓褲腳沾滿泥，早期的自行車款又缺乏的時尚的ＦＵ，所以，在器研所設計的全新自行車款裡，擋泥板，鍊條環的設計回來了，還加上了放置物品的空間：媽媽可以騎著它買菜，上班族可以穿著西裝褲騎著它上班，它具有功能性，也絕對夠潮，正如器研所的理念：「寓生活於設計，寓設計於生活。」

Also taking human needs as the starting point are Gearlab's Henry Chang and Cesare Sun, two young men who returned from overseas. The two set up a business because both loved outdoor activities and not only found it difficult to find others with similar interests, they also found good gear hard to come by and,as people with needs themselves, they thought "since we can design why not do it ourselves?" said Henry Chang of their reason for starting up a business. Their first work was a canoe paddle. Most of the paddles at the time were from Europe and had a large paddle face that gave speed but required a lot of effort. They returned to the paddles used in the place canoes were invented: Greenland: small face, small force, not giving as much speed as the larger faced paddle but allowing the user to keep paddling for a long time and thus get more fun out of canoeing. After acquiring a better understanding of the lives of Taipei people, Gearlab's designs moved closer to life. Henry Chang saw from the fact that the number of people engaging in various outdoor activities has increased substantially that Taipei people longed to do outdoor activities and the changes in life needs gave Gearlab various

kinds of design inspiration. The bicycle that is to be released at the end of the year is another design based in life. Chang said of the burgeoning popularity of cycling in the last few years in Taiwan "Every weakened the Riverside Boulevard has traffic jams!," graphically describing the popularity of cycling. As lifestyles change, Chang says "We have some friends who really want to make their bicycle their everyday means of transport but we found that the types of bikes that are popular now aren't suited to everyday use." They have nowhere to store things, your trousers will be soaked and mud covered when it rains and older bikes also lack a fashionable feel. In the design of the new Gearlab bicycle the mud guard and chain link have made a return and there is also a space for storing things; mother can ride to the market, office workers can wear their office clothes when they ride to work. It is functional and fashionable and reflects the Gearlab design idea "Life in design and design in life"

7 5.都會紳士車專為亞洲人身材打造的單車。 6.器研所為張博翔、孫崇實聯手創立的設計公司。 7.器研所替蒙恬科技設計的全彈性電容觸控筆 Q pen，為全球首創。 8.北投圖書館堪稱綠建築經典。 9、10.明基友達的家電產品，設計理念從便利、簡約的未來生活角度出發。

設計讓期待產生意義

睿則認為設計是一種「有條件的藝術」。它是一個過程，讓大家的期待可以透過設計來達成，而設計表達的生活美學也必須與它的目標族群達到共鳴。率領明基友達設計團隊累積贏得獎項超過300件，包括設計界奧斯卡iF金獎的王千睿指出，臺北市就是一個品牌，我們想要賦予它什麼樣的個性？它帶來的會是如何的生活體驗？設計就是在形式上和內容上讓這些期待產生意義。臺北市的居住空間也是一樣，王千睿認為未來生活的設計就是把陽光，空氣和水透過設計做最好的導入，把這些元素賦予價值，強調現代化、機能化，而不是一味的只追求形式化。王千睿以為臺北市的生活圈是豐富而多樣的，基礎設施也同樣具備。但是，也許「我們不只是做完一件事，更該要做好一件事！」他點出其中的差異。他建議可以讓資訊系統與大家的生活作更緊密的結合，利用公車站牌提供不只是公車的行車資訊，可以加上當地的生活訊息，用IT技術提升市民的生活機能，建構智慧生活。

Modern Home Design 借力使力的摩登居家設計張清華也以為，只要把每一個細節做好，強調工匠藝術動手做的價值，在意的是採光、是通風，是每一扇家裡的窗能不能把風引進來，能不能永遠地保持窗明几淨，「好的設計就是借力使力」。她以為多修路、多蓋橋真的不是解決都會交通的好辦法。她以歐洲為例，早年大量建築高速公路，換來的是更多的車輛，汙染和交通阻塞。而現在，芬蘭竟然蓋起「Super highway for Bicycle」，這位全世界十大最美圖書館—北投圖書館的建築師說，設計是一種整合的過程，為的是帶來改變，臺北市的水正是帶來改變的好方法，這和王玉麟想法中的以水路作為替代交通工具的想法不謀而合。而張博翔以為，只要有好的設計就會有更多的臺北市民願意把自行車在平日騎上街頭，車輛自然就少了，同時也少了交通阻塞、廢氣的排放…… 未來的臺北市：抬頭可望山、低頭可見水，山水帶來了不同季節、不同生物的風貌，而自行車將扮演重要的角色，水路成為交通的取代方案之一，隨處可見具有特色、生活機能良好的居住空間。我們拭目以待，一個讓居民引以為傲，讓外來訪客驚豔的未來臺北！

IDEAL

用杯底刻著BenQ Design的茶杯喝著茶，明基友達集團設計長王千

Drinking tea from a cup with BenQ Design carved on the bottom, Manfred Wang, BenQ-AUO Group head of design, said that design is a kind of "conditional art." It is a process that allows people's expectations to be realized and the life aesthetics that design expresses also must resonate with its target group.

Design TAIPEI

Design Produces Meaning from Expectation

Wang has led the BenQ-AUO Group design team as it has amassed 300 design awards including the Oscar of the design world, the iF award. Wang pointed out that Taipei City is a brand; what personality do we want to give it? What kind of life experience will it give? Design is producing meaning from these expectations in terms of form and content. In terms of Taipei's living space, Wang thinks that future design for life will bring in sunlight, air and water through design in the best possible way, giving these elements value, stressing modernization and mechanization, rather than just blindly pursuing form. Wang thinks that the living sphere in Taipei is richly diverse and it has solid infrastructure, however, perhaps "We shouldn't just complete something, we should do it well!" He suggested that the information system could be joined more closely to people's lives and bus stops signs used not just to provide information about when the bus will arrive, information about local life can also be provided, using IT technology to improve the lives of citizens and making Taipei a city of smart.

Chang Ching-Hwa believes that all that is needed is to do every detail well, stress the value of craftsmens' skilled handiwork and care about sunlight and ventilation and whether every window always brings in air and sunlight, saying "Good design is design that borrows force to apply force . " She believes that building more roads and bridges isn't a good way to solve the urban transport problem. She used the example of Europe, where a large number of highways were built in earlier years and the result was more vehicles, pollution and traffic congestion. Finland has now built the "Super highway for Bicycles." Chang, the architect of Beitou Library, one of the 10 most beautiful libraries in the world, says that design is a kind of integration process, the aim of which is to bring change. Using Taipei City's water is a good way to bring change. Her thinking matches that of Wang Yulin who believes that rivers can provide an alternative means of transport. As for Henry Chang, he believes that if designs are good then more Taipei people will be willing to ride their bikes on the streets every day and thus the number of cars will naturally be reduced and there will be less congestion and exhaust emissions… Future Taipei City: Look up and see the mountains,look down and see rivers, the mountains and rivers bringing different seasons and different organisms, cycle paths playing an important transportation role in the city and the rivers offering an alternative means of transport, all around is a living space with distinctive features and good life functions.

5.The urban gentleman’s bike is a bicycle specially designed for the Asian physique. 6.Gearlab is a design company established by Henry Chang and Cesare Sun. 7.Penpower released pioneering capacitive stylus “Q pen” from being designed Gearlab. 8.Beitou Library called green building classic. 9、10.The design of BenQ-AUO’s home appliances is simple, neat and convenient.

活動快遞 ∕ EXPRESS

臺北市邁向 2 0 1 6 世界設計之都 Taipei Seeks 2016 World Design Capital Designation

101年6月29日「世界工業設計日」當天，臺北市政府舉辦邁向「2016世界設計之都」啟動記者會，並響應國際工業設計社團協會(Icsid)「世界工業設計日」2012年度之設計主題，規劃「什麼是設計?全民發聲!」的活動。蒐集設計師與民眾「什麼是設計」的一句話，並透過社群網路媒體Facebook與活動官網的宣傳，和全世界分享屬於自己的設計話語。

On June 29, 2012, during World Industrial Design Day, the Taipei City Government held a press conference to launch its bid to become the 2016 World Design Capital. In conjunction the city government held a special activity dedicated to Icsid's theme for the day, "What is design?" It gathered statements composed by designers and design enthusiasts then published them on its official website and Facebook to share with the world.

臺北市申辦2016世界設計之都啟動記者會 Press Conference —Taipei Seeks 2016 World Design Capital Designation 時間∕2012年6月29日地點∕松山文創園區第1號倉庫 Date/ June 29, 2012 Location / Songshan Cultural and Creative Park, Warehouse No. 1

臺北市邁向2016世界設計之都 Design Taipei Cheers！

www.facebook.com/taipeidesign

Design TAIPEI EXPRESS

什全

麼是設計民發聲活動

？！

What is design? A question for all to answer!

1. 臺北市長郝龍斌：「設計是美麗臺北、創意臺北。」 Taipei Mayor Hau Lung-Bin:“Design makes Taipei creative and beautiful.”

2. 臺北市政府與各領域的設計師，共同宣誓爭取臺北成為2016世界設計之都的決心。 Taipei City Government, along with designers from a wide range of ﬁelds, announced its determination to seek 2016 World Design Capital honors 3. 新人：「設計是化腐朽為神奇。」 A newlywed said:“Design is turning base objects into treasures.” 4. 參觀設計展民眾：「設計是主觀的美感。」 A guest attending the design exhibition said:“Design is a subjective form of beauty.”

5. 玻利維亞原住民街頭藝人： An indigenous Bolivian street performer said:“People, Love to play music in the different areas. The government arrange for the street performance, shopping, food, transportation, is much clean than other places in Asia.” 6. 臺北市政府文化局局長劉維公：「設計就是跟生活談戀愛的方法。」

Liou Wei-Gong, commissioner of the Taipei Department of Cultural Affairs:“Design makes life romantic.”

7. 掌生穀粒：「設計是生活現場裡的一朵小花，她，令我們微笑！」 Green in Hand:“Design is a like a small ﬂower in life that makes us smile.”

8. 學生說：「設計是更好更美的生活方式。」「設計是排列組合。」 Students said:“Design makes life better and more beautiful.” “Design is a kind of arrangement.”

9. 左右設計：「設計等於生活。」 RandL Design:“Design is life.”

臺北市邁向2016世界設計之都

www.taipeidesign.org.tw

Design Taipei

發行人：劉維公出版機關：臺北市政府文化局地址：11008 臺北市市府路 1 號 4 樓電話：02-2720-8889 網址：www.culture.gov.tw 執行企劃：林慧芬．李麗珠．李秉真．楊靜如．蕭慧芳．陳映霖執行編輯：左右設計股份有限公司－施聖亭．萬儀．高正浩美術設計：孫秋平．廖美文．陳桂芳．林鴻君印刷：左右設計股份有限公司定價：NT. $199 出版日期：2012 年 9 月免費贈閱

Publisher：Liou Wei-Gong Published by：Department of Cultural Affairs, Taipei City Government Address：4F, No. 1, Shih Fu Rd., Taipei 11008 Tel：02-2720-8889 Website：www.culture.gov.tw Planning Executive：Lin Huoy-Fen, Li Li-Chu, Lee Ping-Chen, Yang Ching-Ju, Hsiao Hui-Fang, Chen Ying-Lin Executive Editor：RandL Design Co,. Ltd. － Alex Shih, Wan Yi, Kao Cheng-Hao Art Designer：Sun Chiu-Ping, Liao Mei-Wen, Chen Kuei-Fang, Lin Hong-Jun Print：RandL Design Co,. Ltd. ISSN：23049189 GPN：2010101609 Price：NT. $199 Publication Date：Sep. 2012 Free of Charge 版權所有翻印必究 All rights reserved

臺北設計關鍵字 Taipei Design Keywords ty

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多樣性是每一個創意生態都必需要擁有的成熟條件。走進臺北11個創意街區，人們將會強烈體驗到在地設計多采多姿的發展能量。

針對當代全球城市所面臨的嚴肅發展課題，臺北深切知道，必須運用設計來驅動城市創新。設計賦予這座城市與市民巨大的力量（power），一同努力去解決都市再生、生態保育、社會福利等發展議題。

臺北是國際設計交流網絡的重要節點，想要看亞洲最新的創意表現，一定要來這裡，臺北同時更是華人世界的設計匯流中心（creative hub）。

靈活的市場策略，是臺北設計公司的經營特色。從創意市集的擺攤，到購物中心的旗艦店，不管是什麼樣規模的企業，每個創業的設計師都不斷在開拓屬於自己的市場利基。

Diversity is a requirement of any creative environment that has reached maturity. Walking along the 11 creative zones in Taipei that are centered on prominent streets, people gain a strong impression of the diverse development of local design.

Serious development issues face all modern cities. Taipei understands that in this situation, it must rely on design to drive innovation. Design gives the city and its people significant power, which can be harnessed to solve problems related to urban regeneration, ecological protection and social benefits.

Ta i p e i o ff e r s a r i c h u r b a n lifestyle that provides endless inspiration for designers. The products they make reveal to consumers a local lifestyle and attitude brimming with confidence. Design is a soft p o w e r t h a t Ta i p e i r e m a i n s committed to upholding.

It is incredible how a city as small as Taipei is geographically can be so rich in imagination. Taipei designers use this power to find novel ways of creating products.

Taipei is an important link in the international design community and a vital stop for anyone who wants to see the latest in Asian design. It is a leading creative hub for designers of Chinese descent and a repository for a diverse range of design styles.

A unique characteristic of Taipei design companies is their ability to adapt strategies to fit the market. From stalls in creative fairs to displays at flagship shopping centers, designers of different scales are each able to create their own niche.

Design Taipei 科技一直是臺北優勢的城市競爭力。國際知名的臺北科技公司大量僱用設計師，投入生活型態實驗室（living lab）的研發工作。設計與科技的進一步結合，正在啟動臺北新的工業革命。

人才是臺北創意城市最大與最珍貴的資產。設計是「人」的產業，沒有人才沒有產業。在臺北，人才的養成系統發達，培育各式各樣的專業工作者。

勇於追求理想，是臺北設計人的人格特質。臺北正在致力於打造具有時代前瞻性的理想生活國度。在此一過程中，設計師是臺北所仰賴的文明工程師。

Technology is one of Taipei's greatest advantages. It is home to well-known, international tech companies which rely on local designers. They treat the city like a living lab to find inspiration for research and innovation. Design and technology come together in the city, which is starting a new kind of industrial revolution.

Promoting industrial clusters is an important part of the industrial design strategy in Taipei. The city uses a flexible approach to urban spaces to build a complete industrial chain for designers, thereby letting commercial design flourish.

Design thinking has infiltrated every aspect of development in Taipei. From traditional industries to manufacturing and services, the work of designers is apparent. In Taipei industrial synergy is not only a slogan but also a call to action!

R e c e n t l y Ta i p e i d e s i g n e r s have performed superbly at major design competitions. By combining outstanding talent with a strong passion for design, they spread their ideas and build a strong foundation for design in the city.

Designers in Taipei share a common goal of pursuing the ideal. As Taipei strives to create a prescient, exemplary lifestyle, it must rely on civilization building from its designers.

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Design Taipei Design Taipei

臺北設計 Taipei Design Keywords

Design taipei 臺北設計關鍵字 正式版 2012

Design taipei 臺北設計關鍵字正式版 2012