Deep 6 Analytics Identity Guidelines

Page 1

IDENTITY GUIDELINES




CONT NTS


INTRODUCTION IDENTITY

Introduction of the Brand

BRAND ELEMENTS

Primary Color Palettes Secondary Color Palettes Primary Typeface Secondary Typeface

STATIONERY

Businese Card Letterhead Envelope

APPLICAITON

Web + Phone

The Mark Lock-Up Black & White Alternative Mark Alternative Colors Logo Misuses


INTRODUCTION



Deep 6 provides cutting-edge Big Data Analytics, Machine Learning, and Cybernetic Solutions.

Deep 6 Analytics Brand Identity Guidelines


Making Sense of Big Data. Our products, consulting and customized solutions help Governments and Businesses turn massive amounts of unstructured data into insights, and insights into decisions at lightning speed.

Machines Modeled After Your Mind. Our software learns from its users, so it can provide ever more relevant information and help preserve, distribute and multiply subject matter expertise throughout an organization.

Boost Your Data Productivity. We coined the term “data productivity� to represent the amount of actionable insights which can be derived from a given data set and applied throughout an organization. This gives you a basic measure of how well any platform performs at getting the right insights to the right people at the right time.


IND NTITY



Preferred Mark

The preferred mark utilizes the beauty of symmetry and is insipred from the big data traffic.

Deep 6 Analytics Brand Identity Guidelines


Lock-Up and Clear Zone

x2

x1

x2

x2

clear zones


Black & White

When the mark is displayed in black and white, it is important that it remains consistent with how it displayed in color.

Deep 6 Analytics Brand Identity Guidelines


Alternative Marks


Alternative Colors

Deep 6 Analytics Brand Identity Guidelines


Logo Misuses

Don’t change the colors.

Don’t tilt the logo.

Don’t inverse the logo.

Don’t change the porpotion.

Don’t remove the strips.

Don’t make other elements red except the symbol


BRAND EL MENTS



Primary Color Palettes

80%

60%

40%

80%

60%

40%

Deep 6 Analytics Brand Identity Guidelines


20%

RGB: 65,65,65 CMYK: 68,61,60,47 HEX: #404040

20% RGB: 240,78,39 CMYK: 0,85,96,0 HEX: #ef4e27

RGB: 241,240,231 CMYK: 4.5,3,8,0 HEX: #f0efe7


Secondary Color Palettes

80%

60%

40%

80%

60%

40%

Deep 6 Analytics Brand Identity Guidelines


20%

RGB: 5, 73, 88 CMYK: 95, 61, 48, 33 HEX: #054958

20% RGB: 4, 126, 140 CMYK: 86, 35, 39, 6 HEX: #047e8c


Primary Typeface

TRADE GOTHIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Light Regular Bold No.2 Extended

10pt

the fox jumped over the lazy dog

14pt

the fox jumped over the lazy dog

24pt

the fox jumped over the lazy dog

30pt

the fox jumped over the lazy dog

Deep 6 Analytics Brand Identity Guidelines


Secondary Typeface

ARIAL ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Regular Italic Bold

10pt

the fox jumped over the lazy dog

14pt

the fox jumped over the lazy dog

24pt

the fox jumped over the lazy dog

30pt

the fox jumped over the lazy dog


APPLICATION



Businese Card

1.03”

1.03”

0.35”

0.35”

0.27”

Deep 6 Analytics Brand Identity Guidelines

0.43”

0.27”


Letterhead 0.56”

0.53” 0.35”

info@deep6analytics.com

|

www.deep6analytics.com

Letterhead appear 60% smaller from original.

|

+1 626 585 8888

|

241 E. Colorado Blvd. Pasadena, CA 91101


Envelope

0.27�

www.deep6analytics.com

Envelope appear 70% smaller from original.

0.38�



info@deep6analytics.com

|

www.deep6analytics.com

|

+1 626 585 8888

|

241 E. Colorado Blvd. Pasadena, CA 91101


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