Visual Development Guide

Burt's Bees Visual Development Guide

Student: Yingjie Chen

Course: GR 604 The Nature of Identity

Burt's Bees Visual Development Guide

Key Phrases Identity Design Logo development Round 1 Logo development Round 2 Computer Drafts Computer Drafts:Color Look A - Like Logos Visual Research 01 02 5

Table Of Conents

Burt's Bees Brand Description

Burt's Bees is a leading skin care and beauty brand focused on creating natural products using ingredients that come directly from nature. Their target audience includes people of all ages and backgrounds who seek high-quality skin care products free of harsh chemicals and artificial additives. They believe in harnessing the power of natural ingredients to create products that not only promote skin health, but also minimize environmental impact.

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Brand Description

The year Burt's Bees was officially founded by Burt Shavitz and Roxanne Quimby, marking the beginning of their journey into natural skincare products.

The company moves its headquarters to North Carolina, solidifying its presence in the United States and expanding its operations.

Burt's Bees celebrates its 25th anniversary, reflecting on its growth and success in the natural skincare market.

Burt's Bees introduces its iconic Beeswax Lip Balm, which becomes one of the brand's most popular and recognizable products.

Burt's Bees is acquired by Clorox, providing the brand with additional resources and distribution channels while maintaining its commitment to natural ingredients and sustainability.

The brand launches its "Greater Good" sustainability program, reaffirming its dedication to environmental responsibility and social impact.

1984 1995 1991 2007 2010 2009

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Burt's Bees becomes CarbonNeutral® certified, furthering its commitment to reducing its carbon footprint and promoting environmental stewardship.

Burt's Bees launches its "Beez Kneez" sustainability goals, setting targets for reducing waste, conserving water, and supporting pollinator health.

2017

The brand expands its product line to include cosmetics, introducing natural makeup options to complement its skincare offerings.

2020

Burt's Bees celebrates its 35th anniversary, commemorating over three decades of providing consumers with natural, sustainable skincare solutions.

Today

Burt's bees will adhere to the spirit of linking nature, health and community to build the brand, and engage in education, outdoor and other industries to develop the brand.

2012 2019

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New Mission

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Our mission is to inspire people to connect with nature, wellness, and community, so that can improve their health and work together for a healthier planet.