Type Specimen and Strategy - Turntablism

s pe cim e n

s pe c i me n

turntablism type specimen and strategy

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GRIDS

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TYPES

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COLOUR

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IMAGERY

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PAPERSTOCKS

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CONTEN T

CONT ENT

CONTENT

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GRID S

GRIDs

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Main Book Grid Page size : 177.8 mm x 177.8 mm Spread size : 420 mm x 297 mm 5 column grid 5 mm gutter

12 pt Baseline grid was used throughout in this book. A 12 pt Baseline grid allows me to lay content out freely , beside that it works well with various point sizes of the typerfaces used.

Margin : : 13 mm : 9 mm : 18 mm : 10 mm

G RIDS

Top Bottom Inside Outside

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TYPES

TYPES

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Title and Body Text Title Red Moon Rising, Regular 48 pt, Leading 57.6pt C = 15, M = 100, Y = 100, K = 0

Page Number Century Gothic, Regular 10 pt, Leading 12 pt C = 0, M = 0, Y = 0, K = 100

Red Moon Rising font is a Display and Decorative typefaces and it carries the playful and personality of the turntablism. The strokes of this typefaces was resembles the concept of turntablism very well. It has bringing the youthfulness of the music and DJ’s.

TYPES

Body Text Bell MT, Regular 8 pt, Leading 9.6 pt C = 0, M = 0, Y = 0, K = 100

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TYPES

TYPES

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Title and Body Text Title Red Moon Rising, Regular 48 pt, Leading 57.6pt C = 15, M = 100, Y = 100, K = 0

Page Number Century Gothic, Regular 10 pt, Leading 12 pt C = 0, M = 0, Y = 0, K = 100 Quote Century Gothic, Bold 12 pt, Leading 14.4 pt C = 0, M = 0, Y = 0, K = 100

TYPES

Body Text Bell MT, Regular 8 pt, Leading 9.6 pt C = 0, M = 0, Y = 0, K = 100

Bell MT(sometimes known as John Bell) is a transitional serif typeface designed in 1788

by Richard Austin, it carries the nostalgia and equilibrium of the turntablism . Besides, this typefaces was balances out with the Display and Decorative typefaces, so it can be bringing the freshness of the book.

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TYPES

TYPES

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Caption Caption Century Gothic, Bold Italic 27 pt, Leading 30 pt C = 0, M = 12, Y = 28, K = 0

TYPES

Page Number Century Gothic, Regular 10 pt, Leading 12 pt C = 0, M = 0, Y = 0, K = 100

Century Gothic is a geometric sans-serif typeface designed for Monotype Imaging in 1991. It carries the glance and cohensive of the turntablism . Besides, this typefaces like was belongs to one of the book.

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COLOUR

colour Cover C = 100 M = 44 Y=0 K = 76

Title C=0 M = 12 Y = 28 K=0

Cover C = 100 M=0 Y = 33 K = 94

Title C = 100 M=0 Y=0 K=0

Cover C = 70 M = 67 Y = 64 K = 74

Title C= M= Y= K=

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Entire Book I wanted to keep it to cohensive on the playfulness style and the impression of the nightclub . Because of the colour of the book cover is quite heavy, so that i decide to using bright colour to balances out the heavy of the book.

COLOUR

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IMA GERY

imagery

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History I wanted to keep it like a record player to showing the timeline of the turntablism and DJ’s.

IMAGERY

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IMA GERY

imagery

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Origins I keep it all the portrait shots neutral with black and white effect so that its showing the evolve, inheritance and innovation of the turntablism.

IMAGERY

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IMA GERY

imagery

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Cartridge For the portrait of the Cartridge pages, i represent all in colour because its can bring out the trend, evolve and different types of the cartridge.

IMAGERY

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IMA GERY

imagery

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Interview For the portrait of the Interview pages, its represent all in colour because can be showing the activity of the record and cd fair on the Europe country.

IMAGERY

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PAPER STOCK

paperstock

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Paperstock and printing shop

And for the printing, i went to Press to Print to printing the final outcome and also Bristol Bound Bookbinding doing for the perfect binding on the book.

P AP ERSTOCK

For the paperstock, i’m using a paperstock is “ Naturalis White Smothas ” and “ Naturalis White Card ” is for the cover as a final outcome. Besides that, the format for the final outcome bind in prefect binding and also have a packaging like a records album.

By Zyingt