Yingxue zhao 2012 portfolio Designer & Design researcher anneweihai@gmail.com www.yingxuezhao.com
Orchid
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c o m pa c t c a r f o r e m p t y n e s t m o m s
B r i e f I n t r o d u c t i o n | C o m pa c t c a r f o r E m p t y n e s t m u m
For Chinese 80’s empty nest moms
Elegant
-Social needs supreme taste
Compact
- Second family car for mom only
Eco
- Save for kids
Mums need a pair of wing to explore the exciting life
IRI S
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e - i n k d i g i t a l REA D ER FOR STU D ENT
Define Problem
| e - i n k d i g i t a l REA D ER FOR STU D ENT
2009- Sensed huge market for students Late 2009, the first moment I read about e-ink reader, I was impressed by its eyestrain-free, lightweight, long battery life features. I sensed this have the potential to change education industry.
2010- Directions I predicted.
Color display, bigger screen, better note function.
2012-Market respond to prediction
Apple patented a screen, which can switch between E-ink and normal screen and start to focus on text book.
Sketches
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e - i n k d i g i t a l REA D ER FOR STU D ENT
Research showed that a E-ink Reader should have a big screen and be portable at the same time. Also good note function is the key to be successful. By exploring different direction, a foldable E-ink reader has been developed, which is supported by flexible E-ink screen and Elek Tex technology.
Flexible Color E-ink
Electric Text
S u p e r - NOTE INTERFACE
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e - i n k d i g i t a l REA D ER FOR STU D ENT
Premier 3-D study experience & Smart Stylus
Super tip-Stylus
Natural dip to color
Draw to post it
Mortise & tenon, fold by stylus
A1 A2 S t o r yb o a r d
A
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D i g i t a l r e a d e r FOR S t u d e n t s
-Full Size Colorful Display Normal E-ink readers aim at business people for novels. The screen is too small for normal text book,especially for popular pdf version. Foldable Iris, which employed flexible colorful E-ink technology, is both portable and big enough to read even the biggest textbooks’ pdf.
B
B1 B2 -Portable Fashion The over-weight bags is not only harmful for back but also bad for fashion look. The folded Iris fits small purse. Also the elegant design can match with the most fashionable apparels. Maintain nice look has never been easier before.
C
-All-In-One Study Assistant
C1 C2
Notes are always more useful than text book only. However, miss link doodles on note book drive people nuts in exam week. Iris organize users’ notes just besides the contents they related to. Also a 3-D view with all your post-it enhance the photography memory procedure. Last but not the least, notes and related material can be extracted to form accustomed error collection.
Notebook Visualization
Photography Memory
Note Reorganize
Des i g n F O R T H E R E A L W O RD
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u s e r CENTER D ESIGN AN D D ESIGN RESEARCH
l I V E W ELL STU D IOS |
design research
+
Client
: P&G, Boeing, Kraft, Smucker
Position
: Design Researcher, Industrial
Output
: Design Research, Consumer
Location
: Cincinnati, U.S.
Designer.
Research & Validation, Poster Design, Concept prototype.
Instruction: LiveWell is a innovative orga-
nization aimed at developing products and services that delight the 50+ consumers. It’s innovation process model is based on P&G’S “Connect and Develop” Concept. I have participated 4 studios sponsored by famous companies. Each studios last 10 weeks. I horned my design research and product development techniques during the procedure.
Innovation Process Model
Consumer Research
Aging Simulation
Ideation
Validation
Due to the confidentiality Agreement signed with each company, all the final outputs can not be showed here.
E va
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SN B C SPEE D SCANNER
PRO B LEM d e f i n e
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SN B C SPEE D SCANNER
Design a speed scanner for Chinese finical market.
Secondary Research - Positioning map of style VS technology
Bank
Insurance
E-Store
Delivery
Original design - Need to move up right by analysis.
Improve Direction( move to up-right) - Compact, succinct, Apple style.
Research
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SN B C SPEE D SCANNER
Primary Research
Photos was not allowed Self illustrated the scene
Methods:
Telephone Interview
Context Interview
Conclusions: 1. Compact for limited space 2. Fashion design to meet with VI, especially female aesthetic. 3. Easy open and close plate.
Research Result - Use Environment & User Habits
Sketches
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SN B C SPEE D SCANNER
Research Result Keywords: compact
fashion
female
Multiple directions were tried out.
S t o r y B OAR D
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SN B C SPEE D SCANNER
Compact - Take up little space
Compact - Instant handles scattered jobs
Design Concept- EVA
compact
fashion
female
Plates can be easily open and folded to achieve the smallest volume.
Adopted the latest succinct metal design style adopted by big companies such as Cannon and Kodak. This rooted from the office interior evolution lead by Apple product.
Use big rounds and robot feeling buttons. This scanner is designed more like an smart assistant than a cold machine.
Compact - Plate can be easily opened when need to scan a lot of documents.
Re d es i g n se d e n ta r y off i c e
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g u i d e d by n e w e r g o n o m i c t h e o r y
L ove po d c ast
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r e d e s i g n t h e s e d e n ta ry o f f i c e e n v i r o n m e n t
Problem
Sedentary office life is lethal. Even best chair is body’s cage.
Secondary Research
Need new ergonomics, periodically switch between good positions, works as design guideline.
Example of possible implication No.1 - Love Podcast -Insights
Love connection People like decorate office with family’s photo.
Natural Pause Naturally pauses for water, rest room and relax periodically.
Perch NASA suggests perch as a good alternative work position.
-Concept
Primary Research
People know little about the new ”Switch”Idea. Both mental and physical help is needed to create a holistic dynamic office . Low key
Natural Pause Emotional Stimulation
Mental Reminder
Physical
Versatile Redesigned Familiar system Comfortable
Implications
Three directions were developed for both recent improvement and future use. This concept has two parts: family member’s avatar and perch pad. It can be marketed as gift. The avatar represents family member’s love. It will send reminder during natural pauses. Pad offer users different working position.
g r ap h i c & i n te r fa c e Des i g n
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b e t t e r COMMUNICATION & W ON D ERFUL EXPERIENCE
Gu n s i n A me r i c a Define Problem Time magazine published an article about guns in America in 2007.
Designer was challenged to combine information of three figures bout America firearm households rate, gun death rate and number of gun-control laws into one. The new figure should be easy for readers to compare how the three set of data affect each other.
Solution Broken line graph style has been used. But the gun-control laws’ figure has been horizontally reflected to make the figure more clean. Also the symmetrical shape emphasise the tendency. X axis is specially designed to show geography affects. U.S. map is dived into slices in south and north direction. Then the slices are arranged from north to south. By this way the readers can easily get the conclusions the writer gave out: 1. Southern states have some of the highest death rates from the gun. 2. Gun- owner ship rates tend to be higher where gun laws are looser. 3. Gun-control laws are strongest in California and the northeast.
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I n f o r m at i o n v i s u a l i z at i o n
S afet y CI T Y A P P
| SAFE B IC Y CLE RI D E AN D A V OI D D OG ATTACK E D UCATION APP
ART
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KI D S ’ SAFE
E D UCATION APP
Client
: Children Hospital of UC
Position
: Graphic Designer
Output
: Sceneries, characters,
Location
: Cincinnati, U.S.
animations, interfaces
Instruction: This is a iphone & itouch application developed for 5-year-old children. Many kids are seriously hurt by dog attack or bike accident. This app is a game aimed at teaching little kids safety knowledge about riding and avoiding dog attack. The game is composed by a main riding game and 30 interactive challenges.
Co d i n g
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i n c r e a s e i n f o - v i s u a l i z at i o n e f f i c i e n c y
Under The Sea
Nostalgic angry bird version Tyson game
Tyson game created by Java and flash.
Illustration system- created by Processing A illustration system which depict fantasy sea scenery is created by playing with sin,cos function and different parameters.
pop - up b ook & poste r d es i g n
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e x p lo r e e f f i c i e n t c o m m u n i c at i o n
Pop-up book -Futurism little red riding hood:
Poster Design- Why KOR is a great product
Every familiar scenery of the story will fly through readers mind the moment they open this pop up book.
Show the gorgeous Kor is made of environmental friendly material, cause no pollution both to water and environment by comparison.
Illust r at i o n
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l i f e - l o n g h o bby i s t
Chinese style shoe design
E-card designed for 2012 Chinese dragon year.
Illustration of my own manifesto as a industrial designer Keep head above the cloud and the feet on the ground. Come up the craziest concepts and make them practical.
Yingxue Zhao was born in Weihai, Shandong , China in 1987. She finished her industrial design bachelor degree in Nanjing University of Science and technology. Then she went to University of Cincinnati in the U.S. for her graduate degree and is going to graduate in 2012. Jun.
She is a design professional with a strong background in design research, design strategy, product development. She start to build up her skills in interaction design by studying Java, javaScript, Objective-C and graphic design now. Email: anneweihai@gmail.com Site: www.yingxuezhao.com Cellphone: 1.513.372.4822
Her designs are usually inspired by touching true love between friends and family and focus on real-world’s needs. Making an emotional connection with consumers—by leveraging strategy, design and story telling techniques —is at the heart of her work.
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