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the inkSlingers Thursday, 29 October 2015

IS#30:291015(2)

News

Jonathan Yabut Shares Success Secrets

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For internal circulation only

News

Feature

A Race to End Slavery

Living a Life of Irrational Fear > 11

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Bus Fare to Remain Unchanged By DARIUS SHU CHEN KEONG SUBANG JAYA: Taylor’s University (TU) has decided to replace Wawasan Sutera with a new bus operator on 17 November with the same bus fare of RM1.50 per trip.  Vice President of Facilities, Environment Health Safety and Administration Murali Rajoo said, “To ensure our commitment to students, the price will remain at RM1.50.”  He said the university pays Wawasan Sutera RM47,000 a month for six shuttle bus services.  However, this amount was found to be only sufficient to cover the costs of petrol, maintenance and salary without profit, he added.  “The university therefore allowed the bus operator to charge students a fare of RM1.50 per trip as additional income,” Murali said.  Murali added that they are looking into adding more routes to reduce parking problems.  “The current routes will remain but we are exploring 10 additional pickup points which will be announced soon,” Murali said. The termination of Wawasan Sutera’s contract was due to the unauthorised use of a TU bus to ferry rally-goers to the red shirt rally on 16 September.

TU students hope for better bus services in the future to accommodate the large number of students.

Murali said TU has invited various bus companies to present their proposals for shuttle bus services.  “We’re currently conducting background checks on these new bus companies to ensure they are not affiliated with the current operator,” Murali said.  According to Vice-Chancellor and President of TU Professor Datuk Dr Hassan Said, they are reviewing the new bus operator proposals.

“We will ensure that the level of service should be equal or better than the services given by the current bus operator,” Professor Dr Hassan added.  School of Hospitality, Tourism and Culinary Arts student Hu ZeHao, 19, said, “There are only two time slots per hour and that is just not enough.”  Hu added that the destination routes are also very limited and prefer it to reach further regions.

School of Biosciences student Shazleen Ahmad, 21, said, “I think free rides should be offered to students as we have paid a lot for our resource fees.” “It would be good if the buses could be more punctual too,” she said.  Shazleen also agreed that there should be more time slots with an increase in shuttle buses to accommodate the large number of students.

According to School of Communication student Ooi Jia Yee, 20, the training provided participants with knowledge and skills related to digital marketing.  Ooi said the programme gave her basic knowledge of Google Adwords, an online marketing tool, as well as a deeper understanding of the advertisements that appear on digital media.

The focus on digital marketing is related to the commercialisation of social media, according to SOCIT student Chan Wai Hoe, 20.  Chan said the frequency of advertising across digital platforms proves its importance.   “Advertising on social media triggers and draws you in,” he added.  School of Engineering student Abdul Aleem Seeni Mohamed, 20,

said the programme offered him skills on a more practical level.  “My family is in the business field,” said Abdul Aleem, adding that learning digital marketing skills could help his family’s textile business expand.  Abdul Aleem added that he is interested in learning new things even if they are not related to his current field of study.

Students Learn About Digital Marketing Platforms By YEONG XIU HUI SUBANG JAYA: Taylor’s University’s (TU) School of Computing and IT (SOCIT) collaborated with Google Malaysia to provide TU students an opportunity to learn about digital marketing platforms.  Google Ignite, a training programme by Google Malaysia, conducted a series of workshops last month for students on Lakeside Campus.


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