LETTER TO SHAREHOLDERS Written by Seven Eleven
I
n 2046, our company
passed an exceptional year in exceptional times. We reached a milestone, our 28th anniversary, a celebration of decades of passion for drinks and candy. But this achievement comes as our industry is at a crossroads. Expectations of Drunk Unicorn are changing substantially as consumers embrace new trends, habits, and lifestyles. We see a reshaping of the competitive environment.
term prospects while at the same time delivering the sustainable, profitable growth you expect from Drunk Unicorn.
During the year we confirmed our Candy, Drink and Happiness strategic direction with a newly articulated purpose that echoes the motivation of our founders: enhancing the quality of life and contributing to a happier future. Those who started our company were pioneers and entrepreneurs who were motivated by the We are on the brink of a needs of society and overcame ‘fourth industrial revolution’; a the challenges they faced with transformation of society that expertise and determination. will be unlike anything we have We share their values and their experienced before, presenting passion, passed down through us with challenges, but also great the generations. opportunities. We are responding by sharpening our focus and strengthening our efforts to create value. We are investing in science and innovation, and building new capabilities and platforms to secure our long-
WATCH OUT! DRUNK UNICORN is IN THE WAY!
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Seven Eleven chief executive officer
Letter to Shareholders
1
About Us
5
Products
11
Our Team
17
Financial Statement
21
COMPANY SUMMARY From 2018-2046
Conception The Drunk UnicornŽ comes from an idea of a happy lifestyle that our co-founder, Xueyou Yue is chasing for. He wants a comfortable and relaxed life attitude that can bring everyone a moment of escaping. Xueyou had the idea of candy with drinks when he was depressed about his job. He quit smoking with the help of candy. He thought if he can create a candy to release the stress. When work has filled with our life, where should we go to find a comfort zone for ourselves? If you can not afford an excellent apartment, you still can afford a packet of candy, filled with all the drinks you like. That’s why we have our unicorn. This happy little unicorn will cure your tired body and heart with its most beautiful magic: alcohol!
Development When Xueyou had this excellent idea, he began to find partners to make his plan come true. He met his best partner, Fanta Grape. These two amazing, young people create this energetic and happy company in 2018. Now, it is the 28th year of our company. In 2018, our company started in Syracuse. In the beginning, it was a corner on a small shelf in CVS. With the successful promotion during final week, we had the first individual shelf on the most obvious place in the convenient store. With the efforts of dozens of ambitious young people, we finally had our first store in Syracuse in 2020. In 2040, we built a store on Fifth Avenue in New York City. Now, we have 500 stores all over the world, including America, Canada, China, Japan, and Italy! We have signature rainbow
Exterior of the head office in NYC
shelves in every department around the U.S.
reflect our company’s identity. 7/8
Future Drunk Unicorn is not a new company anymore, but we still have the passion and courage of the new generation. In the future, we are planning to build a more abundant unicorn universe.
Second, we are planning to build an amusement park in Hangzhou, with a similar conception of our movie. We will create the first edible building inside the park, and we will put one small workshop inside the park that is open to visit.
First, we are cooperating with the great director Lean to shoot an animatic movie, based on the unicorn we have. Our six cute creatures will have more sophisticated personalities which
Third, we will open a brand new Drunk Suprise series that we will discuss wmore in the Products section. The new project will surely be a hot topic of next year for all the candy lovers!
Fourth, we will continue to pay more attention to charitable programs. One major program we are working with is afforestation of desserts. This year, we will participate in a program of protecting rainforests in Brazil. We will add little cards in our products to promote our Cheer Up Unicorn program. 9 / 10
Interior of the store in NYC
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PRODUCTS INTRODUCTION Six flavors and more
D
runk Unicorn is a hard candy that has tasty liquor inside. We have six flavors in total. Each flavor corresponds to one theme color of our brand. Red represents tequila; orange represents rum, yellow represents whiskey, blue represents gin, green represents vermouth, and last but not least, purple represents vodka.
Our products aim to provide a convenient and fun way to drink. Bringing a bottle of liquor is difficult, but bringing a packet of candy is much easier. Every customer can enjoy one moment of relaxing company with Drunk Unicorn best candy. One packet contains twelve candies. We also have a special package with all six flavors.
TEQUILA
RUM
VodKA
vERMOUTh
WHISKEY
Six flavors. All you want is here.
giN
Drunk Surprise Our products are pursuing fun and unexpected experiences for our valued customers, so we prepared some surprises for you. Drunk Unicorn will publish limited editions for important holidays, such as Valentine’s Day, Christmas, and Halloween. For next year, we also have hidden flavors randomly. We will randomly attach a surprise ticket with the chosen packet. Customers can use this ticket to have a tour of our factory. This tradition has lasted for almost three decades, and it is a hot issue when a hidden flavor is published. Because our factory has never been exposed to the public, our customers are eager to know more about the production process.
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MEEt OUR UNICORNS D
runk Unicorn is a young and energetic company full of talented and unique people. We are not afraid to hire ambitious young people who are passionate about their work. Our team is diverse just like our iconic colorful unicorn. Team members come from all over the world. Although they are very different from each other, their teemwork
is strong. Everyone on the team is valued and respected. Everyone can propose a crazy idea, and our team will work together to make it come true. Highly free working conditions and passion are the keywords. They love to drink but they will never get drunk at work.
Joe First Executive vice president
Blues Second Senior vice president
Jane Third General manager
19 / 20 Gabirella Fourth General manager
Huang Wu Deputy general manager
In 2046, we made 81.8 million sales in total, which increased 3.5% compared to the last year. We made impressive progress in attracting new customers with new flavors and various activities. Our new customers increased by 6%. This year, vodka keeps its leader place. Vodka has won the first place for five years in a row. Rum did a great
job last year, and tequila also shows its popularity. Vermouth seems a little behind but still shows significant progress, comparing to the previous year. Gin and whiskey show slight improvement. As for stores around the world, stores in Hangzhou had the best performance. Stores in NYC and Tokyo also enter the top 3 best selling stores.
TEQUILA
RUM
2046 ANNUAL SALES
WHISKEY
VERMOUTH
Data from November 2045 to October 2046
GIN
VODKA
20
40
60
80
100 (MILLION)
5-YEAR CHART Online Offline 221
204 200 210
2042
310
89
2043
2044
423 154 210
205
2045
2046
Development curve of 5 years and distribution of online and offline sales
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2046 NEW STORES First store in Africa Expansion in Europe
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